Editor's note / apple and Gu Ge because collective enemy Microsoft returns OK and mutual hand,once pulled a hand, but the strong opponent already went nowadays, microsoft is mixed in Internet mobile domain with each passing day type is small, assistant already the contradiction between the apple of abundant and Gu Ge begins to cannot mediate rise. These two enterprises who is OK in competition more get the better of do one prepare?
Pass the attention to this matter, OK also peek moves 10 years to future the tide direction of Internet.
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Two people that advantageous beneficial concerns become true friend impossibly.
This word is in nowadays by apple, Gu Ge confirm of these two companies. Exceed Gu Ge, apple to ban CEO of cereal song product, Gu Ge in the round as malic market prise demit will hold the post of Ailikeshimite on August 3 a series of incident such as malic trustee appear, tycoon of these two science and technology already showed a battle sign.
Change friend to be enemy
On August 12, receive consideration of city share price according to the US stock, this day, malic market prise is one hundred and forty-eight billion and eighty-seven million dollar,
Although this is not malic first time exceeds Gu Ge any more, but do not grow with the duration before this and intermittent look is compared, this market prise is surmounted continue all the time since July 22 up to now, already broke the longest record.
And this is apple and cereal song become enemies only begin. The apple will announce on August 3, in view of apple and search engine tycoon Gu Ge company is on core business competition is gradual, gu Ge overcomes Schmidt to already decided to resign in CEO dust the malic director post that hold part-time.
Shidifuqiaobusi says malic CEO in the statement on August 3: "To avoid potential interest conflict, eric must a few more evasive large conference. Accordingly we think, now is he resigns the appropriate opportunity of malic trustee. Now is he resigns the appropriate opportunity of malic trustee..
What the apple refuses is the trustee that comes from Gu Ge not only, still include latter a series of product. Include Gu Ge to be IPhone(The mobile phone gets online)Two when release new functions: Cereal song freely (Google Latitude) and cereal song speech (Google Voice) . Former the position that can show your friend goes up in the map; Latter can communicate through what Internet abounds a mobile phone function.
By July, the apple bans cereal song speech in the round, block Gu Ge in shop of malic application software (besides the gate of App Store) . Not only screen all software that are based on Gu Ge speech, and also be deleted even program of speech of official cereal song. In what give Gu Ge that seals those who be without the sentiment that appreciate to send a letter in, because,the apple says to reject cerea most popular selling dog stairs l song speech is " of it and IPhone take software function to repeat oneself " .
However, in the past a lot of in year, apple and cereal song ever were very close ally relationship. They are basic nonexistent interest conflict, common enemy is the Microsoft with powerful mistrustful.
Began to hold the position of the Ailikeshimite of Gu Ge CEO 2001, took up the post of malic trustee in August 2006, two companies undertook cooperative on multinomial product at that time, for instance the apple used cereal song map on IPhone of popular in its mobile phone. He brought the professional knowledge with network search and advertisement deep respect to malic board of directors. And because Ailikeshimite is in at the same time Gu Ge and special status of the apple, both the agreement that once reached each other not to dig employee of horny the other side, got be abidanced strictly.
Both between share directorate member to return not only hereat. American genetic technology studies the CEO Lie Wensen of the company holds the position of the trustee of apple and Gu Ge at the same time as before before, and before the senior adviser that Gu Ge holds part-time while Gore of American vice president also is holding the position of malic trustee. dog stairs
Such director concern makes the difference of these two companies is masked to rise all the time.
Competitive route
Qu Xiaodong of plan world information thinks, as Ailikeshimite no longer hold the post, gu Ge and apple defy the alliance of software tycoon Microsoft appears hand in hand apparent rift.
Some analysis personage points out, the directorate member of two companies " it is clever person, conflict impossibly to two companies profit with each passing day aggravate the fact of this one clearly pretends turn a blind eye to " . So where are these interest conflict after all?
Qiao Busi expresses, "Unfortunate is, in the core business that enters an apple increasingly as Gu Ge, the Android before including and present Chrome OS, eric serves as the effect of malic trustee to had been reduced considerably. Eric serves as the effect of malic trustee to had been reduced considerably..
Gu Ge is network standard in open world " flagman " , it insists to think, major consideration task will happen in the cloud -- the center of a few data on Internet is storing the data of the user, file, next people passes software at any time and place visit and run these data.
This also is the reason of system of software of smartphone of Android of development of land of do one's best of cereal song company and Chrome operating system. They expect the Windows operating system of the operating system that these two systems can replace malic company and Microsoft. No matter be below which kinds of circumstance, the function with Android and the mainest Chrome is the interface that provides cloud service, and capability of adequate this locality computation is provided when the user cannot join with the network.
brooch pinsCompare at Gu Ge character, malic company does not like to open. Maintaining distinctive software to develop an environment continuously firstly: Development staff is revised seriously and maintaining software cautiously, controlling what program to be able to move on IPhone closely.
Accordingly, malic company filtered a lot of unqualified application processes, it also rejects to sell phone of United States of business of as wireless as itself and IPhone operation and cable company in ITunes net inn (the product of AT&T) overlaps or tripartite of competition uses a program, include cereal song speech of Gu Ge.
