Introduction: England of newest first phase " economics person " the magazine is written civil say, the issuance of Windows 7 is indicating of an IT times terminative, also be etc of Microsoft, Gu Ge, apple at the same time the cloud is contended for between the tycoon the fight of position of computational domain overlord was pulled open prelusive. It is article full text below:
Win7 pulls open new era prelusive
Below what do you have to plan on the weekend? If do not have, not afraid also, because accurate meeting somebody is done not have to will hold a party on October 22 in your friend, celebrate the issuance of Windows 7 of operating system of Microsoft latest edition technically. At the appointed time, coach somebody you install this product, demonstrate how to use new function. Be full of fun to invite a party, your friend is returned will from a paragraph the name is " HostingYourParty " get instructive in YouTube video, enter a special website, develop the game of a few antagonism and test.
This is not what satirize work, however the sale plan of Microsoft, although have some of allergy making a person, but Microsoft hopes to borrow this to build momentum for Widows 7 however. Fortunately, microsoft hold dog stairs for bed s dominant position in operating system market, plan of this kind of sale is accordingly not affect the whole. Microsoft the performance of the Vista operating system before this is disappointing, and Windows 7 can score a success for certain. Because XP still is used by big range, because market of this operating system is put in the demand with very big move, the failure of Vista brings about this kind of demand to be depressed long already. Although a few troubles can be encountered now and then when installation, but the outside still is compared to the evaluation of Windows 7 at present active, some is profuse in praise even.
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Windows 7 is of Microsoft great not just span, possible also meeting is indicating of an IT times terminative, and another times also will be pulled open at this point prelusive. A lot of computations will pass a family no longer or the PC in the office is finished, however have the aid of " the cloud " will undertake. Alleged " the cloud " , it is to point to own many storage system and the data center of thousands of stage servers, these powerful equipment can be an user to process data through Internet. This kind of service is called by all " the cloud is calculated " service, the email that is based on a network, gregarious network and network game all belong to this kind, the user can pass browser, smartphone and other clients to carry equipment to visit these services. Can download in great quantities as a result of existence or online used service, make Windows 7 became first function somewhat reductive Microsoft operating system.
Cloud computation changes industry competition character
The issuance of Windows 7 just meets last a period of time the painful end of the 10 Microsoft antitrust that carry during. Because be accused to abuse PC,the dominant position of the operating system popularizes its network browser, microsoft sufferred a series of investigation in the United States and Europe. On October 7, european Union committee expresses, had reached with respect to pertinent question and Microsoft reconcile finally. The Windows user that Microsoft agrees with to be Europe offers " free interface " (Ballot Screen) , allow an user to choose other browser to replace the IE browser of Microsoft.
Windows is short-term inside won't disappear, before Dan Yun computation means the importance of this product to had been inferior to greatly. The autumn still will release Microsoft this year a few otherer product, although be inferior to Windows 7 in that way impetus huge, but the development direction that can reflect Microsoft future however. Last month, microsoft just started two data center, both adds up to have more than 500 thousand servers. This month, microsoft still issued new edition Windows Mobile 6.5 of smartphone operating system. Microsoft next month still will release Azure, this is a platform that provides for developer only, the user can be written through this one platform and carry rack computation serves.
Of cloud computation technology arisen the development focus that changed Microsoft not only, the competition that still changed computer industry is characteristic. Up to now, technical development has dispersed computational ability from inside central hub for many times come out, it is first change small-sized computer from large scale computer, PC is transferred again later. And now, as processor price go low gradually and of function promote gradually, gain ground and transmit speed of together with network accelerate, computational ability in some way changes development towards the center afresh again, but disperse in farther trend however in other side. Center of cloud calculative data is the communal large scale computer of outsize actually. And meanwhile, PC criterion is being repl dog crates large strong aced by the wireless equipment with large quantities of one cabinet bulk, for example smartphone and get online this, probably before long still will appear in the future flat computer (bulk and book similar and the computer) that has feeling hold.
