Getting online to still last originally sell like hot cakes, beautiful Rong Zhengmao during, created single-handed get online this brilliant Intel loves another person however, transfer interest to an ultrathin itself that the name is CULV. And make fall as of Intel of leading eldest brother, downstream PC manufacturer also all without exception assentations, begin to turn around direction, compliment removed this " new young woman " .
Scene does not pass 9 years. Getting online was not to be defeated by CULV originally, was defeated by oneself however.
Trainee of flourishing of reporter · the Qin Dynasty · ark
Volume of CULV jotter shipment is 6 million about this year, with at the beginning of be born each place beforehand the 22 million photograph of appraise is compared, still do not reach even the in part.
2008, intel rolled out approach to use processor (Atom) , derive business of a manufacturer letting PC, telegraphic operation and software business to do it from this the new cake of be envious - get online this. A year past, still be in when a lot of people planning to do get online to play originally when playing, intel is built again gave to play newly meaning - CULV processor.
The Chinese translated term of CULV has some of awkward-sounding, cry " consumptive level exceeds low voltage " , what name is not actually important, what consumer pays close attention to is function, its the biggest characteristic is power comsumption extremely low, with the jotter of device of this kind of processor, come loose overally hot component can narrow considerably, circuit design is more simple also, because this airframe ply can accomplish 1010mm, alleged " thin like bit " either empty is passed.
Now, of device CULV processor have a new name number " ultrathin jotter " , if say getting online is the word that is located in the 2nd computer surely originally, so what add boat time exceeds 6 hours is ultrathin get online namely originally this with the tradition this shirt-sleeve, have former mobile and portable sex already, can look commonly like latter again high-definition, play game.
Nevertheless, a lot of people indissoluble: It is together solve portable the problem that gets online with shift, why to configure what approach uses processor to get online to still be in originally sell like hot cakes when, does Intel move head of change to another ship again start all over again?
This problem Intel also did not say to be clear about up to now, probably he does not want to say to be clear about at all, it is having its wishful thinking.
Prospective jotter?
Began to move toward the CULV of the market in April from this year, the quantity offerring money of 2 quarters is 810 thousand nevertheless, total sales volume of whole world of jotter of 3 quarters CULV is in 1.615 million roughly, this numerical value will rise four quarters reach 3.374 million. Such, volume of shipment of CULV jotter annual is in many 600 about, but with at the beginning of be born each place beforehand the 22 million photograph of appraise is compared, still do not return even the in part.
Nevertheless, intel is not anxious. Market of Intel China region and Yang Yuntao of manager of department of channel public relations say with respect to the calm, "After a person had computer of a tradition, for the job or other need, he perhaps should have jotter of a CULV. He perhaps should have jotter of a CULV..
Build to give new product situation, at the beginning of heart of Europe of · of Intel CEO Paul coulds there be to be released in CULV platform, also stand to say, "If need already light thin jotter, the choice limits of the user do not answer a bureau be confined to get online this, due still the ultrathin jotter with more powerful function. Due still the ultrathin jotter with more powerful function..
Advocate is ultrathin this concept, in analyst of investigation orgnaization In-Stat Liu Qing looks, accord with the interest of Intel oneself, the tycoon finds a new profit to nod again, avoid to get online to control each other wrestle with traditional jotter originally at the same time. In fact, after CULV platform appears, intel weighs jotter market cent to be 4: The tradition of 14 inches of above this, 7-10 inch get online this, the MID that controls 4.8 inches and 11-13 inch between ultrathin this.
Differentiate strictly, represented the conception of Intel completely. Of course, number one conception is not short of executive associate, from HP, Dai Er, associate, grand Qi arrives Hua Shuo, each manufacturer is used to after following in Intel new processor, deploy new product.
Intel is relevant chief also calm bear, intel is the same as downstream manufacturer between, from the research and development of early days, design and functional fixed position, medium-term market analyses the market promotion of later period, "It is the thing that Intel and OEM are done jointly all the time, all-a the best selling dog stairsround market cooperation is between both sides. All-around market cooperation is bet dvd discovery 3 ween both sides..
