Who can become Qiaobusi's successor? What product will be Qiaobusi's final classic?
" commercial value " article of ｜ of magazine arrowroot Xin
Before dawn will have time of American Pacific Ocean at 4 o'clock on September 9, san Francisco art is moved with respect to poll assemble before central Yerba Buena, compared with before the product news briefing of the malic company such as MacWorld congress, atmosphere of this day appears more enthusiastic.
Because of malic vermicelli made from bean starch people in the heart " hierarch " -- Steve Qiaobusi is in had experienced dead test again, after very complex surgical operations, be about to return dance Taichun to end afresh.
This is Qiaobusi is in when after lying between 1 year, be for the first time before the public come on the stage. In September 2008 end, a false obituary notice on CNN website, make malic company stock steeps fall 30% ; On December 16, because body reason will not attend the MacWorld plenary meeting January 2009,malic company announces Qiaobusi, malic stock falls immediately again go 6% .
Be in full inside time of 1 year, the vermicelli made from bean starch of malic product people lie in a kind of serious uneasiness. No matter be the domestic doorway that asks city in Er of A of handkerchief the name of a river in Shaanxi and Henan provinces, before the total branch that still is malic company, qiao Busi always can see a few cherish keen state of mind to ask about Qiao Busi state " follower of a religion " people. The face has Mai Jin to hold the epigone of assorted machine in the palm here, have the user of IPod, have IPhone(The mobile phone gets online)vermicelli made from bean starch, still have Pixar animation (for instance " travel notes of flying house annulus " ) enthusiastic filmgoer. brooch pins
In their memory, qiao Busi is irreplaceable -- it is Qiaobusi saved the malic company that is about to break down, and changed the character of malic company successfully, malic company made PC of over or across, communication and digital recreation field by countless people the company of pay homage to. The public concern controller that no less than ever was fired 4 times again by Qiao Busi employ installs Dela Kangninghan Mu (Andrea Cunningham) plaints: "My god, he changed whole world easy to doly 3 times at least! He changed whole world easy to doly 3 times at least!!
10 o'clock sharp, this the name is " It ' S Only Rock And Roll " grand meeting is punctual hold. After the opening ceremony ends, steve Qiaobusi appears in arena to end, include Schmidt of Gu Ge CEO inside spot audience collective stands up applause, cheer. In same hour, the malic company stock in stock market of accept Si Dake is slight go up raise, every rise to 174.47 dollars -- since August 28, 2008, the highest value of malic company stock.
Not long ago just finished the Qiaobusi of hepatic transplanting, attire as usual, but appear unusually angular. He is used than former days slightly low dialect, introduced oneself state of illness -- liver transplanted over there 20 years old of youths that he dies at traffic accident from (he did not forget spot appeal everybody does organic subscriber) , restore well still. "Look, I stood up again. " the smile that his word gets understanding of present public figure, but the acclamation that does not have American type and whistle. Because can be sure is, qiao Busi will be in survive with make a stand against of the reaction that discharge different, his body state does not allow him to continue to hold the position of the CEO of malic company for a long time.
To malic company, qiao Busi is charmer, it is missionary, it is the drum hand that oneself found. The value of his right in malic company and company to the greastest extent associated. Malic company whether leave Qiaobusi? Qiao Busi is inside last paragraphs of days that hold the position of malic CEO, what will he still bring to us?
Who is succession person
Since July 22, malic market prise is banner at Gu Ge, become global market prise company of the 2nd big science and technology. Current, malic market prise is 155 billion dollar, microsoft is 221 billion dollar.
The Qiaobusi of the spot, besides 20 years old of youths that before the public acknowledgment leaves that, special still mentioned library of · of Mu of the base of a fruit of malic company COO to overcome (Timothy D. Cook) , thank the executive group of whole apple company. Apparent, qiao Busi is very satisfactory to the expression of near future apple.
Actually, from Qiaobusi the illness worsened in September 2008 since, the success that malic company gains makes a person fix eyes upon.
