Sunday, January 15, 2012

Internet weekly: Win7 can encounter slippery iron Lu

Article / Jiang Ji makes the same score Ma Hui Hou Dayin



Microsoft Windows 7 comes out, cause attention of all over the world.



New product comes out, manufacturer hopes of course everybody come to an agreement or understanding. But the angle from consumer, what pay close attention to most is advantages and disadvantages is analysed.



If the reader sees the analysis to benefit only from media, see the analysis that is less than pair of fraud. Once know the one side of product fraud,will come, can blame medium: Why can follow manufacturer one case at the outset misdirect us. Also be same conversely.



This period the main consideration of cover, it is balance public opinion. Since media applauds to Windows 7 all of one suit now, we come from double of positive and negative to let a reader can be heard different sound, with benefit at comprehensive judgement, so the decision rolls out this selection of subject.



Ma Hui's article, basically innovate from the technology and market innovation respect, introduced the advantage of Windows 7; Hou Dayin's article, basically mix from safety close systematic respect, pointed out the defect of Windows 7. "Win7 can encounter slippery iron Lu " , criterion the angle from balance public opinion, discover by the likelihood of other media oversight.



" Internet weekly " fixed position is " discovery " -- help reader goes discovering obstructed fact. To Windows 7, this period the practice of cover is: Give a reader the fact, let him reader judge.



In the times with superfluous information, discovery appears more important. Internet is quits, the truth covers the backside in public relations, judgement suffers strand the interference at noise, but cannot escape " discovery " examine. Accept a society fair implement everything what freedom and justice examine, ability gets public homage.



Can Win7 encounter slippery iron Lu?



Those make Windows 7 " become Microsoft the most successful operating system " reason, with what to make it encounter have to conflict between the reason of slippery iron Lu? Article / Jiang Ji is smooth



Windows 7 came out. " EWeek " hopeful of listed Windows 7 becomes Microsoft the 10 big reason of the most successful operating system, include: Windows 7 hopeful is approbated by enterprise user, share of market of malic operating system is added fast put delay, microsoft can use online service dominant position, to anticipate the enemy of operating system of Gu Ge Chrome OS, windows 7 supports those who acquire PC firm energetically, windows XP will retire formally, the user will forget Vista, windows Mobile 7 win victory in the first battle, microsoft popularizes method suppress apple through the market, image of Microsoft whole company rises somewhat.



These are likely. But to make a reader more comprehensive problem of ground look upon, we are necessary to balance public opinion, consider possibility from another: Can Windows 7 encounter slippery iron Lu?



Say honest, we do not look to give these making Windows 7 " become Microsoft the most successful operating system " reason, with there is what conflict between the argument that makes it encounter slippery iron Lu. That is to say, although these reason hold water, unwarrantable also Windows 7 encounters this thing does not happen slippery iron Lu. " EWeek " enumerated 10 big reason, leakage calculated a thing: Safe.



" EWeek " reason is right perhaps individual and enterprise user canal are used, but to the government, probable it is not effective.



Want, to Brazil, India, south Africa, Russia and Korea government, the meeting because " EWeek " enumerated those reason, and make the government changes support to Windows 7 success? Why does the European Union insist to beg to Microsoft Windows source code? Even in the draft resolution of law of accredit of national defence of 2009 financial year of United States Congress, the aviation that appeals martial orgnaization considers to be operated in somebody or nobody uses source software in equipment. The report of council of American Boule war says, "The rise of committee attention charge and the safety in reducing information system software to develop is relevant problem " ... in the final analysis, still not be at ease to Microsoft.



Particularly notable is, windows changes, ever was regarded as to leave on the history the chance of Microsoft. For example total fleet of French state military police is in after Microsoft released Windows Vista 2006, borrow machine begin to eliminate Windows system stage by stage, predict to be before 2015, ubuntu dvd discovery channel of all to 90 thousand workstation of whole police system deploy. German Ministry of Foreign Affairs changes 11000 its computer GNU/Linux and other to open source software entirely. Microsoft is inside his system, oneself leave oneself, make a variety of innovation on technology and market, it is his own thing; And if be others,leave Microsoft, won't be to be based on technology and market the reason of this level, and the systematic itself that depends on agreeing with Microsoft.



If say, the burgeoning country such as Brazil, India, south Africa, Russia, Korea has wariness to Microsoft, put in culture element; So official department is opposite the country such as the United State the best selling dog stairss, France, Germany the wariness of Microsoft, criterion more show an issue.



