Sunday, January 15, 2012

Microsoft of cake of intelligence of commerce of IT tycoon dispute is performed late come first good fun

" IT times weekly " reporter / Li Lingling (hair from Beijing)



Commercial intelligence domain is the enterprise such as IBM, SAP, inscriptions on bones or tortoise shells of the Shang Dynasty is gotten each all the time coquettish, the person that the affiliation of Microsoft makes these industries banner now begins to be anxious, although the position of every time trade because of Microsoft is patted slow partly it seems that, but always can one pace achieves forefathers target



Although still do not have a manufacturer to be in absolutely leadership position in commercial intel dog crates large breed ligence domain, but as Microsoft enter this one state to will produce a change thoroughly.



In November 2009, microsoft releases SQLServer2008R2 community to preview edition (CTP) and fair measure the SharePointServer2010 of edition and Office2010, for products of afore-mentioned level of before two kinds of companies that were about to roll out in March 2010 formal edition builds momentum. Microsoft thinks, the SQLServer of new generation Microsoft that is about to come out will make larger investment on commercial intelligence, its code is called for Kilimanjaro(Chinese name " beg force campstool collect " ) .



In fact, sharePointServer is one of products with the rapiddest growth on Microsoft history, this business battalion receives more than 1.3 billion dollar, relatively the corresponding period grew 20% last year. IDC data shows, microsoft acquired very large share on market of region of synergic content work 2008, the increase rate of OfficeSharePoint ranks the first place in each old software firm.



Observe the every time layout of Microsoft, let a person must admire Microsoft father Bill Gates' accurate to technology and market judgement. Now, microsoft is the way that gives a fist commercial intelligence domain surely, the hope lets " BI(commerce intelligence) walk into an innumberable families like PC " .



The desire of Microsoft looks very beautiful, but the commercial intelligence field that has in a large number of heroes, it whether can enemy cross a competitor, win a client thereby approbate?



Not unfamiliar commerce intelligence



The earliest definition of commercial intelligence is 1989. The HowardDresner of GartnerGroup company puts forward at that time " it was described a series of concept and method, through using the support that is based on a fact the system assists the formulate with decision-making commerce " . Now, the development of informatization lets the data that to the limit of one's capacity increases by degrees becoming a kind of burden. People begins to seek the value in data, commercial intelligence (BusinessIntelligence) is born from this. It is one kind uses the data storehouse, online analysis and data mining brand-new technology that will handle and analyse data, aim to provide decision-making support for enterprise policymaker.



"north face shirtsBeer adds diaper " the story is acted according to to be commercial intelligence all the time classic case. In the United States Woerma interlinks a supermarket, diaper and beer are put together sell. When bazaar the sale data to be being taken makes discover when the analysis, beer still was bought while nightly a lot of clients bought diaper. The both of the be totally unrelated, why can you appear in same in shopping basket? Original, the male c dvd discovery best buy lient that will buy diaper in night often is sent to come out to buy diaper to the child by the madam. These male clients feel to buy diaper in the evening is a drudgery, buy box beer to serve as reward with food and drink incidentally. The sales volume of diaper and beer rises because of this pair. Sale data itself can not help operation of company guidance business. But should analyse deep to these data, discover the correlation between, OK and prescient what commodity sells together can pull use more sales.



Commercial intelligence passes development of 20 years, although had gained very great success, but still be in development phase on today's commercial application. The commercial intelligence or that pays attention to a few high end application only before is used falsely, or condition is slashing. Reside the price that does not leave high and abstract conduct propaganda to let an enterprise flinch, buyer's market situation did not see tardy turn round.



But the prospect that this does not mean commercial intelligence will be dim without light. IDC is in early released a report to say in March 2008, the business of global enterprise is decision-making formulate is lying a crucial crossroad, and commercial intelligence technology already became the main factor that brings about lead company and average company poor dissimilation, the BI ceaseless and thorough application in day-to-day operation will make this differentia different more outstanding.



IDC commerce analysis studies DanVesset of project vice president thinks, "Commercial intelligence will enter market of a masses finally. This is the prelude of next market cycle, will lead commerce intelligence gain ground. " predict 2010, BI market dimensions will reach 1.9 billion pound. As BI market increasingly hot, IT tycoon in succession him layout BI strategy, the BI that a smoke of gunpowder diffuses contends for battle sadly start shooting. 2007, inscriptions on bones or tortoise shells of the Shang Dynasty opens up endowment 3.3 billion dollar buys company of dragon of hypo of provider of dog stairs for bed solution of performance management software, SAP also moves with cash of 4.8 billion euro, bought all along the BusinessObjects(BO) company with pose as of BI system old. IBM, Microsoft attends a war actively also, move in succession and buy BI medium and small businesses.



Look from this Bo Yilai, structure of prospective BI market will produce what kind of change



The advantage of Microsoft



Although not be,the first enters BI(commerce intelligence) the enterprise of the domain, but Microsoft begins those who gain the market to approbate through his effort.



