Sunday, January 15, 2012

Qiao Busi conceals crisis of industry of desalt of apple of major patient's condition once more

" IT times weekly " reporter / Lin Aitao (comprehensive report)


The destiny that there is which CEO on the world can be general like Qiaobusi free and easy rises and fall. Go one year, his healthy state makes the central point that people pays close attention to frequently. The method of this apple is very brillant, issued the strong suggestion that Qiaobusi will return to ably, but unapt the too much attention that causes people


Qiaobusi of 54 years old once got his illness cloak Yan Yan is solid, nevertheless answer to a riddle is being opened slowly now.


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On June 23, be located in American Tennessee the first month to poor this government of Methodism university hospital announces, through the patient's permission, they confirm malic CEO Steve Qiaobusi accepted hepatic dog stairs and ramps transplanting operation in this courtyard before two months. · Yi Sen weighs James of director of institute of hospital organ transplanting, qiao Busi restores a situation at present good.


Before this confirmed 3 days " wall street daily " a reports, the report says Qiao Busi hopeful presses original plan at apple of return of end of this month, but original likelihood can be engaged in be not full-time job only. On June 30, malic company makes a response eventually. Path forest weighs company spokesman, qiao Busi come back to work. He expresses, at present Qiaobusi works a few days in the company every week, the others is directed remotely in the home, "We feel very glad to his regression. "We feel very glad to his regression..


Before this, becau dvd discovery best buy se did not disclose the detail of Qiao Busi illness to the outside, the apple suffers fully censure. The congress of developer of software of malic whole world last year (WWDC) go up, of Qiao Busi angular and gaunt cause people the worry of healthy to its state. Dan Ping does not wish to do any expression with him Qiao Busi if really, illness of its near future from little-known at the beginning.


This year on January 5, as a result of,Qiao Busi just admits inside body hormonal secrete maladjusted, weight decreases become " the secret between I and doctor " ; Nine day hind, he says his healthy problem compares his forecast again want " more complex " , need of short duration has treatment from the company, reject to leak other information besides. In August 2004, qiao Busi is exposed to the sun to contract on one kind of rare pancreatic cancer, pass an operation to cure subsequently. Nevertheless, after recovering basically till Qiaobusi, the email that employee just gives out from him learns this matter.


MarketWatch of website of finance and economics is written civil say hereat ability repeats Qiaobusi, he accepted the operation that endangers life completely possibly in fact this again, but he blocked to the partner of the company again message. Must admit, on the exposure of detail of Qiao Busi illness, the processing dog crates large strong means of malic high level is really brillant.


mountain t shirtsBrillant public relati the most popular selling dog crates large ons is politic


On June 22, the apple issued a statement, long parted public the Qiaobusi of 5 many months is in charge of the identity high to announce with the company first: New fund IPhone(The mobile phone gets online)Since roll out sales volume exceeds 1 million, than allowing when to be awaited before the momentum of IPhone is more powerful. He says, consumer people polling, and IPhone has been become win the home.


To this, the Er inside luck of · of Er of analyst Ye of company of American Ou Benhai silent says, ground of malic talk in a roundabout way issues signal, this is meant probably, CEO wanted to come back. He thinks, malic purpose is to try to mention Qiaobusi, do not let him become the center of news again however, on the leader layer that endeavors to make the attention central point of investor and consumer product and company expand ceaselessly however.


The sale outstanding achievement of new fund IPhone exceeds the anticipation of the wall street before this far, such investor had more logical choice, rather according to Qiaobusi not the healthy state of beautiful will fix a price for malic stock, be inferior to consulting honest product sales figures. In fact, wall street perhaps studies in the relevant comment June 22 the report is medium, very few somebody alludes hepatic transplanting operation of Qiaobusi.


Daerlinpuer says · of analytic personage Jim, the apple is very brillant, it lets media a few months do not pay close attention to Qiaobusi, now old tactics repeats, will carry away with new fund IPhone people is right the attention that Qiao Busi health and he pendent return firm work plans, "This move is very significant to most person " .


And decide new fund IPhone head hair time is belonged to possibly also strategical decision, because be in this day, " wall street daily " the word that uttered Qiao most popular selling dog stairs busi properly to be about to return to. And " wall street daily " the source that this reports and did not disclose an information, people suspects this message may come from directorate member. With Qiaobusiben privacy photograph of the person is compared, the board of directors considers more it is company profit.