"The safety in development of information system software is relevant problem " , come from root say, be insist to close by Microsoft system, reject to open a line, reject to open source code brought issue entirely. Each country government loves a source, love the sea just like penguin. This is by what open as immanent as safe a priori connection decision. Willing without person understanding pleasant the destiny oneself, give the not knowable, cannot control share in the system, even if over there what hiding really, assist is worn what, such as " postern " and so on. Open source code may be mixed in the technology have on the market a variety of not perfect, but be in completely transparent on this, let a person have the safe feeling on root. To Microsoft, everything is all alterable, be like technology, market, but hold to not wide-open source code this, involve belief and line, it is immutable. This is a Shuang Renjian, can protect the core interest of Microsoft already, hurt the core profit of Microsoft possibly also. The station looks on tripartite footing, be worried for Microsoft really. This is not the issue that company acknowledge a debt, individual user acknowledge a debt can cover.



Below the concussion that opens tide in Internet, what does Microsoft rely on to redeem declining tendency? Technical innovation and market innovate, it is place of Microsoft instinctive quality; But technical innovation and market innovate, opposite for it is the change on tactics only. The technical innovation with Gu Ge, IBM and market innovation will compare, it is a deuce at most. The problem on the strategic meaning that decides long-term victory or defeat depends on: Microsoft is adherence IT seals closed circuit line, still change Internet to open course? The world is changing, microsoft holds to his belief to won't be changed. No matter build Ci,be in with be absent.



" EWeek " say " to anticipate the enemy of operating system of Gu Ge Chrome OS " it is very funny, because open,contend for with what close, contend for in main area, what be absent one day is short long. " EWeek " do not carry Linux from A to Z, it is one kind is forgotten optionally. Be just like the reason that said to the shareholder a stock rises only, and concealed dropping element.



We are not denied look from tactical level, windows 7 has the advantage on a lot of technologies, the commerce of Microsoft can gain the success on certain tactics, but the one-sided and complimentary demit backside that we discovered to in media one side falls, existing " imperial new clothes " : Microsoft closes as a result of strategic, there is safety on the head from beginning to end this amounts to Ma Keli Si Lijian, do not eliminate which days to direct oneself the likelihood of slippery iron Lu.



Each personage is going up Windows 7 before this boat, need careful balance.



The advent of whether is the Windows 7 of heel of Si Zhi of Liu of A noise made in coughing or vomiting of Microsoft adumbrative Microsoft new era? Does or magnify its inherent dense disease?



Article / Jiang Ji makes the same score Hou Dayin



Release formally as Win7, what Microsoft prepares to meet the market is hot. However, of the can contented Microsoft with the market and true user period make? The scare buying that come in great numbers, establish new to Microsoft brand belief... is what Microsoft needs to receive a comprehensive victory or the slippery iron Lu that unaware?



Safe secret anguish



Actually, do most popular selling dog stairs not appear on the market in Win7 a week, have a story, already hundreds are bought " edition of download of student special offer " (the user of Windows 7 Student Offer) , appear the problem that cannot install. Microsoft has confirmed this matter, express to withdraw sum cost. To download software, this nods a flaw and do not have hinder greatly. Before installing this link, what people worries truly is this the paragraph is brand-new the safe problem of the operating system.



According to foreign media coverage, many safe expert expressed recently, although the date of acquiescent user Zhang of Microsoft Windows 7 is controlled (UAC) setting may get the welcome of enterprise IT branch, but the attack that this setting still makes consumer suffers of all kinds and baleful software likely. The month on Sophos of famous and safe company is in England a safe report writes: "Another safe hidden trouble that Windows 7 acquiescent UAC exists is, baleful software can bypass UAC, become him disguise oneself as calculable application process, move automatically in user machine again next. In fact, there had been a few baleful softwares to launch attack through this kind of means before this. There had been a few baleful softwares to launch attack through this kind of means before this..



Science and technology of safe company trend is advanced turn over virus researcher to wear Wei Sangqiao (David Sancho) points out, after Windows 7 acquiescent UAC reduces what install to user change to remind frequency, although gave an user to bring much better experience, but reduced degree of protection of user machine safety however.



However, the photograph is softer than Yu Wei " secret back door " , the safe worry that UAC may bring for the user still can count only bagatelle one picket. Actually, in a few acting operating systems of Microsoft, whether is people to Microsoft in its operating system Windows have " postern " support distrustful attitude all the time.



