The reader of new fund electron that all alone Buddhist nun rolls out
Introduction: " commercial weekly publication " network edition carries today civil say, through rolling out two new products, offer more content to get way to the user, suo Ni solved consumer to not be willing to buy the 3 big obstacles of electronic reader, challenge lead dominant position of Yamaxun through drafting new game regulation.
It is article full text below:
The market studies the middle of a month of company Forrester Research 7 publishs a report to say, kindle electron reader of Yamaxun is to make digitlization is read " set the prairie ablaze " " the fire of star " . And two of Suo Ni new products will dog stairs best buy make digitlization reads this to burn fire more jump over flourishing.
The Reader Pocket most popular selling dog crates large Edition that Suo Ni plans to will open sale price case to be 199 dollars on August 25 and price are the Reader Touch Edition of 299 dollars, absolutely banner advantage is gained on the market that prevents Yamaxun to will grow 10 years quickly in this one future. The price of Reader Pocket Edition is lower than Kindle 2 100 dollars, support of Reader Touch Edition is touched accuse a technology, the user can complete operation turning over a page through finger.
More content get waybrass faucet
Suo Ni plans through offerring Biyamaxu dvd discovery channel n to the user more content get way, enlarge electronic reader market. Yamaxun asks the user buys books and other digital media from inside its network bookshop. Suo Ni will sell new book and best seller with the price of 9.99 dollars, and books of copyright of 1 million when let an user can read Gu Ge to offer public domain.
Steve Ha of president of section of business of reader of Suo Ni number suddenly (Steve Haber) says, "Our target is to enlarge electronic reader market, more content is provided when the user needs, the user can be passed buy, borrow read get content, lest expend,also can get content. Lest expend,also can get content..
spring pool
To Suo Ni, making Reader scores a success is the dignity in defend oneself. Suo Ni rolled out first electron reader in Japan 5 years ago, the name was rolled out quickly to be on American market " Reader PRS-500 " product. Although Kindle comes out,time wants evening 1 year, but took the market however top portion. the best selling dvd discoveryWhat with Suo Ni the product differs is, america dvd discovery n Kindle user can download books, newspaper and magazine through wireless means.
Wireless technology faces global user
Suo Ni ever expressed, this company is developing the Reader that supports wireless technology, but appear on the market without exposure time. Department information personage weighs Suoninei, the Reader that supports wireless technology did not appear on the market tardy the partial reason of the sale is, this company thinks consumer shoud be able to use wireless technology to download content anyplace all o dvd discovery 4 ver the world quite. Yamaxun uses Sprint have wireless technology only, the GSM that and rather than uses generally in the whole world, this brings about Kindle to dog stairs for bed be able to be sold in the United States only.
Although do not support wireless technology, new product also sells promotion Christmas the sales volume of season Reader. Suo Ni is expanding considerably retail trade Wu, through the network shop and 100 think of buy, sale Reader, skin covers the retail chain store such dvd discovery best buy as Woerma, Target and Costco and other accessories.
New fund Reader solved consumer to not be willing to buy the 3 big obstacles of electronic reader. Forrester Research investigates discovery, the electronic reader with consumer cheaper hope and books and personally try out product. Forrester Research analyst Sa pulls · Luo Teman - Aipusi (Sarah Rotman Epps) says, "Two new products do not support wireless technology to make clear, suo Ni won't try to challenge Yamaxun below existing regulation, and should break existing regulation. And should break existing regulation..
After Suo Ni plans new product to will appear on the market August develop large-scale sale activity very quickly -- include reveal inside inn, video and network advertisement, reveal the new function of two products. Reader Pocket Edition configures 5 inches of indication screen, have red, blue, silvery white 3 kinds of color can offer an alternative; Reader Touch Edition configures 6 inches of indication screen, the user can be passed " feeling " a word searchs his to explain in the dictionary, use finger " write " annotate, have red, black, silvery white 3 kinds of color can off dog crates large best buy er an alternative.
Electronic reader market will rise
Suo Ni expresses, sales volume of American electron reader will achieve 2 million this year, and before total sales volume is 1.5 million only. Because dimension is lesser,mix handy use easily, reader Pocket Edition is right buy machine user and female user first especially charming. What with Suo Ni inchoate model Reader differs is, new fund Reader and the network bookshop after upgrading will be as compatible as malic Mac computer.
Although be paid close attention to extensively, but be in the United States last year on the books market of 32.4 billion dollar, electronic books sale is 113 million dollar only -- occupy about 2% . But inside alive bound limits, the acknowledge to electronic books spends consumer to be in however warm up quickly, force author and traditional bookshop to ponder over their sale mode afresh.
Want to overtake Yamaxun, suo Ni must go all lengths. The analyst expresses, appear on the market oneself two the middle of a month since the sale, kindle 2 sales volume exceeded 300 thousand. Yamaxun reduces Kindle 2 price by 359 dollars recently to 299 dollars, rolled out the Kindle DX that configures larger size to display screen.
Market of reader of several months electron meets tomorrow hotter. SamSung rolled out an electron reader in Korea market recently, express to will enter other market very quickly. Books sells tycoon Barnes&Noble will cooperate with hardware manufacturer Plastic Logic, bright the beginning of the year rolls out an electron reader. (Annals circle in the air)
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