" IT times weekly " reporter / Du Zhou (comprehensive report)
Cisco is ceaseless and outspread, the domain of sortie is overmuch, be sure to establish more competitors for it, but Chambers was used to competition it seems that, this also is the power that urges Cisco to advance ceaselessly
Think inflict way by implement with all corners of the country of raise of switching equipment name, in the past inside a few years, the company enters new field ceaselessly through be being bought more than 100 times, business is extended carry box and camera on the head to wait to conference of software, server, video and cable television machine. But in strong outspread process, its advocate course of study also encountered numerous competitor grab feed.
A few days ago, cisco was released up to July 25 money of season of the 4th money signed up for 2009, the report shows, profit by go up the 2.01 billion dollar of year of the corresponding period glides to 1.08 billion dollar; Battalion closes glided 18% , to 8.54 billion dollar. But Cisco cash flows still abundant, up to 2009 money year end, cash shedding is as high as 35 billion dollar, prep above 2008 money year 26.2 billion dollar. Meanwhile, cisco shows the sign that gave to anabiosis in domain of a lot of business, order amount also is in pick up.
The beginning of the year, pass 6 a period of ten years in one's age however the John Chambers that spirit enlivens, impassioned ground alleges to media: "Cisco dare say to economic crisis not. " regard Cisco as CEO, the impression that this legend character gives a person is dog stairs high-key and of make public, he ever drew the label of gravestone on the market territory of the competitor such as boreal report; He does not break reason, below the case that always can lead Cisco to be not valued generally in industry, make a contribution somewhat in new field. loony tunes golden
Half of car most popular selling dog stairs e of money announce good news
In economic hardship period, many enterprise users chose to abandon or defer newer network infrastructure, this gave the Cisco of network equipment tycoon with the greatest whole world to cause tremendous effect.
Report of outstanding achievement of the season of the 4th money that Cisco released a few days ago and annual shows, 2009 money year clean sale is 36.1 billion dollar, than last year the corresponding period drops 9% , net income is 6.1 billion dollar. Among them clean sale of season of the 4th money is 8.5 billion dollar, dropped compared to the same period 1 dvd discovery .9 billion dollar; Net profit is 1.1 billion dollar, with the 2 billion dollar of the corresponding period glided considerably last year 46% .
Look in wall street analysts, through cutting down expenditure is mixed cut down the member of persons employed, offsetted Cisco sale drops the partial loss that cause. 2009 money year, cisco cut down cost to exceed the target of 1.5 billion dollar that Chambers predicts.
Season of the 4th money, cisco road by implement sale glided compared to the same period 27% , achieve sales revenue 1.5 billion dollar; The sale of switching equipment glided compared to the same period 20% , achieve sales revenue 2.8 billion dollar. photograph comparing, unified communication drops extent is lesser, glide compared to the same period 5% , and the photograph of other hardware product such as it and memory, video, safety and family expenses network is compared, already was to behave those who had calculated. Nevertheless, unified communication glides, it is tremendous that its are affected, bring about gross income of branch of company advanced technique to drop directly 19% .
"Cisco profit margin is reduced, because face the competitive pressure that comes from HP,basically be bigger and bigger, the sales revenue of latter ProCurve network equipment is growing quickly. " abroad is famous Wilson expresses the analyst that drops a JMPSecurities, "Cisco will confront more challenge in network equipment market. "Cisco will confront more challenge in network equipment market..
Cisco money newspaper makes clear, no matter be compared to the same period or annulus comparing, battalion receives what with net embellish suffers different level to drop. But of Cisco " the net is true " product line, 2009 money year amplitude is amounted to 97% , income broke up one time almost. And look in Chambers, the company handed over very dovish quarter and report of year outstanding achievement in the economic environment that is full of a challenge. He expresses on investor and analyst telephone conference, "Season of the 4th money, the company has shown a few positive signal fully, order amount picks up whack. 2009 money year first half of the year, company order dropped actually 15% . Company order dropped actually 15% ..