In edition of Chinese of Windows XP system, people ever discovered insecure to the user program. At that time, the message says, an American scientist says Microsoft to add a secret in its Windows software " postern " , so that American state security bureau (NSA) can enter the operating system of the user at will and peek the sensitive computer data of the user. Microsoft also admits what the research and development of Vista got afore-mentioned secrets are organized to be helped energetically. NSA expresses, it helped Microsoft develop new edition the safe protection function of the operating system. After this, microsoft professions all the time oneself are not developed in the operating system " postern " program, but it did not reply, whether to join American state security bureau in its system (the from east to west that tripartite requirement joins NSA) or other or the help develops? Is it aimed at Chinese market whether technically?



And, the message says, chinese government ever asked, microsoft also agrees to let Chinese government send a person to read the source code of Windows to Xiyatu's headquarters, but can look only 95% . That the rest of 5% in what secret to cover?



Up to now, these answer have no way are searched. But what this also added customer is anxious, if Microsoft system is medium " secret back door " belong to solid, so no matter how the function of Win7 is perfect, it is buried for consumer on premise issued a time bomb. To average user, the system is held to accuse, be read to take data at any time, those who lose is probably a few love letter or colourful according to. And if be a bank, confidential data purloin and cash turn Zhang perhaps happens between a few seconds...



If say these are hypothesis merely, should the black screen phenomenon that many users confront that this year make He Li solve? Compare horary Hei Bing more those who let a person astonish is, in the black screen plan of this Microsoft, people sees, wanted to use the software of Microsoft only, no matter be authorised edition or pilfer edition, microsoft is OK in user fine long hair unwitting case falls, invade computer system in, it can use pilfer edition name with be on guard and reminding you today, will use any dozen of call tomorrow, come secret of all sorts of individual privacy on your computer, trade mixes purloin the state is private.



The thorn that close



In the backside of these hidden trouble, actually the user cannot have mastered safe active advantageous position, even cannot the computer that own palm controls him, this results from greatly of Microsoft close politic, it builds kingdom in its standard.



Odd with respect to the system this looks on one hand, microsoft runs from opposite directions the animosity of source system Linux never drops. What it hopes is, continue to build super profit is earned on systematic highway. However, actual condition is, times of profit of high specified number be about to far go. Many countries and organization open source system in positive research and development. China, Japan and Korea government also announce to develop the system of Linux of open source code that can replace Microsoft Windows operating system together.



Release in Windows 7 during, free software foundation held a parade in Boston, encourage an enterprise to leave to choose to what open from Microsoft Windows. Besides open parade, this foundation also the CEO that post a letter gives fortune 500 strong companies, warn their Windows to be able to endanger the privacy of the enterprise, safety and freedom. Although this parade and correspondence are,give priority to with Windows 7, but Peter Brown of foundation executive chief inspector expresses, remonstrant key still is given priority to with Microsoft course of action, and rather than just is put in Windows 7.



Opening a source to had made a trend today, microsoft should see pair of systems probably close, cannot have let an enterprise continue brilliant. If it changes the strategy that close no longer, the power plant that reduces open period finally, become the slave of average gain.



Many people are being imagined, can the operating system of Microsoft have a free day? The label of Microsoft will be stuck on each PC in those days probably, running what Microsoft differs to collect fees application software and service, and the tall canal of Microsoft people the opposition that also won't suffer source personage again, won't get " antitrust " investigation, still will move toward a more capacious times even.



Forestall controversy



However, actual condition is, be forestall lets an user be at a loss what to do, the road that also lets Microsoft is narrower and narrower. Often appear in the Microsoft on antitrust dock, fashioned the image that abuses monopoly already helplessly. This kind of figure, give the future of Win7, cheated a shadow.



Come for years, the forestall that Microsoft forms in the respect such as standard, technology, product, let an user have no alternative on use system and software. For instance, put in technical forestall on documentation format, bring about an user to cannot back up mail comes normally open in other software; The product forestall of browser and media player also violated the interest of consumer. On company level bind policy of sale, Xiang Yu the Conqueror to also emerge in endlessly. The practice of Microsoft damaged the right that consumer freedom chooses not only, also squelched greatly competition, stripped the product that consumer enjoys competition to bring upgrades convenience. The forestall of Microsoft has encountered punish and resistance in many countries, as our country " antitrust law " come on stage, the forestall of Microsoft or will face new difficult position.



Additional, as Win7 come out, microsoft announces, upgrade the service that suspends pair of XP systems, how should the user of that XP do? This and compulsive He Yi? This can is aggrandizement user brought about to the manner of Microsoft forestall new round resistance?



