Wen Zhongxing (chief researcher) Liu Si is foreign (chief researcher)
Emperor of authority of check and approve is allowed (chief researcher)
● makes the same score the environment that changes competition of occurrence price of mobile phone property definitely to fall as the technology, the interactive interface of the mobile phone (UI) is offerred to mobile phone market sell a site newly, the faithfulness that some UI can originally to raise a client through each enterprise in the meantime is spent, because this is thought,it is new industrial power. Reach use habit according to the be fond of of all sorts of client groups and the new design of mobile phone UI and functional development have, follow a layer of age of mobile phone user expand, the diversification of sexual distinction, religion, environment, lifestyle, its develop limits and latent capacity to expanding indefinitely;
● photograph compares the develo the most popular selling dog stairs pment of PC, the development of the mobile phone highlighted two features, affecting the design of mobile phone UI and development greatly. Above all, the mobile phone is a people is carried, the product that with its lifestyle is connecting cheek by jowl, the development impact of the functional adversary plane that people needs to be used immediately is immediate, because the development of UI of this mobile phone pays attention to advantage more the close connection at mobile phone and user lifestyle; The 2nd, of mobile phone industry contact between participator with all possible means more close together, and the usability that these participator can affect mobile phone UI directly. Accordingly, the development of UI is based on industrial civil war summary sex technology is allied, important role is held the position of between the process that provides a variety of services;
● is in firm of mobile phone estate, communication operation business, core component enterprise, software company, the collaboration between network search company and competitive posture are complex. Below this kind of environment, develop through the collaboration between enterprise of mobile phone UI, master the flexibility that develops new features, undertake on the foundation of these applied sexes that should considering consumer feature and design.
The consumption of user of mobile phone of the most immediate impact experiences interactive interface
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As the amplification of scope of application of the mobile phone in daily life, interactive interface (User Interface, the importance of UI) also is highlighted increasingly. Mobile phone function expands quickly, increasing appearance converts application software, mobile phone online number also increases ceaselessly. To June 2009, the 50% use mobile phones among 1.3 billion population of Chinese, among them use mobile phone of 150 million person gets online.
Information processing becomes the daily function that consumer adversary machine uses, and regard a mobile phone as interactive platform, UI is affecting the product selection of the user directly. User more and mor most popular selling dog crates large e attention join quickly and use easily, and the function that handles a large number of information at the same time; The GetJar1 of the most welcome community of development of mobile equipment application software on the world is right recently the investigation that mobile phone purchaser has to mobile phone usability with respect to its shows: The United States of 20% is visited the user thinks UI is the most important in mobile phone character, 67% think this character is all in all.
As the amplification that consumes a group, each consumer group the distinct preference that reveals to body of mobile phone UI reachs his to use a convention, also make the design of UI of mobile phone product asks to rise ceaselessly. The person that the earliest mobile phone is used is basic it is business affairs user, the demand of adversary machine stresses the quality of instant communication and used efficiency, its are general to mobile phone UI preference the intuitionistic, interface that stresses efficiency. And young user is the convenience sex to SMS of instant short message, handy sex, add the function raises more requirement, mix in day, Han, Singapore, Malaysia and China this the Na Weiya area of can, quite a few 8, 9 years old of children have a mobile phone.
The customer that buys the first mobile phone and change of the function that the consumer of the mobile phone chooses to place and user interface emphasize particularly on different also. Great majority buys the consumer of the first mobile phone to lack use experience, main demand is main speech and short message communication, basically center in the choice of mobile phone exterior to the preference of UI; Change mobile phone consumer can consider new, old mobile phone between the compa dvd discovery 4 tibility of UI, and study is brand-new the easy degree of UI.
The demand of user adversary machine suffers its environment condition and culture scene effect greatly. Of product of communication of consumer adversary machine anticipate the understanding that often gets product of its adversary machine is affected, so manufacturer need understands user feature deep in order to formulate sale strategy. User demand includes simple use goal not just, still have use culture habit, include belief of feasibility of viewpoint of value of environment, culture, economy, legal system management, religion to wait a moment.
