Sunday, January 15, 2012

Intel Nuojiya is allied: Hind the new oligarch of Wintel times

  Malic IPhone(The mobile phone gets online)Miracle, it is anxiety of Nuojiya all the time. Nuojiya wants to also develop to have IPhone effect in new field now " brand-new product " , not be a smartphone, not be to get online this, the product that asks completely to develop according to mobile Internet however: Pocket size, 24 hours bide his time, forever online and have powerful shift application. Can say, "New product will is opposite according to mobile Internet completely the demand of terminal unit goes developing a design. "New product will is opposite according to mobile Internet completely the demand of terminal unit goes developing a design..



" times weekly " extensive region sends reporter Li Ying from Beijing



Because have " high-key 2006 cooperate and abortive " be related is advanced, this, the collaboration of Intel and Nuojiya, appear low-key, and industry echo is very insipid also.



In 3G urge move below, mobile computation market is shaping with each pass dog stairs and ramps ing day, this is an industry wants to contend for the strategic commanding elevation that grab. Intel and Nuojiya are not exceptional also, one one is market of global mobile phone, one one is market of global PC chip, two take the lead in crossing bound collaboration, but the future after planning the product to point to a few years however.



Change quickly in the market today, a kind of what kind of collaboration are Intel and Nuojiya?



brass faucetThe alliance of fact of empty false or true, each other tacit, what can two collaboration bring for industry? The new oligarch of times of the Wintel after whether can be you being become?



  Do not have schedule " brand-new product "



This collaboration of Intel and Nuojiya, without too much detail, also did not mention specific product plan, let Lv of outside heart impeach.



Intel and Nuojiya say in the statement that published jointly recently, both sides will establish a long-term cooperative relationship, joint development is based on framework of the equipment of new-style and mobile computation of Intel framework and chip set, correspond the mobile broadband of the powerful function of the computer and tall bandwidth to accept photograph couple with Internet thereby, make Internet and mobile phone, computer farther confluence is together.

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Besides afore-mentioned wish macroscopically outside Jing Zhi, specific collaboration detail is, nuojiya will buy the chip of Intel, and the accredit of mobile phone radio engineering that Intel will apply for Nuojiya. In addition, collaboration spreads out on the software that two companies still plan to be used in mobile product place, include the Maemo operating system of the Moblin operating system that Intel supports and Nuojiya, the Linux that these two systems all introduced different version opens a source operating system.



On June 25, cooperate with Intel be related, times weekly reporter interviewed Nuojiya Jun of global vice-president Deng Yuan. Deng Yuan Jun says, the product with two domestic general brand-new research and development, "Both neither is to get online this, also not be a smartphone, what should do is brand-new mobile computation product. What should do is brand-new mobile computation product..



Deng Yuan Jun expresses, the brand-new mobile computation product of bilateral research and development, the demand that is based on an u most popular selling dog stairs ser, can have a few such features: Pocket size, 24 hours bide his time, forever online, powerful shift application. Can say, "New product will is opposite according to mobile Internet completely the demand of terminal unit goes developing a design. "New product will is opposite according to mobile Internet completely the demand of terminal unit goes developing a design..



Speak of the detail that cooperates with Intel, deng Yuan Jun expresses, there had been a few collaborations before both sides, can have group of the working group before, work redeploy. As to when can roll out " brand-new product " , still do not have specific timetable the best selling dog stairsat present.



Because be plan of a long-term strategy only, consequently, the market is duller to the reaction of two collaboration. After the message comes on stage that day, intel appraised price is small go up 0.83% to 15.81 dollars, nuojiya is small drop 0.78% to 10.21 euro; And high general rule of overlord of mobile phone chip is small drop 0.31% to 44.35 dollars.



   The real difficult position of two big tycoons



Mobi dog stairs le Internet, and mobile computation product, can use " when undertaking now " will describe. But, intel and the product plan after Nuojiya cooperates were hit however " when in the future " , and be after a few years.



In the high-tech domain of market ten thousand changes in the twinkling of an eye, two household like that such " composed " , people has to think, the collaboration of Intel and Nuojiya, a kind of what kind of collaboration be?



Have afore-mentioned doubt, prime cause depends on, in mobile computation domain, intel and Nuojiya are not a novice, two brains has been expended greatly for this before this, also accumulated enough much experience. dvd discovery best buy



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Beyond question, the Nuojiya of fadein old state already downhill, especially these two years, nuojiya is done so that have a place by malic IPhone " face of grey head earth " .



But, on terminal product, nuojiya is ongoing also hair, search be located in the revolutionary new product between notebook computer and smartphone, and will profit of translate into company, in fact, this has been Nuojiya's urgent affairs. Consequently this year in Feburary, just can come out " Nuojiya should be rolled out get online this " hearsay. Although Nuojiya undertook refuting a rumor, but what from Nuojiya CEO Kang Peikai says " Never Say Never(does not say forever impossible) " in, can feel, get online to be similar to this mobile computation product, nuojiya had considered very long.



Intel, in mobile computation domain actually layout a long time. Intel was defined " get online this " this concept, did not think of to this product goes against city and be moved, drove a market. Intel " did not think of " is preparative inadequacy rear, the approach that offers originally to get online uses chip " power comsumption is too big " and cannot prop up longer bide one's timing time, what encounter new rival is connected high is derisive, " our Snapdragon does not need fan to come loose hot " . Since last year, intel is all the time " power comsumption " and would you mind.