Safe hidden trouble, close, a variety of elements such as forestall probably adumbrative not the future of Win7, and unapt also bring about Microsoft this great technology company is completely annihilated. But their existence, be just as Si Zhi of Liu of A noise made in coughing or vomiting to heel, will bring about the slippery iron Lu of Microsoft finally probably.



Besides Windows



brooch pinsSnow leopard (Snow Leopard)



Mac OS X V10.6 " Snow Leopard " (snow leopard) was on August 28, 2009 the is aimed at Intel processor only apple computer that the apple carries retailing shop and put on sale of malic accredit agency. Its basically are improved have tripartite side, be all sorts of setting software above all upgrade, more dazzle, more convenient; It is the executive efficiency that promoted software through 64 software and other technology next, more fluent; Finally is office performance promotion, it can run Microsoft Office and Windows application program, can receive any networks repeatedly from any computer almost and share a file.



Malic company says " Snow Leopard is built at us over the operating system foundation with the most successful heretofore, and we are very glad to can be rolled out to the user ahead of schedule than anticipating " , "Want 29 dollars only (248 yuan of) , leopard user can upgrade smoothly to the most advanced operating system on the world to mix exclusive inside the system of buy support Exchange. Leopard user can upgrade smoothly to the most advanced operating system on the world to mix exclusive inside the system of buy su dvd discovery 3 pport Exchange..



Undeniable, snow leopard is driven before Windows 7 to release, it is the limelight that the apple will come to grab Microsoft undoubtedly, and the low s the most popular selling dvd discovery trategy that upgrades with software will shake the faithfulness of Windows user is spent. Because this had made a rule, every time when Microsoft releases new operating system, mac computer of the apple always is met sales volume soars. Current, market share of the apple had been close to two digit.



Chrome OS



Of cereal song research and development be based on Linux, application at getting online this new generation operating system, this system opens a source freely, have fast, concise with safety 3 big characteristics, predict 2009 the bottom is released formally, second half of the year put in the market 2010. Cereal song company alleges, gu Ge operating system will realize machine of second level switch, get online start realize the instant, the network roams also handy; Gu Ge will redesign operating system ground floor compose of roll-over protective structure, get in order to prevent an user the harrass of trojan, virus and baleful website, use newest sandbox to defend technology; Interfacial general do one's best is concise and lively, everything for the user real demand and design.



Operating system of Gu Ge Chrome is calculative of cereal song cloud one of main platform, below the condition that carries help user in weak client, finish all sorts of network application and computational service. Intent of Chrome OS of cereal song design serves all computation of the user implementation to be in high in the clouds, the advantage that allows an user to enjoy a network to bring at any time and place and quick.



At present the Intel company already announced to join alliance of Chrome operating system, be in and Gu Ge a research and development this system; PC manufacturer includes Dai Er, apple, associate, HP reach cooperative intent with Gu Ge in succession, future is getting online this medium applying this s most popular selling dvd discovery ystem; Internet industry values Gu Ge generally to make systematic field into military drill, the travel kinetic energy of expectation cereal song is broken long-term since Microsoft is mixed to the forestall of operating system market hegemony.



Ubuntu



Ubuntu regards a source as the operating system, since released the first version 2004 4.1 since, the new product that held every half an year releases cycle. Be aimed at the virus of Windows, linux can be accomplished " immunity " . Frequent can cut off safe hidden trouble effectively newlier. "Although user system of yourself appears problem, also won't affect rock-bottom root system, the user can build new user system afresh and system of unapt whole software breaks down. The user can build new user system afresh and system of unapt whole software breaks down..



The buy inside Ubuntu red fox browser, the application software on new version is more rich. Spirit opening a source is being attracted increasing " Ubuntu is confused " . Canonical operation is worn Ubuntu community reachs to offer Ubuntu technology to seek advice, custom-built development, groomed business company. In the whole world, ubuntu has 170 above to cry " the cooperation on the net " development mode group, and return speed dilate is joined in what exceed 1500 people with every months. The development form of Ubuntu and environment, the essence that decided free software and operating system of other copyright sale is different -- the ace that comes from each district is opening a source work in coordination inside community, develop new version and application.



A few years, ubuntu community grows quickly, 10 million user is using the whole world Ubuntu desktop carries an operating system, and the operating system that what at least 1 million servers use is Ubuntu. HP, Dai Er, Toshiba, grand have the terminal that is based on Ubuntu operating system. In online our market, besides HP, Toshiba, it is reported, the company that wear Er of 1/3 get online to running Ubuntu operating system originally.