Come from Shenzhen believe a software limited company (abbreviation " believe " ) have experience greatly to Microsoft BI. This business that pursues development of development of software of platform of enterprise informatization foundation, current application software technically depends on his the IRMP information natural resources of own research and development manages core platform, ever offerred the relevant software such as integrated application platform and solution for many industries client early or late.



The client that it can become Microsoft has very much dramatic -- the experience that provides a service for mobile operation business, let believe liked to go up solution of Microsoft commerce intelligence. Believe connect chief to tell " IT times weekly " , in serving a process, before they are undertaking data of client system interior is optimized, with respect to discovery duplicate, stickup, inquiry reachs the frequent data between the system arrange, guide took up the client's too much time. And to avoid mistake, undertake data checks the work even, ability gets final forms for reporting statistics, statistic analyses a result. On business flow, the client involv dog crates large strong es much branch when handling internal business (the network optimizes the system that send sheet, net to be in charge of system, project to manage system, wireless resource to supervise system of complaint handling of system, client, movement monitoring of dimension management, performance, manage kind of system to wait for) , need gathers information of many data source. And the database source format in using program and service each are not identical, when undertaking data collect is analysed, can handle artificially only reach check, workload is quite big. And, the client analyses ability to strengthen data collect, still need a kind of trouble-free, transparent trade solution, namely compose builds enterprise interior " data gateway " .



But, believe a company developing " data gateway " when encountered data automatic format converts automatic extraction, data, data is gotten, desired result of commutative regulation, data, result is previewed appear with forms for reporting statistics, memory efficiency many cannot challenge evasively. Finally, the SQLServer2008 data platform that Microsoft provides helped them finish this one job that finishs impossibly it seems that.



Now, the service that operation business tells to believing is very satisfactory. Believe Wang Jianping of manager of door of the core in connecting client company IT thinks, the SQLServer2008 that Microsoft offers simplifies the effect of data management is very apparent. "Previously by 5-6 statistic of a variety of forms for reporting statistics that the branch harmonizes a few days of ability to finish, data, data guides derive the task, adopt a system a few minutes now inside can accur dvd discovery 3 ate finish. " Wang Jianping says, "And the data conformity that uses SQLServer2008 and analytic ability came true to not have seam data switch, quickened enterprise interior information to communicate. Quickened enterprise interior information to communicate..



In addition, new system and existing platform are united in wedlock cheek by jowl, reflected " platform of a foundation, bear the weight of many application " construction concept, make full use of to already had soft hardware investment, accelerate a system to build career, reduce construction cost effectively, reduced the development risk of the project directly. And the directest reflecting is, before the data that many branches much person finishs is gotten, the routine task such as statistic, need two systems manager to be able to be finished inside ten minutes only now, reduced administrative cost effectively, improved work efficiency.



And the application that Microsoft oneself also passes commercial intelligence solution now, promoted the promotion of business greatly. Zhu Ning of expert of Microsoft commerce intelligence tells " IT times weekly " , previously, when Microsoft salesperson is taking jotter to talk about a project with the client, often be a person wants to be promoted to ten people for a product, still do not sell sometimes give a product. But pass commercial intelligence solution now, the salesperson is outer piece when promoting, can pass this to cover a system to undertake an analysis to potential client, pick the client that gives to most apiration buys a product from inside data analysis. Pick the client that gives to most apiration buys a product from inside data analysis..



China is become advocate battlefieldsatin pjs



Be in the United States, there were 90% aboves to use commercial intelligence in 500 strong companies. Should win in commercial intelligence domain first machine, still belong to start the central point that the Chinese market of level makes each enterprise compete.



On Chinese market, manufacturer of a few big international holds high-end market, cent of domestic BI manufacturer feeds low end the market. Among them, the finance with informatization very high level, telecommunication makes BI application most two large trades of concentration, hold the market sale of 70% about. Although still do not have manufacturer of any commerce intelligence to be in the market to lead a position absolutely now, but half-baked of product line of firm of intelligence of commerce of photograph comparing great majority is inherent blemish or it is the train of thought that some develops focusing together, the actual strength that Microsoft hits out suddenly begins to let industry look at with new eyes.



The first those who feel Microsoft pressure is inscriptions on bones or tortoise shells of the Shang Dynasty. Be in multidimensional on analytic market, inscriptions on bones or tortoise shells of the Shang Dynasty is to enter a busines dvd discovery 4 s with the earliest time. But after the limitation that Microsoft saw inscriptions on bones or tortoise shells of the Shang Dynasty go up in dimensions 1999, make on original design adjust, make Microsoft becomes the first firm that can achieve TB level, in multidimensional there is absolutely dominant position on engine technology. And now, microsoft uses the dominant position of oneself platform, different application is founded quickly on its BI platform, those who attract a client join in.