Although the PC of 90% still is running Windows, but of PC importance reduce meaning Microsoft is omnipotent monopolist no longer. A few otherer the enterprise also is establishing large cloud computation service, include song of Internet tycoon cereal and market prise to just exceed the apple of Gu Ge and IBM.
Really, have at present thousands of the enterprise is providing cloud computation service, this kind of service passes the application that runs on data center to provide the service that is based on a network for the user, include musical site and gregarious network. But Microsoft, Gu Ge and malic strategy differ somewhat however. These 3 companies are had pervade data center of the whole world, their purpose is not to offer merely one, two services, rectify layette Wu however, include tool of service of email, directory inquiries, storage, cooperation and company application. They return the dominant position in contention periphery, encourage developer to develop software in the light of smartphone and other and small-sized equipment not only, produce these equipment personally even.
This 3 big tycoons are in prepare for the battle. This year in July, gu Ge announces to will release a free PC operating system Chrome OS, borrow this to launch immediate challenge to Microsoft Windows. Hearsay says, fundamental edition Chrome OS will be the same as a day with Windows 7 or appear on the market a bit late, the operating system of new fund mobile phone of Microsoft shows this company hopes to chase malic IPhone(The mobile phone gets online)With the pace of Gu Ge Android. On October 12, the Yase Laiwensen that holds a post in Gu Ge and malic board of directors at the same time (Arthur Levinson) demit holds the post of Gu Ge trustee. This year in August, gu Ge overcomes · Schmidt in CEO dust (Eric Schmidt) also just demit holds the post of malic trustee. Qiao Busi of · of husband of malic CEO history the base of a fruit (Steve Jobs) says, schmidt because,making this one decision is " the core business that Gu Ge is entering an apple increasingly " .
Characteristic of 3 big tycoons each different
Nuo of Su Ma of library of · of Er of Michael of professor of college of government of Si Long of American Masschusetts Institute of Technology (Michael Cusumano) thinks, although the similar sex between this 3 big tycoons is growing day and day, but they still are holding respective unique dominant position. Can calculate through the cloud those who start debit type and open to intellectual property attitude is the strategy, different will undertake classified to its.
Gu Ge
Can so say, since since was born 1998, gu Ge is enterprise of computation of a cloud all the time. Although the search is Gu Ge's famousest business, but this company also provides a lot of other products and service at the same time. According to estimation, gu Ge owns center of 30 many data, server gross achieves 2 million, those who make had the netw dog stairs and ramps ork that covers the whole world. Besides, gu Ge still provides the company application that is based on a network for the user, include word processing and electronic form software. Recently, gu Ge still rolled out operating system of Android mobile phone and Chrome network browser, PC operating system Chrome OS also be about to face city.
At the beginning of Gu Ge does poineering work, did not find start debit type, but still realize gain finally by right of advertising Wu, this business has become Gu Ge's mainest income source at present. Gu Ge searchs advertisement in complete beauty the market share of 75% is held in income, global portion is met even taller. Gu Ge still tries to get income through selling the enterprise serves. Gu Ge will express on October 12, british pest control and Rentokil Initial of clean service provider will be the network of song of cereal of deploy of 35 thousand staff of this company to apply, become the biggest client of application of cereal song company.
norton internet antivirusBecause Gu Ge depends on advertisement to get income, make this company relatively open to the manner of intellectual property. Gu Ge Android and Chrome OS all are source software, the product paying fee that this meets pair of competitors not only produces menace, return the requirement that can raise cereal song product, promote what its advertisement serves to cover a range thereby. The open sex of Dan Gu song also has certain limit: This search tycoon is opposite rarely the infrastructure of its data center and search algorithm publish a comment, because this is competitive advantage of Gu Ge,be in. The constituent process of research and development of cereal song interior used open and change a method dispersedly: The originality of most service comes from the group that organizes at employee ego.
