Introduction: Zhou Yizhuan article of Silicon Alley Insider of guest of rich of American famous science and technology, mix to Microsoft 10 big main battlefield undertook one by one contrasts dvd discovery between Gu Ge. Among them, microsoft wins out 5 times, gu Ge wins out 3 times, the rest did not see reason 2 times. On the whole, microsoft holds a dominant position temporarily.
1, operating system
Gu Ge: Chrome OS, 2010 face city.
Microsoft: Windows, hold the market share that consumes class PC 90% about
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Importance: This market to Microsoft character is more main. The operation profit that Windows contributes every year for Microsoft is as high as 11 billion dollar, take the in part of total of its operation profit about. Gu Ge hopes to depend on Microsoft of Chrome OS disintegrate, let the Gu Ge Docs and Apps application that is based on a network can gain the favour of more user at the same time.
Advantage square: Microsoft, after all Chrome OS still does not have face city. But when the share that holds 90% above when an enterprise, be afraid besides glide to also can go without the road.
2, search engine
Gu Ge: The data of ComScore shows, gu Ge searchs the market to own the share of 65% in the United States, the quarterly battalion that restrains 4 billion dollar in Gu Ge closes in, gu Ge searchs occupy than exceeding 90% .
Microsoft: Microsoft released new fund to search engine to answer surely afresh June (Bing) , open up endowment 80 million dollar undertakes popularizing, make its United States searchs engine market share by 8% climb litre to 8.4% . Silent of Er of Bao of · of husband of Microsoft CEO history the base of a fruit (Steve Ballmer) ever had said, future prepares inside 5 years Microsoft operation profit 5% to 10% use on search engine professional work. Calculate roughly come, it is probably annual 10 billion dollar. And with Yahoo trade will s dog crates large breed earch Microsoft in the United States the market share promotion of engine comes nearly 30% .
Importance: Search advertisement market is huge, and because its move that prop up includes Chrome OS and YouTube inside Gu Ge is all deficit product, to Gu Ge character is consequently crucial.
Advantage square: Gu Ge
3, email
Gu Ge: This year in June, gu Ge removed the Beta tag on Gmail eventually. The data of ComScore shows, user of every months is Gmail 146 million. Besides, gu Ge still hopes Apps of have the aid of makes enterprise user also uses Gmail to serve.
Microsoft: The data of ComScore shows, the month of Hotmail all the user is 343 million. Besides, microsoft still owns business of an email server, namely Exchange.
Importance: This business can create discharge and partial advertisement income. Email is searched for Gu Ge and Microsoft MSN brought enormous flow. Email also is two companies can persuade an user to use other product (correspond immediately for example) most simple way. And the appeal that Microsoft Exchange server can enhance Outlook, Windows and Windows Mobile.
Advantage square: Microsoft. With respect to email character, dimensions is attached most importance to. But the user experience that Microsoft needs to promote the service such as Hotmail.
4, office softwaredvd discovery
Gu Ge: Docs, include word processing, electron form and demonstrate the software such as manuscript. Apps includes email and calendar mandatory.
Microsoft: Office, include Word, Excel, Powerpoint, Outlook to wait. Office 2010 next year is about to appear on the market. Additionally Microsoft still has the server product such as Exchange.
Importance: To Microsoft character, office is an a ready source of money, it goes up in Microsoft one money year battalion closes and operation profit occupies score mediumly to be 1/3 with 60% . To Gu Ge character, can infiltrate further by right of this kind of product business market, get another battalion to accept the driving force of growth.
Advantage square: Microsoft, after all song Docs does not consider cereal outstanding. But as Gu Ge Docs and other service -- include Office of Microsoft network edition even inside -- gradually the leadership position of disintegrate Office, office business besides glide be afraid also have no alternative.
5, gregarious network
Gu Ge: 2006, gu Ge and MySpace reach search and advertisement to trade, agree 3 years in after this indrawn MySpace pays 900 million dollar. Gu Ge still is chaired developed OpenSocial, this is a gregarious network platform that aims to weaken Facebook position.
Microsoft: 2007, microsoft opens up endowment the equity that 240 million dollar bought Facebook 1.6% . Regard this as trading one part, microsoft still pays about 150 million dollar to buy advertisement to counterpoise with intent Facebook.
Importance: Active user is Facebook monthly 250 million, user of My most popular selling dog crates large Space whole world is 130 million. OpenSocial still is an idea only greatly. Gregarious network is very popular, but still do not calculate going up is one picket great deal, it can make hope some day profitable business, also want to make the main component of network advertisement domain at least.
