[dispatch of Sai Di net] Beijing time on September 30 " commercial weekly publication " the article points out, suonixi hopes its game business is in charge of Kazuo Hirai to be able to be redesigned through the product, the miserable situation that depreciates to sell and increase the measure such as new play to turn round PS3 sport plane to sell go from bad to dvd discovery 4 worse, let PS3 make the machine that the company profits.
The unfavorable situation with current Kazuo Hirai of director of business of game of Suo Ni electron is very bad. In nearly 3 years of ti dog stairs best buy me since PS3 appears on the market, this sport plane falls at ahull all the time in competition and caused the loss of a few dollars to Suo Ni. As a result of the influence of global economy crisis. Suo Ni is price very hard the PS3 of 399 dollars offer very sensitive to the price customer. Suo Ni rolled out PS3 of a compact edition this month, lower price 100 dollars at the same time, these measure had stimulated the growth that PS3 sport plane sells.
Hirai is accepting when interviewing, express: "Recreation department make up the deficits and get surpluses of Rangsuoni is my lifetime target. We will be exhausted can go achieving that goal. " however, the analysts inside course of study think, game business is in Suo Ni this money year still be meeting deficit. brass faucet
To anybody, promoting business of Suo Ni game is an arduous career. But Hirai besides it is lifetime target with this besides, company presiding apparitor was become in the process that he also adjusts company culture in Suo Ni at the same time Sitelinge's man Friday. Since since April, he is leading Suo Ni all the time newest the product linking a network that establish dog crates large best buy and service ministry, the product such as portable media player of reader of responsible electron book, Walkman and Vaio notebook computer. The partial task of Hirai is the person proof that adopting doubt attitude to those pairs of Suo Ni, besides exquisite hardware product, suo Ni can develop the software that goes to the lavatory to be used easily.
When Hirai assumes office, department of Suo Ni recreation is a problem heavily. When the contriver Ken Kutaragi that 2006 when him the bottom replaces PlayStation takes up the post of game business to be in charge of, the circumstance of recreation department already very bad. In 3 years of time later, deficit of department of Suo Ni recreation about 4.3 billion dollar. So far, the plane of each PS3 sport of Suo Ni work off still is lose money in business.
Add the content of PS3 form a complete set and skill
Want to turn round the deficit situation with game current business, hirai must increase sport plane sale. As Suo Ni crop rise, the unit cost of sport plane balances approach the dot at income and expenses. The analyst inside course of study estimates, the business deficit this year may be in department of Suo Ni recreation 400 million dollar arrives between 1.5 billion dollar, total business loss will exceed Suo Ni 1.2 billion dollar. But a lot of analysts are hopeful to alling alone the growth foreground of next year holds the Buddhist nun manner, think Suo Ni the outstanding achievement 2010 will pick up somewhat. The analyst Eri the most popular selling dvd discovery c Lee of Ba Kelai capital expresses: "Next year of ministry of business of Suo Ni game should can achieve profit and loss balance, even if PS3 depreciates,also be indifferent to. Even if PS3 depreciates,also be indifferent to.. scooby costume
The key that attracts PS3 new user is content. Because plan of this Hirai ability uses game, film, music, caricature, TV program, company group net and other network service will enrich PlayStation Network. For example, this month some earlier moment, suo Ni added software of a media player newly in PlayStation Network, let 29 million user be able to watch the TV program of BBC with it. In addition, it still is developing new technology. Exhibit in the Tokyo game September 24 on, the behavioral induction controller that Hirai announces to Suo Ni plans to r the most popular selling dog stairs oll out appearance of a baton in next year spring, still will roll out three-dimensional game product henceforth.
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To Hirai, will depend on successfully PS3 sport plane is in the performance that christmas grows a holiday to sell busy season this year. Before, the sales revenue that the four seasons of PS3 spends can take the in part of annual sale normally. Recently, economic depression be a burden on the sale of sport plane and software of form a complete set. To increase sale afresh, suo Ni, Ren Tiantang and Microsoft reduced the price of respective sport plane recently. Suo Ni is in 3 weeks after rolling out redesigned PS3 sport plane, the sales volume of new fund PS3 achieved 1 million, be equal to plane of sport of old money PS3 almost whole the sales volume of the 2nd quarter. Suo Ni plans to be in this money year work off plane of sport of 13 million PS3, PS3 is in last money year sales volume is 10.1 million.
Final illusion 8 whether does plane of exciting PS3 sport sell growth?
The sales volume end that Suo Ni predicts just holds the post of plane of heaven Wii sport this money year the half of sales volume target. Ren Tiantang will dog crates large strong express on September 24, it will reduce price of Wii sport plane 50 dollars in main market, the price after reducing is 199 dollars. Microsoft is in early reduced 50 dollars with respect to the price its Xbox 360 Pro last mon most popular selling dog crates large th, the price after reducing is 249.99 dollars.
Analysts think, in the game of PS3 form a complete set that is about to release, the final illusion that Square Enix releases on December beforehand 8 be most potential. That part acts game to suffer fully expect, before release a few months already caused the resonance of the market. The analyst Anita Frazier of NPD of market survey orgnaization says: "I think, we will see this year your work of a few game appears on the market later on, that will conduce to market of activation sport machine. That will conduce to market of activation sport machine..
The long-term obligation of Hirai is achieve what PlayStation Network makes a stability harvest source. What service revenue holds proportion in recreation department gross earnings ve dog crates large ry small still, but be in however rapid growth. Hirai predicts, the battalion that comes from download service closes to will grow 2 this year times, reach 500 million dollar. But want to rise to be not easy thing further. Film of download high capacity and game file need use a broadband to serve even the net, but a lot of countries had not upgraded to broadband network. A lot of PS3 user or are did not link game machine the network, or is to like to buy game smooth dish. Hirai says: "To the PS3 user even the net, they perhaps can download a certain quantity of content. But want to ensure let them download content paying fee, does need pay how old price? We must know customer people like what and what to like. We must know customer people like what and what to like..
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Author: Child acute hearing
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