Round-the-world entrepreneur: Intel " core " opportunity

　Flatter, jumping over chip in is the gold law of Intel antagonism crisis, this more let it anabiosising win in the contest first machine

Civil " round-the-world entrepreneur " reporter Wang Wenjing

6 years are lain between when, historical Fang Buddha experienced a small metempsychosis.

6 years ago, be called " the father of Web2.0 " the most popular selling dog stairs Dimu Aolaili (Tim O'Reilly) held the first in san Francisco " Web2.0 congress " , its original intention is after Internet bubble burst help industry restores confidence afresh. The result proves with respect to the demonstrative effect with oneself in the Gu Ge that appears on the market in those days, when the industry begins to anabiosis, wear with respect to be pregnant with probably in the crisis before this next great opportunity.

In October 2009, when new " Web 2.0 peak is met " when holding, be like the one act that ever was acquainted to appear again. The commercial leader of Silicon Valley people, if Yahoo CEO blocks Ba Ci of collect Er · (Carol Bartz) , Twitter CEO Aiwen Weilianmusi (Evan Williams) , Facebook COO Xielier Sangdebaige (Sheryl Sandberg) gather discuss how to be.

During the Ou Dening of · of Paul of character Intel CEO of a heavyweight (Paul S. Otellini) alluded the possibility that the history repeats. Of course, above all he brought a good news. Sufferred the effect of financial crisis last year, intel year net profit is 5.3 billion dollar, with 2007 money year photograph comparing glided 24% . But in before this year 3 quarters, intel appeared changeover, these 3 quarters, the net gain of Intel is 647 million dollar, 1 billion dollar is mixed respectively 1.9 billion dollar. Although be compared,last year the corresponding period still all is in did not cast off glide level, but the anticipation of wall street of this already apparent prep above. And this also helps Dao Jones the index is in financial crisis breaks through 10 thousand a little bit to close greatly first after a year. "This indicates economy already sole. " Ou Dening says.

And next, he states Intel had mastered future the design of 3 acting chip, will be in mobile Internet, embedded of medical treatment of the market, individual and PC industry upgrade in replacement process, investment is noted again. The new market that this means tomorrow probably with respect to amid, and this also enough lets this banking crisis disappear to the negative effect of Intel danger. modern dining chairs

Undoubted, worked 35 years in Intel, the CEO that professional career never also has left Intel was experienced last time after all previous of industry crisis is experienced, at present is easier and easier al the best selling dog crates largeso to global now financial crisis state of mind. This summer he read a few answers the respect such as strategy books about slump and American government, include Fulan to overcome Linluosifu " Traitor To His Class " , with Lai of assorted of · of A rice the base of a fruit this (Amity Shlaes) sees slump from human angle " The Forgotten Man " , "I feel from which, current economic crisis does not have any new things. Everything what happen now, had happened at that time. " he is right " round-the-world entrepreneur " say.

Foreknow

In Intel the next even before a few great opportunities dog crates large dogs turn the market into reality, a simple question is, why Intel can be earlier than person of the same trades the ground beforehand the appraise arrival to this banking crisis, why be again a year short is restored course returned to go up afresh inside much time?

This is going up somehow must thank the experience that Intel brought after burst of around Internet bubble 2001. Appeared as a result of trade demand structure at that time problem, whole PC industry withheld much stock. The digestive channel in these library existence crises by greatly abate, the fall of market demand allows computer firm people accumulated a large number of stock. After the crisis goes, ma dog crates large strong nufacturer must keep clear of first inventory, this affected customer already buy enthusiasm, also let Intel the chance that such chip manufacturer lost promotion to be tasted newly. dearfoam slipper

Accordingly thenceforth rises, intel was changed give goods along with all the others before the client's practice, built system of feedback of a real time however, build inventory center for the client, the client does not need to retain inventory, need a basis to need engaging the load only. And the inventory cycle of Intel oneself also shortened 50% above. When 2000, their inventory cycle is 18 months, and now, this cycle is only be less than 6 months. Accordingly, can accomplish in channel not above quota inventory. Come so, intel can understand PC company accurately to produce a situation. Current, intel has the business of more than 70% to be able to understand the demand situation of terminal user in real time, this understood industrial situation to have very big help effect ahead of schedule to Intel.

Because this begins pair of PC when whole 2008 market, especially when company level market begins to glide to PC demand, intel is mixed almost PC manufacturer people the change that found the market at the same time, and the directest to this reaction nature is to decrease produce can. Pass what influence time one year to prepare, intel was shut continuously be located in carat of American California emperor to pull (guest of law of He Fei of the factory of Santa Clara) , factory of American Russia Le Gang, Malaysia test factory checks a factory, total staff amount makes an appointment with 6000 people. Among them, the factory founds Shengkelala 1968, it is last factory that Intel is in Silicon Valley area. Thereafter Intel also cancel those who be in Chinese Shanghai enclose test factory, will produce can incorporate the most popular selling dog crates large factory of Chengdu, strengthened the construction of Dalian factory at the same time. These measure made Intel farther optimize produce can structure.

