Sunday, January 15, 2012

One software company accuses Gu Ge encroachs its brand access

In report occupied new network on July 13 Reuter report, , Rosetta Stone of company of language study software expresses, already to to lodge a complaint of American federal court, accuse cereal song company encroachs its bran the best selling dog stairsd access.



ata pciIt is reported, rosetta Stone company shows in indictment, gu Ge allows tripartite, the individual that includes to have software pilfer edition is in AdWords buys its brand access in online advertisement system, still have other " cause obscur dvd discovery 4 e similar provision easily " .



The chief counsel Michael Wu of Rosetta Stone expresses: "Brand of Gu Ge that searchs engine to allow tripartite to use our company regards table of keyword of advertising paying fee, article as content or caption, this misdirect consumer, belong to embezzle our company brand. Belong to embezzle our company brand..



Pederson of cereal song spokesman expresses, gu Ge so the matter that become is dvd discovery best buy , in Gu Ge's search the user can dog stairs best buy carry the ad that concerns from a series of existence competition advocate in make a dog stairs for bed choice, be benefited accordingly. "When people searchs a brand or brand, like s dog crates large eeming to be in drug-store, a lot of brands can see on goods shelves. This can help them find best product with lowermost price. dog crates large best buy This can help them find best product with lowermost price..



It is reported, gu Ge adjusted policy last month, say " advertisement advocate brand keyword can be used in advertisement article table, although they dvd discovery 3 do not have these brand have right, or the approval that did not win trademark owner. Or the approval that did not win trademark owner..



Current, rosetta Stone already announced this proposal Virgin the most popular selling dvd discovery ia city east district court.

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