Advertisement of first Windows 7 opens Microsoft sow little girl to hold the position of leading role

Kylie holds the position of little girl of 5 years old leading role

Beijing time on September 12 morning message, according to foreign media coverage, the advertisement of first Windows 7 of Microsoft on September 10 evening leaves sow, this ad is made by ad firm Crispin Porter + Bogusky.

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Video: Advertisement of first Windows 7 opens Microsoft sow
Media origin: Sina sows a guest













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Microsoft this advertising style is very lovely, hold the position of leading role by a little girl Kylie of 5 years old. Kylie ever appeared this year Feburary most popular selling dvd discovery of Microsoft " I'm A PC " in advertisement. In this advertisement, dog stairs and ramps kylie uses jotter to browse the comment information of concerned Windows 7 alone, figure of a few cartoon appears in the picture, and the active comment of the concerned Windows 7 that comes from the website such as Gizmodo.

The personage inside course of study thinks, this advertisement shows Microsoft is undertaking improvement to advertisement sale. Microsoft ever invited comedian before this the Song Dynasty of outstanding luck · flies (Jerry Seinfeld) and Microsoft author compare Er · Gates (a series of advertisement of Bill Gates) in harmony, cost 300 million dollar. However, the audience holds the concept that Microsoft hopes to communicate very hard from inside the advertisement at that time, advertising personage announces very quickly, this is unsuccessful conduct propaganda.

Nevertheless, microsoft subsequently " I'm A PC " and " jotter hunter " advertisement obtained better result. Be in " jotter hunter " in series advertisement, microsoft emphasized the price advantage of Windows PC, accept very quickly for consumer.

This Windows 7 advertisement transmitted clear at 2 o'clock message likewise. Above all, the user likes the change that after Microsoft is rolled out from Vista, makes. Next, although little girl also can very good use Microsoft software. The personage inside course of study thinks, microsoft is appropriate ad was broadcasted to appropriate audience in right time.

Window dvd discovery best buy s 7 operating system will make work at the best selling dvd discovery leaving formally on October 22. At the appointed time, whether does the budget of several dollars ad that outside general can see Microsoft is cost conduce to the sales volume that promotes PC and Windows 7 operating system. (Dimension gold)