Sunday, January 15, 2012

Cast motor to abandon Intel Qiao Busi to be determined again first core of apple of own research and development

Although calculate the new player of semiconductor industry only, but suspect an apple chip of own research and development without the person almost inevitable meeting is successful.



On September 21, the media outside the condition reports, the apple is undertaking secretly having chip research and development oneself, end product is IPhone(The mobile phone gets online), IPod and flat computer, intermediary still thinks outside, qiao Busi is more intended in MID(shift online device) wait for domain of processor of small mobile device with the smartphone somewhat movement.



This message, the Silicon Valley respect that Intel is in had reaction quickly. Analytic viewpoint thinks, the apple has begun to use antagonism Intel new fund is small-sized the technology of equipment chip. In the near future, will lift the intense competition of apple and company of old brand chip in chip market.



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In fact, the heart of chip of malic be covetous on has already. And when delicacy the Qiaobusi that buy and trades is cast after buying chip to design company P.A.Semi give a word -- " you always cannot buy chip to the outside " , caused more about the apple the heat of chip of own research and development is discussed.



  Pave a road to make core



The apple is maintaining exuberant demand all the time to chip.



On September 16, the message says, because reached an agreement wi dvd discovery 3 th Chinese UniCom on one hand, IPhone will appear on the market in China at the fourth quarter; On the other hand, just dog stairs best buy rolled out highest capacity to amount to the IPodTouch music player of 64GB again recently, the apple shows the demand that puts chip to NAND bigger, make Taiwan memory market is in short-term inside appeared the circumstance that supply of goods is in short supply.



Say additionally according to ISuppli analyst, of IPhone of fruit of Yu Ping of have the aid of popular, the 2nd quarter was using SamSung electron on the separate application processor of the mobile phone to increase market share this year.



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Since since the first IPhone appeared on the market in January 2007, the chip that designs by the manufacturer such as SamSung is acting part of malic product cardiac all the time. To this, malic tall canal is afraid all the time, chip from outside place buy, the function that lets IPhone is imitated very easily by other firm. In the bookshops has pass, malic IPhone has designed distinctive malic brand chip, turning SamSung from the architect gradually for manufacturer, the tall canal of Dan Ping fruit still worries, two a the most popular selling dog stairs few information that share may fall in competitor hand.



Began of start shooting of one artillery piece that day from IPhone, qiao Busi should control a phone to produce segment more as far as possible with respect to bear in mind constantly. For this, he still emphasizes to the engineer of P.A.Semi, the hope designs a kind of chip, use technically at preventing the leak outside technical secret of the apple. Accordingly, only the apple designed his ARM chip, the complete control that just can gain pair of designs and function counterpoises, tall cloth Si Caihui acquires safe move on the security of the product.



The ambition that the apple brews working energetically in semiconductor market is exposed last year April, he opens up at that time endowment 278 million dollar bought P.A.Semi chip to design a company. This once company of very mysterious Silicon Valley newly established has powerful professional force, be good at designing the chip of feebleminded bad news.



Although be like malic spokesman Steve Duolin place character, apple " often buy company of a few little science and technology " , but before this, the apple has hanged the demand of semiconductor technology qualified personnel on LinkedIn of website of socialization of personage of American business affairs, after this had more than 100 people to apply for position, there is no lack of to ever was mixed in Intel, SamSung among them connect the personage that waits for firm hold office high.



Next the extensive operation that dig horn more confirmed the outside guess.



Above all, the apple designs seasoned chip the expert, the Er of general of much rich of father red · of P.A.Semi and the one chip that large quantities of speciality that dig processor function designs expert call together to enter general; Then, dig come tall canal sends Pumasite to hold the position of product hardware technology before the PowerPC chip business of IBM senior vice president, be in charge of professional work of equipment hardware engineering in the round.



This year the beginning of the year, before the apple weighs gold to invite the AMD that ever had designed graphical chip for Ren Tiantang again De Leibin of · of Bob of chief technology officer, reach the Lagu Keduli that holds the position of same job in ATI two heavyweight character, persuade the chief inspector of long senior Xbox strategy that amounts to 15 years in Microsoft service successfully still Richard Tefusamu adds its a group of people of same interest. Additional, hire again employ Cisco senior vice president overcomes dog stairs for car Lifu Meiersa to hold the position of vice president of processor software branch. Not only such, apple more become a shareholder with 4.8 million dollar Imagination of business of chip of plot of British mobile phone, become one of partner.



A series of act, the product development such as the game machine that allows an apple to be about to count on numerous stylist to be his and phone goes a function the chip with powerful, low price plans to show without involuntary discharge of urine.



High edition gets online this



"Want an apple to be able to accomplish a thing independently only, won't bind together with others absolutely. " Andre points out EnderleGroup chief analyst, "They can adopt ARM sortie chip completely, in order to gain the control of pair of processor domains. " the nature that this loves the Qiaobusi that controls right just about.



This year August, NVIDIA president Huang Renxun explodes makings say, he encountered two apples in American Silicon Valley " anybody " , they are Bob · De Leibin and Lagu Keduli respectively. Very affirmatory apple is in Huang Renxun private research and development a kind of new chip, and these two advanced technology personnel are " malic core " project functionary.