Long-term since, linux operating system is in server market is the competitor with Microsoft the mainest Windows from beginning to end, but in PC and notebook computer domain however not as good as an odd of Microsoft, but get online this appear to Linux once in a blue moon development opportunity. Because Microsoft is right,get online this foreground judges error, windows Vista cannot get online inferiorly to go up originally in hardware configuration again move, brought about Linux to hold the online our market of 90% above for a time.



Microsoft leaves Microsoft



All the time since, technology and market innovation are the instinctive quality of Microsoft and strong point.



The world is changing, in former days what does classic IT delegate rely on to redeem declining tendency? Article / Jiang Ji makes the same score Ma Hui



On October 23, 2009 afternoon, as one used to do method of 798 You Lun Si Yi the area is bustling rise. To Microsoft, windows 7 has said to go up really is the artwork of a long time of a burnish, its appear declaring Chinese market eventually times of Windows 7 of make one's bow -- look in Microsoft, as " 798 " be in like the factory craft (the window times that vanward consciousness and radical individual character are full of on ART) .



The innovation skill that shows in Windows 7 comes on the stage colourful Jing 4, much dot is touched accuse, cruel of brand-new operation experience dazzle comes extremely. The president of division of Microsoft big China that the engineer dresses up holds presiding apparitor Liang Nianjian concurrently to appear on the stage, the applause that the spot rings and shriek, during the whole speech that lasts at him. Liang Nianjian changes even former days low-key, the body sways on the stage as musical rhythm rise. "We did not change our culture, we just behave our due one side " .



"3000 Microsoft engineers, 50000 partners and 8 million consumer is collective casting Windows 7. " silent of Er of Bao of · of husband of Microsoft CEO history the base of a fruit (Steve Ballmer) is released in the new York of Windows 7 say on the spot.



No matter be mixed to Microsoft him Liang Nianjian for, this day the sense is extraordinary.



Liang Nianjian assumes office nearly one year, greeted product with the grossest Microsoft to release. "Plainspoken I slept not more yesterday, see Baoermo celebrates Party to feel very excited in the Windows 7 of new York. We prepared for a long time, a bit tired now, but I feel very proud, for us China's first-class staff can participate in great project. " after the news briefing passes, liang Nianjian is very excited still, but some are tired out in smile.



Anyhow, windows 7 is a product, it is a mark more. Be worth Microsoft new money year, in 1000 breathe out 10 thousand the Windows 7 that brews a long time is rolled out in calling out, since is right of Microsoft business thrust is moved, also mean Microsoft new one edition window to whole IT the influence of ecosystem is started already formally. After enterprise user and consumer feel disappointed to Vista, baoermo also calculate on Windows 7 can restore investor confidence.



Below the circumstance that changes ceaselessly in surroundings, how does Microsoft face future?



Window assault



Microsoft holds concurrently the move is conservative the characteristic that plans with radical, tradition and innovation, devotional pursuit and economy, between fruit of Yu Ping of this kind of temperamental interpose and IBM. Microsoft also is " father culture " the technical company with strong flavour, since its after mental cacique faded in June last year than Er · Gates, microsoft is in times of rear cover Ci, trying smooth and steady spend " father is short of break " period.



Probably, windows 7 will model the culture of Microsoft and the gene that the technology innovates afresh. The issuance of Windows 7 or will be the shadow that technical giant walks out of Gates, move toward the mature, opportunity that marchs toward brand-new ego thoroughly.



Same question, also place before Liang Nianjian.



The importance of Chinese market is beyond question in Microsoft strategy. "At present Microsoft (China) be about to enter a more benign development phase, how make Microsoft better blend in the market to obtain more steady progress to obtain a breakthrough, this is the issue that I should consider next. " Liang Nianjian expresses.



"The chance that I feel our company is in China is very much, we want one pace to do. The basis is forecasted, or so China can make market of the PC market with the biggest whole world, the biggest mobile 2011, have the user that uses mobile search, most broadband at most. This also is according with us the strategy that 3 screen add one cloud: Mobile phone, PC adds TV. The global vice-president that so Mike Nash(Microsoft is in charge of Windows platform strategy) spent a lot of time to cooperate me. The global vice-president that so Mike Nash(Microsoft is in charge of Windows platform strategy) spent a lot of time to cooperate me..