The attitude that apple and cereal song treat computer hardware is not same also. Gu Ge can be the same as a lot of hardware manufacturers actively cooperate, development is based on the mobile phone of Android operating system and other product; The apple never lets other firm produce Macs, IPod or IPhone. The apple believes, they can make the best product on the world all the time -- make elegant, function freeboard of powerful, profit, in the bag that puts powerful comput the best selling dog stairsational ability the user (in IPhone) , portfolio (Macbook) or on desk (IMac) .
In fact, the apple rejects cereal song speech to garrison IPhone application shop, also hope to borrow song of this nick cereal to march in a large-scale probably Chinese smartphone market.
An IT senior personage expresses, the reason of backside of Gu Ge and malic conflict is concerned with China. Cereal song respect, chinese shift prepares to release the OPhone of 3G mobile phone that is based on Android. And Chinese UniCom already was entered with respect to IPhone with the apple China be related comes to an agreement. 3G regale of China lets itch to try of company of these two United States, flames of war had burned China. Generation mobile telephone and personal computer software play in development in this life-and-death match, apple and cereal song are in the business domain such as mobile telephone software, browser and online video appeared more and more jackknife: Shift uses the competition of platform domain; Gu Ge Docs and malic IWork compete; System of Gu Ge Android and operating system of malic IPhone OS have direct competition; Although operating system of Gu Ge Chrome OS has not been released, but the window system of the Mac OSX that points to an apple continuously and Microsoft; Browser of Gu Ge Chrome and malic Safari browser compete, both the IE8 browser that compares Microsoft even is in career respect is 5 times faster.
The reporter observes VIEW
Who is prospective Wang Zhe? furniture light
Mix to the apple between Gu Ge " reason is not clear " the interest concerns, yu Yang of president of easy view international did very the analogy of figure. Malic IPod, IPhone and Macs are the car that runs on the freeway, and all applied services resemble Gu Ge is goods, the terminal that passes an apple provides a service. Below the condition of bilateral before this harmony, be equal to the car that is an apple to carrying Gu Ge's goods.
The car that uses an apple after all can involve the price issue, issue that takes what route to wait. The goods as Gu Ge is increasing, the problem that it begins to consider is, why not do oneself build a car? Then Gu Ge begins the operating system of terminal of sortie mobile phone.
And the apple that has a car merely also feels, no matter carry what goods presses certain amount to collect fees,appear very deficient, why not do oneself produce goods? Had software store of the apple then, and came true to get online function, ITunes also had applied service. such, the malic company that produces hardware originally already more and more resemble Internet company.
And both ambition not only hereat. Gu Ge has been offerred for municipal government in the California receive a service, peremptory the part of an operation business. Operation business is high speed road, this is equivalent to beginning this to build a road, the car that runs on satisfy the need collects fees. The apple builds the network that receives one day in the future not fresh also.
One party is Internet tycoon, one party is celebrity of electronic consumption industry, was in the past 10 years the technical company of li of the the most successful, most influential force, in the development that did not come 10 years in computer industry, who will become true Wang Zhe?
Somebody thinks, gu Ge is mo dog crates large best buy re powerful, the threshold is higher. It has search technology, in Euramerican force giant, showing advertisement field oncoming force is feral. And the market share of malic future will naturally suffer nibble: The apple is hit by record company pressure, the user is bought dog crates large the 4th, the possibility of the 5th IPod is less and less; Although IPhone mobile phone is current sales volume is considerable, but be in all along with " the battle that cut throat " famed mobile phone industry, the apple does not dvd discovery 3 have the control right in other sphere; And if cloud computation is powerful with each passing day, the importance of malic IMac is sure to glide, the position of the operating system more meeting suffer a disastrous decline.
But another kind of sound appears more value an apple, they think, main income source is Gu Ge search business place is additional network advertisement, in other Internet service, dvd discovery channel gain person it may be said is very few. Gu Ge held industry of American network ad the portion of 70% , its increase a space already not quite.
As contrary as this, malic majority business can realize gain. These business not only include malic hardware and software product, the Internet of form a complete s the most popular selling dvd discovery et that still includes this company to roll out serves. The apple is only in the scale of gross earnings of American computer industry 10% the left and right sides, corresponding scale is mobile phone business only 8% the left and right sides, these two business have tremendous progress space.
The competitive pressure that at present Gu Ge faces is enormous, the collaboration that resembles Microsoft Yahoo, application that comes from the burgeoning Internet such as community. Its future will be brilliant how long very it's hard to say, but before won't resembling this so millions of people is fixed eyes upon. Gu Ge most the hour of summit summit had gone, what its trade pattern suits is Internet times, and the times that the next will be mobile Internet 10 years. Because be different technique, very difficult translation the most popular selling dog crates large arrives on the mobile phone, gu Ge is in the advantage of traditional Internet times no longer.
Compare with Gu Ge, income source of the apple has capacity of risk of beat back market more it seems that. Its have millions in the whole world faithful " vermicelli made from bean starch " : They not only player of music of the Mac the most popular selling dog stairs personal computer that can buy an apple, IPod and IPhone smartphone, and the ITunes music store that still can use an apple serves, from malic application program shop buys IPhone application program.
Malic success contains inspirational part, it is the innovation achievement that relies on a talent, if this soul character exits Qiaobusi,the person still lets afraid before this, its are brilliant whether can last. Consolidate ceaselessly as IPhone now, and product + the mode of content expanded on mobile phone mode. Let a person see, the apple has delayed effect truly.
Author: Zhang Shufang
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