Editor's note / the growth rate tha dog stairs for car t Intel wants to acquire market of prep above PC, must enter other field. But the Intel of high to been used to CPU profit, go doing the consumptive electron with small gain, it is a very thorny issue, as to how to seek a partner, how transition, intel this paragraph of road is bad to go.
Giant, dovish the Intel that is like elephant, make the central point that the public pays close attention to however of late.
On September 14, be in charge of high as two leave, the high level of Intel organized a framework to produce heavy revolution. And be in before long before, the Chinese market that is given great expectations by Intel produced a worker however " the strike " , origin is Intel removes Shanghai factory after Chengdu, two ground worker differs with labour fulfil, this is ecbolic unsatisfactory.
This is not isolated incident actually, regard traditional PC as the precede person of the times, intel more and more feel him advantage is being weakened, the reason is current had entered consumptive electron period, what those carry convenient electronic product to become people gradually is new bestow favor on.
Intel realizes transition is imperative, and competing intense, profit the consumptive electron domain with lower, dog crates large dogs more frequent price war, strong leader group and control cost are Intel this " elephant " in " dance " when the first pace that must step.
Concussion
memory laptop toshibaOn September 14, 2009, chip manufacturer Intel announced to recombine gravely change. This company is all and main product branch comes put under new the Intel framework group that establish (abbreviation IAG) . Be about to branch of below Intel banner two old main products is amalgamative, it is personal computer firstly (the chip design of computer of etc of PC) , server and market sale branch, it is design of mobile equipment chip and market sale branch secondly.
Recombining another formation department is technical production group (abbreviation TMG) . Intel expresses in statement, afte dog stairs and ramps r this constituent framework is changed, heart of Europe of company CEO Paul is peaceful (Paul Otellini) will be more dedicated of the program at company strategy and long-term growth plan make.
The analysis thinks, the Intel after recombining falls in Ou Dening's leader will turn into " 3 drive carriage " structural frame. Intel carries out vice-president Ma Hongsheng twice (Sean Maloney) and Pu Dawei (Paul Otellini) is appointed to be new established Intel framework group (namely IAG) palm door, ma Hongsheng runs business operation, pu Dawei is in charge of product research and development; Chief administrator installs Diburuiente (Andy Bryant) will be in charge of manufacturing industry Wu (namely TMG) is run.
In addition, microcosmic compose builds small processing and business of business, chip research and development and wireless business to wait will manage by 5 people group. Have leave one's post of two tall canals additionally.
Li Yu is one is having old semiconductor industry the senior personage that experiences from course of study, he expresses, the senior vice president that is in charge of Intel PC and server chip supplying a section because,Patejixinge leaves his post may be, he thinks to this branch of Intel recombines or bring about its all up to be in prospective preferment company CEO, and the successor that the Ma Hongsheng after recombining and Pu Dawei are regarded as Paul Europe heart to could there be.
The Intel 4 years ago undertakes fractionize to all product line, become independent branch. And now new conformity is together, afore-mentioned senior personages think, this one act means Intel to be about to strengthen the its chip application o dog stairs best buy n all sorts of platform and shirt-sleeve sex.
Transition
"From the point of old development way, intel is in seek transition. " Li Ke of general manager of department of career of IC of research center of advisory semiconductor industry tells head of department of communication of information of Chinese semiconductor guild, Sai Di the reporter, size of traditional PC domain market has big breakthrough very hard again, and electron of 3C(computer, communication, consumption) the market that shirt-sleeve burgeoning domain makes a fast the best selling dog stairs growth.
Intel already more and more realize, upgrade when chip replacement arrives certain level, proceed technology is newer, be not can bring greater value for the enterprise certainly. Enter the terminal consumable field such as palmtop computer, PDA, mobile phone, produce portable mobile CPU, is formalist PC product not merely, make the fundamental choice of Intel transition.
Heart of Europe of Intel CEO Paul is peaceful (Paul Otellini) ever expressed, will guide a company to cross a bound to enter the field that be not PC. Closely related the destiny of Intel and PC market, PC market tilts to jotter advantageous to Intel, its jotter chip has an advantage in the respect such as specific power consumption.
Dan Oude admits rather, intel wants to achieve the growth rate of market of prep above PC, must enter other field. Ou Dening's strategy will make Intel challenges mobile phone, TV, car and other product to use the competitor of chip domain, requirement Intel cannot get the cooperation of be confined to and Microsoft, provide more software to consumer.
Li Yu points out, want to extend new field, it is inevitable that the resource such as person property tilts to new business. Human affairs is adjusted also is the first pace only. Leaving high level also is with current strategy conflict with each other just chooses for certain " leave " .