From September 2008 the portion begins, suffer the general effect of financial crisis development, the United States show all fronts issues defeat. The high end in be being belonged to as a result of the product, state of Si Jiankang of cloth of together with tall is exasperate, malic company suffers affect rate is especially late. Up to November 2008 the middle ten days of a month, the stock of malic company exceeds 50% in the shrink inside 3 months.
However, the other administrator of malic company was guiding an apple to obtain dovish result in trough. Malic company signs up for in the 1st season 2009 and money of the 2nd season, all tower above wall street anticipates. Begin from March, the stock price of malic company go up steadily raise. Back-to-back, on June 8, on developer congress, the 3rd acting product that malic company rolls out outside period to make very tall IPhone mobile telephone as scheduled -- IPhone 3GS, the function is over the Nuojiya that gets the better of the corresponding period to roll out N97, make malic company sale apparent growth.
July end, malic company received Qiaobusi's regression with newspaper of dog stairs excellent money of the 3rd season: Money newspaper shows, up to the season of the 3rd money June 27, the apple realizes gain 1.23 billion dollar, amplitude is 15% ; Income raises 8.34 billion dollar from 7.46 billion dollar, amplitude is 12% . Investor ever predicted outstanding achievement of the 3rd quarter will have the apple not common expression, but the anticipation that such outstanding achievement expresses great expectations than those even is even good. The stock price of malic company approachs 200 dollars afresh. Look from the data of above, it is it seems that below Qiao the best selling dvd discoveryBusi absent, it is normal that the apple still runs, of course, this is to move below Qiaob dog stairs and ramps usi's established course.
After working hard 13 years, it seems that the administrative group that Qiaobusi had given to be worth to trust for malic education. Bright had formed beside Qiao Busi " star battle array " , namely beside Qiaobusi " 10 arhat " (the father of year end IPod held Ni Fadeer in the palm to leave one's post last year, remain now " 9 arhat " ) . Qiao Busi's successor, the word that does not give an accident can arise here.
Will look at present, the Dimu Cooke that ever replaced duty of CEO of Qiao Busi exercise is the succeed sb in a post with top cry really person. At least, he is behaved well below established strategy of Qiaobusi. He what joined an apple 1998 appears invincible, administrative ability is extraordinary. But, he is a handler, design and artistic percipient are him is short board. His have not has coached in that way like Qiaobusi the research and development of any an apple products, and this kind of ability is undoubted to malic company it is crucial -- the CEO that Qiaobusi is failed 3 times by banish period apple, lack this kind of capacity just about.
Of course, malic company still has his banquet of · of phenanthrene force riverside forces senior vice president of ─ of ─ of market sale gift (Philip W. Schiller) can consider, the power of handler individual expression that this Ceng Dai replaces Qiaobusi to come on the stage on 2009MacWorld congress and tension are very pretty good, but the temperament that does not have an artist as before.
In addition, the gem on the designs the soul, Qiaobusi control of malic company -- Jonathan Aifu (Jonathan Ive) is malic vermicelli made from bean starch it seems that people the most favorite object ─ ─ if malic CEO can if the sea is chosen. However, ai Fu is too undemonstrative be its are short board. 2005, because of the excellent design of IMac, IPod be awarded optimal design prize, still be the word of feeling of bear the palm that Qiaobusi substitutes this undemonstrative big boy to publish, and till ministry of malic company human affairs does not know pair of total birthday with this mysterious act now,be which days.
Larger possibility is " double nucleus " even " group " will become pattern of malic company the following management. "The apple teachs " have the 2nd impossibly " god " , the successor from the back can be only a flock of " prophetic " .
Final work
On the news briefing September 9, qiao Busi announces, had made work a mobile phone of 30 million IPhone, there is 75000 applications program inside App Store.
