" IT times weekly " reporter / Qin Qian (hair from Beijing)
In commercial times, the demand of the user is the most correct guide forever, the understanding, d dog crates large dogs evelopment that examines the market and change, it is the standard that every enterprise must follow. Be in this " Darwinian type " in commercial world, who ignored user demand, who can be hit accordingly instantly
The heat wave of the global synchronism press conference that grand Qi not long ago holds just retire, about its the confusion of new product is transmitted consecutively.
Relevant report shows, 11.6 inches of AspireOne751h that grand Qi just rolls out get online to our market reacts and be inferior to anticipating, even the hearsay says grand Qi is opposite accordingly wide amount to make known to lower levels of business of plant waiting for era the announcement of cut order amount. This message, cause huge echo in industry instantly.
This appears on the market be not worth two months get online to be in originally during rolling out, grand Qi expressed very tall hope to its, wang Zhentang of grand Qi president ever also was on product news briefing advocate when it very impassioned, hope it is in have the aid of even billows of recrudesce of online competence region. And after this issues information of reduction of output namely inside short time, no matter be industry or consumer, feel astonish very.
Bad news is more than still these. Before this, the CULV that grand Qi expresses great expectations (consumptive level exceeds low voltage) platform exceeds frivolous jotter, because of component price rise, cannot be in price interval put on sale, suffer for goods so be restricted, sales volume big defeat. And, king of mouth of go into business of Zhen Tangceng boast " banner adversary 6 to 9 months " this product, go out to associate now after two months only in the sale catalog that waits for many PC manufacturer.
north face shirts
Actual sale condition and the anticipation of grand Qi had discrepancy, but Wang Zhentang still expresses " grand Qi is getting online this series respect will advance with all one's strength " . So, the confidence that what lets grand Qi if is this big,get online to have originally to big screen be? Can Wang Zhentang get countervail place to wish?
Get rid of the stale and bring forth the fresh
In current online our market, grand Qi and the market share of China large are lead at other mate, rank the first echelon formation. Last year the end of the year, grand Qi gets online this sales volume surmounted Hua Shuo successfully, upgrade formally to get online this " one elder brother " .
"St dvd discovery best buy udy two carefully get online this, meeting discovery is on product strategy, the think of a way of grand Qi and other firm is very different. " Beijing ZhongGuanCun computer sells a sale adviser of field to be opposite " IT times weekly " say. "Of grand Qi get online this product line is relatively single, rolled out AspireOne only this one series " , he expresses, grand Qi is in all the time devote oneself to to reduce cost, this kind of politic advantage is to be helpful for improving manufacturing efficiency, reduce cost at the same time, "And Hua Shuo's product line is relatively complex, but defect manufactures efficiency namely relatively inferior, and those who produce cost climb litre " . Grand Qi and the actor inferior position that China large understands oneself of course are in, accordingly, in last few years Hua Shuo is contracting of purpose all the time product model, and grand Qi is in however the product that abounds oneself to the utmost.
To this kind of view, career of product of grand Qi China is in Cui Gongjie of product marketing manager to did not express to deny, "Of grand Qi get online this although roll out a series only, but on this series foundation we are replacing a product ceaselessly all the time. " roll out CULV jotter to associating inside short time, "I hope when associate after this product appears on the market truly, comparative two product technology and function, to that moment we see what put forward between Mr Wang Zhentang again ' banner 6 to 9 months ' view, it is correct after all " , cui Gongjie says.
In roll out 8.9 inches to get online with AspireOne of 10.1 inches of edition in succession this hind, grand Qi rolled out the new product of 11.6 inches of screen this year in April. Be grand Qi exceeds this of mainstream dimension " giant " get online this, aroused a variety of conjecture of the dog crates large best buy personage inside course of study and controversy.
"PC manufacturer should support cautious attitude originally originally to getting online, not should blind outspread product, " a high level points out area of Hua Shuo China, "Getting online is Shuang Renjian originally, do bad to meet oneself. Do bad to meet oneself.. furniture light
"Giant " get online this
Giant to grand Qi the controversy that gets online to encounter originally, the founding member that go all out is called for long in IT all corners of the country people not be to had not reminded.
The Anade of ministry of career of Internet of responsible Intel shift ever advised in earnest to admonish PC manufacturer does not want to roll out 10 inches of above get online this, the reason is size is larger get online this consumer won't like for certain. "Get online to suit to be used at getting online simply to browse only originally with word processing, screen dimension does not exceed 10 inches " , a Nade says, consumer buys larger size get online to originally for certain psychology anticipates, want to play game for instance, but the Intel approach that gets online to be used originally uses processor is not designed for this.
