Fuji film innovates in destroy

"Green Fuji " PK " Huang Ke is amounted to " , depend on company symbol color, become the Heng Jiupin card of consumer to remember, fuji and Kodak can call global brand the bound two big classical.

If say, inchoate " Fuji is green " the impression that gives film of your its green the case merely, so this, in offer you color besides, fuji film hope can gift " green Fuji " more connotation.

And this, involve the in the best selling dog crates largedustry changes like the seas change into mulberry field and mulberry fields in seas-time brings great changes to the world that encounters to Fuji film.

"In destroying, innovate " -- this is value of this defective goods card one of thematic words of forum, also be an issue that group of management of Fuji film brand is considering all the time, but do not begin a consideration since this economic crisis, however a problem that from 2000 the sale of film begins to glide quickly to begin a consideration from peak.

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In the period of at the height of power and splendour of civil film, benefit radical market is inviting and clinking. Fuji film values the promotion conduct propaganda to the product very much, then to Chinese public, "FUJIFILM " more ground is the impression that regards product of film of a civil color as the brand and exist, not thorough to the impression of company brand.

But of civil film feeble it is to come overnight it seems that, this lets Fuji film unaware.

In Chinese market, fuji film is with product of Fuji color film the most advanced enter China, in the time that material and spirit short relatively, kept the life memory of rich and colorful to people. Perhaps be too much and deep instead makes person hard dismiss from one's mind, then, people is the representative brand of film of a civil color from beginning to end to its impression. But actually, fuji film is brand of a company, it is one is similar to American 3M or GE in that way diversity internationally group company, held water 1934, current product line basically distributings to be mixed in video, information file processing domain of course of study of 3 important matters.

And present Fuji film, already got job of 3 important matters region science of medium life of medical treatment · , presswork, file processing, optical this 5 big specific fields decide yuan of parts of an apparatus and high-powered data to grow an enterprise for the key henceforth.

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Chinese market dog crates large strong still inviting, on the other hand, fuji film also progressively to " B2B " the enterprise is changed, this means Fuji film to need to change this brand to portray pattern.

From simple relatively feeble product brand image, arrive stereo, the brand image of company level, this kind of move and aggrandizement were become choose necessarily. 12 volt adaptor

The brand of Fuji film runs a group, from " green policy " in got instructive.

In process of inchoate film production, to prevent chemical pollution, fuji film formed rigid environmental management system stage by stage, the main factor that this has precipitated to develop for the enterprise, and by later derive, expand the other cause place that rise accedes, perforative go in the whole process of the design to the product, production, sale and after service. The environmental p the most popular selling dvd discovery rotection policy that Fuji film still made a group for this " green policy " .

If say former " Fuji is green " what communicate morely is Fuji film the expressional strength on product colour, went up in the bake in a pan in people heart bright " green Fuji, yellow Kodak, Gong Lekai " impression, so now, "Green Fuji " new form, gifted " Fuji film " in order to take seriously " environmental protection " and " can develop continuously " new meaning.

China " green Fuji " the action of be born of the first pace, it is in Inner Mongolia desert the region has afforest activity.

In fact, "Green Fuji " such company b dog crates large breed rand is modelled, be in the headquarters Japan of Fuji film, carried out already silently full 10 years.

watch caseFuji film has afforest activity in the desert region of Chinese Inner Mongolia, be in Japan the earliest is by dog crates large dogs committee of union of Fuji film company limited the organization is undertaken. Look in labour union, let every member experience his a as the society, can make due contribution for social progress, it is one of main source that oneself happine dog stairs best buy ss feels. Be based on this, labour union 1997, and during labour union holds water 50 years, established " Green Smile fund " , and at the 2nd year -- 1998, held water " green is cooperative team " , it dvd discovery 4 is a purpose in order to protect ground ball area, have afforest activity.

Advanced in activity of 8 years, it is labour union of Fuji film group is participated in in Japanese member, and begin from the 9th activity 2006, the employee in China also participated in Fuji film to come in, and from the earliest 1 person, recruit the 7 people 2007, 13 people 2008, 12 people 2009.

Arrived the 11st desert afforest 2008 acts, as new a beginning of 10 years, fuji film hopes to be able to pass this significant in-house personnel activity to promote company brand fictile height, make more Chinese public right " Fuji film " brand acknowledge from product level " Fuji is green " those who change an enterprise to the level " green Fuji " . Then, group of Fuji film brand, engineered large brand to popularize an activity -- " Fuji film green transfers the operation " .

The breakthrough of culture wide gap, also became this green to pass the outstanding window of the action.

As a result of Japan's ethical culture, the masses thinks commonweal activity is generally a kind " concealed heart " , hope to do a good work silently namely, inspect the issue that makes a person bashful as to beneficent advocate. Nevertheless, horizontal Tian Xiao of president of Fuji film China holds the post of when 2 work because of agelong overseas, having deeper knowledge to the complexity of the district sex of culture and communication. He thinks Chinese land is extensive, the most popular selling dog crates large otherness between the area is big, in the market environment of this kind of diversification, the transnational corporation that has bright, healthy company image only just is Chinese public more easily what to understand and love, show itself in intense market competition then, because this decision is increased,publicize strength to the society of desert afforest activity.

Also from this, the green that is in China is delivered in, "Concealed heart " became " show heart " , fuji film China on one hand can more people come call enter activity of such g dog crates large reen environmental protection, on the other hand, expect like Fuji film institute, can model more stereoly active up, healthy company image.