The net swims the market is brewing again transition, what network community game makes game authority in a certain field is new bestow favor on
A few days short inside, the whole world is the greatest the United States that game develops one of business art report movement again and again.
On November 10, art r the best selling dog stairseport published newspaper of money of the 2nd quarter. The report shows, the 2nd quarter of this company is clean deficit 391 million dollar, already was successive 11 quarters loss. In the meantime, th dog stairs e report still announced a company new round " expenditure is cut plan " .
And be in before today, the stock that art report mixes 25 million yuan with ready money of 275 million dollar, bought game company Playfish. 11 days, they rather 3 his companies are joint to network community game development business Playdom is noted endowment 43 million dollar. Returning those who be worth to be carried is, on November 8, art report announces to abandon buying game to send peddling Take-Two thoroughly.
The interest of art report by buy traditional game to develop business to arrive buy network community game to develop business change, industry thinks, see the clue that art phone product line adjusts dimly from which.
Be besieged on all sides
Art report devotes oneself to to extend game product line all the time in recent years.
This year January, art report finished what to the United States two game develop business to buy, plan begins later to Take-Two buy. Observe the home points out, art report expects to borrow buy consolidate the play with its the biggest whole world develops trade position.
However, the art report front of instantly faces be besieged on all sides. At the beginning of last year December, wei Wangdi of French game tycoon (Vivendi) group and American game issue business Activision to be comprised together move inspect blizzard, become the independent video play with the biggest whole world to issue trade, art report is forced Qu Ju the 2nd.
Additional, as a result of the influence of financial crisis, consumer is quiting the PC with high price and video game gradually, among the game that turn and invests more time gregarious website and the game that download through malic application shop. Art cable general manager division of shellfish luck · says frankly especially, "In the past 12 to 18 months in the center, as the ceaseless emerge in large numbers of the game that comes from Facebook and malic application shop, our outstanding achievement got the influence of very old rate. Our outstanding achievement got the influence of very old rate..
Current, art report and company of other video game are preparing for coming christmas holiday, nevertheless so far, of plane of family expenses sport depreciate to did not prompt game sale. Before a few months, suo Ni reduced Pl dog stairs for bed ayStation3 report to enjoy the price of lead plane, and the Xbox of Microsoft and the Wii that hold the post of heaven also fail to let company sale appear pick up. With all possible means evidence makes clear, the prospect of sport plane sale of christmas holiday is likely not beautiful. Network game industry will face very severe difficulty and challenge.
Face challenge with all possible means, art report must be carried out new round recombine, predict to will be cut into parts remove about 1500 employee, 17% what hold its employee sum total about. Eric Braun weighs its CFO, the company will be mixed through cutting down the member of persons employed close few points installation, can save fund of 100 million dollar every year later, the target that cut down the member of persons employed is research and development and company function branch. Braun expresses: "We will reduce the project that does not have economic meaning and supportive sex activity, will release more resource, with making greater efforts the ground pushs crucial project. With making greater efforts the ground pushs crucial project..
Although art report respect has not affirmed specific which a few atelier can make a surprise attack by storm cutting down the member of persons employed, but the hearsay points out " highest grade flying car " series and " battle hammer is online " wait for heavy head game to may escape hard to rob. What just get confirming is, ceng Yin " all-pervasive soldier " and " employ arms " the Pandemic atelier that series establishs reputation already stopped to run recently, those who include presiding apparitor, president and responsible product development is deputy always inside 3 high levels are forced to leave art phone. But art report states this brand still is in Pandemic, prospective a few months can have the new play that is based on this name number to release.
dearfoam slipper"It is very difficult to make this kind of decision, but circumstances asks us resolutely definitely. For the company the destiny in the future reachs stage a comeback, we must more dedicated develop at the product, ability of such our los angeles atelier continue to contrive an excellent work. " a memorandum that comes from art report affirms can nearly 200 employee get the air accordingly.
According to the data of group of NPD of market research organization, the sale of industry of American video game will drop this year 13% . Art report predicts, after excluding one-time item, every dividend profit will be this company annual 70 cent come 1 dollar, anticipate with wall street consistent.
Analytic personage expresses: "It is very difficult to achieve this to anticipate, art report is still half-baked recombine, so still very long way wants. So still very long way wants..
