" IT times weekly " reporter / Ding Fei flies (hair from the United States)
Exhibition of recreation of this year electron (the Ren Tiantang press conference that the person makes expect most originally on E3) , turned the drowse of reporters into special performance unexpectedly.
On the press conference before Ren Tiantang E3 was exhibited on June 2, japanese producer is mostly absent, most those who make a person disappointed is to connect the famousest Gongbenmao to also disappear. And, swim on the palm that Ren Tiantang spent large space to confirm with data of all sorts of forms for reporting statistics Wii and NDS(Ren Tiantang are rolled out machine) heat sells, the true content that eye letting a person shines is done not have however, the adage of the data of heavy and complicated, truism lets be present personage yawn again and again.
The new play that rolls out on the meeting is not much also, besides " super Maliao brotherly Wii " , " super Maliao: Galactic 2 " , " gold sun DS " , reach those who follow TECMO joint development " galactic soldier TheOtherM " wait for 4 game to make the spot unapt at long last too depressing, lack be apt to but old the introduction brings about the applause next to be less than 5 times to end from the beginning, whole activity special awkward silence at a meeting, the astonishment in the most popular selling dog stairs everybody is medium finally carelessly ending.
This and before today the press conference photograph with rich Microsoft is compared, really a lot of more inferior. Microsoft invites wrap around head person member detonated spot atmosphere, wonderful body sense tone accuses cinematograph experience to let the spot reach a climax, and atelier of head of talent producer, lion the person that Molainikesi shows palm door person and fictitious AI are alternant the technology delimits for the activity went up perfect full dog stairs best buy stop. Pardonable and successional the reporters that attend two news briefings call fall greatly too big. Those who be in the Suo Ni press conference that after holding the post of heaven news briefing, comes on stage and Microsoft is euqally lively and extraordinary, let an audience acclaim again and again. Industry believes even, this perhaps can be become what each company market will behave henceforth is small premonitory.
loony tunes goldenCompare with other company look, ren Tiantang is in the place in global economy crisis is relatively better, since plane of its Wii sport appeared on the market in November 2006 oneself, sales volume exceeded the PS3 of the Xbox360 of Microsoft and Suo Ni. But Ren Tiantang should take up nerve, because use this E3 to exhibit,meet, microsoft and all alone Buddhist nun are opposite together former launch video game offensive. And right now, leading Yangren heaven already appeared the abecedarian is low confuse evidence.
Microsoft technology more get the dog stairs better of one prepare
As pure as this Ren Tiantang release new play to differ, microsoft was the same as the ground with Suonibuyao to roll out product of more high-powered sport plane hardware and relevant technology.
On June 1, microsoft announces t the most popular selling dvd discovery he banner issues the new technology that Xbox360 sport plane will use, in order to make the best selling dog crates large the athletic contrail when player game can be recorded by a camera, can pass photograph and information to other player throu dog stairs for car gh Internet. Analytic personage points out, this technology is more more sophisticated than Ren Tiantang's Wii.
mountain t shirtsIn addition, microsoft still announces to will be function of Xbox360 integrated music. Gregarious website Facebook and Twitter of website of small gain guest will be gone to by conformity the online community of XboxLive. The analyst expresses, reach a service as much money technology roll out, plane of Xbox series sport is pulled in the hopeful on sales volume be apart from with what hold the post of heaven Wii nearly.
On June 2, suo Ni also is exhibited in E3 on announced to roll out can play next video game, generation that see a movie and hear music plane of game of the video on the palm " PSPGo " , mean to Ren Tiantang newest the DSi sport plane that roll out launched immediate challenge. Since plane of game of the video on DSi palm appeared on the market in the United States this year in April, current sale had achieved 1 million.
It is reported, the in part that the dimension of PSPGo sport plane is original PSP game machine is large, can download and memory video, picture and game. This sets the wireless Internet of the buy inside stock and blue tooth function. Suo Ni says, all PSP video game of fut dvd discovery 3 ure will offer a number to download, do not need to buy, software memory is on hard disk. Try to make with Microsoft the way of the passageway is similar between Xbox and online community, suo Ni company announces PS3 also will blend in community communication function.
The expert expresses, at present Suo Ni and Ren Tiantang had reflected a different strategy to go after in video game market. PSPGo of this Suo Ni is wait for diversity strategy to send power play market with download of game, film, music. And hold the post of heaven criterion to make the banner place that tries to continue to maintain game market newly with the gymnastical game of Wii platform and super Marie.
At present congress of not clear still E3 releases a variety of taste newly whether game lets confuse in this year people satisfactory. In light of the result that releases the spot, ren Tiantang lost a head first undoubtedly blast.
