Sunday, January 15, 2012

IT manager world: Huang Renxun's childishness and great ambition

The graph is Huang Renxun (sina science and technology matchs a plan)

The graph is Huang Renxun (sina science and technology deserves to pursue)

Do you use QQ? " had arrived afternoon a bit, huang Renxun eats a hamburger that buys from Kendeji at the same time, ask oneself subordinate at the same time. Already the heart that he 46 years old still is maintaining a curiosity, listening to subordinate people prattle when he appears suddenly come to: "Did you a moment ago say what is coming? Brand, be Brand? " after the answer that should get affirmation, he is unable to bear or endure a bit cock-a-hoop, "You look, my Chinese is pretty good still. My Chinese is pretty good still..



   "Tong Yan " without avoid



1983, huang Renxun is 20 years old, he what still strap ridge city to dog stairs for car establish university project lab to become common engineer in American Russia " rodomontade " the ground is right promise of Lori of the first girlfriend, oneself can be in 30 years old when have oneself company. Soon, lori became his wife. And Huang Renxun is in oneself a before 30 years old of birthday many months, established Ying Weida together with two engineers of have a common goal (NVIDIA) , to cash oneself promise, he returned the day that goes to work the first day of purpose to be in surely birthday that day.



1999, ying Weida rolled out the whole world processor of the first graph (GPU) ; After this, GPU becomes the independence in the computer at the center of CPU(processor) another serious consideration is unit. The 2nd year, when the company rolls out the 2nd acting GPU, huang Renxun put forward him boldly again " Huang is mensurable " : Core strategy of Ying Weida is a product every 6 months upgrade, the function breaks up one time. And at that time industry had had another famouser law, that is by Intel company author rub Er founds " rub Er is mensurable " : 18 months add the transistor amount every other that can hold on chip one times, function promotes one times. With " rub Er is mensurable " photograph comparing, "Huang is mensurable " the technology replaces rate 2 times faster.



His " big mouth " got test and verify again: After this, ying Weida rolls out more high-powered GPU continually, beat most popular selling dog stairs numerous competitor gradually, become the NO.1 of visual computation domain, and Huang Renxun also became the billionaire with the youngest Silicon Valley.



Nowadays, ying Weida has grown to close for battalion of a 3.4 billion dollar, of market prise of 7.3 billion dollar " big " company, and Huang Renxun speaks of a word to remain a mouth not to have block, think of what says, his a bit does not stress strategy of big company so called public relations, also not be afraid of irritate from this more powerful than oneself very multiple competitor.



The Intel IT peak last year April is met on, kissinger of Intel company vice-president announces Intel is about to roll out the Larrabee framework of CPU and GPU photograph confluence, allege show card to will disappear inside 3 years two. After hearing this news, huang Renxun sniff, be in soon Ying Weida publishs long speech on analyst plenary meeting, this plan Intel " definition " for jest. "Although Intel can increase graphical computation capacity 10 times 2010, still cannot with the product photograph compare that at present Yingwei amounts to. " he vows solemnly ground say.



Will be in Beijing on October 28, face numerous media reporter, he remains so mouth not to have contraindication: "We are trying new thing forever, unlike our competitor, it is Tick-Tock forever, tick-Tock, how plodding! How plodding!!



When if why popularize company brand between consumer,should the reporter asks about Ying Weida, he couldn't help putting one artillery piece again: "Our competitor invests money in market conduct propaganda, they launch Qian Sai everywhere into cannon. We are throw money to research and development entirely above, make the product of extraordinary. If we can take out very great product, the user can get happy experience become reconciled is in making a person, so each person can understand us, welcome us. Welcome us..



   Platform dilate



Huang Renxun's opinion on public affairs often meets exasperate competitor, and his adversary people it is such powerful. The Sigu of Huang Renxun draw nowadays, the poineering times that that a large number the best selling dog stairs of heroes rises together has left him and go, the competitor with old dogfight if 3Dfx, SIS, ATI or exit the market, or by dimensions bigger company is bought. Nowadays, GPU domain has remained Intel, AMD and Yingwei to amount to 3 big players only, and additionally two companies are dimensions the chip tycoon that ambitious Yu Yingwei amounts to, they have dvd discovery best buy the CPU technology that Ying Weida does not have not only, and be in in layout general CPU and GPU confluence the technology on a chip: Intel plans to rolled out Larrabee framework 2010, AMD also is in after the GPU manufacturer ATI that bought another heavyweight intensify developing shirt-sleeve chip. Go up from theory for, if their shirt-sleeve framework is able to come true, perhaps future needs alone GPU no longer, ying Weida's place is be between the beetle and the block also.



plantronic wireless headset

To this, huang Renxun does not have the concern of a bit however. While competitors study GPU technique assiduously, he has begun to march more broad market, ying Weida's GPU can be used in PC not only above, still can apply at the numerous domain such as equipment of electron of super computer, server, portable apparatus, consumption. His competitive strategy jumps out namely PC, march all fields that GPU can produce power.



Ying Weida rolled out Tesla GPU, this technology is having wide application in high-powered computation domain. For example, geology of the Chinese Academy of Sciences and earthly physics institute used Tesla GPU to be used at the earthquake to become the scientific consideration that resemble. In computational circumference the deflection of the time before folding of 740 square kilometer is counted when occupying, teeming photograph compares the 3.4GHz) of frequency of clock of 66 CPU(core with the tradition, processor of graph of 24 Tesla GPU() processing speed promoted 600 times above.



