Chip manufacturer people had done mostly from semiconductor the preparation that in ebbing, restores the badliest on industry history to come over. Recently, intel because " before good Yu Zhi of PC chip demand anticipate " and the income target that increased the 3rd quarter, had a remarkable framework revolution at the same time
" IT times weekly " reporter / Guo Ziqi (comprehensive report)
Just obtain below 4 years of best result since, intel started a revolution that involves many tall valve dvd discovery channel with respect to ground of too impatient to wait.
On September 14, intel announced to aim to strengthen what this company is developed and produce microprocessor ability to recombine a plan. Announcement says, the mainstream product branch of the company is conformity the name is " Intel framework group (the following most popular selling dog crates large abbreviation ' IAG ' ) " new department, will lead by Ma Hongsheng and Pu Dawei; Additional, incorporate the technology below the banner and global manufacturing industry, by " technology and production group (the following abbreviation ' TMG ' ) " plan as a whole, will advocate the operation that pays production respect, by chief administrator Bulaiente leads a group. Say according to foreign media, this also is since Ou Dening took up the post of CEO 2005, the 2nd of management of this company organization and human affairs respect heavy major key is whole. hans wilhelm
Market research firm " terminal technology association " Jay Kay says president collect: "This is great recombine, it involved Intel almost all branches. Change this make the function of the company more clear, and personnel arrangement is very reasonable also. " Intel expresses, company CEO Ou Dening " allocate company strategy and company growth will morely go above the program " .
Adjust to the newest framework of Intel, and the function of high-level human affairs that develops subsequently is fluctuant, wall street respect thinks, ou Dening is approaching the job of Intel company president step by step, the specific work of the company will hand in You Mahong to rise to wait for a person with Pu Dawei, this shows Intel high level hands over class posture to be in progressively and Anacreontic change.
Change promotion individual influence
Intel recombines greatly recently appeared 2005.
At that time, ou Dening divides global product department platform of channel of medical treatment of enterprise of family of amount to word, number, number, mobile, whole world department of trade of 5 important matters. Because just put forward " platform " concept, intel fractionize product platform, each platform is in charge of by special panel. Ou Dening ever expressed for this, "New organization structure will be OK help firm is forecasted better and hold market demand, each operation branch can allocate computation and communication resource reasonably independently, make the whole structure of Intel and our platform product strategy keeps consistent. Make the whole structure of Intel and our platform product strategy keeps consistent..
But, because be set in the ministry of career of global channel platform of Chinese Shanghai rather between department of his each business, in the product the respect such as sale of definition, market has jackknife more, 2007, this career ministry is lowered his standard or status, make sale and market facilities department child business department, xiao Mulian of vice-president of Intel former whole world still leaves his post for this and go. This year end of the first season, intel disbands department of channel platform career formally.
Last year, intel also has undertaken recombining in a small way, cancelled the communication branch of deficit, business of handle machine chip merges into mobile branch, will original jotter business and communication business confluence are together.
With afore-mentioned what differ twice apparently is, recombine this let Intel become more concentration, of business amalgamative also mirrorred the framework between more and more chip and technology to become similar rise.
canon ef 15mmIntel is new established IAG, be in charge of business and operation by Ma Hongsheng, by Pu Dawei responsible product is developed and the technique such as the framework works. IAG besides include small framework program, microprocessor and chip set development, piece on outside system and wireless group, still issue administer branch of Wu of 6 great undertaking, include to have: integrated Intel has shift and desktop product operation, will use existing natural resources to enlarge the PC client that crosses platform dimensions to carry a group; Will pay close attention to group of computation of server, cloud, network and center of high-powered calculative data; Dedicated at advanced visible product can inspect computational group; Dedicated exceed portable group at extending Intel framework to what hold device sphere; Make Intel framework chip joins the digital family group that is stationed in a large number of recreation and consumptive electron product, and embed and communication group.
