The Nash of · of global vice-president Michael of product of Microsoft director Windows (sina science and technology deserves to pursue)
Although Michael · Nash is a lover of enthusiastic science and technology, but he is in however look forward to a such worlds: Science and the most popula most popular selling dog stairs r selling dog crates large technology becomes simpler, more people can enjoy the life through science and technology.
Interview · to write civil / Xu Fengting
"Really strange, why doesn't the face put Chinese picture here, it is Xiyatu's scene. " a few monitor that Michael · Nash is pointing to a wall to go up say to the reporter, the mark sex structure that Xiyatu is showing alternately above " aerospace needle " , the scenery such as Washington lake is illuminated. Place oneself installs the parlor with all ready equipment at a modernization, nash feels puzzled however: Why to lack Chinese element.
On October 22, in the new office building that is located in Beijing city northeast in Microsoft, the Windows 7 that after the Kan of Kan of Nash of · of global vice-president Michael of product of Microsoft director Windows mentions 24 hours, is about to release, he is opposite as a child the passion of science and technology, still have his glow to Chinese pour into -- to latter, his acknowledge a year ago returns bureau be confined to to be mixed from book the knowledge that gains in others mouth, and he has been obtained in the company now " the foreigner that comes the most frequently to China " say.
In 12 months in the p dvd discovery best buy ast, his altogether comes to China 8 times, with China the colleague drinks together, visit local user, he even " slip into " computer sells a Windows CD that bought edition of a pilfer to go back research -- look, although he still does not have a society " the bosom friend tells the other, 100 battle do not danger " archaism, have greatly to strategics thought of China however comprehend. dearfoam slipper
"Microsoft still has a lot of things to want to do in China "
The Chinese complex of Nash comes from awkward experience. Last year in October, model of responsible market information, price and the Nash with politic competition are in the United States headquarters makes a report to a tall canal, prate Windows plans in Chinese sale.
"A few times had you gone to China? " the other side breaks his talk. This simple question lets Nash feel awkward and clinking, because his answer is: 0. "That waits for you to go to China first, come back to look for me again. " this tall canal says to him. Nash immediately clears away luggage, the brigade of his first time China will be set foot on in November last year.
"When I come to China for dog stairs the first time, did not wear so that business suit change walks on, wearing the jeans and gym shoes however, the computer that runs to Beijing together with the colleague sells a computer was bought in field. With cash! " the first time that mentions oneself to be in China " adventure " brigade, nash is difficult still the affection of excitement of attack by surprise. In jostle each other in a crowd sell the computer, businessman argy-bargy with haggle over every penny chooses in field, this is brand-new experience to him. When Nash says he walks out of computer city, just realize truly, "Microsoft still has a lot of things to want to do in China " .
In headquarters of Microsoft United States most popular selling dvd discovery , the overall planning of the strategic product such as Windows is by special group is finished, they basically formulate the strategy in the light of American native land market; The strategy that distributings to be able to be made according to this group in the branch of each country market next does the work of a few extensibility. After Nash returns headquarters, offer a proposal: To Chinese market, afore-mentioned practices are inapplicable without doubt, should value Chinese market like serving American market. For example, look for an Euramerican and popular singer to sing the thematic song of Windows 7, move not easily Chinese consumer (then, chinese consumer sees later, the thematic song of edition of Windows 7 Chinese is by a green God of home the sin dog crates large strong ger deduces) .
When the problem of software pilfer edition that speaks of Chinese market going up, nash is not evasive. He tells a reporter, oneself once encountered slippery Tieluche in China for Windows Vista nocturnal difficult Mian, also realize the sales volume that should promote Windows 7 to be in China, must driving original respect to do more business. However, dog stairs for bed he does not think to be able to draw lessons from the practice of American market on the problem that attacks pilfer edition.
"Be in the United States, use the user of pilfer edition software painstakingly to those, you can take castigatory step; But be in China, you may be about to remind them, persuade their use authorised edition, encouraging is to reward people to use an authorised edition even. " Nash is summed up.
mountain t shirtsIn going one year, nash visited a lot of enterprise users not only in China, the customer that still follows a lot of different identities chats. "Parenting person, student, youth... they are the targets that I study. " Nash says, through listening attentively to the requirement that the user raises ceaselessly, he " learned a lot of things " .
The Nash that moves back and forth between Beijing and Xiyatu ceaselessly drove headquarters finally to make an unprecedented decision: Windows 7 will be in China the market with put on sale of global minimum price -- in the United States advanced edition price is family of the cheapest a Windows 7 119.99 dollars (add up to a RMB about 1300 yuan of) , and a similar product is 699 yuan of RMBs in the price of Chinese market.
"Everybody has different life style and working law, no matter where you walk along,we hope, windows 7 can support the way of your life and job. " Nash hope, more competitive price can let Windows7 be accepted by more China consumer.
canon ef 15mm"Young son of 6 years old and mother-in-law of 72 years old fell in love with our product "
"Computer increased the contact with the world for people. " Nash has experience greatly to this, this wants " benefit " the growing experience at him. The father of Nash is a blind, he often uses products of all sorts of science and technology to assist provide for oneself the life.
"The blind has two characteristics: It is they have an opportunity to try product of a lot of science and technology; 2 it is they often throw these thing bad. So, I become his repairman with respect to organic meeting as a child, with technical contact with. " Nash laugh path, "My father should spend money to ask a person to help him read a document to his office in the past. He used computer later, put the book on scanner, computer can make his reader. Computer can make his reader..
If a blind can pass science and technology to enjoy the life better, why cannot average person enjoy science and technology morely? Cherish such dream, nash chose to study electronic engineering when attending a college, continue his angle to science and technology.
Although had passed 40, but Nash is right try out all sorts of high-tech products, especially electronic equipment is very happy with it. He affected the close friends all roun dvd discovery channel d to the passion of science and technology, and these high-tech products became family member, friend even between interesting join ligament.
"My ophthalmic doctor began to asking me Feburary from last year, can do the try out edition of a Windows 7 to him, he already many years old 70, to strange thing or special curiosity. " experience of the eldest son that Nash returns agitato to speak of him.
When bub is 6 years old, nash gives what he brought to install Linux operating system to get online this. Very fast, this new toy was returned come back, bub claims: Mom stipulates I can employ computer one hour only everyday, I can not want to be time flower above the operating system with new study.
Now, in Nash drive, use Windows 7 according to saying from him young son of 6 years old is in to mother-in-law of 72 years dog crates large old. As it is said, there ever was a tall canal to profess in Microsoft " flow in blood-vessel dripping 4 kinds blood " (the Logo of Windows shares) of 4 kinds of color, look, the Nash that worked 18 years for Microsoft is right of Windows be obsessed with also no less than this.
The life that is him in refer science and technology however brought what change, he tells a reporter however, the importance of science and technology depends on: Help people increase to be mixed with the communication of the world interactive, help people experience the life better. The science and technology that uses easily simply can win popular feeling more.
In the parlor of Microsoft, face the multimedia equipment of full house when the staff member, when to do not know how to shut background music hurry-scurry, an a sudden big stride forward developed Nash to broadcast before machine, come back use volume button, reduced volume.
Look, this world still needs more simplify a few.
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