Microsoft
Microsoft criterion and cereal song rather, its best-selling PC software Office gains ground like Windows almost. But Microsoft does not estrange in that way it seems that like the surface cloud computation. Microsoft had built network of center of a data, its Internet business also is in deficit begin to improve gradually after billions of dollar. The dvd discovery best buy Xbox sport plane of Microsoft has powerful online function, answer surely (although the market share that Bing) searchs lags behind at Gu Ge far, but increasing ceaselessly really. Microsoft prepares to roll out the network edition Office that the course simplifies even, and the form that still much business software serves with the network is offerred.
However, the income of Microsoft majority still comes from with all profit at the tradition have software only, but it however cannot submissively of network advertisement market concessive Gu Ge, because the user hopes to use cloud computation service freely, so the manufacturer can get income through advertisement only. Also because of such, microsoft just persuades Yahoo to search its business and partial ad business and Microsoft to incorporate hard. American market studies company Net Applications says, should trade mean Microsoft to will have search market the portion of 10% , and Gu Ge's portion still is as high as 83% .
Review the history of Microsoft, not fathomless it and Gu Ge are in the difference that treats intellectual property manner to go up. Microsoft can provide certain technical information for other software company, write a program in order to help them for Windows. Besides, won't announce any software technology news external. Although Microsoft begins to support very much level opening a source now, begin to use source software even, but from the point of interior, its organize a structure to still want to compare Gu Ge more concentration. At least online branch is such really: The group scale of Microsoft is larger, need begins more harmonious works, also follow ranking instruction can morely.
Apple
The apple is not inherent cloud computation manufacturer likewise. Network service always is accompanying an apple those prices are high but the soft hardware product that provides originality quite is combined and be born. A the closest example is IPhone, and corresponding ITunes music store, IPhone application shop and online service MobileMe are original it is to promote hardware the demand of the product only and of the design, but the apple is in however to cloud calculative interest recently grow day and day. The apple plans denounce endowment 1 billion dollar blocks Luo Laina city to make center of a data in American north, this is the data center with global the largest scale likely.
Nevertheless up to now, the financial standing of malic health still basically relies on the sale of hardware product, income of this company great majority and profit come from at consuming electronic product. The income state that although the apple is not listed,the network serves, but its latent capacity nots allow however small gaze. American market studies the data of company IDC shows, the apple holds the share of 69% in sale dog stairs for car s volume of American number music, hold the share of 35% in the sales volume of product of completely beautiful all music, taller than retail tycoon Wo Erma. Advertisement pattern has not been used till the apple is current, its majority serves to need to pay cost to use, did not put in any advertisement. Malic service basically takes aim to market of business of consumptive market and rather than.
From the point of the angle of open sex, the apple also is an alien. Do not have it seems that in malic dictionary " open " 2 words, the apple does not allow any hardware manufacturers to use its operating system. Want to garrison IPhone application shop, must want to pass malic examine and verify. Internal development means of the apple is very mysterious also, most item is made by him Qiao Busi it seems that, but in-house personage expresses however, the apple has system of a group to make an item technically for Qiaobusi.
spring poolMarket current situation
These 3 enterprises are following different development pattern it seems that, how can competition develop again between them so? The closest similar competition happens at going up 80 time go to the century at the beginning of 90 time. At that time, 3 tycoons are in apple, IBM and Microsoft contention PC market. After the fight that passes long period, microsoft won a victory finally. Economist of benefit from benefit from is so called " network effect " (the powerful effect of Network Effect) , ultimate winner acquired the most share in the market, windows squeezed opponent brim region, brought rich and generous profit for Microsoft.
But this, the ending of this kind of asymmetry appears to be performed unlikelily again. Among them a reason depends on, cloud computation industry and PC industry differ somewhat, network effect produces so powerful effect unlikelily. Most cloud computation is to be based on open standard, because this changes very easily,serve a provider. To highlight this, refute the person that criticize at the same time, gu Ge was founded " data freedom front " (Data Liberation Front) . Should be an organization that forms by the engineer, its duty is to devise a variety of methods, help user transfers data.
