Reporter Xu Zhijiang
"To this year second half of the year, product of 32 accept rice came out. " on June 18, 2009 Dalian are soft hand in can kick off that day, ground of Yang Xu high-spirited and vigorous tells vice-president of Intel whole world the reporte the best selling dog crates larger, today everybody saves financial crisis the circumstance that expenditure cuts down the member of persons employed even, intel still holds to future two years to invest 7 billion dollar to 32 accept rice.
The 2nd day of Dalian software Fair, the round factory of 300 millimeter brilliant that Intel announces to always invest 2.5 billion dollar in Dalian will use technology of Cheng of 65 pay the metric system, nevertheless meanwhile, ke Bijie of general manager of plant of Intel Dalian chip (Kirby Jefferson) expresses to the reporter, this plant future upgrades to the 32 accept rice plan that makes Cheng higher to already was in program. Current, american government is having strict export control to the production of Intel overseas factory.
In Yang Xu and Ke Bijie heat holds the backside of 32 accept rice in both hands, it is Intel heals on mobile Internet defeat heals the ambition of act vigorously -- the technical advantage that relies on 32 accept rice, the advantage that gets on Intel in PC Internet is migratory to get online this, MID(Mobile Internet Device) , mobile phone, even more terminal, include more and fixed terminal and mobile terminal over.
Current, intel is already occupational of 80% get online this chip market, go up in MID also like a raging fire, want to continue to seek hegemony on the mobile phone however, in current power fill, the firmly such as division of hair of ARM, couplet is illegallied or forcibly occupy, during be being permeated ceaselessly to the domain of Intel instead even, intel is successful " cross row " difficulty is very tremendous.
32 accept rice imagines a space
A what kind of concept is 32 accept rice after all? Those who bring an imagination is not the computer field that Intel has forestall place, the research and development that is based on Internet however and extend.
travel mugs stainlessYang Xu says, use such product like the approach that released 2008, the technology that does not have 45 accept rice is done do not come out, and 32 accept rice will have bigger effect, technology of 32 accept rice can make a lot of functions undertake conformity on new framework, power comsumption is lower at the same time, cost continues to drop, compositive and OK optimized function, for instance graph, sound, memory, "The work that 3 chip do previously two chip or a chip can be finished now, the use of 32 accept rice can make get online to be compared originally now at least frivolous half " .
Low power comsumption, bulk capability of small, computation is strong, all these becomes Intel to cross a PC, reason that turns to more terminal.
To Intel character, the challenge with the bigge dog stairs and ramps st future is not hardware. In big screen end, the chip with made of baked clay in the future fine long hair is OK and compositive in great television; Hold equipment terminal smally, resemble IPhone(The mobile phone gets online)Arrived times of 32 accept rice can be developed more incisively and vividly. Accordingly, technology of 32 accept rice will produce the innovation terminal unit that more appearance turns, drive more new pattern to appear.
"At present the biggest challenge is how effective integrated and rich Internet content, olden common people above gain better experience. " Yang Xu says, in do not sacrifice of traditional broadcasting television watch the effect to fall, how Internet compositive go in, this is the challenge with the biggest Intel, do not think approach moves the thing that gets online to be done exclusively originally to get online namely, this is the first pace only, hardware platform also can produce very big change in future, the application of a lot of innovation and mode at the same time emerge in large numbers.
32 accept r dog stairs best buy ice is the killer mace that Intel cuts more terminal. Pass module of integrated graph, sound, memory, intel can let make aircraft manufacturer cost lower, let Internet content business, Internet serve business to provide updated service and content, develop the commercial pattern of innovation. Thereby advantage, intel meaning is in replace power fill, the mobile terminal competitor such as division of hair of ARM, couplet's current position.
Nuojiya and Moblin
On June 25, intel and Nuojiya announced brand-new collaboration, comprehensive collaboration spreads out on the union that both sides will reach technology of communication of high-powered computation, broadband in system of equipment, chip, regard this as allied one part, nuojiya will buy the chip of Intel, and the accredit of the wireless technology that Intel can acquire Nuojiya.
June 2006, intel sold MARVELL the company Xscale of platform of chip of its mobile phone, after 3 years today Intel stage a come back, chose with the whole world " mobile phone one elder brother " Nuojiya together.
Xiang Ligang of CEO of flying elephant net tells a reporter, 3G gains ground, mobile phone intelligence changes pair of low power comsumption and ability of high speed operation to have huge demand, intel has his advantage really by right of 32 accept rice, but more crucial is terminal manufacturer cooperate.
In the past a few years, intel and Nuojiya ever developed wireless device hand in hand for two times, but end in failure finally. This both sides whether before breaking through two sloughy, still need observation. Before this, intel ever undertook cooperative with Motolora, but be like person meaning very much as a result of the computational ability of mobile phone chip, part company finally.
