[dispatch of Sai Di net] on July 1 message, the grand Qi that comes from Chinese Taiwan (Acer) , already was about to replace Dai Ercheng to be the whole world now dealer of the 2nd old PC, and this not only the low notebook computer that is attributed to grand Qi and get online this, its are presiding apparitor Lan Ji (Gianfranco Lanci) also is important act pusher hand.
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Grand Qi is in the degree with famous whole world, from custom personnel already know Lan Ji is what kind of person see one spot. Lan Ji lets grand Qi become to run from PC agency transition good, make look of look of computer industry tradition blank, lead catenary of industry of Taiwan science and technology the industry of growth.
According to " new York Times " report, dai Er's development is American is brought think be proud " reach an industry from the dormitory " one of stories, nevertheless this year, grand Qi seizes next whole worlds possibly from inside the hand that wear Er honor of agency of the 2nd big PC. And if this happens really, the competitor of grand Qi remains HP only, and in American market, never foreign computer company can climb so high position.
Be as long as 15 years the best selling dog stairsto come actually, grand Qi lies from beginning to end " spirit breaks up " : The company is versed in for generation of other PC big plant on one hand, manufacturing product should stick the label of other brand, produce likewise similar machine on the other hand, affix the brand of own company. Create apparent conflict so, grand Qi director expresses, grand him Qi the brand must fight each other with the client of group production branch.
2000 when, grand Qi begins to break up production branch, the company abb that professional work makes to specialize in independently after 1 year is achieved endowment, grand Qi organizes contractible, Xiang Gengling to change alive, get ready to be greater global layout effort with new brand.
Dai Er relied on high rely in the past straight sale carry out, maintain the sale with big company to concern, defeat a competitor to be like Compaq, IBM, HP. Grand Qi was done quite the decision that violates intuition -- the notebook computer that special production offers customer, and pass through the retail agency, trade pattern that does not take straight battalion to traffic. This means as it happens and adversary Dai Er are disparate, be this strategy is won for grand Qi however PC industry is successful 2000 laurel.
Next a few years, the change of retail market is opposite the computer grand Qi is very advantageous. Because individual consumer surpassed an industry to the demand of the computer, and surmount table machine to the demand of notebook computer -- " since af dvd discovery channel ter tearing apart production branch, we think, if PC gradually incline to heavy goods, consumer can be the biggest heart of business after all; Because of this, straight sale carry out is not right commercial pattern. 8, we can prove after 9 years the decision now is very proper. " the Lan Ji that grand Qi presiding apparitor holds the position of since last year expresses so. plant lights
Financial storm instead more push the career height that raised grand Qi . Financial storm makes company capital expenditure short of money, grand Qi rolls out get online this frivolous low, according with market demand, because this is in a flat computer industry,start big business chance. Quite the Dai Er of rely business client, be in instead be attacked right now by heavy retype.
Move company IDC statistic according to city, grand Qi was occupied in global PC city last ye dog stairs for bed ar rate soar 3% , achieve 10.9% , the corresponding period that wear Er increases only 0.1% to 15% , grand Qi is more contractible this year difference, the 1st season already was amounted to 11.6% , chase after Dai Er continuously the city of 13.6% is occupied rate. Lan Ji has hope quite grand Qi can grow continuously, special in the United States and China these two have the area of business chance most, he also grand Qi walks along dominant into mobile phone market, because he thinks,smartphone and notebook computer have many dot of applicable to both or all.
travel mugs stainless"We have crucial technology, and these two markets had closed graduall dvd discovery y for an organic whole. And these two markets had closed gradually for an organic whole..
Grand Qi with wireless network technology, bide one's time time is quite long thin model notebook computer, continuously the territory of Dai Er of race to control, get online to also make the might weapon of bombard of grand Qi heavy artillery originally by what Hua Shuo rolls out originally. Of grand Qi low cost run a structure to let research and development have enough fund, but HP criticizes grand Qi range of products is not quite complete, and devoid brand characteristic with huff, and Dai Er also begins to march now the retail market that grand Qi occupies by force, with a large number of new designs the product attracts customer.
But battalion of PC of HP of before two season closes to drop greatly respectively 19% , dai Er drops even more miserable, sale of machi dog stairs ne of desk of before two season drops each 30% , although glide likewise,the integral battalion of grand Qi closes, but decrease only 7% with 8% . Lan Ji: "We still can handle this kind of hard market now, I do not think other competitor has method to surpass us. I do not think other competitor has method to surpass us..
The difference with grand Qi and the biggest rival depends on, grand Qi cancels the professional work of carry out computer only only, create industrial analyst the cost structure of the minimum price in the eye. Grand Qi is good at using acting factory resource, hold 0 s the best selling dog crates largetock almost, lan Ji expresses, "From consum dog crates large dogs er end obtains order, to hand in make by acting factory, gr dvd discovery 3 and Qi is not touched touch a product. Grand Qi is not touched touch a product..
Grand Qi relied on 6000 employee to achieve the battalion of 16.6 billion dollar to close hard last year, gain profit 358 million dollar, those who lean is development market of product small gain. The battalion carry profit margin of grand Qi is 2% , be equivalent to adversary HP and the half that wear Er. Industrial analyst points out, "Of computer industry gain profit with growth it is to accept or reject problem. "Of computer industry gain profit with growth it is to accept or reject problem..
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Lan Ji points out, wear Er to take strong step only " cut down the member of persons employed greatly " ability reduces cost, and Dai Er does the most popular selling dog crates large not wish to express an opinion to this.
Dominant patriarch of this presiding apparitor Lan Ji that the incorporeal character that reforms considerably includes Italy to descendants, grand Qi applies grand Qi Zhen Rong and current president Wang Zhentang, but observe the personage thinks for a long time, lan Ji is right of European market manage the global brand that makes grand Qi true grow to succeed for. His be apt to is added run the concern with access shopkeeper, ensure each inn buys the computer that gets grand Qi , do not adopt straight sale carry out and shopkeeper to be enemy, instead to it be on friendly terms.
Now, lan Ji still has bigger challenge, because grand Qi is trying hard to chase HP and Dai Er in North America, chase in chinese mainland associate, grand Qi has been next to HP in Europe now.
(Editor-in-charge: Mut)
Author: Wood
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