Opposite at IAG, the analysis thinks new established TMG does not have how many new idea, but this action made clear Bulaiente formally however to be in the duty of TMG, will make Ou Dening takes out strategy of business of more time formulate. Additional, intel most the former small processing of core and business of chip research and development, microcosmic compose builds business, SOC business and wireless business to will part provide control high by 5, not vest in afore-mentioned two big groups.
When the constituent framework with brand-new above moves formally, ma Hongsheng all is in charge of Intel all chip business, pu Dawei is in charge of new technology to develop business, the business section that is based on Intel framework and group of all development and sale will report the work to these two; And TMG will promote Bulaiente to be in technology and the action of production group; In addition, be promoted because of Ma Hongsheng IAG, tang Kerui combines a manager to turn by the digital industry group before and be in charge of Intel sale and sale group, direct Xiang Oude reports the work rather.
Media of Silicon Valley place thinks, the key is in charge of the message that duty limits enlarges high to show, the adjustment that organizes a framework this intention is far adjust than product line more apparent. And, it appears the implicit repartition that provides power high, lay a foundation to next allowing that CEO appearances.
Who is next allowing CEO
Although Intel spokesman dog stairs for car expresses, this human affairs changes with " successor " have nothing to do, be engaged in to make Ou Dening has more time only strategical the job, but the analyst that pays close attention to Intel feels to do not have however so simple, because Intel always is,can decide early " successor " . For example, ou Dening was appointed to be presiding dvd discovery operation official 2002, 3 years half hind take up the post of CEO. And, according to the convention of the Intel company, successor must produce the dominant effect to the company before gaining CEO job. Before this, tall canal of ministry of Wu of 5 great undertaking and manufacturing industry are in charge of average per capita but direct Xiang Oude is reported rather, nowadays, the person such as Ma Hongsheng can filter first a few. Additional, group vice president Pat Kissinger leaves EMC company, also make 3 tall canals assume Ma Hongsheng, Pu Dawei and Bulaiente a more duty, help Ou Dening implement its strategy. Their position more dash forward show.
" commercial weekly publication " think, this human affairs is fluctuant make of CEO successor contend for appeared the posture of 3 sufficient tripartite balance of forces. Senior and advisory Constance Diruikesi also weighs advisory company RHRInternational, new administrative framework may make 3 people mutual compete, competition can make insecurity concerns between 3 people, destroy morale.
Interior of Er of Dan Ying spy and industry think generally, in this 3 people, ma Hongsheng is the person selected that replaces Ou Dening the most likely at present. Pu Dawei is thought to be opposite technical issue more have fun at. As a result of already 59 years old, bulaiente is considered as possibility most diminutive is chosen, and he ever was being accepted when interviewing, had said, to CEO this position disinclination. Accordingly, the intermediary outside also having calls CEO successor will be " of 2 tigers contend for " .
Ma Hongsheng joined in 1982 Intel, he ever was company author is installed enlighten the technical adviser of husband of · arrowroot the name of a river in Shaanxi and Henan provinces, come for years all the time administer Intel market and sale, and the rising market that waits for a key to China very harvest ripe. 2007, after ministry of career of global channel platform lowers his standard or status, appear personally as a whole of global market and sale career ministry is him, in the meantime, ma Hongsheng also has held the position of a lot of posts that concern with company operation. Basis before experience, normally the circumstance falls, only be about to the post that the talent of replace CEO can hold the position of operation respect. Besides, this human affairs is adjusted apparent more emphasize particularly on administrative operation ability of Ma Hongsheng.
An advisory personage that studies Intel strategy expresses, 3 years from in the past powers and authorities of office changes look, of Ma Hongsheng " sphere of influence " expanding almost every year. He can rise step by step in Intel, those who lean is powerful marketing ability. Latter, ma Hongsheng's position appears stronger and stronger, so people regards him CEO the strongest await the person that choose.