But unfortunate is, still not be clear about at present, whether can most open enterprise win last victory certainly, although Microsoft is really,won the victory that struggles last time by right of open sex. A lot of new services of Gu Ge have not begin to fly, and the software that Microsoft carries equipment to PC, smartphone and other client has very powerful control force, because this is founded more easily so called " without seam an experience " (Seamless Experiences) . For example, let an user visit similar directory inquiries and other individual data on different equipment. To the apple, although restrict clausal more, but because the conformity between its equipment and service is more close together and use more easily, because this user is met probably more the product of apt use apple. Although the music from ITunes download is very bad,broadcast on other equipment, but the choice buys IPod and still a large number of users use ITunes to download music.
Next, this 3 big tycoons have the reliable financing source that develops place to need continuously. Analyst horse of Directions On Microsoft of market research firm Te Luosefu (Matt Rosoff) thinks, windows can face a lot of challenges probably, for example low gets online this rise abruptly depress the product value of Microsoft. Nevertheless, this operating system is short-term inside will still hold lead position. Microsoft still owns the other and fine business such as enterprise and server software. After answering to incorporate with Yahoo surely, gu Ge is met probably the search with certain loss and advertisement portion, but position of its market dominant still is overturned hard. Although other firm also is imitating an apple to produce similar product, dan Ping fruit as before capable to carry high price.
Each have an advantage
This means 3 big tycoons to will have ample natural resources to support its to contend for main strategic area: Computation of data center, cloud reachs its periphery market. In data center domain, gu Ge is in lead position, microsoft is chasing Gu Ge's dimensions and complexity hard. The apple still has a lot of places that need promotion, but this is time and capital problem only it seems that. No less than a lot of hardware products had been produced by batch same, the skill that establishs large data center also becomes long-term dominant position hard. Before getting dimensions advantage, the dimensions of data center also can maintain the current situation only.
Serving a field, gu Ge is banner still, microsoft needs should the driving mate that final hopeful becomes Gu Ge. Microsoft general should be called surely " decision-making engine " (Decision Engin) , because this product can help user choose and buy well,new camera books a hotel. The biggest question depends on an apple whether the latercomers surpass the formers, its ITunes and applied shop are very successful really, but the scope of these products is too little. Although the apple also has range the MobileMe of relatively wide extensive serves, but had not formed climate at present.
Calculate in the cloud however circumjacent domain, the apple holds a dominant position however, can score this kind of success, main reason depends on IPhone. At present till, the sales volume of IPhone has achieved 30 million, only this year the 2nd quarter, its sales volume is as high as 5.2 million. IPhone has risen to 14% in the portion of American market. The gross of mobile phone application with applied current shop has achieved 85 thousand, total download quantity is broken through 2 billion times. But Gu Ge Android has certain latent capacity likewise, at present already mobile phone of much money Android comes out, a few months still will have more product to roll out henceforth. At the beginning of October, android won the support of Verizon of business of completely beautiful the biggest mobile operation again. American market studies company Gartner predicts, to the end of 2012, the market share of Android will surmount IPhone.
Th the best selling dog crates largee mobile strategy of Microsoft criterion relatively without foreword, this can make one big soft costal region probably, after all more and more users begin to visit a network to serve through mobile equipment now. From silent of Er of Bao of · of husband of Microsoft CEO history the base of a fruit (Steve Ballmer) is the closest make known his position to look, microsoft is unlikely smartphone of own research and development, but still can retain business of Zune music player. Microsoft bought poineering enterprise Danger 2008, developed a mobile phone project that the name is Pink for the foundation with the technology of this company. But the hearsay says, this project faces the destiny that cancel. Some earlier this month moment, danger lost the data of user of several T-Mobile Sidekick, this makes the possibility that Pink project is cancelled farther increase. The Windows Mobile of latest edition still cannot be rivalled with IPhone and Android, the firm of partial mobile phone that includes Motolora inside had abandoned Windows Mobile.