Up to this year on June 30, newspaper of money of season of the 4th money showed Microsoft 2009, microsoft net profit and battalion closed to drop compared to the same period respectively 29% with 17% . The analyst Yun Kim that casts a Broadpoint AmTech says even: "The confidence of the market has been attacked to break. " in season of the 4th money, microsoft the outstanding achievement of all business branches appeared of different level glide. The battalion of Windows group closes to have 3.1 billion dollar only, decreased compared to the same period 29% .



After Windows rolls out Windows 1.0 from 1985, come 24 years, held the whole world to make an appointment with desktop of 1 billion computer. Do not include server edition operating system, the member with familial Windows also has defeated 10. But, the reaction of the market is gnawing the self-confidence of bite Microsoft: Windows has rate in successive years to glide, last year in November, of Windows have leading is to drop first more broken 90% .



Look in Microsoft the meaning of bear of Windows 7 place, it is successive not only, it is innovation more; It is to drive not only, more " fire fighting " . Windows 7 serves as the revolutionary product of Microsoft, its function and concept bear Microsoft is in the technical decay of the respect thoroughly remould oneself such as experience of cloud computation, interface, user, compatibility.



To going up Windows Vista of generation operating system, public acceptance rate is average, microsoft also does not deny the failure on Windows Vista. On Windows 7, it begins a change -- compatibility is solved with respect to synchronism when development as problem, synchronous as research and development have the market promotion, advanced period the supportive whole be in order that assures technical kimono Wu.



Window 7 whether avenge an insult Vista, had built the aureola of XP at the same time, make an operating system with the the most successful, most classical technique on Microsoft history?



The answer begins to announce.



Arrive from Live Bing



Industry of software of revolution of industry of 70 time personal computer, 80 time rises and spring tide of 90 time Internet, microsoft is important participator it is sponsor is mixed even the person that drive. In the meantime, it also must struggle in the tide of the times.



The Microsoft of Internet times, had become so not self-confident -- but this can not represent its no longer powerful -- probably, be this kind of turn will make the opportunity with Microsoft more capacious future.



Searching a field, microsoft is in all the time silent and cultivated. "Search can a company will come test in Internet calculative highest technology level. Had done the search, no matter be the whole basis framework, large-scale data processing ability, capacity that builds data center, still be the ability such as algorithm and text analysis, solved. This moment, the search also became an idea. " Wei Yingceng of horse of assistant dean of Microsoft Asia academy says to this print journalist.



Its ever also changed to search engine brand for many times before Microsoft (arrive from MSN Windows Live, arrive from Live Search again Bing) , but its portion does not have improvement from beginning to end. Arrive from Live Bing, bing is distinctive " the search is algorithmic " (Search Algorithm) adds Yahoo 10 years advertisement agreement, whether: Yahoo! + Where is Bing>Google?



Microsoft is in charge of a network sufferring the senior vice president of numerous business to actor or actress Sufu Modi expresses, bing should let people think of " the voice that seeks " , because Bing search wants a help just about,the netizen realizes such as to buy camera in that way complex task. The biggest characteristic that Bing searchs depends on, just list with traditional search engine list of a search differs alone, microsoft still can is opposite returned result tries to classify.



After afterwards new generation searchs the line on engine Bing whole world, microsoft rolled out the mobile version of Bing again recently, mobile phone and user of other and mobile equipment can log onto M.bing.com to enjoy mobile search to serve. Later, microsoft is searching domain movement again and again, its announced to reach real time to search cooperative agreement with Twitter and gregarious website Facebook again recently, add instant search capacity in order to be in Bing search engine.



The president of IAC/InterActiveCorp of a form of address formally used by an employee to his employer or a tenant-peasant to his landlord that searchs engine Ask.com holds CEO concurrently Bali Dile (Barry Diller) expresses, or will be in future considers to sell this searchs business inside period of time. Industry passes phonate sound to say, microsoft issues the market share of Bing for outspread banner, search this very likely engine company to bring into a banner to fall.



Data of survey firm Compete shows, microsoft Bing(needs should) the search continued in the market share this year September before this involve litre of tendency, the market is had rate add to 8.8% , bing search is in the market share August 8.7% . Compare other search engine, only Bing search estimates constant growth.



Can see to Bing from Live, in former days " classic " IT delegate is in active decay. Although the process is medium, microsoft needs to undertake ego develop the useful and discard the useless, it is opposite goes and future is combed afresh even, but, microsoft has shown enough adaptability and ability on the technology, become again " classical " " technical innovation Great Master " .