Additionally personage of know the inside story is announced, the chip that the apple can use internal development is reduced greatly its advocate the power consumption that makes product IPhone and IPod feeling device, the image that enhances a product likely handles a function, make its can run emulation game software and broadcast high-definition video. Accordingly, the apple lets completely possibly send Pumasite to head the group of own company, develop chip according to the design of ARM, make its fit the requirement of the portable apparatus such as IPhone and IPod more. To the apple, optimal design is undoubtedly: New chip won't waste too much electric energy, can run to use a program variously however.

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Face malic aggressive, phonic sound points out inside course of study, the apple develops a field in chip at present still is not very strong, show inadequacy a bit on the equipment of personnel, want to develop this kind of chip to plan period of time even. Accordingly, want to see of " malic core " multimedia product at least even time of two years. Malic spokesman refuses at this point kind the problem publishs any comments.



So, "Malic core " can be you guessed by ground of outside one's own wishful most popular selling dvd discovery thinking only really?



Rife the information that long already malic flat machine releases grows in intensity after company of Qiao Busi return oneself. The apple gets online this hopeful is passed in the message frequency of formal October this year shipment.



On September 15, eventually Taiwan generation is versed in the manufacturer comes out to confirm, malic flat machine will appear on the market at was being released in Feburary next year, this flat machine will use screen of 9.6 inches of many place feeling, module of buy HSDPA network is mixed inside lasting effect batteries, predicting price is in 799 arrive between 999 dollars. Most crucial is, this machine carried the processor of research and development of P.A.Semi proper motion.



Arrogant apple distains most originally to getting online, qiao Busi even speak bluntly: "We do not know how production bade case is 500 dollars, and the computer that is not rubbish, malic DNA also does not allow us so dry. Malic DNA also does not allow us so dry..



Nevertheless, the outside does not think so however now. Kaye Mengsi pays close attention to PiperJaffray analyst especially for a long time malic trends, he ever forecasted an apple to be able to develop computer of a flat in the beginning of the year, borrow this to march formally online our market. Its price will be controlled in 800 dollars surely, kept away from to be with other firm under 500 dollars the market develops competition. But because the apple always likes to enter the most popular market with latecomer identity, change market structure successfu the most popular selling dog crates large lly. Accordingly, roll out distinction to get online at the tradition this flat machine, this also accords with consistent style of Qiaobusi.



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The apple changes core



The analyst of Insight64 ever expressed clearly when Intel and apple negotiated 2005: "Go up century at the beginning of 90 time, 68000 processor change Motolora of malic Ceng You to PowerPC processor, brings consequence is the client that this company lost an in part. If the apple changes Intel to processor again, I believe this company will lose the client of the half again. I believe this company will lose the client of the half again..



Of short duration no matter this prophecy is extreme, undeniable, apple and Intel been signinging an exclusiveness agreement really in those days, make Intel becomes the exclusive processor supplier of malic computer. This blocks other firm not only outside the door, the IBM that still uses malic computer all the time and the processor PowerPC that Motolora develops jointly fall into disuse, this one decision ever let the chip manufacturer such as IBM and AMD feel dejected.



At that time, " new York Times " the analysis points out, intel still is less than in global market to malic PC of 3% own rate interest not quite, its purpose basically is, the hope is in through the apple the consumption that has recreational function stands firm on electronic product market.



Till last year, combine father as the apple, the Steve Wociniyake that also is originator dog crates large of this company technology still expresses: "It is now not only, prospective Intel processor also is an apple not the choice of 2. Its are high-powered the development course of low power comsumption, also can satisfy the requirement of malic computer truly. " and passed one year merely, the apple becomes the potential obstacle that contends for chip market with Intel from the partner.



Apple all along with " stand to go alone especially " celebrated. Still do not have sortie chip domain in the apple when, use the framework that is different from most PC manufacturer all the time, and had not stopped change core. Until use Intel processor to just calculate recursive main trend.



Malic computer since the first AppleI release, got namely each square wide attention, the processor that it uses is the project staff that leaves Motolora company by the part initiative the company of MOS science and technology that establish is developed. Later, because MOS science and technology is ongoing,send some lag, cannot catch up with the development of malic computer, add right now Motolora rolled out better processor, qiao Busi abandoned MOS science and technology turns and cooperating with Motolora.



As malic computer the position in the market rises ceaselessly, the chip of Motolora restricted its development on integral technology. And, the occurrence of more driving competitor Intel lets Motolora must put down PC market temporarily, signal of wireless communication, number treats fight in some places one by one wait for a domain. But regard malic computer as sole processor supplier, motolora not reconciled to abandons the market with this huge potential, aimed at the IBM with powerful actual strength of re dog stairs for bed search and development then, think to be dog crates large breed able to be had jointly with IBM perfectly cooperative space.



It is under intense at that time competition environment, face ability of integrated advantage resource to establish sufficient condition in the market, 3 companies make a decision eventually, join league. On October 14, 1992, IBM and Motolora announce PowerPC microprocessor begins go into operation formally, supply malic computer. Till 2006 the apple abandons PowerPC, pull hand Intel, terminative the collaboration that continued ten years. Face oneself to give the huge blow of IBM, apple not only the expression that did not make terminative and unhappy history, aroused the fear of IBM further instead, dig actual strength character to send Pumasite from the other side, this is the former days to IBM undoubtedly a salt was spilled again on cut.



Additional, the apple ever still abandoned to offer the manufacturer ProtalPlayer of IPod chip in of the same age, for the ProtalPlayer that comes from an apple to the profit of 90% above, qiao Busi too absolutely affection.

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