"Our business and economic situation appeared to improve, if this one trend continues to maintain, season of the 4th money may be a turning point. " Chambers does not lose confidence to the future of the company, he predicts, with 2009 money year photograph of season of the 4th money is compared, 2010 money year the battalion of Cisco closes first quarter will grow somewhat, battalion closes to come for 8.55 billion dollar 8.76 billion dollar.
Cisco outstanding achievement anabiosises, discretion and rigorous management are politic since company of main profit from is long-term, and the constant attention to the client.
"The business strategy of the company and rigorous expense management produced major effect, make we can be in global economy is low maintain below confused big environment continue gain, the validity that also proved our strategy at the same time and outstanding operation implement power. " Kaerdeluoni expresses Cisco CFO most popular selling dvd discovery Frank · , "The company has the abundant ready money of 35 billion dollar to flow at present, we will continue to pay close attention to innovation. We will continue to pay close attention to innovation..
Nevertheless, look in Chambers, only the growth of a quarter can not show an issue, integral trend still needs to continue wait-and-see.
Continue outspread
Can go up in the partner summit 2007, cisco is competitor north report, China dog crates large drew gravestone to wait.
From inchoate and onefold network equipment supplier, to today development becomes IT and provider of network whole solution, cisco finished luxuriant decay, its ambition is older and older also. For augment battle array, cisco already the thinking according to Chambers, the good luck that at present economy adjusts have the aid of, deploy 30 many increase a field newly, include video product and facility of intelligent electrified wire netting among them.
Not long ago expresses Chambers, clients had begun to receive Cisco server product, they are designed for network company and industry data center only, pay attention to the processing capability of the product very much. In this one domain, there is speech authority by IBM and HP all the time before.
On August 12, cisco and China accept disc sign strategic cooperation agreement, pull a hand with record company. The person that the Eos software of Cisco can allow media trade founds alternant site easily, include film, leave a message edition and upload attribute, future still can pass numerous site of the management central to dog caller. New platform can help actor contact new client, create new commercial pattern. The other function of the site still is included offer the titbits that make, entrance ticket to sell especially sell with relevant commodity.
"With the collaboration of China accept disc, will conduce to the relation that improves Silicon Valley and record industry. " Chambers expresses, these new career future can increase battalion of 1 the most popular selling dog crates large billion dollar to close for the company.
Current, the way that divides a tradition by implement with exchange implement outside, cisco already began to produce Wi-Fi way by implement, box of top of cable television machine, stadium is used exceed TV of big screen plane, and the product such as light and digital cinematograph, in an attempt to is cast off advocate battalion of course of study closes glide.
usb harddrive enclosureCisco is in what him actual strength expands in fast dilate just about, but also get accordingly controversy. At the outset, it is in when buying PureDigital of manufacturer of camera of consumptive electron enterprise, number, the outside is right this very do not understand, think that is not Cisco can play turn.
"Every time we enter a brand-new market, suspect Cisco with respect to meeting somebody whether the market that differs completely in serves as somewhat. In fact, we always can do the eldest child of that market. " Chambers works all the time wind wind fire, a project meets settle on quick give the final decision. Chambers has " 1/3 principle " , basically judged direction to be opposite namely 1/3, with respect to OK and real operation.
"High-tech is bought 90% be failure, but our successful rate is amounted to 70% , of course, I buy the preparation that has become failure every time. The place of Cisco extraordinary depends on daring to take a risk. " such look upon buy Chambers. Cisco is right buy addiction, company of a lot of science and technology is in beware of it, it made Dai Er's decision even.
Buy ceaselessly, abounded Cisco business greatly, actor of low quality can realize when economy is stagnant complementary. For instance, after what the cable television machine of scientific Atlanta carries box product on the head to pass a few years is brilliant, sales revenue appeared to glide considerably recently, nevertheless, the sales revenue of system of enterprise video conference breaks up approximately however time.