Seek new point of growth
According to the expression with art uptodate report, easy Si Ward expresses IDC analyst Liu, "Be in short-term inside, the battalion that buys Playfish to won't increase art report considerably closes, but will make through buying art report enters gregarious game market, make art report seeks new growth way for PC and video g dog stairs for car ame. Make art report seeks new growth way for PC and video game..
Before be bought, playfish calls his 10 game have many 6000 active player in all, battalion closes this year predict to will reach 75 million dollar. The outstanding achievement of Playfish makes clear, advertisement and fictitious gift sale can make the gregarious game of Facebook and other platform develops business to earn true gold silver in real world. It is reported, an American famous gregarious game develops business Zynga the battalion this year closes will reach 200 million dollar. Accordingly, the viewpoint thinks, art report buys Playfish to be able to promote gregarious network game the heat of the domain further.
In addition, additionally the analysis thinks, although contain miniature to trade,the free game of commercial pattern gained huge success in market of Asian video game, but develop very adagio however in western market. American recreational game and gregarious game company introduce this year after this one mode, already attracted many game player, drive company battalion to close to grow considerably, industry of game of this your tradition video sensed uneasiness.
The competitor of art report in succession among industry of game of invade network socialization. This year July, famous net swims developed Shang Yobi to release UbiFriends, make game field with this sortie company. Move inspect blizzard also fall in the light of the banner " guitar hero " a homepage is founded on Facebook, already attracted more than 1 million " vermicelli made from bean starch " .
Current, gregarious game of the United States is main close in order to score run through selling fictitious gift, from appear to have only merely up to now two years time, but market dimensions already broke through 700 million dollar. ThinkEquit of market survey firm predicts, next year the dimensions of gregarious game industry will reach 2 billion dollar.
Ann De Haliukesi expresses Ba Sidi of a place of strategic importance of official of the associated author of Playfish, presiding operation, "Compare with art report appearance, we remain a small company in growing. With art report trade to be concerned completely with the growth rate that promotes a company. With art report trade to be concerned completely with the growth rate that promotes a company..
Playdom of company of a gregarious game also will become the target that is bought by magnate of other sport estate possibly. John Pulaisenci expresses the presiding apparitor of Playdom, "Expand considering gregarious game industry the growth rate of type, predict whole game industry can notice this one trend. All game companies may see the strength of gregarious game mode. All game companies may see the strength of gregarious game mode..
Because traditional video game sells work off now to slip, other sport develop business may report of art of follow the lead of, in network socialization through buying game industry undertakes dilate.
The net swims market transition
Hero of Japan's famous chapter of tanaka of home of venture capital in dvd discovery 3 vestment of digital media domain thinks, art report is right of Playfish buy won't produce an effect to SNS en the most popular selling dog crates large terprise, and can produce an effect to whole game industry, dog crates large dogs "This represented the development trend of prospective game industry, namely traditional game company will become more gregarious gradually change " .
Explanation of tanaka chapter hero says, the mode of traditional game was in limitation of its user group " player " over, this restricted its greater progress, SNS game plays to everybody, the person that won't employ game also can play SNS game, this brought the amplification of user group, industry trend development will bring about traditional game manufacturer finally to cannot compete with SNS game manufacturer.
Current, the traditional game firm of Japan and United States has not give the example that shows successful transition, so, art report is changed through buying Playfish to realize SNS is well-advised choice, and a few otherer the traditional game manufacturer that did not realize SNS trend will face very great difficulty.
Cui Er expresses Saiji Shi of Playfish company president: "The property of gregarious game decided we must make scale dvd discovery big, enjoy fun to the top of one's bent besides the person that lets those be interested in game, make them right be in game process even with family friend the sort of experience of an amuse oneself feels truly have fun at. Make them right be in game process even with family friend the sort of experience of an amuse oneself feels truly have fun at..
"Network game market is current occurrent transition, it is from traditional tangible product transition with the number the service is oriented industry. " Saiji Shi Cui Er thinks, below such setting, it is be like,game issues a tycoon not only art report, move inspect blizzard, connect those new the small company that establish, will be benefited.
Because art report undertakes buying to Playfish, also make venture capital investment from which smell out business chance, future they may have more investment to this domain. Ben Holmes represents the partner that wind joins company IndexVentures, "Very low to the investment risk of gregarious game company. And before having a good deal of investment, with respect to the best selling dvd discovery the earlier version that can have seen a product. With respect to the earlier version that can have seen a product..
Compare with the company look of traditional game mode, enterprise of network game innovation can attract wind to deliver the attention of the company more.
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