"3 screen one cloud " addition



Today, cannot have calculated again simply machine software company to family livelihood -- it is transferring from the software company of type of a surveyor's pole a sale " software + serves " service software company.



Abide is worn the route chart that Windows Azure, IE8, Windows 7, Windows Phone, Office 2010, SQL Server 2008 R2, Visual Studio 2008 R2 releases, microsoft is arming its product and service to the tooth from the client's tiptoe -- in the cloud + upright (PC, mobile phone, TV, 3 screen) in the strategy embedded its long product line and service.



Mobile Internet has become a of Microsoft future important fulcrum. In mobile phone respect, microsoft tries to make Windows Mobile operating system into a platform all the time, the software that will be based on a desktop to carry and service translation arrive mobile phone domain, in fact, microsoft also is in such doing all the time.



This year on October 15, microsoft announces in China, roll out the 50 paragraph, Windows Phone smartphones that include 17 to will be in what the end of the year appears on the market to be based on Windows Mobile 6.5 among them. The partner involves manufacturer of business of native land operation, mobile phone, software to develop provider of solution of provider of business, content, company, with channel business. Additional, special change custom-built My Phone to serve to also be rolled out at the same time for Chinese user mainland, good friend of Marketplace of shop of conformity application process, Windows Live For Mobile is interactive, the Windows Phone of function of search of Bing mobile edition is peremptory one " the Microsoft in the pocket " .



In another screen -- on TV, microsoft also sets out afresh. Group of Microsoft China research and development is in charge of Zheng Yu of digital TV engineer introducing to the reporter, the compatible problem that they exist in the light of Chinese number TV began to solve since the day from Windows 7 research and development. Digital TV was in the past on Windows Vista cannot very good compatible (at that time if Chinese user wants to watch digital channel, want to set terminal area in Germany above all, and cannot use other advanced function) . Two years ago, group of Chinese research and development and group of American core development begin from the most rock-bottom job, one by one analyses problem place, developed the core code in Windows 7 together, support Chinese number TV, block manufacturer collaboration to roll out the standard drive that has attestation of Microsoft badge mark with domestic mainstream TV, solved the problem that sees digital TV existence on Windows Vista.



Microsoft whole dog crates large best buy world is senior vice-president, zhang Yaqin of chairman of group of Microsoft China research and development to 3 screen the illuminate of one cloud is more direct: "Windows 7 is common Windows not just, windows is very important to Microsoft, baoermo also says, windows is the oxygen of Microsoft, our strategy a lot of respects are with Windows closely related. Without Windows this platform, other department develops very hard, live. The concept way that the industry develops after Microsoft and trend also were reflected inside Windows 7, include high in the clouds this main platform -- support notebook computer, desktop computer not only, return support to get online to be mixed originally other intelligent artifacts. On the other hand, it still has stronger cloud calculative function, include and of Internet without seam join, include IE8 roll out, with 3G network without seam join. Include IE8 roll out, with 3G network without seam join..



Chinese Microsoft



The one share of Windows 7 activity is issued in China as Microsoft, microsoft whole world is senior vice-president, zhang Yaqin of chairman of group of Microsoft China research and development is the same as day (on October 23) in Hangzhou autograph sale gave system of the first Windows 7 of Chinese.



"We had had top scientist of many 3000 world and engineer in the group of research and development of Microsoft China. In Windows 7 also infuse the DNA of a lot of China and Chinese element, on one hand we made very large contribution to product of global Windows 7 in Chinese engineer, on the other hand global engineer gave a lot of functions that face Chinese user to Windows 7 development, so body revealed China to create benefit and whole world, and the concept of China of global wisdom service. " Zhang Yaqin says.



China is more and more important in strategy of Microsoft whole world, china is Microsoft not only a huge market, more become center of an innovation research and development.



Firm period misses in bridge, dvd discovery the figure that Microsoft China is in China in fruitful him change.



The attitude of Microsoft is transforming gradually. Serve field of individual consumer user: Microsoft begins to know " listen attentively to " , go gradually " before the stage " , microsoft is changing the image in individual user heart hard -- server, is not the monopolist that stand high above the masses. Be opposite enterprise user respect, microsoft continues to maintain its " behind the curtain " figure, propping up whole ecosystem as platform.