Advantage square: Microsoft
6, portal and brand advertisement
Gu Ge: Gu Ge embraces some exclusively to be able to sell brand advertising portal is YouTube. 2009 on conference of telephone of the 2nd quarter, cereal song tall canal expresses YouTube before long gain. They still express, will roll out on YouTube more before buy (Pre-roll) advertisement. Gu Ge did not disclose the battalion of YouTube to close, but relevant computation shows, its year battalion closes to be 500 million dollar about. The data of ComScore shows, youTube visited a quantity in the independent user of American market this year in June for 92 million.
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Microsoft: MSN is complete beauty portal of the 3rd large network, be next to Yahoo and AOL. And, MSN visited a quantity to achieve in the independent user of American market this year in June 93 million.
Importance: American advertisement market studies the data of company TNS Media Intelligence shows, 2008, ad of complete beauty's oldest two old brands advocate the advertisement amount that puts in in the media that monitors in this company place exceeds 4 billion dollar.
Advantage square: Gu Ge. Because be used to TV ad already, because of this brand advertisement advocate prefer network video. MSN is adding content of high grade video quickly, but YouTube is already banner one pace.
7, network browser
Gu Ge: At present global market share is the Chrome that released 2008 about 2% .
Microsoft: The IE browser that released 1995 owns the market share of 66% at present.
Importance: Will look at present, the effect with this the mainest product is inward buy homepage and search engine carry discharge. From theoretic tell, the dominant position of Microsoft IE also offerred an advantage for the network technology related its, for instance ActiveX is mixed Silverlight.
watch casesAdvantage square: Microsoft. The market studies the data of company Net Applications shows, after passing old promotion dvd discovery 3 , the market share of red fox also does not pass 20% , because this Chrome should enter the field of vision of mainstream user,still very long way wants.
8, mobile phone operating system
Gu Ge: The Android that released 2008 has been gone to by installation on a few mobile phones, but still did not enter the mainstream. Although sales volume fla dvd discovery 4 tly, but the technology of this system makes a person impressive however.
Microsoft: Windows Mobile has many partner at present, and rolled out a lot of mobile phones, pervade global each district. According to the data of Gartner, the smartphone market share by last year is Windows Mobile 12% . But the technical content of this platform and interfacial design promote urgently however. Microsoft returns the Danger group that 500 million dollar bought denounce endowment to be in charge of SideKick mobile phone designing the job.
Importance: To Microsoft character, partial income comes from the accredit cost at Windows Mobile, and the income of Danger also Microsoft of will whole incorporate into administrative areas. No matter be Gu Ge or Microsoft, mobile phone operating system is a shortcut that leads to market of mobile phone advertisement, both sides hopes to will borrow this to gain profit considerably henceforth.
Advantage square: Did not see reason. Be installed beforehand as Android next year in more mobile phones, our aux will be able to knows its most popular selling dog stairs final state quite. Meanwhile, microsoft also possesses many powerful weapon, include p dog crates large best buy roduct of Windows, Xbox, recreation, Hotmail and abundant fund, but the performance that Microsoft must want to promote Windows Mobile.
9, advertisement serves
Gu Ge: 3.1 billion dollar of denounce endowment bought Gu Ge 2007 when DoubleClick also DART income bursa in. DART is the service of advertisement of a standard that faces high grade advertisement to release business to roll out.
Microsoft: Microsoft opened up 2007 endowment while 6 billion dollar buys Acquantive also bursa of Atlas Systems income in. Atlas did not face advertisement to release business to roll out any services almost. But with respect to advertisement advocate, atlas holds the share of 30% about, and DART portion is as high as 70% however.
Importance: This is a shortcut that leads to indication advertisement market.
Advantage square: Gu Ge
10, ad network
Gu Ge: According to the data of ComScore, the capacity of independent user visit that Gu Ge AdSense For Content reached this year in June is 163 million, 84% what hold American netizen sum total about.
Microsoft: The capacity of independent user visit that place of the corresponding period of Microsoft Media Network reachs is 146 million, 76% what hol dvd discovery best buy d American netizen sum total about.
Importance: This is special profitable business. Gu Ge did not disclose the specific income of AdSense For Content, but express however, total of the 2nd quarter achieves search ad business and AdSense For Content this year receive 1.68 billion dollar. Cereal song spokesman expresses, the company p the most popular selling dvd discovery ays 5 billion dollar every year to the hair mercer that cooperates to it. Two companies also own network of mobile phone ad, think this business will become massive growth driving force inside a few years henceforth.
Advantage square: Did not see reason. (Vessel grand)
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