New York Times: Of the apple " black box " culture

　Introduction: " new York Times " network edition is written today civil say, the apple is communicated with the outside rarely, valued paranoiac level to what keep secret, to divulge a secret person ruthless also. The apple can disclose false information to employee intentionally, the person that search divulge a secret, outward even bound releases false product information, with period new product can bring the biggest surprise to the outside.

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The apple is one of the most preeminent companies on the world, but say to a kind of tide of preeminent company however not, communicate through rich guest and outside namely, often leak information of a few inside. Pay attention to more than the apple without a few companies kept secret, this company is right divulge a secret person condemnatory strength is greater, employee of divulge a secret is fried even squid. The apple still releases false product to plan information to employee. Mark · Han Bulin (Mark Hamblin) Ceng Zaiping develops IPhone if really(The mobile phone gets online)Feel screen technology, left his post last year. He says, "The apple makes all employee were become super and confidential paranoiac, other company place does not have this. Other company place does not have this..

　 Confidential paranoiac

Although press malic standard to measure, to Qiao Busi of · of husband of CEO history the base of a fruit (Steven P. The block of Jobs) healthy circumstance also is " unprecedented " . Qiao Busi contracts pancreatic cancer, accepted hepatic transplanting operation recently. Message personage is announced, qiaobusiyao accepted liver transplanting operation before 2 months. Although media reachs investor to care healthy state of Qiaobusi very much, spokesman of Dan Ping fruit is " leakproof " , express Qiaobusi only will in June the bottom returns to a company. Zhou Yi somebody sees Qiaobusi appears in malic headquarters, and malic spokesman did not confirm Qiaobusi " permanent " the ground returns to a company.

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Although the apple is tall,the canal also is not willing to discuss the topic that concerns with Qiaobusi. After the word that accepts hepatic transplanting operation in Qiaobusi is made public, w dog crates large hen very conversable apple runs the healthy state in the Qiaobusi that be asked about high, one says at ordinary times, "Do not discuss this topic, too sensitive. Too sensitive..

The one employee before the name announces the apple, keeping secret is communication strategy of the apple not just, and in already blending in company culture. The employee that undertakes confidential project must brush card for many times, pass much talk exit, input ability of a string of password to enter working area finally. How does yard place contain normally surveillance is photographed like the head. When the employee that undertakes product test partly is working, must cover with black cape product, open red emergency warning lamp wants when opening cape, remind everyone must careful all the more.

Malic employee is new to the company the surprise rate of the product no less than outsides. dog stairs Edward · Aigeman (Edward Eigerman) Ceng Zaiping held the position of engineer of 4 years of systems if really, the science and technology that managing oneself now consults a company, "I am very amazed to IPod, my colleague also does not know the existence of IPod. " Aigeman was fried by the apple 2005 squid, the reason is be involved in the incident that works in the same place to reveal new software data to business client together.

The employee before occupying what name and one apple sign confidential agreement is announced, malic sale is advanced banquet of · of general of vice-president humble benefit is the best selling dog stairs strapped (Philip S most popular selling dog stairs chiller) ever disclosed false product function or price information on interiorly conference for many tim dog crates large strong es, the person that search divulge a secret next.

5 years ago, the apple sued several rich customer to keep secret even, say the accused violated the law that concerns with commercial secret, do not suffer " constitution the first amendment " protection. A Court of Cassation of California made the ruling that is helpful dog crates large breed for rich guest, ruling apple pays 700 thousand dollar legal cost. The apple still sued the name is " Think Secret " rich guest, reconcile with was being reached without the amount of exposure and the accused. As reconcile one part of the agreement, this rich guest is shut.

　　 The first Mac ever divulge a secret

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Inchoate the big wrist of Silicon Valley sale that ever held the position of adviser of malic media strategy Lijisi Maiken accept (Regis McKenna) expresses, confidential culture of the apple results from computer of the first Mac. Before release, the competitor such as Suo Ni and Microsoft understands this product as clear as dayly. McKenna says, "Of the apple confidential aim to ensure new product can bring the outside the surprise, this is very important. But those who let most person pay no attention to solution is, qiao Busi lives to also keep secret to its individual, since knowing him, he special all the time low-key, only trustful minority a few people. Only trustful minority a few people..

The apple is restricted to what communicate with media, partner and public rather he a lot of companies are antipathetic, other company uses rich guest and Twitter of website of miniature rich guest and outside to communicate normally, open to partner, to the client the requirement is made answer in time. Meng Si of · of favour of analyst auspicious of Piper Jaffray of American investment firm is special (Gene Munster) says, "The apple is not communicated with the outside, it is a black box completely (Black Box) . " the joke that the apple releases false information to work in the same place via becoming Meng Si to be mixed especially already to the analyst that researchs its stock. Mengsite says, 4 years ago, a tall canal weighs the apple, what the company does not configure indication screen to development is cheap IPod does not have interest, but before long the apple rolled out IPod Shuffle.

To superintendency orgnaization of business management expert and federal, the biggest question is to conceal Qiaobusi to accept an operation to whether disobey an enterprise to must announce the law of CEO hea the most popular selling dvd discovery lth condition. The expert has different view to this. Partial expert thinks, the apple need not announce Qiaobusi to accept the word of hepatic transplanting operation, resting because of Qiaobusi sick leave, transferred the day-to-day government power of the company presiding operation official Dimoxi Cooke (Timothy Cook) .

Other expert thinks, qiao Busi accepts hepatic transplanting mobile phone to make apple January " Qiaobusi just suffers from hormone maladjusted disease " the view looks envisaging is hiding the fact painstakingly -- unless be Qiaobusi's health,the state is in off. Be clear that without the person this is how to return a responsibility after all.

Expert of mo most popular selling dvd discovery st business management thinks: Althoug dog stairs for car h keep secret the surprise that can increase malic product to be brought to people and excitement are spent, but be opposite however in other side its are adverse. The university makes an appointment with Telahua Charles · of director of research center of business management of writing · Wen Baige Aiersen (Charles Elson) says, "Below current environment, keeping transparent is most important, the information that the enterprise discloses to the market is more, more advantageous. To a company with innovation pose as, in order to keep secret famed really some are mysterious. " (annals circle in the air)