The new fund IPod Touch that Qiao Busi introduced game function to promote greatly to the public, and the malic company newest product such as ITunes 9. Although, the product that releases this did not let the window of people surprise, but the sell like hot cakes of IPhone 3Gs, or what can help the tradition that prop up is off-season -- the 4th money of malic company season (7-9 month) money newspaper.
However, a fact rose to surface -- the Macintosh computer sales volume of season of the 2nd money was malic company 2009 2.22 million, relatively on year the corresponding period drops 3% , drop first to come 6 years. And beyond IPod(iPod Touch) engine hind grows in old and appropriative apple, product sales volume also because of market saturation atrophy.
The battalion of malic company closes to be afterward the most pop most popular selling dvd discovery ular selling dog stairs s hard. Then, how to maintain outstanding achievement growth, become Qiaobusi after this cured is returned to, the real problem that face.
Come round to look from eye, besides the groovy sale of malic computer, IPhone mobile phone, IPod Touch and App Store are point of growth of 3 of malic company main profit. Last year in October, the Qiao Busi unexpectedly that be ill appears in malic company money of the 4th season signed up for the conference to go up 2008. He announces, malic mobile phone (IPhone of the first edition and IPhone 3G) had achieved 10 million sale ahead of schedule. Close according to quarterly battalion, th the best selling dog crates largee apple promotes to a high office with 4.6 billion dollar for the whole world mechanism of the 3rd old hand makes trade, and before two advantage is in apparently on new product " group wolf t dog crates large dogs actics " . And after IPhone, malic company had not rolled out the product that has shock power for a long time.
Qiao Busi is to be in what after season of the 3rd money ended malic company a few days 2009, just work afresh. He says in the written statement after regression: "We are making us provide the product of originality most, the client is enthusiastic to this reaction. The client is enthusiastic to this reaction..
Industry thinks generally, what Qiao Busi points to is flat computer (the IPad) in dog stairs best buy fokelore -- be put forward by Bill Gates namely at the beginning of this kind of alive discipline, however because of the concept too lead and hard and fast product.
Actually, from 1989 computer of the 1st flat comes out, toshiba, HP and Fuji are connected wait for a manufacturer to ever had rolled out this product, microsoft rolls out the operating system that designs for flat computer only twice. Result, these effort became infructuous -- because the price is high and the function is too simple, flat computer market was not started.
And malic company also is developing flat computer all the time, the apple filed the patent that concerns with flat computer early even 2000. But development work intermittence, ever was made 2 times several years stop by Qiaobusi recently. Because time of batteries add boat is too short,be the 1st, because memory is too small,be the 2nd, at present computer of flat of not clear still apple will run the IPhone operating system of whole Mac operating system or a kind of new version. Most analyst thinks, the price of malic flat computer will be in 399 dollars (the price that is equivalent to high-end IPod Touch) - 999 dollars (be equivalent to the cheapest the price of MacBook jotter) between. Get online this sell like hot cakes makes the product that the apple decides to dvd discovery roll out a price to comparative.
On September 9 after the news briefing, qiao Busi ever accepted media to be interviewed briefly. Qiao Busi is in the scoff at in interviewing the electronic reader a group of people of same interest that heads with Yamaxun's Kinle, think their function is single. Industry thinks generally, the new fund IPod Touch that announces 9 days 9 days may be an apple only touch those who dominate portable computer plan is germinant. People predicts flat computer of the apple is about to come on stage, the IPod Touch that this kind of appearance is exactly like a sousaphone, usable at watching video, those who read electronic book, online surf " hind get online this " having powerful extend a gender, and Qiaobusi has begun to come on stage for its public opinion prepared.
Very possible, flat computer will be Qiaobusi is whole world vermicelli made from bean starch in malic company people last hardware work of contribution. Malic company or the work that will rely on this to move pole delays malleability by force, drive this enterprise to become from hardware product company further " terminal of ─ of content ─ network " Trinitarian Internet age authority in a certain field.
This is a crucial job, because it can let an apple,continue to maintaining " cruel company " pose and expression.
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