Sunday, January 15, 2012

Intel combs profit of processor market regain to be first

Beijing reports Zheng Di of our newspaper reporter



On September 14, reporter from upper reaches of Chinese Taiwan area advocate board the latest news that the manufacturer knows shows, since this year August, intel is right on the market all the time the low end such as the G31 of flourishing of sales volume free, G41, P43 chip set, begin intended and cut supply, enter situation of this kind of be in short supply will not take a favourable turn as before in September.



Meanwhile, intel supports whole set cruel farsighted set of chip of the high end in waiting supplies the Intel P55 of processor, X58, P45 all the time enough.



A variety of evidence show, face get online to wait for low end originally CPU brings " flourishing Ding Buwang money " corner, intel is trying to weigh model system of its processor product.



IDC is newest a group of data that give heat show, volume of shipment of Intel X86 processor rose 15.8% compared to the same period 2008, among them only the shipment volume of dvd discovery 4 Atom processor increased 8.7% . Because Atom price is low,do not pass, and the table computer that disturbs Intel main aspect and shipment of chip of notebook computer processor, make while its shipment estimates growth, profit dropped however 4.1% . resealable bags



Intel regain profit is first



An absolutely star form product, the market share growth of 8.7% is achieved inside a year, however its author is right however the promotion enthusiasm of this product wanes to the close, this is moved with respect to the Atom(approach that is Intel and it) processor.



Besides aspirant travel is supplied in chip " macroscopical adjusting control " outside, another notable signal is, intel still will reduce the price of its desktop processor in the round in August, cruel farsighted processor of 2 4 nucleuses falls most be as high as 15% , and of low end gallop, the processor that surpass raise falls have 19% more greatly most. All evidence show Intel is in for its newest cruel processor of farsighted I series builds the market.



Face the market low that forms below financial crisis pressure to purchase agitation, intel is contracting to step on b dvd discovery rake with replace through strategical product apparently, and include Microsoft, HP, Dai Er, grand Qi , associate the co-worker that waits catenary of industry of one numerous PC a moment, also hope to be able to pull litre of profit to dissolve market cost pressure together apparently.



spring poolEasy view international is senior analyst plum Chong points out, as a result of Intel strong this year thr dog crates large breed ust moves new old platform to change, and its go inventory changes a target to already was reached ahead of schedule, low end of the 3rd quarter processor and chip set be in short supply basically are it dvd discovery best buy s reduce shipment be caused by, intel hopes the partner can press established blue print apparently, set of chip of the high end in waiting for P55, X58, P45 purchases specific gravity to rise, drive cruel with form a complete set processor of farsighted I series, achieve thereby raise average product price (ASP) raises accrual goal.



And it is at the beginning of September, the Intel company expresses to will raise the income of the 3rd quarter and wool interest rate to anticipate external. Among them income anticipates from 8.5 billion dollar promotion arrives 9 billion dollar, and wool interest rate promotes 53% . Intel respect expresses, promotion income anticipates basically come from brand-new of framework microprocessor and chip set roll out, and the market anticipates more than to the get warm again after a cold spell of high-powered computation demand.



"Intel the market key this year, want a cruel namely farsighted familial processor is pushed to mainstream PC market, next we still will roll out the cruel that has price advantage more farsighted I3 processor, product of farsighted I series also will roll out the cruel of floating platform very quickly. " on September 10, market of Intel China region and Zhang Wenyi of channel department general manager express to the reporter, intel had weighed model in June product system enabled processor to name means brand-newly, the fast that uses before this gallop, cruel farsighted 2 pairs of nucleuses (Core 2 Duo) and cruel farsighted 2 4 nucleuses (Core 2 Quad) will be washed out gradually, new Intel Core I3, Core I5 and Core I7 will be represented respectively the low end that covers desktop and floating platform, medium processor of end, high end, and gallop, surpass Yang Heling to move a brand to will continue in low end the market is used.