What kind of change can Microsoft BI bring to the enterprise? Be engaged in commercial intelligence applying a project to carry out old Beijing to stride Lei Peng of general manager of limited company of Sai Ji science and technology to greatly feeling ground tells " IT times weekly " , very rare manufacturer has patiently long-term attention so like Microsoft at this domain.



In fact, the choice uses platform crucial to the enterprise. Because of the system build need to support its professional work 10 years continuously even 20 years grow. And although after deploy, face the innovation of science and technology that appears ceaselessly, the enterprise is to be overthrown entirely after all rebuild, still choose among them 20%-30% revest construction, this is one big question.



And the difficult problem in reality is, software of a lot of BI is when Chinese deploy, as much of heard message of bad news become reconciled. BI as advanced garment custom-built, and rather than standardizes hand-me-down, each enterprise is alone and custom-built. How to let a client approbate? Look in Lei Peng, the product of standardizati dvd discovery channel on and investment of business of protection of ground of platform ability utmost and quantity body are custom-built.



Lei Peng thinks, the standardization rate of Microsoft platform is very high. Followed Microsoft 6 years to cooperate in the abidance of BI in the past the experience that lets him is very deep. The large-scale software company that there is long-term plan in China only just has this kind of patience to safeguard its ecosystem duratively, make its science and technology and product won't stay on paper face in China finally, however fact of true be sure to gets applied on the spot. But be born is not the be born on product deploy, consider however from the business angle of Chinese enterprise, how be protected finally in investment and a good balance is sought between science and technology.



Development of ministry of IT of endowment insurance Inc. is in Chinese birthday senior manager Shen Bin is having more intuitionistic knowledge to Microsoft platform. He thinks, system of Microsoft SQLServer2008 platform is using convenient and gender, quick ground easily to build the respect such as its business system to be able to satisfy the demand for service of share of person life provide for the aged well. Previously, a lot of forms for reporting statistics in the system with him custom-built share of person life provide for the aged are fixed format, follow business user demand not easily change and change neatly. And most time each business section requirements are different, pattern of forms for reporting statistics is different also. The commercial intelligence platform of Microsoft helped them solve this problem.



Of platform of Microsoft commerce intelligence use easily, Yi Xiu changes wait for a characteristic to make Zhu Ning very proud. In Lei Peng's eye, make the firm number that he is willing to cooperate cheek by jowl not much at present, microsoft is among them one of. Change in business very fast today, microsoft is a right choice.



Now, the first issue that is placed before Microsoft still is not development market, how to let more enterprises realise it uses the main effect that the respect can produce in company business intelligence however.



The target of Microsoft



Microsoft is the fiercest is creation and technical innovation not only, and it can digest the advantage that draws adversary product adequately, make oneself product better than adversary next, beat it then, those who make the market win the home.



From SQLServer7.0 the first time the attempt becomes basic BI function, the tool that includes BI to need to end from end to the first the most complete BI version SQLServer2005(, technology and all sorts of solutions, the OfficeSharepoint2007 later offerred to show tool) very well for BI, reveal platform to be counted to back end ground floor from front according to platform, microsoft presents the platform that gives a clarity to change development train of thought to the understanding of commercial intelligence.



In commercial intelligence domain, microsoft is the first puts forward " do good B the most popular selling dog crates large I truly, it is the manufacturer that carries end certainly " viewpoint. And this, also let Microsoft gain market reputation.



What is meant by " carry end " , dr. Zhu Ning tells expert of Microsoft commerce intelligence " IT times weekly " , each enterprise is put in a lot of different data sources, how to smoke access to be cleaned necessarily according to undertaking from which, changeover and conformity; How to build multidimensional model, undertake depth is analysed; How to show through rich front allow important information " be clear at a glance " ... system of many different compose this medium data is unscrambled be information and the process of business of guidance of in order to is end to arrive namely upright. Be regarded as a kind of misunderstanding that pure database is pair of SQLServer, actually it included the data changeover outfit of intermediate layer to carry a tool, include platform of forms for reporting statistics, much dimension to dig platform according to analysing platform and data. These are the mainest essential element in making the commercial intelligence solution that carries end.



Zhu Ning has opinion quite in commercial intelligence domain, the meaning of a form of address formally used by an employee to his employer or a tenant-peasant to his landlord of be partial to is not had between bearing of the way one sp most popular selling dog stairs eaks or what he says. She thinks, it is easy to be bought but digestive conformity is difficult. Look in her, the enterprise undertakes buying in great quantities having two results: It is after be being bought can complete confluence, turn two companies into a company; The phenomenon after still one is plant and be being bought -- salad, no matter how shirt-sleeve, final result or you are you, I am me. If an enterprise buys a lot of products to assemble a solution, the different meeting that can discover every product version and patch increases the trouble of a lot of follow-up to the enterprise. Of Microsoft buy belong to former. On the history, microsoft has undertaken a lot of buy, but the question with difficult confluence did not perplex Microsoft, the reason is very simple, because Microsoft buys a good product to be able to be digested every time,be,

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