Gartner: Electronic reader next year will be hot

Beijing time on December 18 morning message, according to foreign media the best selling dog stairscoverage, american market studies company Gartner predicts, electronic reader consumes electronic product to what ability hopeful became true popularity 2010.

Gartner says, possible 2009 meeting is decided to be a watershed on electronic book and electronic reader phylogeny. Released the product of many milepost type this year, and promote actio dog stairs best buy n to huge arriving since dog crates large dogs the market. Nevertheless Gartner predicts, electronic reader consumes electronic product to what ability hopeful became true popularity 2010.

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Wei Na of · of Allan of Gartner research vice president (Allen Weiner) says: "As the United States the entering of the new firm such as Barnes&Noble of bookshop of the biggest chain, and the product of the existing manufacturer such as Yamaxun and Suo Ni upgrades, consumer reads equipment in the electron that began single function of choose and buy 2009. " he still expresses, current product had a lot of functions, include electronic ink te the best selling dog crates largechnology, bookmark, allow to make an user buy book and synchronous between different equipment content through wireless network.

Wei Na expresses, although these equipment can be used at reading only, but still gained wide attention, besides, the book application on the smartphone also becomes the substantial of publisher number strategy. But Gartner thinks, want to judge a smartphone to whether can become powerful independence to read equipment, or it is to the electron reader forms complement, make conclusions to still be vogue now early.

Wei Na says: "Applied hopeful becomes the book of the smartphone to be mixed to flat reader get online this a bridge. For example, the appl dvd discovery e can use many 500 book in changing flat computer through ITunes shop, and Gu Ge also released the electronic reader that is based on a browser recently, can offer a variety of forms most popular selling dvd discovery for Android equipment. Can offer a variety of forms for Android equipment..

Gartner thinks, before predominate product, electronic reader overcomes a lot of obstacle even, extend retail channel for exampl dvd discovery 3 e, arrive from large book shopkeeper mobile operation business, facilitate mediumly t dvd discovery 4 o the life again inn, should make the retail medium of communication of electronic book. Besides, important role is acted in the success that the price also will not come to in electronic reader. At present the lowermost price of this kind of produc the most popular selling dvd discovery t is 199 dollars, but Gartner predicts, want to gain the favour of a large number of users, its price should fall to be controlled to 99 dollars.

Wiener says, long-term and character, the foreground of electronic reader is very bright, he still encourages publisher to release electronic book, newspaper and magazine actively through this one channel. He says: "This is an other company that try new field and goes up with value catenary (serve provider and provider of data storage business for example) the superexcellent opportunity that establishs a relationship, if this one market antedates,anticipate begin to fly, publisher can be obtained first machine. " (book Yu)