" IT times weekly " reporter / Lin Aitao (comprehensive report)
It is celebrity of electronic spending employment at the same time, it is Internet course of study gets military thing at the same time, what compete as both sides is Anacreontic change, the relation of apple and cereal song also becomes very delicate. The Eric Shimite that this lets hold the position of two companies director at the same time unfavorable situation is unusually awkward. For this, he must make a choice.
Schmidt of 54 years old decides to leave malic directorate the ground of this dispute. Because he realizes, deepen as what the interest conflicts between apple and Gu Ge, oneself had become undesirable person in malic board of directors.
On August 3, malic company announces, gu Ge overcomes · Schmidt to already decided to resign in CEO dust this company director one duty. Do his utmost to praise to its in the statement of Qiao Busi of · of husband of malic CEO history the base of a fruit that day, weighing Schmidt is prominent director of the apple, he threw He Zhihui of valuable time, ability, passion to help an apple gain a success, "But regretful is, accompany Gu Ge more and more ground enters market of malic core business, the effect that Schmidt can produce as malic trustee already greatly abate " .
Schmidt expresses in statement, he is very happy during malic board of directors, "This is a very strong company " . He says, exiting malic board of directors is the result that both sides agrees with, "Now is an equal opportunity " . Schmidt joined malic board of directors in August 2006.
At the beginning of this year May, " new York Times " announce above all, commission of American federal trade (FTC) was holding malic tr the most popular selling dog crates large ustee part-time to whether disobey antitrust law to launch investigation with respect to Schmidt. Inside course of study think generally, of Schmidt leave his post to have very big concern with this.
Schmidt demit holds the post of that day, director of FTC competition general affairs checks De Feiensitan to express, because this stops,won't be opposite Gu Ge and malic investigation. Current, yase Laiwensen still takes up the post of the CEO before firm of research of American genetic technology at the same time trustee of cereal song He Ping fruit, gore of the vice president before the United States the most popular selling dvd discovery holds malic trustee and Gu Ge part-time senior adviser.
The departure of Schmidt is to be in for the person to anecdotes of those understanding Silicon Valley expected. Brian Marshall expresses BroadpointAmtech analyst, the departure of Schmidt is not accident, of exclusive accident is him 3 years before should such, and he was not done so all the time.
Fuse
The antitrust of FTC is investigated, rose to urge action certainly to the departure of Schmidt undoubtedly. A few months come recently, schmidt ever more than hold problem of malic company director part-time to had published a comment.
On May 7, schmidt expresses publicly to won't consider demit to hold the post of malic trustee, he returns the view that refuted Gu Ge and apple compete, say FTC cannot find any fault of bilateral relationship. At the beginning of July, schmidt mood bate, just say meeting and apple lead a layer to talk things over, its are in the reappraise the part in malic board of directors; What makings, after a month, person of this door of cereal song palm leaves cloudily.
So, from reject leave one's post to be retreated to the whole body, the about-fa dog stairs best buy ce that what reason brings about Schmidt manner directly be?
Before this, schmidt says, to avoid doing anything that may arouse suspicion he avoids to attend malic board of directors to d dog crates large breed iscuss IPhone all the time12 volt adaptor(The mobile phone gets online)The conference of the problem. In the malic board of directors that lacks diaphaneity, the existence of Schmidt can not let others what worry about, but the near future begins, he needs to waited for the evasive time in corridor to had exceeded the time in assembly room most popular selling dvd discovery really, this is a the best selling dog stairslittle absurd rather.
It is than waiting for long outside the door more Rangshimite is rusty is, process of a when oneself throw a large number of time and financial capacity research and development fundamental application by malic respect absolutely close the door on.
On July 28, gu Ge confirms, its install the network phone software on IPhone -- cereal song speech (GoogleVoice) already was applied from software by the apple the eliminate in the shop. The reason that the apple gives out is, the certain function of cereal song speech and IPhone have software too similar. Cereal song speech basically is offerred for the user free short message and cheap international phone serves. Although still be in test phase, but this service gets extensive reputably.
