" IT times weekly " reporter / Li Xiao like that (hair from Beijing)
Nuojiya and Intel before this ever for two times together, end in order to fail, but as mobile phone and computational industry gradually shirt-sleeve, and both sides is facing more competition, force these two tycoons to try the 3rd times allied
On the history, nuojiya and Intel ever two allied, but did not score a success. The 3rd bilateral allied can you score the success in hope for?
On June 23, intel and Nuojiya announce to form long-term partner, the generation below research and development is based on dog stairs for car the wireless computation equipment of Intel structural frame and chip set structural frame. The equipment of bilateral joint development will move at version of shift of Linux operating system. Intel expresses, will obtain Nuojiya is used in prospective product the license of HSPA/3G modem.
From the point of industry development trend, this collaboration all has profit to both sides. Equipment branch carries out Nuojiya vice-president Kay Aoyisidamo says in a statement: "We will explore design, material and the new originality of indication respect, these originality will exceed the range of equipment kimono Wu that current market sells. This collaboration differs to bilateral company meaning not only common, to the industry of the place, partner and user talk is likewise such. To the industry of the place, partner and user talk is likewise such..
And through cooperating with Nuojiya, intel will achieve major breakthrough on the most popular selling dvd discovery mobile phone market. Regard the oldest mobile phone on the world as manufacturer, nuojiya has processor of Er of Ling Ying spy to embark at number with 1 million plan the latent capacity on electronic equipment. To Nuojiya character, conduce to together with Intel consolidate the position of market of its United States.
And of industry doubt is, nuojiya and Intel ever had unsuccessful twice to cooperate before this, and whether can collaboration break this this to blame a group? What is the backside matter that makes bilateral collaboration?
3 allied
Go a few years, the whole world is the greatest Intel of computer chip manufacturer and whole world are the biggest mobile phone manufacturer Nuojiya ever tried to develop wireless device hand in hand for two times, but end in failure finally.
2006, intel ever expressed, xiang Nuo Jiyashen uses Yu Xun please gallop the 3GModem technology license of notebook computer, but after a few months, intel cancelled this to trade sadly however. Occupy the personage inside course of study to think, the reason that this collaboration cancels depended on the strategy of Intel producing a change, its call in main energy on chip of core business computer. At that time, intel sells communication and applied processor branch company of Marvell science and technology, this branch basically is developed and the sale is used at the smartphone, palmtop computer chip that holds facility, in bringing about dead abdomen of this collaboration embryo thereby.
Both sides still cooperates on dog stairs ce intent. 2007, as WiMax technology arisen, nuojiya ever announced technology of broadband of WiMax of as will new as Intel collaboration research and development generation, still prepare to roll out the Internet tablet facility that supports WiMax technology even. But after this, this Finnish mobile phone makes a tycoon face a change sides in a war, face about became the generation below the LTE(long-term gradual progress that regards WiMax technology as main competitor wireless technology) energetically proponent. The situation later develops a proof, this collaboration fails to succeed, because WiMax technology is in the development of after this,be, fail to make the mainstream technolo the best selling dvd discoverygy of industry. usb harddrive enclosure
Now, two tycoons hope the 3rd times bilateral allied can achieve what one wishes.
On the press conference that held on June 23, althoug the most popular selling dog stairs h both sides did not prepare development why to be planted,equipment leaks overmuch information, but once succeed,industry believes both collaboration, will bring gigantic revolution to the computer and communication industry. Because, nuojiya and Intel disclose, they will establish completely novel product category. On the news briefing, both sides expresses, mobile equipment will surmount category of existing wireless computation equipment. Existing product includes a smartphone, get online to be mixed originally notebook computer. Intel is in all the time try to make a kind of brand-new portable online product, namely so called MID. Nuojiya also is popularizing a kind in last few years the name is " network flat (Internettablet) " equipment, but did not obtain apparent effect.
In fact, nuojiya tries to extend core business from the mobile phone all the time in last few years get online to wait originally other hold facility, and Intel goes 10 years try to move in the high end of rapid growth all the time device sphere challenges apparatus of state of Gao Tonghe heart two chip tycoon.
Cooperate this now, make both sides catchs the thing that gets his to want likely. On June 25, Jun of global vice-president Deng Yuan is in Nuojiya Beijing accepts " IT times weekly " when the reporter interviews, say: "Future, nuojiyake offers a solution that uses more easily with giving customer, it is not a computer completely, also not be a mobile phone completely, however a new idea, new product, new plan, make consumer OK regard the assistant of an all-round as it, no matter be in,respect of recreation, job, life can use this tool, this is our target. And the collaboration that follows Intel is a measure that marchs toward this target. And the collaboration that follows Intel is a measure that marchs toward this target..
Introduce according to Deng Yuan Jun , the product that this collaboration produces is a kind of brand-new terminal. It has portable sex, can put in the pocket, but have do not mix at today's mobile phone get online this. Deng Yuan Jun says, "Regular meeting produces Internet and shift and computer confluence, this collaboration is a of pair of both sides and industry very good development. This collaboration is a of pair of both sides and industry very good development..
Cooperate to this, nuojiya carries out vice-president triumphant - Aoyisidamo expresses on the news briefing: "Before if retreat,returning 89 years, clever person does not value this one alliance probably, but now, mobile phone and computational industry had gone one case. It is moment formed an alliance. It is moment formed an alliance..
Competitive facilitating collaboration
Cooperate this, to the competitor of Nuojiya and Intel, not be a good fortune.
