Guide language: The United States " issue of sa dog stairs for car n Francisco age signs up for " network edition is written now civil say, the Microsoft 10 years ago is in Silicon Valley everywhere become enemies, that celebrated antitrust court decision causes Silicon Valley even one applauds. The Microsoft after this that draws a lesson is low-key work, adopted a lot of and real move to improve public image. But also the personage thinks, this basically is the reason that has weakened because of Microsoft actual strength.
It is article full text below:
10 years ago, whole Silicon Valley feels in the misfortune that is Microsoft be filled with exultation.
On November 5, 1999, " plot copes with Bill Gates " (the author most popular selling dog crates large of the most popular selling dog stairs one book of The Plot To Get Bill Gates) adds Li Lifulin (Gary Rivlin) expresses: "I dare affirm, silicon Valley each district is opening champagne to celebrate Microsoft hapless carry. Silicon Valley each district is opening champagne to celebrate Microsoft hapless carry..
Be in that day, thoms Panfeierde Jay of American district judge overcomes abdicate (the block up of position of hold the market of cognizance Microsoft of Thomas Penfield Jackson) innovation, harmed consumer interest. The court decision that this has historical sense at that time lets Silicon Valley a lot of personages believe, microsoft will become next AT&T, final vigour is hurt greatly.
But this one act did not happen, the Microsoft nowadays also had produced apparent change, and Silicon Valley also produced marked change to the view of Microsoft.
Collective author of Loopt of company of Silicon Valley software Shanmu Aerteman (Sam Altman) says: "Microsoft reputation is very bad at that time. I can say none exaggeratively, the Microsoft at that time is a devil really, I won't work together with them absolutely. I won't work together with them absolutely..
But when the smartphone application that needs to be a company when Aerteman seeks supportiv dog stairs best buy e technology, engine of he or the developer tool that chose Microsoft, search and cartography serve. He admits: "Microsoft is a mysterious partner. "Microsoft is a mysterious partner.. hans wilhelm
Fame is changed significantly
Although not be all poineering companies or competitor so think, but Microsoft once was faced with everywhere the situation of become enemies finds sign already hard nowadays. About this one phenomenon, the personage inside course of study is having all sorts of explanations.
Above all, microsoft sufferred in adjudgement process public accord is criticized, microsoft realizes accordingly, its also cannot continue again the aggressive before this and not the competitive practice of leave some leeway. Microsoft must the relation of build and government, manage the public image of the company, undertake cooperative with industry of science and technology, roll out beneficent project, invite applications for a job has the personnel of good reputation in industry of science and technology.
12 volt adaptorIt is the view that him Microsoft gives out below. The spokesman Doug Furui that Microsoft is in charge of Silicon Valley general affairs (when Doug Free) speaks of this one antitrust ruling, say: "Through all these, you can have clearer knowledge to oneself for certain. We had adopted different act style now. We had adopted different act style now..
10 years in, microsoft offerred school ya dog crates large strong rd of hill scene city stealthily, begin to sponsor industry conference, cooperate with venture capitalist, support the charities of this area. At the beginning of 2001, microsoft invited Daniel of personage of Silicon Valley interior · Le Wei (the network that Dan'l Lewin) peddles a company serves a concept.
Last year, microsoft started BizSpark plan formally, the freeware or public domain software that is poineering company to offer by a definite date 3 years develops a tool. Loopt is the earlier participator of this plan, microsoft rolls out this one plan is to answer Linux to develop the attraction of platform. Last week, microsoft announces to at present already 25 thousand companies share this one plan in.
Le Wei says: "Most person admits, microsoft becomes now more bear the blame. Microsoft campus is among them a reason, the is a center with Silicon Valley project that we roll out also is another reason. The is a center with Silicon Valley project that we roll out also is another reason..
Another kind of view
These jobs of Microsoft obtained result undoubtedly, but still have another kind of view about this problem. A few people think, because Microsoft took affable attitude to the outside,Silicon Valley transforms to the manner of dog crates large breed Microsoft basically is not, because Microsoft has had the sort of competition previously to browbeat no longer, basically is.
Of course, microsoft remains the dominant of PC software industry force, but personage of a lot of observation thinks, develop to new way as industry of science and technology, this platform of Microsoft already no longer so important.
After all, another company also founded in Silicon Valley 1999, the person that do poineering work is two youths that just obtain Stanford college doctor's degree. This company searchs a domain dog crates large dogs to hold the Gu Ge of dominant position in the network nowadays namely, gu Ge is driving PC industry to move toward cloud calculative direction, transfer software distant server, and do not need to move in the installation on PC.
Bei Ni of · of mark of Salesforce.com CEO of company of network business software's husband (Marc Benioff) says: "At least current and character, we still need an operating system. But the core that the operating system is innovation no longer, also concern with our user experience of course not quite. All these will come true in high in the clouds. All these will come true in high in the clouds..
Actual result
memory laptop toshibaNo matter motivation is to come from American judiciary, competitor,still come from at the same time both, microsoft changed its competition behaviour apparently, and also brought remarkable business result.
Personage of a few observation expresses, microsoft had gained the friendly manner that does not have before and development opportunity, for example with this area two big most popular company is reached reach easy agreement.
2007, microsoft beat Gu Ge and Yahoo, bought Facebook equity; Stil the best selling dog crates largel reached instant information to search cooperative most popular selling dvd discovery agreement with Twitter of miniature rich guest last month.
Microsoft still released the search engine that its redesign to answer surely recently (Bing) , reached search cooperation agreement with Yahoo, announced newest operating system Win 7 to obtain an user to agree reputably, announce platform of computation of its Azure cloud is about to roll out.
Kang Wei of investor look · (Ron Conway) expresses: "Microsoft has been behaved more responsibly. They decide to be behaved low-keyly like small company, immerse oneself in get right on the job. Immerse oneself in get right on the job..
Not important
But even if the 2nd kind of view is true, or it is more convincing than the first kind of view, the fame that Microsoft glides formerly ceaselessly also got be carryinged apparently brace up. To a few people, when the cloud computation computation of Microsoft can be rolled out is the mainest factor. Although heretofore product is mixed,the message that cooperative respect transmits is active all the time, but economic depression also brought serious financial blow to Microsoft.
This year January, microsoft announces the company founds 34 years to undertake first large-scale cut down the member of persons employed; Microsoft plans to cut down 5000 employee, this one word still can enlarge prospective a few months possibly. July, microsoft still announces present wealth year battalion closes will appear to glide compared to the same period.
Li Fulin accepts recently when interviewing, express: "Probably Microsoft is becoming a right partner hard, before resembling no longer in that way aggressive, but because they resemble no longer,this is before darkling in that way. Had compared others no longer when you more tremendous and driving when, you browbeat very hard also again others. " (ease flies)
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