Data shows, these year come, cisco bought 135 companies in all. But Cisco is bought only sell rarely however, this makes its booth spreads bigger more. And the profit margin of new market is low, also disperse dog crates large strong d the energy of Cisco.
Chambers is used to competition
In light of now, of Cisco advocate battalion income still comes from a road by implement with exchange implement wait for network equipment. Nevertheless, competition of network equipment market is intense with each passing day now, it is with market of switching equipment of company level local area network exemple, the competitor of Cisco includes rich division, Extreme, HP, Juniper, Netgear and 3Com to wait. Especially the rise of HP and 3Com, constituted bigger menace to Cisco.
"Somebody abandons to us Cisco surpriseds, nevertheless, look in me, this just is the problem that a risk and redound compare, " the FredTarca of news service vice-president of Pi Yake university shows Buddhist nun of elder brother of administrative division of division of health Nie surname, "Obtain good product and service with likely price, 3Com can satisfy us completely these requirements. 3Com can satisfy us completely these requirements..
Before, university of Kun Ni Pi Yake is the faithful user of Cisco all the time, use 3Com equipment to upgrade however recently oneself network. This is an epitome of Cisco client change sides in a war only. Compete as the market more and more intense, and economic environment did not improve apparently, the client becomes more sensible in choice manufacturer admiral.
"Lower imprest, fewer operation cost and higher performance, this is our pursuit. " 3Com president holds CEORonSege concurrently to think, depend on oneself advantage, company general carries off in the argue with the competitor more market share. Although they have a characteristic each, but the product of 3Com was reduced really enter a doorsill, abounded the choice of the enterprise.
In big environment depression the circumstance falls, compress cost to be placed in marked position. Accordingly, the manufacturer of markets of many fixed position medium and small businesses, begin to offer the switching equipment product with configuration low cost. The Procurve of Extreme and HP rolled out the product of cheap of qualitative actor price recently, and use the market strategy that lifelong quality assures, arrange of this with one action reduced company cost not only, also reaved a lot of pairs of cost from Cisco hand at the same time very the client that care about.
The situation of Cisco is quite grim, no matter be traditional market, still be in the new market of sortie, cisco faces unprecedented pressure. "Arrive from domestic market switching equipment, in the so huge market such as data center, the competitor with formidable neither one, the choice that shows us then is wrong. " the meaning below Chambers' character is, competition just indicates his direction is correct.
With the Cisco with network famous equipment, let industry look not to understand even more, it has extended antenna to computer server, launch a challenge to computer tycoon. "IBM will be the partner of Cisco, and HP is a competitor. " Chambers explains Cisco to concern in the enemy friend of this one domain so.
The market analyses the data of orgnaization Gartner to show, this year first quarter, market of global computer server is 2 minutes of the world basically, IBM owns 30.7% share, HP market share is about 28.8% , cisco and they still have difference. The personage inside course of study tells " IT times weekly " , the big company such as Gu Ge, Microsoft answers economy through cutting down data center low fan, to Cisco road by implement put delay with the demand of switching equipment, this is the main reason that Cisco rolls out compositive computer server.
"Computer server is having trem dog stairs for car endous market potential, year market dog stairs best buy dimensions exceeds 50 billion dollar, having tremendous market perspective, cisco took a fancy to this just about, want to feed this one market with cent of HP, IBM. As competitive heavy curtain pull open, sell the HP of Cisco network equipment, with the collaboration of Cisco the relation will worsen, and the relation of IBM and Cisco also will nervous with each passing day, they still have collaboration in the domain such as intelligent electrified wire netting at present. " because Lai of · of thunder of the president before inscriptions on bones or tortoise shells of the Shang Dynasty has friendship of 30 years with Qiaobusi, look in him, cisco this action very adventure.
Nevertheless, chambers was used to competition it seems that.
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