In the meantime, through releasing alar raise (the product of low power comsumption such as ION)GPU, ying Weida also was cut fervent online our market. Exhibit in the computer of 2009 Taipei international this year June on, ying Weida rolls out a whole world again the computer of power comsumption of the smallest, lowest is only chip processor Tegra, march consumptive electron and mobile phone market. August, tegra was used to be above the Zune HD of portable media player of Microsoft. Because can support the video of 1080p high definition to broadcast, the IPod Touch of this preparation and apple one relatively once roll out,the product of relative superiority or inferiority is in on American market namely ovation, do not appear on the market to accuse out of stock namely to a week. Seductive is, tegra is an odd chip product, interior configured 8 independent processor, include two ARM processor that are equivalent to CPU. This also is meant in consumptive electron domain, ying Weida has needed the support of the CPU of Intel and AMD no longer.



Huang Renxun is building his commercial empire. On October 28, he flies go to Beijing, for the CUDA of university of the Chinese Academy of Sciences, Tsinghua outstanding center gives a shop sign, the winner that is CUDA contest awards prize. CUDA is framework of a kind of when Ying Weida rolls out general and collateral computation, it makes software development staff can use general C language (future still will support the advanced language such as FORTRAN and C++ ) write a program for GPU, solve a lot of complex computation problems, and these are CPU before " feudal " .



Ying Weida offers CUDA freely development staff to use. Nowadays, had rolled out CUDA software kit of 3 years to had been downloaded 100 thousand times, the development staff of thousands of is being solved in use CUDA become the issue that resembles each respects such as scientific research from exploration of oil natural gas, products plan, medicine. On September 16, the form of the first video that news of country's biggest picture of windstorm of video service platform releases changes software -- windstorm turns pile up 1 formal edition to be able to have supported CUDA computation framework, there is Ying Weida to show clip in installation (include GeForce 8/9/200 series) on PC, windstorm turns the video changeover rate of the code can rise 3~4 times.



   Dedicated get the upper hand of



What Huang Renxun's quick and outspread GPU domain had invaded competitors is feudal, and force them adopt very intense strike back measure.



This year, ying Weida released alar raise (ION)GPU, it can be moved with the approach of Intel (Atom) processor is tie-in, use in jotter, get online to wait for a domain originally. As a result of " alar raise + approach is moved " plan can offer more powerful figure to handle ability already, there also is definite advantage on the price, once roll out,got Hua Shuo, grand Qi , associate, the warm reception of the PC manufacturer such as small bit. But, alar raise still steps forward dimension difficult, because Intel changed policy very quickly: Once it discovers PC manufacturer purchases approach to use processor is to match with alar raise, with respect to the favourable rebate that can reduce PC manufacturer, this also makes " alar raise + approach is moved " price advantage alls gone.



This year, intel announces to if Nehalem grants Ying Weida technical authorization no longer,issue generation CPU framework, this will immediate blow divides another major servicing outside GPU to Ying Weida -- chip set. Huang Renxun is forced to announce helplessly subsequently, ying Weida develops the chip group that supports Intel new framework no longer. From long-term in light of, ying Weida perhaps can abandon the development that chip set is a company this making the product line of significant contribution only.



Without CPU technology, wait for a domain in PC and high-powered computation at least, ying Weida still may person of be enslaved to be enslaved to. So, can Ying Weida march CPU? Huang Renxun denied this kind is likely: "Our strategy is very clear, I reiterate again, we will forever dedicated at graph and collateral computation technology. We will forever dedicated at graph and collateral computation technology..



Guide in his below, the heart does not have the in 16 years Ying Weida in the past by look for, very dedicated. To make sure what go up in graph and collateral computation technology is banner, ying Weida nots hesitate in domain of research and development investment is huge endow dvd discovery ment: In the past 3 money year, the scale that charge of research and development takes business income was achieved 18% , 17% with the breathtaking scale of 25% . A money year, as a result of the influence of economic crisis, ying Weida's battalion closes dropped 16% , but expenses of research and development still rose 24% however!



"We are calculated in the graph than any manufacturer the investment of research and development of the respect wants tower above one cut. " Huang Renxun none dare not or would not speak up, ying Weida is building the absolutely and lead dominant position in visual computation domain, and the disposition that this also accords with him. "My individual character the most popular selling dog stairs does least business namely, but should get on world of its make it best. On this, the strategy of my individual character and company is complete be identical. The strategy of my individual character and company is complete be identical..



In one's childhood, his ping-pong is hit perfectly. 13 years old when, he enters American ping-pong championship contest for the first time, the result is defeated so that be in a complete mess. After going back, he keeps thinking over, him discovery is defeated in not dedicated above: Just was attracted by beautiful scenery place of the city to him Las Vegas' , still stroll on the business street in the evening before today in the match. After this, he begins to handle a table tennis ball with dedicated manner, the doubles that obtained American ping-pong to make public contest aft dog crates large er two years as a result the 3rd.



He after doing poineering work to dog stairs and ramps the job also be exceedingly dedicated. Look in him, the job (Work) is an incorrect term, because he thinks,oneself are playing everyday (Play) . He got up 6:15 every morning, after exercising a hour, begin to eat breakfast, go going to work next, work to just return the home in the evening all the time in. After the person that accompany the home eats dinner, he can work then, until tired washed-up ability goes sleeping. He plays golf rarely, also go out to play with the friend rarely, after coming off work, basically wait for in the home, still be in " play " . Before the university on two his children, his home arrived to meet in the evening is such setting: Everybody is embracing 4 people the work that computer of a notebook does him, although be in the home, occupied will communicate through email. He special all the time also " enjoy " condition of this kind of life, "I do 4 businesses everyday: The job, think, the thing with help others, new creation " .



After 10 years, does he hope Ying Weida moves toward He Fang? "I hope our employee can go like the child look upon this world, such we still can resemble there is innovation so now after 10 years, the most popular selling dog crates large have originality. " say, childish smile was shown on his face.

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