Before before long, understand a definition high " Smartbook " , this is to be based on smartphone and get online this product between. The attitude that knows high and purpose, very clear, want to place oneself standard again in mobile computation domain. The most important, the Snapdragon chip that connects high can accomplish low power comsumption already, can accomplish high-powered computation again, for this pair of Intel, ring alarm bell noisy undoubtedly.



In fact, intel comes from computational domain, inferior position is batteries power comsumption, the product cannot bide his time 24 hours; Nuojiya comes from communication domain, inferior position is computational respect, the smartphone although can 24 hours bide his time, but after all the computational ability of short of jotter. Before, intel it may not be a bad idea, nuojiya it may not be a bad idea, be based on respective domain to develop mobile computation product, but do do, still cannot break through respective bottleneck.



Now, recognize of two big tycoons is actual, go. Two can accomplish truly together foster strengths and circumvent weaknesses, the function computation and communication domain and functional be in harmony are an organic whole.



Combine bilateral advantage, combinative both s dog crates large breed ides is accumulated in the experience of mobile computation domain, "The collaboration of Intel and Nuojiya, very should fast can take out a product " , zhang Yu of chief inspector of BDA couplet banquet, analyst says.



But, although bilateral collaboration looks be like lively, but the schedule that rolls out without the product. "To industry, had not seen what they have to innovate " , piece the ground in Yu Yiyu, represented the true view that industry cooperates to two.



  Already collaboration also has competitionnorth face shirts



Actually, intel and Nuojiya are by 2006 had had high-key collaboration.



At that time, intel expresses, want to ask the technical accredit of 3G modulation decoder to Nuojiyashen, use this kind of technology in fast gallop in notebook computer; And Nuojiya announces, with the WiMAX broadband technology of new generation of Intel joint development, still plan to roll out a network flat computer that is based on WiMAX even.



But after a few most popular selling dog crates large months, this collaboration ends sadly. Really, 3 years before, nuojiya is in ascendant impetus in global market, the confluence of mobile industry and operation industry also is d dog stairs for bed one without solid market demand prop up. And the big setting that Intel also was not faced with PC market to glide.



No less than Kai of director of equipment business department is in Nuojiya was said on June 24: "Right turn of collaboration arrived. " but, cooperative opportunity arrived, bilateral state of mind also changed, "Especially the market position that malic IPhone brings up, the IPhone that lets both sides want to make new field " , an analytic personage that is close to Nuojiya says.



IPhone miracle of the apple, it is anxiety of Nuojiya all the time, but follow at the back already no point. Nuojiya thinks those who do is now, in new field, also do to have IPhone effect " brand-new product " , not be a smartphone, not be to get online this, the product that asks completely to develop according to mobile Internet however.



But this idea, is Intel done not have? The chip that uses oneself dominates a bigger market, form to be similar to IPhone suffer an user to seek the market that boost, this also is the desire of Intel likewise.



From inside this collaboration of Intel and Nuojiya, can see, intel will obtain IP authorization of Nuojiya. To the Intel of tooth of dedicated all the time Yu La, Wi-Fi and WiMAX, 3G has consistent way cannot the chasm of exceed. So, cooperate through this, the technology of 3GPP modulation decoder of communication domain will blend in the chip set of the most popular selling dvd discovery Intel framework, this kind of new chip will be reached for smartphone, MID get online to wait for terminal to bring originally more agile alternative. And Nuojiya will be OK the chip that uses Intel, this also can include smartphone and tomorrow for its new-style terminal inside the product provides more powerful operation capability.



From this cooperative agreement is pleasant to the eye, both sides had come true " commutative dominant position, offset inferior position " purpose. In fact, both sides can have achieved the goal that marchs to mobile computation domain severally through the agreement, so called " collaboration " and " brand-new product " look more resembling is " commutative smoke screen " .



Intel company vice-president, China accepts the word when interviewing before long before Yang Xu of large division president, it is actually best paradigmatic, yang Xu expresses, "The apple had become the forerunner of pattern of this kind of new business now, it has this trade pattern every link; Gu Ge also begins to be being done now, android platform is them future swims downward from systematic platform outspread tool " , and the tool of Intel, be oneself are familiar with already new shirt-sleeve terminal chip. The cooperative agreement of Intel and Nuojiya did not state exclusiveness, intel uses Nuojiya in the future any chip sets that the technical development of accredit comes out, supply other mobile phone possibly also to develop business.



Undeniable, the advantage of Intel and Nuojiya is united in wedlock together, also can bring not little impact to industry, even somebody thinks, two collaboration can be become " hind the new oligarch of Wintel times " . To this, zhang Yu thinks, two collaboration won't bring the rig on greater sense, "This market is not an independent new field that is similar to PC, however domain of a fractionize, more successful before company can continue its advantage, in this new field, everybody has an opportunity, had not gone to some can dominate exclusively market when. Had not gone to some can dominate exclusively market when..



Also because such, intel and Nuojiya, cooperate already, compete again. It is besides collaboration, it is a competitor more. This is the alliance of fact of an empty false or true.

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