Apple 2009 money year ad fare amounts to 501 million dollar

Beijing time in October 29 in the morning message, according to foreign media coverage, the apple traded to American negotiable securities yesterday the 10-K document that committee submits shows, 2009 money of this company year ad fare is 501 million dollar, prep above 2008 money year 486 million dollar and 2007 money year 467 million dollar.

Compare with Microsoft and Dai Er, apple the advertisement cost of 500 million dollar is not high. 2009 money year Microsoft ad fare is 1.4 billion dollar, dai Er is 811 million dollar. If press ad fare to close to be occupied mediumly in battalion,compare computation, fare of ad of the apple in going 8 years is decreasing all the time, by 2001 nearly 5% glide to 1.37% current, be not worth the half of RIM 3.6% .

The analyst inside course of study points out, although advertisement cost is not high, effe dog stairs for bed ct of advertising of Dan Ping fruit however be obvious to all, the reason has the following at 5 o'clock:

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　　 1, advertisement is worth the aftertaste. The apple uses advertisement fee on the ad that has originality, your person to forget for long hard quite. Of the dvd discovery best buy apple " Get-a-Mac " advertisem the most popular selling dog crates large ent is uploaded YouTube, be relapsed to broadcast by the user, and the apple need not pay any fee however.

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　　 2, carrier of option high price, high grade advertisement. The apple gives high price baseball of alive bound prof the best selling dog crates largeession puts in advertisement on contest match and fashionable magazine, won't choose low media in that way like the competitor. For example, AT&T won't be IPhone through the leaflet that distributes along with newspaper(The mobile phone gets online)memory card digital camerasAdvertise.

　　 3, bra dvd discovery nd acknowledge is spent conduce to product sale. In what Inte dog crates large rbrand of brand advisory company releases acknowledge spent top brand pop chart to go up 2009, the apple ranks 20. The other trademark of a list of names posted up includes Coke Cola, IBM and Mcdonald's on. Interbrand says, "The apple is his dog crates large strong located the acknowledge in the industry spends highest brand " .

dvd discovery　　 4, malic brand shop is best advertisement. In 273 apples brand shop, 2009 mone dog stairs for car y year inn battalion receives average sheet by 2008 money year 29.9 million dollar reduces 25.9 million dollar, but guest discharge grows somewhat however, only the fourth quarter reachs 45.9 million person.

　　 5, public praise conduct propaganda. dog crates large breed Although the apple is in this year " American customer satisfaction spends an index " investigation notchs mediumly glided 1.2 minutes, but still compare the most adjacent competitor tall 8, 9 minutes. Loyalty of malic user brand is spent very tall, it is compulsory bagman of the apple. (Annals circle in the air)