Those who deserve attention is, intel and Nuojiya also will cooperate in software side, include the Maemo operating system of the Moblin system that Intel supports and Nuojiya, these two systems all are based on a source to operating system Linux is developed and be become.
12 volt adaptorMoblin is be based on Intel Atom processor optimize source project, provide the operating system that the course optimizes, ultimate goal is true, rich Internet and multimedia application. The plan of Intel is, use the platform with Moblin through approach, make all software firm OK be based on this platform to develop different application, service. To developing personnel character, it is OK that they write applied program move smoothly on other and mobile terminal.
According to Intel company software and service facilities ministry (partner concern branch and strategic business grow SSG) Asia-Pacific division the view of He Shufen of sectional inspector general, if do not have Moblin, regard process designing of a software as personnel, can make development on traditional platform only, traditional platform has been dominated, incompatible new developer, rare space.
Moblin makes Intel provides a hardware platform that opens fairly not only, the software that still can provide an open, fairness develops platform, the person that get out of the way is sent competes with original big company, without any doorsills. "The software firm of a lot of traditions has very great competition ability in the market, and Moblin is a La Hai, regnant without the person. Will tell this to the industry is a good good luck. Wil dvd discovery 4 l tell this to the industry is a good good luck..
Current, business of operation of business of operation of mobile phone, mobile phone, will wide cable and industry apply Moblin (wait like medical treatment) 4 direction that serve as development, intel spends development partner through these 4 dimension.
Recombine mobile industry catenary
"Catenary of mobile phone industry and PC industry catenary are having very big different, want to change this industry cable length, need what to traditional interest chain undertakes bold and resolute to recombine. " Xiang Ligang says, unless ch dog crates large breed ip quality is good, and be mixed on the price have opponent to be being surpassed on the partner's support, do not have the opportunity that win out otherwise.
Be in China, 3G times has come, intel wants dominant this chain, need faces the ARM that comes from England, power fill and the numerous competitor such as couplet hair division.
ARM is company of global semiconductor intellectual property, framework of its processor core penetrated the whole world almost the WCDMA of the CDMA of nearly 100% , 85% above, especially smartphone market. Accordingly, in the mainstream embedded processor fr the best selling dog stairsamework, in including X86, ARM, MIPS, SPARC, the contention of the Intel that is core with X86 and ARM is most intense. 2006, intel ever abandoned the XSCALE communication chip of ARM structural frame.
ARM company this is forward media discloses, the volume of shipment of mobile ph dvd discovery best buy one chip of ARM accredit exceeds 2.5 billion every year, and the PC chip shipment of Intel domina dvd discovery channel nt is measured only 250 million. The reporter tries to contact Bob Morris of ARM mobile CTO, stalk of grain up to cut, the other side did not have a response to the competition with Intel.
Precede besides what go up in market share, ARM near future and the alliance of a chip that head with IBM come to an agreement, both sides develops the technology of new generation processor that faces mobile equipment and consumptive electron product together. According to the agreement, ARM will develop 32 accept rice and label of 28 accept rice piece the design platform that go up, permit other manufacturer to use, this means Intel the technical advantage of 32 accept rice is being overtaken ceaselessly.
Intel tries sof the most popular selling dog crates large t hard sweep the deck, oneself made the act of Moblin operating system had caused the dissatisfaction of Microsoft, microsoft announces to will support the processor framework of ARM even, with this to Intel caution. "The purpose of Moblin is not compete with Microsoft, it is to satisfy the patulous need that more Internet apply future. " Yang Xu tells a reporter.
In X86 a group of people of same interest, AMD He Weicheng also is the challenger of Intel. Be in early 2002, power fill pass the CMDA wireless branch that buys LSI Logic, hold water power farsighted report is connected, began the distribution in domain of chip of CDMA mobile phone. Current, power farsighted report connects what offerred solution got business of operation of before the whole world 10 big CDMA to approbate, the mobile phone old man such as Nuojiya, LG, SamSung is power the client that farsighted report tells. Intel obstacle still includes law of heart state apparatus, meaning to connect the traditional chip tycoon that waits for the market to go up semiconductor, high.
Face impasse, intel besides rely on Moblin wantonly hook in partner, buy also make commonly used one move.
At the beginning of June, intel bought wind river with the price of 884 million dollar (Wind River) , wind river is the whole world the biggest embedded software vendor, hold the whole world at present the portion of 30% above, intel hopes river of wind of have the aid of will increase the sale antenna of its processor. River wind is in the industry domain such as equipment of medical treatment of system of mobile phone, car, number has giant client group.
"If the ability of Intel gets releasing, no matter power fill, ARM, still be other competitor, compete to it hard. " Xiang Ligang says.
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