Can be imagined, sit embrace most probably the Intel of market share, dominant position is in naturally in collaboration. Among them most those who suffer a competitor to censure is, intel swims downward manufacturer people offer sales commission of high specified number, pass end the joint-stock factory, cooperation that cuts down the means such as rake-off to restrict downstream manufacturer and AMD He Weicheng. This year in May, the European Union opens those who gave 1 billion euro to punish sheet to Intel, intel still will take out 1.25 billion dollar in November, with AMD compounding both the forestall lawsuit between.
norton internet antivirusNevertheless, area of Dai Er big China consumes speak bluntly of Lin Hao of chief inspector of market of career ministry product, this won't produce an effect to the collaboration of Intel and HP, arrive from in the past now, of Dai Er get online this with exceed frivolous jotter, what use all the time is the processor of Intel. AMD once one-up, before Intel, together the first when HP rolled out latter ultrathin this. Nevertheless, announce in Intel CULV platform falls from 152 dollars after 70 dollars are the following, HP already decided from before pendulous wait-and-see attitude swings to Intel completely, its begin to roll out product of much money CULV continuously from September, cast original AMD processor.
Mobile interconnection strategy
But it is together solve portable the problem that gets online with shift, intel also did not say to be clear about up to now, why to want to make a different product. Actually, intel can not consider the 2nd computer that consumer thinks buy or the 3rd computer, need what utility after all. The consistent logic of chip tycoon is, demand is not contented, build however come out.
For quite a long time, the market strategy of Intel is father Gordon · rub Er sums up " rub Er is mensurable " : The transistor number that can contain on integrated circuit, 18 months can add every other one times, function also will promote one times. When AMD returns those who be in 90 accept rice, intel rolled out the product of 65 accept rice, jubilating when dog crates large breed AMD when the success at 65 accept rice, intel already marched toward 45 accept rice.
Advocate the Intel at aggression and innovation, each pace goes in front of others. According to the statistic of data company IDC, it is this year in the center of global personal computer microprocessor market, intel held the market share of 81.1% , it may be said of position of all corners of the country and old ally Microsoft are same indestructible.
Nevertheless, but the arrival as financial crisis, IT industry this " pond " also face dog crates large dogs atrophic with each passing day risk, IDC is forecasted even, 2009 the defray of PC enterprise will under 2008, was 2001 since enjoy growth first. Of city of black clouds pressing 2008, although Intel is expensive for " pond " big fish also cannot escape by sheer luck, in those days profit of the fourth quarter dropped 90% .
As the Ou Dening that bears heavy responsibility of safeguard one's heritage, although not be engineer one's previous experience, but he and person of door of before 4 palms are same, it is paranoiac, and the cranky object that portable electron equipment is him. Just assumed office 2005, he the business system with original Intel, turn into the course of study of 5 important matters such as medical treatment of family of enterprise of mobile, number, number, number and channel product group, announce to will march energetically mobile Internet, medical treatment and embedded wait for new market,
To Ou Dening, these markets already grew more and more quickly, the demand to chip and wastage will be even more than computer market, a few years ago, intel begins yearning the breakthrough is gotten on new market, but did not succeed.
Up-to-date, intel also is not malic IPhone(The mobile phone gets online), the chip supplier of the product such as blackberry of Ren Tiantang DS, RIM, annual, the mobile phone manufacturer such as Nuojiya, SamSung and Motolora wants to connect high, the chip business such as heart state apparatus purchases a large number of chip, and Intel is unavailable however a cup of a thick soup, this nature makes a tycoon intolerable be in new feudal lose speech power.
"The child of the child of your child will not think our place is be insanity. " on the wall that this word hangs high in museum of its computer history, with the house inside " antique " form bright contrast. See the Ou Dening of this word constantly, also believe a viewpoint - " those who walk out of economic crisis support is not reduce expenditure, invest however. Invest however..
Accordingly, although income profit glides considerably, below the banner 4 factories already were shut, ou Dening still will be visited in December last year China, high-key allege won't contractive battlefront, and invested 2007, use most the plant of Chinese Dalian chip of the advanced technique, also will 2010 put into production.
Approach moves the innovation that is this one period, also be the processor with Intel the smallest throughout history. Hold the good fortune that approach changes in the palm, intel is located in surely so intelligent machine and embedded the chip of the product, however while still alive is built gave to get online this the market. The whole world got online 2008 this cruel add 20 times, and the confluence because of 3G, and the covet that attracted manufacturer of business of numerous computer hardware, telegraphic operation business, mobile phone and even MP4 to produce manufacturer of business, mountain fastness, make very inviting cake unexpectedly for a short while.
Get online this die young
Him De Ning that connect Europe is right get online this a new force suddenly rises surpriseds, because use what approach uses processor to get online,say the market that this sell like hot cakes allows Intel is had rate, come from 78% breakthroughs 81% . Nevertheless, get online this although good, to Intel character is a Shuang Renjian however.