When mobile phone manufacturer devises his product strategy, can be opposite according to its normally the judgement of client fractionize forms product line to design orientaton, this orientaton reflected the core technology dominant position of the manufacturer commonly. The apt of mobile phone manufacturer that has network advantage emphasizes the market having rate, because this needs to make the product lin dog crates large best buy e of diversification satisfy the requirement of different user, corresponding meeting is aimed at an user group classified UI style. The market has rate first nowadays Nuojiya, substantial product line was enclothed tall, medium, low market of each administrative levels.
The mobile phone firm that has design advantage normally m the best selling dog crates largearket of orientaton high end, the UI design of the mobile phone emphasizes the exterior, with exterior vogue for instance the mobile phone of famed SamSung, LG is in youth and fashionable crowd quite welcome.
The mobile phone firm that dog crates large breed has media advantage locates the multimedia of the user serves demand, product strategy is a target with the outstanding implementation of media function. The media actual strength of the technical advantage that if all alone love mobile phone develops love adequately to stand,believes and Suo Ni, in user of musical mobile phone group middling often becomes fashionable weather vane.
In the intense competition on Chinese market, come from the cost competition with this locality puissant manufacturer especially, the outstanding character that makes international big firm passes mobile phone UI normally and Chinese native land product make section of the market divide. Those who need an attention is, international manufacturer establishs group of research and development in place only, the taste that ability should change ceaselessly to consumer makes quick response. If Beijing designs Nuojiya,the mobile phone of central design occupies Nuojiya the 40% above of sale of mobile phone whole world.
Chinese user serves the rapid growth of demand to appreciation, also ask UI carries the compatibility that uses a program to rise ceaselessly to the client, the end of mobile communication client that achieves gregarious website asks mobile phone UI has the compatibility of open mode. Additional, manufacturer of large mobile phone also is opposite in the light of Chinese user the preference of multimedia interface, be being developed and popularize the mobile phone that uses new indication technology.
The implementation skill that user of influence mobile phone learns to place of each respect element is involved is different, but the interactive interface that as direct as the user communication channel is a mobile phone however. The range that the user experiences is wide for what the friendly sex that the visible, menu of the function that covered process of mobile phone and communication network feature, application, information browses, function chooses is convenient degree, and the feeling when equipment is being used. Business of the choice of the software of beautiful, terminal of user interface, service offers the way that serves content, and the experience that the quality of content itself affects customer directly. Move especially the information of Internet and service, advocate if pass business of operation of mobile phone manufacturer, network and content,serve the cooperation between the provider to come true.
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The direction of user interface development of mobile phone and PC is disparate
The confluence of IT and communication is the heat topic of industry, but the special attribute of mobile phone product decided the mobile phone is interactive the development direction of interfacial UI and computer are completely different.
Use the computational ability with powerful oneself and storage capacity, computer product can offer more extensive use, so this considers more use scenes with respect to the UI of requirement computer, assure consistency and extensive usability thereby.
Mobile phone UI wants than computer relatively a lot of simpler, probable however it is the outspread tool that computer gets online, the hardware of mobile phone UI basically is in charge of by industrial stylist, involve the following part: Mechanism of switch of key of clavier, control, indication module, renovate, outside receive equipment interface, and the appearance of element of will all above, material and color conformity are together (absorbing) housing; Alternant stylist, graph stylist and software engineer design the software part of mobile phone UI jointly, the mainland of the layout of orgnaization of the combination that defines interactive logic, control to bolt by them, menu, indication character is changed, and above all in embedded the software that may download is carried out mediumly (chart 1) .
The design of mobile phone UI should the demand of the person that more considerations are used, is not soft hardware technology. Present mobile phone has begun to replace masses logarithm to pile up the product such as navigator of player of camera, MP3, GPS the need of portable sex, this needs directional consideration only with respect to the developer of UI of requirement mobile phone the use feature of these products but need not consider more professional use. As the growth of mobile Internet, the user can have searched the data, bank account to oneself to undertake operation and network shop through the mobile phone etc, but major user won't edit too complex documentation in the mobile phone.
Compare with PC photograph, the dependency of the lifestyle of mobile phone product and user wants taller. In global market, along with the user level of located culture difference, income and professional characteristic are waited a moment, the existence of the diversity of UI is inevitable.
