Introduction: CIO.com of American IT website is written today civil say, microsoft next year will face 4 big challenges, mobile business, Windows 7, Office 2010 and answer surely (Bing) searchs business of 4 big core all row among them.
It is article full t most popular selling dvd discovery ext below:
Like Microsoft affirmation of extensive tycoon of science and technology meets such scope of business face new challenge ceaselessly, the challenge 2009 is very grim. To Microsoft, very confused 2009, this software tycoon began company history to go up to cut down the member of persons employed first, the poorest quarter outstanding achievement since and was announced appearing on the market.
Nevertheless, the Microsoft 2009 is not devoid window: The issuance of Windows 7 gained huge success; New edition searched engine to should roll out function of multinomial rich original to launch active promotion surely; Windows Azure of cloud computation operating system had the cloud computation strategy of Microsoft conformity; The software such as Office, Exchange and Sharepoint also is continueing to gain the favour of enterprise user; Laptop Hunters, Windows 7 a the most popular selling dog stairs nd the communal self-identity that need answering advertisement also promoted Microsoft are spent.
Nevertheless, as a result of dimensions too too giant, global economy glided to exceed the company of science and technology with an any lesser dimensions to the influence of Microsoft. Because this analyst thinks, as economy slow anabiosis, microsoft is in likely 2010 rally.
But Microsoft cannot pure await economy to anabiosis, still must answer competition actively, promote a product. It is the 4 big challenges that Microsoft next year will face below.
1, intensify promoting mobile business
The Windows Mobile 6.5 that releases at the beginning of dog crates large strong October did not get the self-identity of industry, before be being considered as Windows Mobile 7 extensively to release even dull upgrade. Microsoft is in the crucial question of mobile domain is: When the preeminent company that has had those who be like this when industry, how ought to be Microsoft won and to how ought to be Microsoft won and withhold an user?
Because use the smartphone of Windows Mobile,compare normally common, and devoid brand self-identity is spent and user faithfulness is spent, because this Microsoft is in,this one domain does not take actor. Microsoft can change this kind of condition through making his smartphone brand. The success of RIM, apple and Palm already all proved, the user hopes to the smartphone is bought over there the firm that has uniform name, unified product from. Hearsay says, the Project Pink of Microsoft develops the mobile telephone of an own brand with respect to preparation, this product will include the service of Zune and will use operating s the most popular selling dvd discovery ystem of Windows Mobile 7. But because want when Windows Mobile 7 is released, wait for time ability on 1 year to see even because of this user " Windows mobile phone " the truth of sth. .
At present the most serious problem is, microsoft cannot with IPhone(The mobile phone gets online)brooch pins, blackberry, Palm and Gu Ge Android compete, because this Microsoft must want ensure Windows Mobile 6.5 is inside 2010 not by gradually the brim is changed, and Windows Mobile 7 also should be released on time. Analyst of Endpoint Technologies Associates of market research firm collect Jay Kay (Roger Kay) says: "If move the issuance of platform time is deferred considerably, microsoft will go out bureau. Microsoft will go out bureau..
2, the momentum that maintains Windows 7
To Windows 7, can decide at present is: It won't weigh the track of an overturned cart of skip Vista. This is a first-rate thing Microsoft to. Go two years, vista became the nightmare of Microsoft almost. At the beginning of Vista appears on th dog stairs best buy e market because rate is slow,wait for a problem with compatibility difference and suffer fully censure, although Microsoft has made a few effort subsequently, but effects is very small.
The PC times with located Windows 7 had had than Vista very big patulous, the many different version that Windows 7 offers can move in different PC product, include bulk to get online cabinetly to feel screen computer with unifinication originally. The initial stage of Windows 7 reacts almost very active, and the sales volume at the beginning of its are released is far also exceed Vista.
Microsoft needs to continue to maintain the promotion to Windows 7. Besides should answer an apple " I ' M A Mac, I ' M A PC " outside series advertising challenge, because economic crisis forces consumer and enterprise to reduce expenditure, because this Windows 7 is emphasized even,attract this kind of user to buy its product.
But American market studies company Gartner predicts, the PC market this year will appear to grow blandly, accordingly the state of Windows 7 still calculates pretty good, and consumer and enterprise also had begun to raise pay.
3, be faced with Gu Ge Apps to challenge
Although the personage inside partial course of study val dog crates large breed ues the progress of the free office software such as Gu Ge Apps, OpenOffice and Zoho, but the menace that whether can these products produce materiality to Microsoft Office still does not have final conclusion.
The user upsurges gradually to the enthusiasm of Gu Ge Apps, but most enterprise still apt Microsoft Office and Exchange mail the best selling dog stairs server. Nevertheless may not of this kind of trend can glide continuously all the time. March in a large-scale as Gu Ge business market and cloud calculative are popular with each passing day, the enterprise is safe to cloud computation of the problem be anxious to will be appeased with each passing day.
Accordingly, this kind of trend can generate greater pressure to Office 2010, this product plans to was released in June 2010. Microsoft also has realized the menace of Gu Ge Apps, founded Office Web Apps, this is the network edition Office with a relatively simple function, this product gets income through advertisement, will roll out with Office 2010 synchronism.
The challenge of Microsoft depends on, the advantage of outstanding Office Web Apps makes likely the enterprise abandons using desktop edition Office. If company next year hopes to rely on software of network edition office completely, microsoft must roll the best selling dog crates largeout the Office Web Apps with complete function, otherwise, the user can convert Gu Ge.
4, promotion needs should income and portion
To answering surely character, the goal 2010 is very simple: Promote advertisement income and market share. But want to realize this one target to be not easy thing.
When was being released this year in June, ever should praise oneself surely for " decision-making engine " , and promise will be offerred in searching a result compare Gu Ge more information, make an user easier the airline ticket that order, buy goods, microsoft still prepares to borrow this redefine to search engine.
Answer to did not change a search thoroughly surely, but gained certain headway really. Microsoft released a series of useful new functions recently, include full page weather forecast, hover webpage cut is shown when the mouse graph, with knowledge search engine Wolfram Alpha undertake the best selling dvd discoverys conformity.
Since since releasing, the market share that answers surely had grown nearly 2 percent. American Internet discharge monitors the data of orgnaization ComScore to show, answer surely share of American search market will is October 9.9% . After the search cooperation agreement of Microsoft and Yahoo is finished, the portion that answers surely still can be climbed considerably litre.
Microsoft next year needs to develop more new functions to answer surely, and extend the market. Apparent, answer to will win a good deal of capital support next year surely. Silent of Er of Bao of · of husband of Microsoft CEO history the base of a fruit (Steve Ballmer) ever expressed, microsoft will prepare inside 5 years henceforth to should throw surely 5.5 billion to 11 billion dollar.
Besides, still have content collaboration. Silent of · of Lu Bai spy of news group CEO is overcome more (publisher of content of Rupert Murdoch) etc is right Gu Ge's mode expresses dissatisfaction. Hearsay says, microsoft is cooperating with respect to exclusive content with news group the agreement launchs a negotiation, this message belongs to if solid, microsoft with respect to the partial share song of cereal of race to control.
Although Microsoft is denied,launch a negotiation with respect to content search authority with news group, but sign an agreement to be able to promote the profit that answers surely and market share really with publisher. But Microsoft tall canal should not forget, after signing this kind of agreement, microsoft shares partial advertisement income with respect to need and publisher, and publisher yearns for very much to this. (Book Yu)
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