However, no less than needs like answering, microsoft just begins to take mobile strategy seriously till recently. This company had arranged new administrative layer for Windows Mobile group, the Windows Mobile hopeful of next version 2010 the bottom comes out. Partial analyst most popular selling dvd discovery values the perspective of Microsoft, american market studies company ISuppli thinks: "Report about Windows Mobile exanimate too exaggerative. "Report about Windows Mobile exanimate too exaggerative..
Disturb an element
What can disturb the competition between this 3 big tycoons? Probable it is the person that antitrust is superintended. Microsoft just settled dispute at present, and Gu Ge and the target that the apple becomes the person that superintend more likely. Majority observes the personage thinks, gu Ge will become principal target. To found the digital library with vast scope, gu Ge and American writer association and American publisher association were reached reconcile agreement, but this agreement caused a mighty uproar inside global limits however, not only American judiciary urges the court vetoes this one resolution, connect a lot of trade organizations and national government to also express to object to this.
Malic circumstance criterion slightly song of good Yu Gu. The apple is only in the portion of PC market at present 7.2% , this company is accordingly severe to the technology add pilot behavior to won't cause any problems. But in mobile phone application and digital music domain, the apple is market leading sheep however. Committee of American federal communication (FCC) is rejecting Gu Ge speech with respect to the apple (Google Voice) phone and software of short message management are garrisoned be related of IPhone application shop launchs investigation. And the equipment of screen competitor, make cannot the way of compatible ITunes can bring a trouble likely also to the apple. To answer the question of likelihood happening, the apple digs Bruce of total counsel of the Intel before coming recently Er of · Si Wei (Bruce Sewell) , this person has rich antitrust experience. Intel is the chip manufacturer with the biggest whole world, european Union committee before this be in in order to abuse market dominant to Intel for the position with 1 billion euro (add up to 1.5 billion dollar about) amerce.
Besides, still have market factor. There is probably in this 3 big tycoons whether roll out quite " unusually great " product, this is the vocabulary that when its earliest Macintosh computer is being described before the apple, uses. The apple can achieve this one goal by right of flat computer likely. Hearsay says, this product hopeful appeared on the market in January at next year. Although other companies had rolled out similar device, but can overcome input problem without an any products: It is very difficult to type on screen, and the effect that handwritten identifying also is like person meaning very much. IPhone of no less than overturns mobile phone industry is same, if the apple can overcome this one weakness, overturn likely by right of flat computer PC industry. If this flat computer can replace paper well, publication course of study and cable industry also will produce great change because of this. Circulating in rich passenger group a such hearsay: The apple is undertaking negotiating with publisher, so that pass flat computer,provide relevant content.
Last kinds may be the rise of another competitor. The most potential candidate is Yamaxun and Facebook. They are the online shopkeeper with the greatest whole world, one is the gregarious network with the largest whole world. Yamaxun has begun to popularize cloud computation to serve at present. This company provides cloud computation service for other network company, and had developed reader of Kindle electron book, this product will march formally on October 19 international market. Facebook is considered as the most successful cloud computation service by the outside, its register an user to had been broken through 300 million close greatly. The user can communicate each other through Facebook, share information to keep abreast of an online cooperation, these services can satisfy the requirement of the enterprise likewise dvd discovery .
To digital domain of future, having a thing only it seems that is affirmatory: The home or the one much home company that hold dominant position will come from the United States. Europe or Asian enterprise have not cut a figure in cloud computation domain. The mobile phone manufacturer with the biggest whole world Nuojiya is trying to pass a group of online services that the name is Ovi to make cloud computation strategy, but this one strategy still is in inchoate phase dog stairs best buy . The national government beyond the United States probably bosom lofty ideal, preparation uses state-owned capital to make cloud computation service, the citizen that they need to let their only makes full use of the competition between tycoon of American science and technology, can do weller. (Vessel grand)
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