Baoermo: Traditional media will be digitlized in the round inside 10 years

Beijing time on June 25 morning message, according to foreign media coverage, silent of Er of Bao of dog crates large breed · of husband of Microsoft CEO history the base of a fruit (Steve Ballmer) Zhou San expresses, global advertising is already integrated be immersed in trough, media company should not count on battalion to close restore to come the level before the crisis. He still predictstravel mugs stainlessTraditional dog crates large best buy media will be digitlized in the round inside 10 years.

plantronic wireless headsetZhou San is in Baoermo France " knock gently section of accept international advertisement " (the speech on Cannes Lions International Advertising Festival) points out, flow into digitlization media dvd discovery channel continuously as advertisement, traditional broadcast, TV and presswork media must change commercial pattern, in order to get used to the situation of advertisement dog stairs for car portion shrink. Baoermo says: "I think this is not the crisis, however the new conformity of industry. Because the crisis is meant,restore (to the level before the crisis) likelihood, and set dvd dvd discovery 4 discovery 3 out from far seeing plan, I think to restore impossible already. The industry is already new and integrated, won't rebound to also won't grow afresh. Won't rebound to also won't grow afresh..

Be judged to be on current ad section " year media figure " Baoermo is right also the future of traditional media expressed pessimism, he expresses, newspaper publisher fails to create new camp to harvest source from inside digitlizing bu most popular selling dog crates large siness chance. He says, all traditional media inside 10 years spend overall amount, and outside dividing Gu Ge currently, publisher still fails from the gain in digitlizing content, "Everything prospective will be digitlized, this is a time problem nevertheless, 1 year, 2 years, 5 years or it is 10 years. Future won't have traditional press, magazine and TV only. Inside 10 years, all content will get online, dormant content will not satisfy prospective requirement. Someone says advertisement mode fails to bring profit, gu Ge is searched can gain, besides Dan Gu song, publisher relies on advertisement mode or in order to collect fees is professional work much gain? The answer is to do not have. The answer is to do not have.. dvd discovery

Baoermo says, media is about to develop successfully, must undertake adjustment the requirement with contented ad business to content, duplicate simply on the network presswork the practice of edition newspaper is blind lane.

In the interlocution link after the speech, when be asked whether the best selling dog stairsMicrosoft buys Yahoo of purpose, baoermo answers say: "We buy Yahoo innocently, th the best selling dvd discoverye view before us is open to continueing to hold with Yahoo collaboration manner. " (Xiao Ran)