Before this, the outside thinks, the apple bans cereal song speech, because IPhone gets,be of ATT of business of operation of American exclusive telecommunication apply pressure. In a before this similar case, malic company ever agreed to use the service that provides by Skype place, but refuse by ATT.
Nevertheless, ATT immediately and borderline of this matter make a clear distinction, in calling an apple the process of examine and verify to software, they did not undertake any participation. And blackberry mobile phone is right of cereal song speech approbate also letting people believe ATT likelihood and this matter have nothing to do truly is. Now, all doubt pointed to Qiaobusi. Because client of IPhone of the apple before this carries application,still rejected the Gu Ge in length and breadth that Gu Ge has fixed position another times to serve a function (GoogleLatitude) software.
The closest period of time, two companies' potential confronting posture already gradually Anacreontic change. The apple begins to be examined strictly install the Gu Ge in IPhone beforehand tripartite application software. A famous software develops division to make public assail apple for this, say they rejected cereal song speech not only, and the program uses related the tripartite in moving to use a store besides software and cereal song speech, and these applied processes are early allow to go up through the apple of the line.
Committee of American federal communication (FCC) new preside Julius Genakaosiji expresses special dissatisfaction to malic this action, the investigation that he sent an apple on July 31 raises question in case: What warrant the apple stems from and to what warrant the apple stems from and reject to be IPhone to the user offers cereal song speech and use a store in software is tripartite software deleted related the lieutenant general?
To this, " fortune " magazine article analysis thinks, the operation that cereal song speech can replace malic software finally to become IPhone likely advocate interface, such situation is not malic headquarters apparently that group bureaucratic people be willing to see.
This severe federal investigation has let Schmidt and the both sides that Qiaobusi stands to the table. The analyst points out, incident of cereal song speech is not Rangshimite's rusty to the apple only factor, but it is last straw that forces him to walk out of malic board of directors however.
Multiple competition concerns
Apple and cereal song once were main partner. For instance the index of official authorization search of IPhone is propped up even if offer by Gu Ge, cereal song map also is one of IPhone core component. Await in those days, gu Ge and apple are basic nonexistent interest conflict. Contrary, they still have collective strong opponent -- Microsoft.
Nevertheless, come one year recently, they begin mutual vigilance increasingly, both between invisible because strategic alliance is mutual suspicious and begin slowly disintegrate. " PCMagazine " pleasant points out columnist Sa sanded · on the west, the apple rejects cereal song speech, schmidt demit holds the post of malic trustee, this may not be the action of give tit for tat, but also be not coincidence, mirrorred these two companies to begin to inspect the other side to be a competitor.
In malic eye, gu Ge had been in the past no longer that optimal take file, gu Ge wanton inbreak oneself core business, appetite looks bigger and bigger also.
Last year in September, gu Ge rolled out browser of Windows edition Chrome. Although Chrome ultimate goal is to contend for the user that grabs Microsoft IE browser, but the share of one share market of browser of inevitably Safari of meeting nibble apple. Recently, the statistical data that NetApplications of market survey orgnaization publishs shows, chrome browser of Gu Ge has approached malic Safari, safari and Chrome place hold market share is respectively 4.1% with 2.6% .
And, rolling out a browser is not cereal song plan apparently is all. On July 10, cereal song company announces, they plan to be based on a kind of operating system that Chrome develops, can support not only get online this, still can support other Internet equipment. This operating system plans 2010 second half of the year appears on the market. Although Gu Ge is sedulous,this operating system and malic MacOSX operating system will spread out desalt intense rate of competition, but go up objectively to had made the relation form of two companies is the same as extreme misery.