Nuojiyala to ever trying approach reachs the Microsoft of WindowsMobile platform, of Nuojiya and Intel allied will constitute menace to its. And Nvidia all the time since the manufacturer of etc of Intel of challenge of mobile phone chip that also hopes to pass oneself, also be put into trouble trades at this.
But factual proof, competition is to facilitate one of inducement of this one collaboration. Gaotong and other competitor are in all the time try to infiltrate Intel pilot PC market. And include grand Qi He Huashuo inside PC manufacturer also tries to break Nuojiya to be in the regnant position of mobile phone market. More what is more,the rather that apple and RIM had begun to browbeat Nuojiya's position.
Apparent, the success of Nuojiya and Intel together, not only make hopeful swings Nuojiya the competitor after the close therewith such as the apple, will make Intel has an opportunity to become chip set supplier of Nuojiya at the same time, and this is the objective that Intel pursues for a long time. In fact, intel to achieve this one goal, they offerred integrated processor suit, included Shan Cunhe modem among them, offer advantage for mobile phone manufacturer thereby, those who make is OK go to the product conformity of Intel in his equipment. Carry this kind of kind, with respect to the rate that can accelerate a product to roll out.
As allied as Nuojiya the applied limits that still will widen approach is moved. Analyst of Gartner of firm of American market research Laisili - phenanthrene forest says: "The one big gain that Intel scores is, can move for approach again provide standard of a kind of wireless communication. This uses promotion approach the appeal in communication equipment sphere. This uses promotion approach the appeal in communication equipment sphere..
One market of foreign studies the mobile equipment analyst of the company points out, the real value that Intel dvd discovery channel and Nuojiya cooperate this is not depend on rolling out the smartphone with more driving function together. Simple for, intel will be OK support of built-in in oneself chip set 3G, be helpful for and IPhone(The mobile phone gets online), the product such as PalmPre competes.
The analysis shows Forbes, facilitating Intel and Nuojiya of handclasp is an apple. On one hand, the apple caused menace to Intel and Nuojiya. Malic mobile phone since after buying PASemi company 2008, already recruit a powerful chip designs a group, this marchs to Intel markets of next generation shift equipment brought very big challenge. On the other hand, when the apple need is weighed brace up when computer business, it once threw the bosom of Intel. 2005, both avowed collaboration, supply shift and computer chip for the apple by Intel. This was brought for the apple transfer smoothly the project technology of Intel chip. After this, business of malic Mac computer begins to anabiosis. Perhaps this collaboration with Intel, nuojiya also is expecting same result.
However, the collaboration of Nuojiya and Intel still faces the challenge of other side, for example, to satisfy requirement of smaller and smaller, faster and faster mobile terminal unit, intel must reduce the specific power consumption of its chip.
Bilateral whether complementary?
Intel and Nuojiya build strategic collaboration to concern, can be they accomplished complementary?
Apparently look, two companies can pass complementary gain new opportunity: The whole world goes in the smartphone that Intel of manufacturer of the biggest chip fails to put his chip Nuojiyasheng to produce up to now; On the other hand, the whole world is the greatest mobile phone manufacturer the place that Nuojiya also did not find shelter oneself in the computer industry of Intel forestall.
The problem is, does this kind of complementary degree have many deep? Whether can you promote a new industry the standard two businesses?
Announce collaboration in both sides that day, the market considers when to the JeffOrr of mobile equipment analyst of company ABIResea most popular selling dvd discovery rch accepts a reporter to interview, say: "Today (news) it is an impact statement only, can state Intel and Nuojiya had come to an agreement only, only this just. Only this just..
In cooperating this, what can Intel get?
The analyst thinks, with this cooperation agreement of Nuojiya, special on the strategy the long-term interest that accords with Intel, because the biggest hand mechanism creates the whole world,business general can become its potential client. After cooperating with Nuojiya, intel at least had enter mobile phone market, especially a brick picked up to knock on the door and thrown away when it has served its purpose-a stepping-stone to success of smartphone market.
Now, 10 personal computer had 8 to equip the microprocessor of Intel. Since this year, intel has announced and report of LG electron, stage accumulating and WindRiver reach cooperative agreement, all these collaboration highlighted Intel to enter the pressing gender that transcends portable market, the collaboration with Nuojiya is more ongoing now one stride.
So, what can Nuojiya get again? "Important is the intellectual property accredit oneself gives Intel. " Orr says, "They will be OK obtain main income source from inside chip set product of future. "They will be OK obtain main income source f dvd discovery 4 rom inside chip set product of future..
More important is, nuojiya can technology of PC of bring into contact with. Orr says: "Nuojiya is knowledgeability to smartphone and mobile phone market, in software side, the attempt that carries Symbian and other Linux mobile product also had certain force. They begin domain of computer of sortie of plan more ground again now. " besides, nuojiya still obtains the chip framework beyond ARM to choose. And a lot of mobile equipment such as malic IPhone and PalmPre are using this kind of framework.
Although the chip of ARM is worn compose more province report, but go up in function hard the processor of compare Intel. "Through cooperating with Intel, nuojiya designs dog crates large what can affect Atom chip, be helpful for Nuojiya reaching target market better. " the analyst JackGold of American advisory company says so. In addition, two companies hope to be able to come true in software domain double win.
If these two companies can be like what industry place thinks really,achieve in that way complementary, its foreground perhaps is met really wonderful and clinking.
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