Before this, the partner of a few apples complains the apple is healthy to Qiaobusi the diaphaneity of the state is insufficient. But legal group public figure expresses, appear on the market the healthy state that the company is telling general reason condition to issue open wit dog stairs best buy hout obligation also CEO, decide the rate that discloses to partner and public by the board of directors however, and Qiaobusi is during the operation the day-to-day operation of not responsible apple works.

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Nevertheless still investor points out, the news that Qiao Busi has hepatic transplanting operation and apple announced Qiaobusi to suffer from only this year in January on " hormonal unbalance disease " view photograph is contradictory, because this apple has the suspicion of misdirect public.


" new York Times " think, the apple does not wish to disclose the information such as company product and tall canal health to media, partner and public, result from actually a kind when this company is formed for years " confidential culture " . The apple is confidential to inside information height, after its product is released formally, can bring a surprise to the public really, going up somehow pull change malic product sales volume; And go up in problem of Qiao Busi health, apple from beginning to end block cloak attack by surprise, do not wish to make openly response, want to let company stock do not suffer the effect of condition of Qiao Busi health very much it seems that.


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In October 2008, the false information of a Qiao Busi heart attacks allows loss of company market prise 10 billion dollar; The beginning of the year has a message to report Qiaobusi is healthy this year occurrence problem when, the malic stock on hands of a large number of panicky investor usu. in anticipation of or in order to bring about a fall in price, cause malic share price to drop to the 78.2 dollars of 52 weeks of minimum price.


May not is indispensable


Ceng Yuan of American CNBC TV station is brou dog stairs ght not the word of employee of apple of sign one's name says, qiao Busi had appeared body apple headquarters on June 22, but the general affairs when not be clear that this regression is to face, still be about to restore full-time job, weigh palm apple authority. The message says, recently a few weeks he can appear in the company now and then, participate in the discussion of the product.


However, no matter whether will Qiaobusi restore full-time, the company still should decide Qiaobusi's dvd discovery successor. During Qiao Busi sick rest, the apple is daily operation carries Mu Cooke to be in charge of by presiding operation official all the time. " wall street daily " say " library gram may be in charge of more jobs, be in before long in the future he or the director that will be appointed be an apple " . Cooke joined in 1998 apple, the company ever waited to work in IBM, Kang Bai before.


With aloof and proud star-chamber Qiaobusi is compared, cooke appears composed and affable. Although Qiaobusi by accepted shove a hand for behind the curtain of malic product strategy, but Cooke is first-rate all the time decision-making executant. Join in after the apple, the Cooke that is good at operation data analysis is close to this going bankrupt the magnate of innovation sex IT that the company change of the brim has a large number of free ready money for.


In this paragraph of time that leaves in Qiaobusi, working effect be obvious to all of Cooke. David Pare says analyst of investment orgnaization EpochInvestmentPartners, if look with was datum mark last year, the expression that can discover an apple perfectly, this proof plays so that turn all the same without Qiaobusi's apple. He says, who is impossible also living all the time, the key is to right person will accede of father base course of study.


On June 19, newspaper of malic share price closes at 139.48 dollars, with photograph comparing grew 60% January, excel grail is behaved. Be in up to the 2009 money March 27 year the 2nd quarter, this company realizes net profit 1.21 billion dollar, close every gain 1.33 dollars, relatively the corresponding period grew 15.3% last year. Exceed every profit that wall street analyst predicts before this far 1.09 dollars. Market analysis thinks, any problems did not appear below the control that the apple captures in the library, even the situation becomes better.


During Qiao Busi sick rest, the apple still rolled out a batch of main products, the MacOSX operating system that includes IPhone of two MacBookPro series, new edition and code name to be SnowLeopard upgrades edition; In market strategy side, the apple fell the price of old edition IPhone 99 dollars, new the price of issuance MacBookPro set also has bigger fall. This company is changing Qiaobusi stage by stage it seems that embellish of usury of cas the most popular selling dog stairs e of consistent importunate high price is politic, turn and to raise product consequence to transfer with direction of share of occupational and more market.


This year on June 8 - on plenary meeting of 12 days of held developer of malic whole world, qiao Busi did not show a body, but a few development business that attend the meeting show them already not quite cared about. The software of BigNerdRanch is in charge of Gaodamu Gauss to express, the apple has a lot of outstanding management talented people, they can make you forget Qiaobusi's existence. He says, the line of sight that Qiao Busi left people is a favour, because people is right the attention of his individual is overmuch, can ignore the product of the company.


Perhaps place of malic high level is willing to see this. Nevertheless, for changeful to destiny free and easy Qiaobusi, this is a kind of helpless reality undoubtedly.

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