Also shaping the future of Microsoft afresh at the Microsoft Asia academy of Beijing, no matter be right,the contribution of existing product still is the layout on Internet. Perhaps been about to have not applied the research positive result in Microsoft core product now, be born increasingly at Beijing to know spring the Xigema of the road building. The research that these include the field such as online service, recreation and user experience is broken through, the diversity transition that will be Microsoft future offers main technique to support.



On September 25, 2009, also be server of group of Microsoft China research and development and advisory committee of ministry of development tool career the 3rd year peak is met the last day, one of branches of Wu of 5 great undertaking that serve as Microsoft -- server and ministry of development tool career, tilting the task of innovation to Chinese group.



Every time of Dave Campbell of academician of technology of server of group of Microsoft China research and development and the advisory committee chairman that deve dog crates large strong lop tool career department, Microsoft goes to China, have different deep feeling: " the understanding with respect to me, some cross state-owend enterprise course of study to also set center of research and development in China, but the is not core certainly development that they participate in works, the likelihood just is done a few safeguard, even engineers also contact the source code that is less than a product. And we are to the acceptance of this group, chinese engineers are OK bring into contact with most the the development project of core, most important product research and development. Chinese engineers are OK bring into contact with most the the development project of core, most important product research and development..



The travel of the Shanghai this year, server of group of Microsoft China research and development and the Chinese engineers that develop tool career department brought a surprise to him again. Chinese group is in Microsoft newest product (include Windows 7, Windows Server 2008 R2, SQL Server, Visual Studio to wait) in assume removed a lot of core to develop the mission. "We hope to offer the best opportunity that challenges ego for Chinese engineer, it is the most important to participate in Microsoft in the development work of the product, this is first-rate to their professional development opportunity and experience, to Microsoft character, the engineer number that also can draw global tip accordingly with 100 million plan the client makes global product, so this is a many winning result. So this is a many winning result..



Microsoft server and ministry of development tool career just start 15 years ago, went to Microsoft 2009 money year, dimensions of this department business has reached 14 billion dollar, it is Microsoft in branch of Wu of 5 great undertaking exclusive one is in advocate business Wu income and the department that there all is growth on management profit. Among them, whole business obtains a successful very main factor is, microsoft is trying all the time and carry out distributed research and development, in Xiyatu, United States other place built a product to develop a group with many countries.



Dave expresses, if use the term of software to describe, go 4 years in the time of half, it is the first version of server and group of China of ministry of development tool career, future 3 should develop it into the second edition to 5 years of Microsoft this -- how to develop an organization ceaselessly that is to say, ceaseless strength its ability, reach new height, need what flow, need overcomes what obstacle. "We had obtained a lot of result at present, included to be enrolled very big a batch of outstanding talents, headquarters can discharge the engineer that has experience to come to China guide young engineers to grow more quickly regularly. And the job that we are here, also be in make contribution for global product directly. Also be in make contribution for global product directly..



Does giant return?



Private residence of Gates had become travel tourist attraction, the enthusiastic prostrate with pliable to building Ci Hewei people is attributed to last centuries now quiet. Microsoft is transferring from the leader force of cacique a kind of culture, is transitional Microsoft searched from where be propped up newly and direction?



In the world that is wiped to make the same score gradually by Internet, the foot that Microsoft goes: Revulsive, wait-and-see, survey, assault, surmounted pace may adjust rhythm -- pass for instance buy, bind the form such as the sale to extend business quickly. Place favour Microsoft is not a stubborn company, its study ability is strong, and can accept a change, be happy to accept a change -- if be on Windows course, and be opposite Windows is advantageous.



As open as those support course and the company look that bear Linux are compared, look from outstanding achievement, of Microsoft pay and redound appears it seems that some " not be to one's profit " , microsoft also is exploring new below fixed system profit point of growth ceaselessly. No matter be the battle of the browser of last centuries and net scene,still be later all sorts of opportunities that appear as technical gradual progress, microsoft all along is good at late come first. Although Microsoft won't be bang the drum for sb person, but often can choose to overtake when market opportunity is mature.



Although annual gain is rich and generous, wall street has regarded Microsoft to grow no longer model company; Although Microsoft is in Internet and mobile domain are cultivated long already, but its foot cannot catch up with industry to expect to it from beginning to end it seems that. But, these do not affect Microsoft to make a great technology model with the market company. Microsoft never has stopped to be on the technology, develop the useful and discard the useless of the ego on the market. Today, we see, be good at the Microsoft that technical study and market chase, below the concussion that opens tide in Internet, still standing fast oneself belief, even if ahead is hard dangerous and difficult road, also 100 fold do not answer.

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