The development of mobile phone industry, guiding man-machine interface to developing the service level to diversification by singular before hardware control, make mobile phone hardware, software and appreciation service 3 person omnibus window of union.
Function of mobile phone of acting 1990 medium-term returns confine to be in dial a telephone, the main function of UI still is the main channel that controls mobile phone hardware as the user merely. Enter 21 centuries, mobile phone industry began " multimedia is changed " tide, gradually the function of shirt-sleeve and other equipment, if film photograph, music is broadcasted,wait a moment, mobile phone manufacturer also begins preliminary introduce smartphone software operating system. Began 1998, nokia guides gradually Symbian intelligence system, it is its custom-built the UI of different level; 2001, samSung SGH-M100 first time broadcasts MP3 the function to join a mobile phone in, rolled out mobile phone of screen of the first color at the 2nd year.
2007, malic IPhone(The mobile phone gets online)Enter the market, aroused mobile phone and the new trend that Internet photograph combines, the development direction of mobile phone UI has transformed the omnibus service window to be a foundation with Wu of kimono of hardware, software. To answer such trend, google combination is other a few manufacturers related to mobile phone industry were founded " open mobile phone is allied " , with Android the mobile phone operating system of this open sex is core, provide integrated service for the user. And the UI that regards usability of decision mobile phone as crucial factor, had made the strategic focal point of all participator in alliance.
The another that mobile phone UI develops is important trend, it is to follow whole of conveniently machine industry from close ceaseless trend is open. Current, in already the manuf dvd discovery acturer of different type swarms into this industry. What enter above all is traditional telegraphic equipment manufacturer, if Nuojiya, Motolora, love establishs a letter to wait a mome dog crates large strong nt, right now UI just still serves as an add attribute to use control hardware; The 2nd batch those who enter is a few omnibus manufacturers that are an advantage with making, wait like Suo Ni, SamSung, domestic manufacturer also includes TCL, Xia Xin to wait a moment; Newest the manufacturer range that enters mobile phone field is more wide, besides the traditional software firm such as Microsoft, apple, still have the Internet company such as Google, operation business also announces to develop the operating system of oneself and UI like Chinese shift.
The height of mobile phone industry opens a gender, caused relation of the competition inside the industry to complication, made operating system OS and UI also incline to changes development at be being opened highly, provided more extensive development space for each participator, the Symbian system of the Android system that promotes like Google and Nokia is open system.
Corresponding, strategy of the design of mobile phone UI of the manufacturer, development more tend emphasize " usability " with promotion " the user experiences " . The improvement of usability reflects the evolving in UI use form to go up, from the input the number recovers the function that is chosen, patulous wait for a variety of identifying to sound identifying system, and raise systematic usability through touching screen way. The promotion expression that experiences to the user is pair of UI information dimension to spend e most popular selling dog stairs xtend ceaselessly, and of the fashionable element with exterior unifinication, native land element apply. Today, more friendly, more UI design of individuation is being gone after span " the sense is good " to " exciting " the effect (chart 2) .
UI is affected to what mobile phone industry competes
As above, as UI important rate rise, the collaboration between the industry is going in vivid leap forward. Although competitive posture is complex, but concern as a result of the competition between many participator and collaboration, make industry whole achieved certain balance of power, enterprise of the minority in this and PC industry accuses a position to differ completely also to the foudroyant palm of the industry.
The mobile phone is the product of an integrated application, cause profit impact is relatively complex between each manufacturers. Drive IPhone to be in jointly like apple and operation business AT&T the popularity of North America, 7.5% what although IPhone user occupies AT&T only,total user counts, but its used up the network bandwidth of 69% however in height period of time, so that AT&T can'ts bear heavy burden; Mix like Google again between Nuojiya although existing,concern in the competition of respect of mobile phone system, but animal farm is mixed at Nuojiya's powerful user group the strategic goal of Google, the service that Google develops special software and UI to use his for Nuojiya's user as before (chart 3) .
plant lightsThe mobile phone is a more expensive to technical requirement product after all, the place when the technical alliance hard to avoid inside the industry becomes development UI needs the factor that considers mainly, so, need of mobile phone manufacturer and software service provider are mobile phone design to hold applied order beforehand together, and get support of mobile phone OS freely, the applied process that can download.