Meanwhile, intel is more dedicated also the production of chip, improvement makes circuit, improve production efficiency. Still will establish Intel even in September this year technology and production group (Technology And Manufacturing Group) , by Intel chief administrator holds executive vice-president concurrently to install Di Bulaiente (Andy Bryant) takes up the post of palm door. Technology and production group and new the Intel framework group that establish (Intel Architecture Group) stands side by side -- the best selling dvd discovery framework group You Mahong rises (Sean Maloney) and Pu Dawei (Dadi Perlmutter) carries out vice-president couplet palm twice to be in charge of -- become Intel newest core.

The purpose of this action casts human affairs arrangement not to talk, also be the core competition ability that hopes to creating a field through strengthening undoubtedly, will get used to the demand with more changeful market. For instance Intel interior personage also expresses, the time that place of Intel production chip spends now has past in part only, compare with past photograph so, adjust production according to market condition with respect to can more agile ground. To this year in December the middle ten days of a month, intel also showed the generation below will devoted commercial technology of 32 accept rice, and the production level that this also means Intel still is in according to rub Er law is advanced strictly.

　 Flatter, more devoted

To Intel, one of its author Gordon · rub Er stays have only not just rub Er is mensurable. Take the place of from 1970, rub Er steers a boat since Intel, his principle concept when the crisis also is insisted to come down. "We can continue to abide by rub Er ' lean managing cannot walk out of decline, technical company need has investment during economic depression ' guiding principle. " Ou Dening says.

The economic crisis to high-tech enterprise influence 2001 particularly serious, intel cuts down the member of persons employed thousands of person, and closed the business of deficit. Meanwhile, intel increased microprocessor however the research and development of business of this one core invests, although the profit of the company is in,glide, but the diversification that helped Intel realize a product to combine however.

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And Ou Dening is same now devoted instead in the crisis note again, in an attempt to welcomes more development when anabiosis. In this economic cycle, intel still refresh is worn investment and the record that buy a domain.

Produce to optimize in Intel can give close a few plants while, this year in Feburary, ou Dening announces Intel to will throw 7 billion dollar two years to upgrade in future factory of its United States manufactures a technology, and use the most advanced 32 pay the metric system make technology. This is the capital of the biggest brushstroke that invests for onefold workmanship on Intel history, counterpoint of needle of this investment general straps ridge, Arizona and new Mexico at Russia the existing factory of 3 cities, predict to be able to add post of 7000 right-and-left good-paying, skilled type of work.

The biggest since Intel assumes office in Ou Dening buy also happen this year. Ou Dening announced to be bought June embedded WindRiver of equipment software company. This is bought cost Intel 884 million dollar, after this WindRiver became the wholy-owned subsidiary of Intel. Back-to-back Intel bought two small companies that are less than 50 people again, cilk software company and Canadian software develop business RapidMind. Be being bought twice this is to improve the performance of processor of Intel much nucleus. RapidMind had rolled out platform of much nucleus software development tool before be bought, make process of of all kinds application can be in the PC of much nucleus processor that is based on Intel or AMD traversal speed is faster. Before this one year, intel bought company of NetEffect network equipment, the technology of NetEffect can business of network of aggrandizement Intel aether, include a server fictitious change, network and store discharge confluence and server computation group.

Of course the angle from finance affairs, undertake buying the business that also is opposite be to one's profit when the crisis, the CFO of Intel Sidaxi Smith (Stacy Smith) expresses, because of the influence of the crisis, a lot of Intel take a fancy to buy an end metropolis price shrink, "This has very great help to driving the business of Intel to grow. " prospective Intel still can undertake more buying.

And overseas market, intel is bigger and bigger also to Chinese investment. Look in Intel, as a result of Chinese market pull move, the sales volume of global PC may exceed this year 2008, and this also is another key that the industry anabiosises. China now have been the overseas investment ground with the biggest Intel. Intel had formed research and development in Chinese market, make, the complete chain that encloses test and sale sale. Among them, production link is to point to began build 2007, next year second half of the year be about to the Dalian chip plant of put into production, enclosing a test is by Intel the factory in Chengdu is in charge of. Among them, dalian chip plant is Intel is in factory of circle of the first brilliant, also be Intel in China at present the largest investment is in. Yang Xu of president of Intel China division is right " round-the-world entrepreneur " say: "To Intel, the action of Chinese market is sent more apparent. The action of Chinese market is sent more apparent..

　 The Intel that nowhere is absent

For emeritus to still having 6 years of ability Ou Dening, the brand that wants to give Intel to hit his inside lieutenancy is not tickler, and the financial crisis of at present is chance place. In a word, as a result of new vicissitude of the market, intel is completely OK from a company that gives priority to course of study with PC chip, become more extensive and nowhere is absent -- besides the smartphone in the mobile Internet with popular at present, get online to wait for a domain originally, still can extend the heat addition system to car navigator, automatic ATM, wall, even tractor. In addition still include equipment of individual medical treatment to wait.