Review exterior game strategy
Although still holding lead position, ren Tiantang begins to worry about his sale status secretly however recently. north face shirts
The data that according to the market analytic orgnaization NPD provides shows, the sales volume that Wii sport plane was in the United States April this year by go up to glide 714 thousand times of year of the corresponding period reach 340 thousand. And Wii is in Japan since 2009 the sales volume of the market has lagged behind at dvd discovery 4 PS3. The statistic of newest week sales volume that announced recently according to MediaCreate, suo Ni PS3 in Japanese market each weeks of sales volume was 447700 integratedly 2009, and Ren Tiantang Wii has 431833 only. Suo Ni was hit eventually turn over battle.
As to the reason of this changeover, analytic personage considers as game supportive problem. Frequency of PS3 latter your work goes out, include last year December " language of white knight content " , this year Feburary " be like dragon 3 " , " street bully 4 " , march " biochemical crisis 5 " and April " final illusion 13Demo " , of these your work appear on the market to be sold in help PS3 lead plane carry fast.
Accordingly, to hold the market dominant position of Wii sport plane, ren Tiantang is increasing exterior hair to go hard the Wii g most popular selling dog stairs ame amount that business makes, the action that includes to be aimed at core player among them and sports kind game.
Hold the post of Fusiai of president of subsidiary of heaven United States to express, he hopes exterior hair the game of peddling development is in the scale in Wii game library from current about 55% rise to about 70% . This number and Ren Tiantang are portable the case cardinal principle of DS machine is same.
Profit from of major sales volume is driven from what produce recreational play. For example, the WiiPlay that Ren Tiantang develops resides a list of names posted up of game sales volume high all the time head. The data of NPDGroup shows, this game sold 10.7 million copies in the United States, more exterior than its hair is peddling of the company of blizzard of game ─ ─ with the biggest sales volume " guitar hero 3: Rock and roll legend " tower above double above, latter so far work off is copied 2.9 million times.
memory card digital camerasNevertheless, ren Tiantang is investing unprecedented effort now, encourage issue business to develop game for Wii sport plane, so that ensure,stable diversiform game flows. Fusiai says, to realize hardware sales volume of Gao Shuiping, they need all game kind on the market.
Till recently, the play that exterior development business produces Ren Tiantang all the time very finite. Partial reason is major game development business predicts Wii won't make industry advocate make game machine, change resource to the game of the Xbox360 of Suo Ni's PS3 and Microsoft in succession then.
In addition, a few game issue business to complain under the counter say, because Ren Tiantang knows the first times to be able to roll out what kind of Wii hardware accessory, it can develop the game that can use new hardware the most effectively, so Ren Tiantang has unfair advantage. This also caused exterior game business to develop interest to the game of Wii not tall.
Attack and defence the odd group of be in a dilemma
Dennis Kaigele lets the senior vice president that assumes heaven United States to divide a company to be in charge of financial group general affairs recently the where the wind and the waves are highest that the company is in controversy, the reason is he is cast when accepting some media to interview gave very interesting view one time -- once,he thinks core user people the satisfaction that got utmost, the enterprise can be in adverse position, so Ren Tiantang won't satisfy all need of the player, but the player should feel be perfectly satisfied to this however.
In interview, should speak of the view that ignored core player and traditional user to extend rising market about Ren Tiantang in recent years, the answer says Dennis Kaigele: "I can tell you, players are never-ending to assuming the requirement of heaven product, to this we feel very glad of course. If everybody says some day, ' good, ren Tiantang, enough, the new play that we need you no longer ' if, we do not hope to see such situation of course. We do not hope to see such situation of course..
Kaigele continues to complement: "So, we won't make an user completely satisfactory, because once we were done in that way, be turn for us to be swung went at the same time, be willing to be abandoned without the person. Say so, this is a kind of absorbing balance. I think, this kind of consist in assumes the special relationship between heaven and core player, be we maintain the market at present the key of lead position, also hope player can satisfactory. Also hope player can satisfactory..
In fact, newest marketing strategy of Ren Tiantang decided Wii is plane of a recreational sport, faced main player group be " blame core player " . The lock is decided " blame core player " will develop sale strategy, expanded consumptive group, wii rises sharply in global sales volume, make game machine sell best on the history, the game machine that sells the most quickly, but meanwhile, it also displeased a lot of core old player, official forum of Ren Tiantang is full of relevant complaint accordingly.
Players censure Kaigele in succession, someone says, a kind of if Ren Tiantang thinks not to satisfy just of core player,be oneself appeal to the user, that is afraid can be in win new user ceaselessly while the support that also loses core user continuously, leave will be old user as a result finally cloudily.
Analytic personage thinks, this opinion on public affairs exposed a kind of Ren Tiantang's current and politic contradiction actually, if where,develop the market namely while the enthusiasm that also can divide an energy to maintain old user. An expert says, "Ren Tiantang had been immersed in the odd group of a kind of development, no matter be,defend, cannot be benefited from which. Cannot be benefited from which..
This is one does not take the competitive time that quits. Although Wii scored all-time success, ren Tiantang is in any moment cannot have nothing worry about, because the brightness of instant does not represent eternity.
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