Into also Xiao He, be defeated also Xiao most popular selling dvd discovery He. Although because approach is moved and Intel had new income, but low price lets its profit margin be weakened considerably however, dvd discovery 4 its net profit decreases compared to the same period unexpectedly first quarter this year 55% . What make a tycoon headache most is, approach is moved return race to control unexpectedly profit passes cruel rich and generously farsighted space of one share market, and both price and profit homogeneous phase are one times poorer much.
According to IDC data, get online first quarter this year this shipment volume is 4.5 million, than last year the corresponding period grows 7 times. Nevertheless, the fast growth that shipment estimates did not bring usury p dvd discovery channel rofit to manufacturer. Because get online this price is too low, too coessential also on configuration change, the product of different manufacturer has the exterior to have a difference only almost, in the breathtaking however accord on hardware and function. Coessential the consequence that changes place to bring also is clearly, face inferior price interval, each big PC manufacturer must strive for more portion with the means of price war, the fall of its profit also is inevitable.
From the point of the data list that just releases, although 3 quarters are traditional the sales volume of jotter rose than 2 quarters 30% , but the element as a result of price fall, its are actual accrual already relatively the corresponding period dropped last year 30% . And get online to sell impetus to still be not decreased originally, and the tendency that has embezzlement jotter market greatly, these manufacturer all without exception consider as get online this low brought about outstanding achievement of PC market whole glide.
In fact, although get online this industrial oneself, also begin to show a ray no longer evidence. Numerous jotter agency discovers ZhongGuanCun, it may be said was to get online April this a watershed, terminal market sales volume one every day downhill, with compared April, the sales volume August already dropped nearly 30% , in spend original curiosity period later, get online this this hard injury begins low function tall repair let consumer headache unceasingly.
Take the lead repeatedly establish open mode to exceed alliance of mobile industry strategy (common says mountain fastness gets online this alliance) power fill, also plaint after working one year, because the product lacks poor dissimilation, home of very much online this factory nots hesitate sacrificial product quality, make price war greatly, result market retreats goods to increase, consumer loses confidence, the bubble that causes online our market finally is changed.
"So we decide to get online alliedly this, must pass 3C attestation and GMB allied attestation, unified provide after service platform, ability appears on the market. " power vise general manager of business of Cheng Yatai division Home Huang Yi is very helpless also to such decision.
As be the first the Intel of eldest brother is not willing oneself dog crates large strong energy complete cost is in this one, to restrict people get online to should make the first computer originally, its about this fresh tasted the topic of conversation also changes subsequently, "Getting online is not the thing that people uses all the day originally " , " get online to suit children originally and not be adult is used " wait opinion on public affairs a moment the opening that successional out provides high at Intel, the tycoon still says from place of show up one's fault even, "Be based on what approach uses processor to get online this repair rate exceeded 30% " . Naturally of a variety of opinion on public affairs want to make consumer clear, getting online is not the multimedia computer that they should buy originally, the choice with had better now - ultrathin this.
What to still have thinner than promoting favorable balance of trade right now this, can you fall on alleviation more swim because the manufacturer gets online this and caused a lot of resentment? And as Intel make known one's position, PC manufacturer people rapid also move makes known his position race to control upland of this one market, also rise with respect to one fashionable inside course of study then, chime in with others, say ultrathin it is to get online originally this had better upgrade product.
As get online this the first person that carry out, shen Zhenlai of Hua Shuo CEO has to CULV recognition add, he states Huashuo is next year ultrathin already this the market has frank meeting to be close to 20% . Nevertheless, small bit whole world is senior vice-president Lu fine jade grand very suspicion is ultrathin this future, "CUL the most popular selling dvd discovery V jotter wants to fight a way of a blood, be afraid still must continue the price to go downward, calculate Intel to already was pulled low the price, below coequal configuration, still jotter of tower above tradition 3000 yuan price, want to attract an user to fear be not easy thing. Want to attract an user to fear be not easy thing..
Nevertheless, this ultrathin it is to erode originally get online this, still inbreak traditional this, to Intel character, not important. What it should do is to toss a concept and product only, as to development market the thing that that nature is PC manufacturer. Be opposite what is more,the rather that Intel, still have a good news: AMD of tycoon of another its only opponent, chip also begins to love another person, settle on this ultrathin this.
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