The ambitious plan since this settle on comes true not hard actually. In mobile Internet domain, farsighted series product has passed cruel jotter, approach is moved (Atom) processor has been passed get online this sell like hot cakes and brought good outstanding achievement performance to Intel. And approach is moved won't stay in only get online this phase, after this is in smartphone and embedded in the system, it still can continue probably effectiveness. Of course, what need an attention among them is, approach moves what itself enters is the market of low price, low cost, such business mode won't let Intel bear pressure of too much profit.

As to smartphone domain, although Intel has an unsuccessful precedent -- its once cost ten dollars to make mobile chip professional work with time of near 10 years, but final in the market share is skimpy 10% . To 2006 Intel by force of outstanding achievement pressure, must sell Marvell mobile chip business -- but now it stage a come back. Because be in Intel eye, instantly is optimal time. In the smartphone more and more predominate when, the demand of mobile phone chip can rise considerably surely. This year in June, intel and world are the greatest Nuojiya announces mobile phone manufacturer form long-term partner, the generation below research and development is based on the wireless computation equipment of Intel structural frame and chip set structural frame. This is meant, have the aid of the mobile phone is in Nuojiya worldwide the largest portion inside, intel becomes the manufacturer of mobile phone chip w dog crates large ith world the largest portion possibly also.

usb harddrive enclosureIn this process, ou Dening may face the challenge that comes from the outside ceaselessly. Because on one hand the mobile phone chip that company of smartphone domain ARM supplies still is the product with the top utilization rate on the world, intel should defeat ARM to still very long way wants, unless be bought directly. And on the other hand, the mobile phone is the product with opposite more commercial computer, what average consumer more values is product function and experience feeling, intel basis rub the chip that Er law upgrades ceaselessly may be in consumer market invalidation.

Dan Oude objects apparently rather, he says: "Rub Er law is to point to not just drive function promotion, what point to actually is transistor density. Higher transistor density can improve performance or compositive degree. " this is meant, the transistor of high density, can let a mobile phone or the intelligent terminal with portable other has small waste time can, the chip of low cost, because its can center many chip to a chip.

And the heat addition system dog stairs for bed on car navigator, automatic ATM, wall, look in Intel belong to embedded the market. These products do not need to resemble PC or the smartphone is same, have powerful functional set, but they are to need the processor that intelligence changes to come likewise of implementation and consumer interactive, this is finished with respect to need Intel more chip solution of individuation.

In fact, took the place of early 1970, intel notices the existence of this market. The I dvd discovery 4 ntel company rolled out Intel 4004 of the first microprocessor successfully in November 1971, later of the microprocessor as different version roll out, the system that makes for core place with these microprocessor applies at the domain such as equipment of instrument appearance, medical treatment, electric home appliances

But up-to-date, embedded the market just began to have fulminant sign. Forecast according to IDC, extensive embedded the more requirement that systematic unit changes to intelligence, will drive embedded processor is obtained of 15% compound year grow on average rate, its market dimensions will by the 3 billion dollar 2007, rise the 7 billion dollar 2012. And in not far future, the whole world is embedded systematic market demand has the market that compare PC probably big 10 to the business chance of 100 times -- this is the opportunity that Intel wants through buying WindRiver to capture. Current, intel is embedded the sale of business has reached a few dollars every year.

Another domain that makes Intel excited appears in medical treatment respect. This got the CEO before Intel brings Di Gelufu's influence on certain level. 1996, gelufu ever published an article on American media, show its are right the attention of cancer, when those, he has sufferred from contract cancer. Look in him, regard chip as the tycoon's Intel, responsible the chip technology that uses oneself offers better remedial program for cancer patient.

Because this Intel also locates the job of medical treatment domain in individual medical treatment, and rather than is a hospital or the orgnaization such as the lab offers a product, chose general and electric for cooperative object. Two companies rolled out two to be aimed at domestic iatrical product jointly this year. The first product is Intel Health Guide, apply to chronic person. Its monitoring all sorts of human performance, extraction takes medicine the data such as time, blood pressure, weight sends relevant medical establishment. It still supports patient and doctor to have phone and video meeting, can promote the patient's life quality, let a patient always need not see a doctor to the hospital personally. The 2nd product is Intel Reader, will come out in the near future. It is a kind of portable equipment, help blind support of the people has the person that reads an obstacle to undertake reading. Had superintended sectional approval through check and was being obtained for a long time now, it is the ready-made that offer money.

And in the plan in Intel, future still can have more and similar product to come out, cooperative object also not only bureau be confined to is general and electric, the market also can extend the global market that includes China inside. "To this, we also are special excitement. " Ou Dening says.