Actually, the operating system is not the domain with two companies the most intense competition. TheresePoletti of author of MarketWatch of guest of rich of science and technology thinks, the apple dog stairs and ramps may fear Gu Ge's operating system plans, but more afraid be afraid still is Android software, after all it is to use the product that runs those to will compete with IPhone directly.
Current, malic IPhone remains one of best-selling smartphones, use Gu Ge to open a source the Android mobile phone of the operating system has become the competitor with the most driving IPhone. June, in Euramerican mart count, android surmounts WindowsMobile first degrees to make operating system of rank second mobile phone, force continuously the first apple IPhoneOS.
Last year in October, gu Ge still rolled out software shop AndroidMarket, this is the software application shop that is similar to malic IPhone, the user can download a lot of software such as game and gregarious network service in the shop. Data shows the software of AndroidMarket grows speed to had applied a shop to keep balance with malic software.
Not only such, gu Ge still is about to march electronic books domain, rife also apple is preparing to establish by oneself inside course of study inn of net submit a written statement to a higher authority; The apple has his office software, gu Ge also has Google documentation to serve... as cereal song business increasingly diversity, the business attrition between it and malic company will upgrade continuously.
The fundamental difference of the course
The enemy that becomes the enemy is a friend no longer when, you perhaps can drive away him, qiao Busi so did. The analysis points out, gu Ge already was the enemy of Microsoft not just, and become it is core with hardware the public enemy of this one traditional pattern, apple and Microsoft are the delegate of this mode.
Before this, because Schmidt holds malic trustee part-time, the otherness of two companies is risen by cloak. Ruike Sheenfeierde writes the author moxa of TechCrunch of guest of rich of science and technology, the advisory case of FCC lets an apple realise soberly now, the field develops in mobile network, gu Ge chooses to stand in across, gu Ge hopes to be opened like mobile network and Internet, "Dan Ping does not like to open if really, the apple does not catch a cold to opening all along " .
dog stairs for car Gu Ge is system opening a source all along embrace wholesale, software of its great majority is to pass Internet implementation to share, the user does not need download to be able to be used. Look in Gu Ge, all network standards should be open, consumer should be OK any software run on all sorts of computation equipment. Android strategy of Gu Ge is act on this one concept: Let smartphone user use this kind of system first, want an user to be able to select the relevant application product such as its search, map then only, so its advertisement has assured source.
The basic attitude of malic company is to reject to open, they are managing their software developer community cautiously, adopt to application software shop " enclosure garden " mode, all-around the ground accuse terminal, operating system and applied platform. An IPhone game develops business to express, the apple had founded ecosystem of illicit some commerce, companies of any a science and technology on history of this kind of tendency comparing are ambitious intense.
The hardware strategy of apple and cereal song is different also. " commercial weekly publication " write civil think, gu Ge and manufacturer of of all kinds product built extensive collaboration to concern, so that extend oneself Android operating system, and prospective ChromeOS adopts same strategy likely also finally. The apple does not allow anybody encroach on its Mac, IPod and IPhone.
Undeniable, the field is sold in hardware, malic company is having very strong self-confidence. This is pardonable also, the Qiaobusi that regards industry legend as the character always can shine from time to time from backside new weapon, these new weapons always still are so attractive. Second half of the year, the apple plans to roll out computer of a new-style flat when christmas, can wait for a function with providing portable TV and electronic book reader for the user, the apple hopes this can start the new revolution of multimedia of a family.
Expand of limits ceaselessly as malic place dabble, the alley that it closes is deeper and deeper. Last year in April, malic company dvd discovery channel costs 278 million dollar to buy PASemi chip to design a company stealthily even, begin chip of own research and development; This summer, the apple prevents Palm company to join the ITunes music platform of its smartphone Pre and apple again.
Look now, the apple is made close the trend of platform is inside period of time cannot keep within limits, this also will deepen the estrangement between it and Gu Ge further. Leave malic directorate as Schmidt, the competition between the tycoon of two old science and technology that is holding different belief in the arms will be more naked.
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