Sunday, January 15, 2012

Microsoft borrows Windows Mobile to begin to strike back

Wang Yunhui



Microsoft has bit of taste that fight with one's back to the river-fight to win or die.



On October 15, microsoft announces to roll out first Windows Phone mobile phone in Beijing, 17 mobile phones that come from manufacturer of different mobile phone will use operating system of Windows Mobile 6.5, these mobile phones will appear on the market at the end of the year. north face shirts



Before this a we dvd discovery ek, the best selling dvd discoverymicrosoft already on October 7, in the whole world synchronism of more than 20 countries releases Windows Phone new brand, announce system of Windows Mobile 6.5 appears on the market formally. Marketplace of shop of the software on line of Windows mobile phone, and the backup on mobile phone line serves My Phone to also go up subsequently line.



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With the hero in PC market bully the world photograph is compared, micr dog crates large osoft fails all the time on mobile phone operating system a cogongrass before the row. According to IDC data, this year first half of the year, in global smartphone market, the portion of Windows Mobile of Microsoft operating system is only 11% , rank the 4th. Nuojiya the Symbian of dominant with 46.4% to lead, the rank is RIM blackberry mobile phone ever since (the IPhone of 19.9%) and apple(The mobile phone gets online)(11.7%) .



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Although be in competitive pattern of future, microsoft also is not valued. Advisory orgnaization Gartner thinks, to 2012, although the portion of Windows Mobile will promote,12.8% exceed blackberry, the Android mobile phone of Dan Gu song also will grow 14.5% , accordingly, microsoft still can be maintained only old 4 positions.



Nevertheless, the opportunity of Microsoft still e dog crates large strong xists: As the grow in quantity of competitor, symbian is in the share of market of rate prediction of a person's luck in a given year with stability; Of IPhone proud and antiforeign get dispute fully all the time; Android mobile phone starts later, want to grow to still need time to certain dimensions.



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Notable is, in smartphone domain, the competition of the market has risen to the level that industrial catenary cooperates with. The blackberry that lacks industrial catenary support glides not to make a person accident; Symbian advantage of Nuojiya is being accumulated for years; The apple is good at be being designed at in the most popular selling dog crates large dustry, but both already rolled out Ovi and App Store, drive market growth with appreciation business. What differ with them is, android and Windows Mobile are turn to communication from software and Internet, so the growing speed of its market does not depend on oneself hypostatic mobile phone, however the cooperative degree of industrial catenary.



Android is value dog stairs best buy d, because already had 48 members,also join in just about, the operation business such as the shift in including among them, KDDI, NTT DoCoMo, and the manufacturer such as the SamSung that be the best selling dog stairslongs to Symbian dog stairs and ramps a group of people of same interest formerly, Suo Ni, Motolora.



Below such situation, prospective competition will more center at application, the person that must apply gets the world, already became the hasten of general trends place of the operating system, to Microsoft, of PC domain accumulate make it still have move room.



Microsoft releases Windows Phone, also be as companionate as operation business, mobile phone, content and even more industry catenary collaboration " form an alliance " declare. On October 15 that day, only software and content have more than 60 native land manufacturer to bring nearly 100 application to aid blast. General manager of LG China headquarters holds the post of Wei dog stairs for bed light to express even, LG will be in 13 Windows Phone were rolled out before the end of the year 2010.



Current and character, the issue with the most pressing Microsoft, still be the congenital inadequacy that turns to communication from PC: Alternant sex and functional sex, switch on the mobile phone for instance and seek the time issue of the network, and cooperate with the deepness of operation business. In new version, microsoft already had progress, but compare with competitor photograph, this still is the pursuant direction of Microsoft.

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