3 old methods aid Microsoft to promote a brand value: Cooperate with community opening a source

Introduction: Foreign media is written today civil say, although Microsoft row Interbrand " global brand pop chart " the 3rd, but still should face many challenges, to hold oneself dominant position, promote a brand value and financial outstanding achievement further, microsoft needs to begin from 3 respects.

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The blow that faces recently considering Microsoft, this software tycoon can evaluate company Interbrand to release in the brand " 2009 whole worlds are optimal brand pop chart " in row tertiary makes a person impressive truly. Since Microsoft still owns driving brand, how does ability use this kind of advantage to restore the vitality of pivotal business domain then?

Microsoft of brand value prep above that there are Coke Cola and IBM only in pop chart, gu Ge and Intel are far backward, part a row the 7th with the 9th, the apple is to list the 20th only more. But Microsoft still should face not small ch dvd discovery best buy allenge, interbrand writes in the report:

"The brand value of Microsoft exceeded now to slip first 2009, although professional work of its sport engine lasts gain. As the market mature with each passing day, the competitor with sharper reaction is constituting grim challenge to this tycoon. With respect to the browser character, the portion of Microsoft IE two years glide 10 percent, the portion of the corresponding period of Mozilla red fox grew 10 percent. Besides, microsoft opens up endowment 300 million dollar is made and by comedian the Song Dynasty of outstanding luck · flies (Jerry Seinfeld) and Mi dvd discovery channel crosoft com most popular selling dog stairs bination author Bill Gates (Bill Gates) gives the advertisement that act jointly piece also did not achieve very good result. However, the new fund that Microsoft released June searchs engine to answer surely (Bing) obtained pretty good echo, hopeful constitutes menace to Gu Ge. Hopeful constitutes menace to Gu Ge..

Technical elite had abandoned Microsoft probably, but average consumer still dotes on Microsoft apparently. So how should Microsoft do ability to promote a brand value and financial outstanding achievement further?

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1, outstanding answer surely advantage

Gu Ge makes in the regnant position that searchs the market the person remembers Microsoft is in the regnant position of software and personal computer domain. Answer surely however the innovation means of an extraordinary of have the aid of recaptured share of a few markets afresh. Microsoft fails to depend on Live search to take petty gain in the competition with Gu Ge give tit for tat, accordingly, microsoft ought to emphasize the poor dissimilation that answers surely and innovation sex further.

2, the investment that increases pair of Xbox

Xbox makes Microsoft cruel interes the best selling dog stairst very, attracted a few users that do not like its desktop software originally successfully. The success of Xbox business did not reach stimulative action since the personal computer to Microsoft or server business, but enhanced its brand acknowledge to spend really.

3, strengthen actively interact with what open source community

A lot of before New Year, microsoft once waited for a batch of manufacturers opening a source to establish a relationship with SugarCRM, but the collaboration that did not spread out materiality, just signed patent accredit agreement with these enterprises. This is a kind of wrong way, because this shows Microsoft is hunter, co-worker of and rather than. Besides the particular such as Linux, menace won't be constituted to Microsoft whole of community opening a source, microsoft ought to cooperate with community opening a dog stairs and ramps source, is not many adversary.

In fact, when Microsoft is considering source community, always closely gaze at Linux is not put, but the view that this is a kin dvd discovery d of mistake. The Microsoft protection to intellectual property give no cause for more criticism, but the increa dog stairs se that this meeting causes Microsoft negligence to be able to be obta dog stairs for bed ined from domain opening a source originally. For example the comment of the co-worker ecosystem with the more cost, capacious issuance of low, exterior developer to the product and contribution. Accordingly, microsoft ought to realize, cooperating with community opening a source is not for peaceful friendship, however for the interest.

Open a source to be able to make Windows has appeal more, bring more income for Microsoft. Windows does not replace Linux to make the the most popular selling dvd discovery acquiescent operating system of source community without reason, in other words, cause the reason of this kind of state depends on him Microsoft completely nowadays. (Book Yu)