Meng Yi of manager of public relations of ministry of Intel China public relations fine suggestion, the human affairs that is high-level administrator only at present changes and organize a framework to adjust, may have next a series of change, in order to get used to the strategic direction of company future.
Semiconductor seeks advice from orgnaization ISuppli senior analyst to consider Wen Jun to express, after the framework recombines, decision-making operation efficiency also wants taller faster. Intel character weighs China surely, the Asia-Pacific that is a delegate with China (do not include Japan) area outstanding achievement is in Intel is occupied in all area outstanding achievement absolutely large proportion. But the decision making authority that how enhances Chinese area, is to should make a main market not only, include to strengthen the collaboration that designs a company with Chinese chip to wait, also be Intel " elephant dances " should stride next.
resealable bags
But " dance " to Intel such elephant, not be an easy thing really. In fact, intel is early 45 years ago the product domain that begins to try to enter production and consumptive electron to concern, abandoned shining even put business. But come a few years, resonant flatly.
Li Ke expresses, in traditional PC domain, intel is almost alone big, had formed relatively stable market structure with exclusive adversary AMD. "It should undertake a technology upgrade only, rely on a large number of investment and advanced equipment, enlarge workshop, raise chip r most popular selling dog crates large ate, reduce an area can. Roll out when Intel when comparing 486 more advanced 586 chip, PC manufacturer should follow me to go to go only. " Li Ke says so.
This makes the company that Intel became ability of an Intel innovation to be not worth. Wont becomes the Intel of the old, always be in before this the demand that leads the market, should undertake craft innovates only can. And in burgeoning domain, those who go all out is craft innovation not only, it is applied innovation, shirt-sleeve innovation, technology innovation more. And enter terminal consumable field, must understand the requirement of consumer.
Reporter observation
Under new play regulation Intel what course to follow?
The transition fact of Intel is belonged to but.
In the depression of whole semiconductor industry, the Intel place that manages PC domain personally suffers concussion to be weighed particularly big. Not only business got with PC influence, personal computer also appeared directly very big gliding.
Suffer financial crisis effect, international semiconductor market falls first half of the year amount to 22% , in recent years all the time the domestic semiconductor market that high speed increases also the negative growth that throughout history had 15% first. Whole market environment is not perfect, appeared sale drops, produce can state of the demote below utilization rate inadequacy, profit.
In the meantime, the exciting policy such as the home appliance go to the countryside that the country roll dvd discovery channel s out, to the mo dvd discovery 4 bile phone, TV belt that consumes kind of product the movement is used bigger, and the PC with rural market not high utilization rate is driven very small.
Below such market environment, arouse contradiction of labour and capital and human affairs more easily to change. The concussion that Intel occurrence strike and human affairs recombine is no wonder also.
Of course, current semiconductor industry had had sign of get warm again after a cold spell. Industry of numerous mainstream IT analyses an orgnaization, already will industry of semiconductor of the beginning of the year drops this year of 30% forecast, adjusted 17% . And next year the likelihood achieves the growth of 7% . Although the most severe crisis is peremptory,have the meaning that wants the past, but to a mature property that has developed more than 10 years character, semiconductor industry expects impossibly also to have too big rebound.
Although industrial environment get warm again after a cold spell, the crisis that does not mean Intel oneself went. The influence that gets because of its more cause by industrial change, crisis of economy of and rather than, just appear latterly make this change was quickened.
So called industry changes is to point to, the big environment of semiconductor entered consumptive electron period from PC times. In the PC times before this, it is the industry that a from the top down promotes, intel has dimensions, have a technology, OK big fish has small fish, hold absolutely market share. This also is meant, the competition of CPU had arrived from the table machine CPU in the past mobile CPU(is applied to get online this, the) such as MID.
Consume electronic times, put forward to asked at 2 o'clock to Intel: The first, the response rate that carries oneself is enough fast, the 2nd, must control cost, the consumptive electron of user of straight face individual is inevitable price war, this is about to seek client of market of press close to, press close to. "The Intel company cuts down the member of persons employed, remove, the framework is adjusted etc a series of change, be based on this to cause. Be based on this to cause..
Actually, the exterior risk that Intel faces still changes at the industry not only. Its still will continue to face not affirmatory antitrust risk. Although it has put forward to appeal to this, the 1.45 billion dollar fine of pay during lawsuit the European Union cannot be employed, er of Dan Ying spy also was not sure to win the lawsui dvd discovery best buy t. And its adversary AMD is in Korea, Japan, United States even Chinese market continues to initiate antitrust charge to its. Once the European Union is procurable, the trouble of Intel probably more.
Although Intel does not hope to reframe industrial domain, but those once were under its enormous body cannot the company of aspiration of put to good use people welcome such industry extremely however to change. It is under new game regulation, whether can be Intel still become in former days Intel, everything is unknown.
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