Conversational Europe heart is peaceful: How does the crisis become a favourable turn

Hou Jiyong of our newspaper reporter

CEO of Intel of Ou Dening replace, intel had experienced the crisis twice, result from inside the industry, intel is adjusted because of the strategy, change chip framework, odd nucleus develops to much nucleus, cycle of product research and development is too long, be chased by most popular selling dvd discovery competitor AMD, the 2nd crisis, it is global economy crisis while, get online to pound position of Intel chip overlord with cloud computation originally, these affected Intel battalion to close.

Ou Dening thinks: The crisis wants melt into a favourable turn, one of means are devoted. A lot of enterprises hold similar point of view, but overhand so much is true like doing not have an enterprise to resemble Intel however golden silver, 2008, intel is used at research and development and buy investment aggregate 10.6 billion dollar, devoted chip plant transforms 7 billion dollar.

The premise that Intel can enter such mint to throw is to be before financial crisis, calculate transition successfully to Internet, cloud, include product strategy to adjust among them, also include to organize a framework to adjust. Ou Dening thinks, want to obtain the capability of good luck of will dangerous translate into, need must have pair of industries, to the insight of economic big environment.

The opportunity of Intel

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" 21 centuries " : Before financial crisis, intel took a lot of positive actions, make Intel successful stand out a crisis, how are you to obtain this kind to foreknow of ability?

Ou Dening: Intel is the company that takes the lead in walking out of the crisis, whole computer industry also will take the lead in walking out of the crisis, this year first quarter, PC industry already sole rebounds, industry of PC of the 2nd quarter has begun get warm again after a cold spell, the money of the 3rd season that Intel just announces signs up for, criterion more brought confidence to global economy.

This kind of eye comes from the position with located in industrial catenary Er of Yu Ying spy. Intel is located in the upper reaches of PC industry catenary, in this economy crisis, our most client (manufacturer of PC, server) too dog stairs for bed much without reserve reserve Intel product. In November 2008, the sale appears great glide trend, but there is goods in stock in industrial catenary, this basically reflected the sale condition at that time.

Intel is drive of a data company, special approach client and market, can see the sale status of channel in real time, this lets us can evaluate consumptive demand of the whole world.

" 21 centuries " : What does economic crisis basically have to the expression of IT course of study?

Ou Dening: This economy crisis reflected the meaning place of IT in many respects. The core of the computer is to improve productivity, individual of the productivity of the factory, side is more businesslike. Without any other on the world the industry can bring such redound.

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Before this economy crisis, we can see the different show of PC industry and other industry. With compared 2008, PC market sales volume is in growth, other hardware industry is in however downhill, the sales volu dog crates large dogs me that resembling product of electron of car, consumption, electric home appliances

Where is the reason? Because PC has been become,live daily for people indispensable one part. Your reporter cannot work dog stairs for car without computer, teen-age child was communicated each other with computer.

" 21 centuries " : Through this economy crisis, what opportunity will IT industry gain?

Ou Dening: Expand effort to new market the product of Intel framework, if move equipment, embedded equipment and medical treatment equipment. These domains will make the point of growth after the crisis. In future, every electron product can follow Internet interconnection finally, internet can make communication way, can b dog crates large best buy ecome the source of content, can become recreational source, also can become the source of human relations in society. The equipment such as air conditioning, electrified wire netting, safety also can become more intelligence. More inexpensive computer, embedded computational equipment will allow all better, more efficient movement.

Intel target should make low cost chip namely, satisfy those who include PC inside all sorts of computation demand, include smartphone, TV, machine to carry box, DVD on the head to broadcast machine and factory control and automation of electrified wire netting what what use is embedded equipment is waited a moment. Even, can be linked together car and Internet, come the pressure of slow down traffic.

After the crisis passes, to Intel character is an opportunity, intel will produce effect in the investment in the crisis.

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China is more important

" 21 centuries " : 2010 is Intel enters China 25 years. Do you think what contribution Intel made to China?

Ou Dening: Future, intel can continue to throw in China.

China is the whole world that is next to the United States at present market of the 2nd large computer, and in can surmount the United States in the near future. Not only the angle from the sale, also be for the angle that develops a tendency from the technology such. IT trend will be increasing decide by consumer place of China, intel must know this market. This also is Intel not only the sale that pays attention to China, pay attention to the reason of research and development more.

" 21 centuries " : PC user amount has been achieved 1 billion, amount of mobile phone user exceeded 1 billion, what is the product that you think the 3rd kind may have user of 1 billion above with the 4th kind?

Ou Dening: The domain that I think the next is the most important is embedded system, its current sale reached a few dollars every year. Having a few among them is intelligence turns a product, for example automatic ATM (the heat addition system on ATM) , wall. All these future can b most popular selling dog crates large ecome more intelligence, metropolis and Internet join, ability of built-in computation.

" 21 centuries " : Future inside 9 years, the investment with particular what does Intel have to plan in China?

Ou Dening: We will continue to be thrown in Chinese market. Dalian invested the factory of 2.5 billion dollar to had built several years, will be in next year first half of the year put into production. This is us in China the biggest brushstroke invests, create opportunity of on 1000 obtain employment. We also are enlarging Chengdu to enclose the yield with test factory can. As the development of business, we also hope to enlarge the investment of respect of research and development.

Ou Dening: Currently held the post ofIntel company president to hold presiding apparitor concurrently on May 18, 2005. Since 2002, hold the position of Intel company president to hold presiding operation official conc the best selling dvd discoveryurrently, of the same age is selected Intel directorate member.

Ou Dening joins in from 1974 Intel company, multinomial post has been held the position of during. Came 1998 2002, ou Dening holds the position of ministry of Intel framework career to carry out vice-president to hold general manager concurrently one duty, be in charge of the microprocessor of the company and chip set business, and computer of table machine, notebook and enterprise calculative strategy delimit. Came 1992 1998, he holds the position of sale and market promotion department to carry out vice-president. Before this, he ever held the position of the general manager of ministry of microprocessor product career, rolled out Intel to gallop at was being led 1993 microprocessor. He still is in charge of running the business of Intel and IBM company, had held the position of the general manager of section of peripheral package business dvd discovery and Folsom microcomputer branch, the chip set operation of responsible corporation works, he ever still held Intel company president p most popular selling dog stairs art-time to install technical assistant of Di Gelufu.

Ou Dening was graduated from san Francisco university 1972, obtain economics bachelor's degree, had the honor to win California university Berkeley to divide gyp business to run master's degree 1974.