"memory card digital camerasGet online this two sell a site the most popular selling dog stairs is respectively ' exceed low ' and ' portable ' , 11.6 inches of products of grand Qi do not have these two to sell a site " , the personage inside course of study expresses, the product that deviate market demand designs, will naturally by market abandon. The data of Xbitlabs of website of foreign famous hardware shows, this year get online first quarter this prosperous heat presents the trend that drop, the sale of business of 3 old online this factory did not reach the whole world expect an end.
"I do not think so. " the different sound that gives out originally to coming from industry to get online about big screen, one language of Cui Gongjie is negative. "Grand Qi gets online to predict in China sale is 500 thousand this year originally, from the point of current condition, it is not difficult to achieve this one goal " , cui Gongjie says, exceeding low is not the key that grand Qi gets online to be gone after originally, opposite at the price, grand Qi product pays attention to the client's demand more. To " consumer more favour gets online at 10 inches of comprehensive idea this, accordingly grand Qi gets online 11.6 inches this sale suffers an effect, take the place of to computer industrial and commercial wide amount to cut order amount " hearsay, cui Gongjie points out, "Did not appear completely in Chinese market this kind of circumstance, at present grand Qi gets online to sell everything originally good. At present grand Qi gets online to sell everything originally good..
Face Intel to be opposite large get online this view, the explanation that grand Qi respect gives dog stairs for bed out is, intel is not pair of large size is completely negative. "11.6 inches are to get online this one seals a top, it is the diverse demand that grand Qi is aimed at different consumer, more meticulous contented and all consumer " , cui Gongjie is analysed meticulously to the reporter, what grand Qi gets online 11.6 inches to be used originally is full measure clavier, distinction at other get online this clavier, and go up in the price, compared with 12 inches jotter, grand Qi product wants petty gain 1000 go to 1500 yuan.
The idea of disillusion
Cause people to pay close attention to likewise, return the view that before having, grand Qi rises in price to jotter.
Not long ago, vice-president of grand Qi whole world and Lin Xianlang of general manager of headquarters of carry of Taiwan area battalion express external, because the insecurity offerring money of each fittings reachs computer,rise in price, by force of cost pressure, second half of the year may move grand Qi this year go up computer fixes a price. The what one says during a conversation of grand Qi caused the sensation inside course of study, because of PC " can cheapen only, won't rise in price " go situation pursue long already.
According to introducing, because jotter uses LED to be in a poor light of face plate tighten for goods spruce, the price also subsequently when the river rises the boat goes up too. The jotter of the CULV platform that grand Qi released in April, from relea dvd discovery channel se roll out, short half moon time, face plate, DRAM (systematic memory) the price rises madly, DRAM price rises to now to restrain 1.3 dollars from every 0.9 dollars of the beginning of the year, go up exceed 4 to become.
"Additional, face plate is more than now the price rises, still be critical for goods " , lin Xianlang says, especially the ultrathin jotter of CULV platform, every ultrathin face plate is more expensive than traditional face plate 20 dollars, valence differs even more 3 into, add Windows7 of Microsoft new operating system to be about to roll out, the pressure that computer firm faces really not small. Lin Xianlang expresses to this, the value that grand Qi product decides at the outset too t the best selling dog crates largeoo cheap, there is some of be unable to stand nowadays. It is grand Qi not only, other manufacturer of a few big PC also is in echo is similar view. The earth's surface of approve of of Chen Zhixiong of presiding operation official shows Hua Shuo, as price of face plate, DRAM elevatory, although jotter does not rise in price, the product like smooth slide is monovalent since that last year glide the trend also can take delay gradually.
"We or the move that meet wait-and-see competitor " , cui Gongjie says, unless PC market collective rises in price, otherwise grand Qi is won't alone one promotes the price. He is compared so, "Resemble taking the subway, sa dvd discovery me distance, 2 fare dog stairs best buy with 3, people can choose of course former, grand Qi computer is so impossible that he rises in price, did not come or can decide according to the reaction of whole market. Did not come or can decide according to the reaction of whole market..
"To getting online this, IT tycoons are being chased after hold in both hands while, great bull head is sober still " , senior personage says inside a course of study, getting online after all is a kind of cheap portable tool only originally, to staying net this upsurge wants rational wisdom, PC manufacturer people the real requirement that should examine an user seriously.
11.6 inches of grand Qi exceed large the controversy that gets online to be caused in industry originally, also say palpability is in just about PC market, consumer demand dominant all changeless truth.
No comments:
Post a Comment