"Of PC market glide impetus is about to end, of whole anabiosis also be about to begin. " the profit that Yang Xu of large division president creates to low product place erodes Intel China to appear and be paid no attention to, although this economic crisis makes,he thinks the integral sale regain of PC market the level when 2007, but computer has become the requisite in people life, the user is can buy in any moment.



  Low computer needs the market to sink



Come to nearly one year the user in the market more apt buys low computer, yang Chao of general manager of business of consumption of big China area expresses Dai Er, the user consumes behavior to suffer big socioeconomy environment to affect still is apparent, but the user already appeared to pick up apparently to high-powered computation and digital recreational demand posture.

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Yang Chao expresses, first half of the year is throughout history of table machine experience 20 dog stairs and ramps 09 a paragraph of period with the most acuteness fluctuant price, on one hand memory, hard disk, advocate board, the key such as power source 0 package all are going because of upriver manufacturer brake of the end of the year is too urgent and occurrence be in short supply rises in price; On the other hand, the LCD goes with face plate price 3 months rise considerably continuously; In addition, as a result of table machine relatively the jotter product volume that pack wants a lot of bigger, carry in storage and sell a current link to go up to also bring not little pressure to the manufacturer.



This year the 2nd quarter, dai Er is the manufacturer that exclusive shipment volume glides in manufacturer of a gleam of. According to the newest data of Gartner, 2009 the 2nd quarter, in the whole world in manufacturer of a few big PC, the shipment volume of HP still is discharged in the first, hold the market share of 19.6% , grow 2.8% compared to the same period; The platoon that wear Er is in the 2nd, market share is 13.6% , glide compared to the same period 17% grand Qi are in the market share of the 2nd quarter 13.5% , prep close behind has the power that overtake greatly behind Dai Er; Associate rank the 4th, hold the market share of 8.4% , shipment volume rises 3.2% compared to the same period; Toshiba is ranked the 5th, market share is 5% , shipment volume rises compared to the same period 10% .



Glide to be compared with what wear Er, grand Qi because be in,get online of our market take the lead in layout and the favour of the people below crisis of economy of benefit from benefit from to low product.



"No matter be of Atom platform,getting online still is the table machine of low end original the best selling dog stairsly, because produ the most popular selling dog stairs ct oneself gain is meager, when facing above cost dilemma, nature is product of the high end in doing not have good in that way digest, because this is made on product line,PC manufacturer also is met adjust accordingly. " Yang Chao expresses, for the angle from Dai Er, nonexistent get online the circumstance of portion of this product of high end of race to control, profit, "Doing not have which manufacturer seek only station profit, in the light of different market and user group the product of fractionize will form seriation enclothe, dissolve the contradiction of diverse product line between cost and profit effectively thereby, the market of prospective low computer should be in more capacious villages and towns " .



Nevertheless, a business is in charge of area of grand Qi China high to express to the reporter, low computer becomes this one market to increase power already was a fact, but how to go to watch a key even next whether can 0 component supplier support continuously.



He explains further, 0 component are like past key hard disk, memory, processor, m the most popular selling dog crates large onitor, market law is namely below the circumstance with changeless price, roll out the product of more expensive plan continuously. However this one low computer that is dominant with Atom platform, it is to be below financial crisis influence above all, the 0 component manufacturer that is a delegate with Intel is accepted with lower price, offer the product of introductory class continuously, but the dimensions that the problem that its produce depends on lasting is outspread whether return filling profit, and do not affect product line of other main aspect, intel to all fronts cruel this farsighted product undertakes combing can be regardinged is strategical adjust.



"Low computer has the population that lets the whole world use computer structural sex breakthrough. " plum Chong insists to think, the whole world sells the PC that go out every year to only 200 million go to 300 million, photograph of a few population compares this and whole world, be equal to had not joined procession of the person the best selling dvd discoverythat computer is used at majority population. And as Internet outspread and 4, 5 class city and rural market increase the market newly extend, low computer will go further, also can avoid effectively to contend for profit with mainstream product at the same time.

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