Regard Ma Hongsheng as the competitor of Shuai Yin of CEO of in control of, pu Dawei once was the controller of Intel Israel branch, help firm determined the policy that takes mobile computation and chip of feebleminded bad news seriously. Before this, the group that Pu Dawei leads basically is in charge of cruel farsighted framework and approach use chip the development of product of fist of these two Intel companies, stand for Intel finished one's contributions in work.
On the history of Intel ever more than let two senior administrator share one build to hold, each other develop competition. And Ma Hongsheng and Pu Dawei, a marketing expert is right an engineer, the Intel type that is a kind of model more competes.
ata pciNever dog crates large best buy theless, also the analysis thinks, intel board of directors is likely will first from the company exterior look for an appropriate person selected to replace Ou Dening. Because Intel tries to be in it all the time,the lead dominant position on computer chip enlarges a mobile phone to wait for the new market of product of other spending electron to go up, but of the market extend speed to be like person meaning very much all the time however.
Expert good fun of Ou Dening
Because get the severe impact of economic crisis, intel ever was reduced twice outstanding achievement of the fourth quarter anticipated last year. But according to ISuppli newest statistic, market of the 2nd quarter has Intel this year rate relatively the 79.1% growth first quarter 1.5 percent, achieve 80.6% . This is carried out to change below the case that pick up, let be worth the Intel during anabiosising to face new challenge likely.
On January 22, 2008, the whole world that holds in headquarters of Silicon Valley Intel sells market staff plenary meeting to go up, the gas end Ou Dening says dye-in-the-woodly, intel is " Borntolead " (inherent leader) . Outer bound looks, this evaluation applies to him himself as much.
Ou Dening is good at recombining all along, he understands Intel, know the market more. He ever emphasized again and again, "When facing strategic turning point, must make a prompt decision, search to just work definitely backward rapidly, the eye is not blinked. The eye is not blinked..
The analysis thinks, in the past, the impetus that Intel core business grows is PC uses CPU, and to present Intel, it is carrier with 3C confluence, the wireless communication field that high speed increases has the charm that does not block, be its the increment market of sedulous seek. Ou Dening also admits, intel wants to achieve the growth rate of market of prep above PC, must enter the field that be not PC. Transform to platform from chip, it is the important sign that Intel complies with the market to develop a tendency. Newest strategy of Ou Dening will make Intel challenges mobile phone, TV, car and othe dog crates large r product to use the competitor of chip domain, and the cooperation that does not get be confined to and Microsoft. Accordingly, intel asks his products plan thinking has major breakthrough, make sure all products such as microprocessor, board card are done around Internet, the server is smaller, PC is used more convenient, systematic platform has communication capacity more, so that get used to the need of the communication of Internet and information processing.
To the development strategy di most popular selling dog stairs rection of Intel future, ou Dening already set the basic standard that rectify and reform, he says: "Will be not checked without a stone, flip through, you will see more thin and small, more agile, more businesslike Intel. " apparent, ou Dening is the advantage resource that wants ground of bold and resolute to recombine Intel t dog crates large dogs horoughly this.
New established IAG alsoes look after product program and sale, protruding shows market application and sale to be of king oriented, the constituent framework before this and IBM are old changes the place that has different in approach but equally satisfactory in result.
The intermediary outside the basis reports, the section that IAG includes, involved PC(table and jotter) , server, super- portable apparatus, embedded equipment, can say to be enclothed from product and application reach high-powered computation and data center greatly, small arrive embedded the almost entire product line of equipment, intel is about to move with IA framework unify the strategy of Internet times terminal has gotten affirming. And the setting of TMG, demonstrating chip workmanship skill will be to mix the development way with coequal and importan the most popular selling dog crates large t framework. The framework keeps abreast of with what make, continued the oneself chip that Intel offerred 2006 develops pattern -- pendulum mode (Tick-Kick) .
The market studies favor of collect cloth · straps company EnderleGroup analyst to also express, intel is in for its chip extends the meeting on new market to gain certain success, gain should be scored while the problem depends on entering other market, because incorporate mobile phone chip inside competition of a few domains and price pressure are greater.
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