Because the cooperative relation inside mobile phone industry and competition are dynamic change is sharper, competitive posture did not form the high standardization of industry resembling PC and modular state. The dominant manufacturer of PC industry, be like original IBM, the present Microsoft, Intel, Nvidia and AMD standardization that drove whole industry and crucial component and modular; But in mobile phone industry, because the territory of drag in is much and mutual connection is close, inside all sorts of strategy alliance and technology densely covered, so the system in the mobile phone and UI had not formed the market structure of a stability now.
The mobile phone regards a small-sized high-tech as the industry, the user changes the mobile phone is frequent, technical development is rapidder also undertake. The software in mobile phone product and hardware link close together, price relatively cheap, perhaps serve small newer metropolis that go up to affect consumer to change in hardware, software mobile phone product, so market development and replacement are had quite successional, be similar to on very great sense because of market of this mobile phone " fast consumable " of the market idiosyncratic, any software system and UI, in cannot acquire foudroyant position currently.
The mobile phone serves as a height compositive the product that turn, 3 competition element (hardware, software and service) medium any appears major technical breakthrough, the whole that can promote a trade is ongoing, so the development of UI needs sex of the look up before having.
The impetus quantity of hardware respect once was one of dominant elements that mobile phone industry updates quickly, if the mobile phone photographs the rapid growth that resembles head portrait element, the occurrence of the large feeling screen that IPhone occurrence place brings about is waited a moment, made the trend that the mobile phone changes. Regard most as close together as UI connection software as the respect, its develop basically is to can offer better user to experience. In the process that for instance the system of S60 is in Nuojiya to upgrade to the 3rd edition from the second edition, basically was to increase to transfer the function such as animation. Operation business and the provider that appreciation serves will take more services into mobile phone product ceaselessly, if Google has begun,provide GPS map, real time the service such as road condition.
Conclusion and proposal
1. Mobile phone UI to informatization function optimize, the way of the platform that supports individuation develops.
As the propulsion of 3G network, consumer can hope to get on mobile equipment the information on Internet serves more and more, most user can hope to search the data of need, map in real time through the mobile phone, undertake Internet is browsed. So, mobile phone manufacturer should understand the client's network to use mode and life style deep, mirror its on UI development; In the meantime, mobile phone manufacturer should be developed and use mobile network special software, because the applied process on simple transplanting PC arrives on the mobile phone, suffer dimension of screen of existing mobile phone and proportional effect, the usability of UI is apparently defective; Besides technical respect, the development of UI should consider the lifestyle of every user.
2. The competitive pattern in mobile phone industry shows, to mobile phone manufacturer, strategic alliance is more main.
Element of competition of interior of mobile phone industry is diversiform, be like brand, function, usability, exterior, consumer changeover is faster, the market is not stable, because the industry is medium,additionally every competitor has respective relative advantage, so mobile phone manufacturer should seek Co-operative Alliance in ecosystem partner.
In the industry, the advantage of mobile phone manufacturer includes its broad client group, the ability that develops mobile equipment to use a program and the expertise that develop compositive hardware and software platform, but need and operation business refer the collaboration on mode in development service.
Network operation business also has many client group, and what master to use circumstance of the client is clearer, it is the owner of infrastructure structure and development main body, have off-the-peg, steady Internet income pattern, but what they lack is mobile phone manufacturer the process of mobile Internet application of the compositive ability to soft hardware and portal competitor develops ability.
Mobile phone manufacturer participates in the strategic alliance inside the industry, alliance of Lv of take an examination changes to what him business ability brings scope magnitude, the facility that manages the manufacturer of business of traditional and mobile equipment to precede in order to offer a technology normally is main goal, and serve business efforts to will be begged with mobile network more large-scale change, the risk will be higher.
3. Firm strategy involves the direction of UI to should be aimed at the market, the feature of user of development union goal of product line will be more competitive.
The manufacturer of much product line is getting used to user preference metabolic replace will be more agile. The design development that is aimed at UI in Chinese market should pay attention to masses feature, chinese user has the habit that changes a mobile phone often, the manufacturer should preserve the UI text that combines usability and design, raise a brand famous degree.
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