Introduction: The law of columnist of science and technology of Slate of magazine of American famous network breaths out De Manyaoao (Farhad Manjoo) is written today civil say, the apple deploys video to photograph collection function to make clear in new fund IPod Nano, exists as player of single function music IPod will disappear gradually, this also reflected the one big trend of industry of whole consumption electron from certain level.
It is article full text below:
dog stairsAssail Kindle
At least an evidence made clear Qiaobusi to had come back: He begins assail adversary again. After malic Zhousan releases new fund IPod, " new York Times " reporter David Boge (David Pogue) undertook interviewing to Qiaobusi. Because Qiaobusi ever was opposite before this,market of electronic book reader expresses to suspect, because this case asks Qiaobusi, whether still hold this one viewpoint, mentioned Yamaxun designedly Kindle.
Qiao Busi expresses, as before such. He points out, yamaxun never publishs the sales volume of Kindle. He points out: "Normally, if your product sales volume is admirable, you hope everybody knows for certain. Look at this point, we do not think this is a huge market. " more important is, qiao Busi thinks, the user is not willing to buy an equipment that can read electronic book only. He says: "I believe, the facility with single function can exist all the time go down, and also will have a few advantages in some domain. But the equipment th dog crates large breed at I think the function is all ready will win victory finally. But the equipment that I think the function is all ready will win victory finally..
Hear this word, yamaxun Bei Zunsi of CEO Jeff · (such Jeff Bezos) is completely OK refuting: "True? Is the user willing to buy the equipment with single function really? Whether had you heard of a product that is called IPod again then? " nevertheless, from will look on the other hand, IPod is the facility with single function no longer already. When IPod just is being rolled out at the beginning of malic this century, this product still can broadcast music. Later, the apple increased phonic reader function for IPod. Next, a few new model begin to support picture function, support video again later. Next, IPod had a new name -- IPhone(The mobile phone gets online), this product deployed feeling screen, communicate network browser, GPS and function, compass function, the user still can buy IPhone application through using a store.
This Zhou San, the apple increased video to photograph collection function on the IPod Nano that can broadcast music and video only originally again. To the user that those think to buy player of music of a single function only, still can choose IPod Classic(this product to still can broadcast video) with IPod Shuffle. But these two products are the income source that malic place values no longer apparently. IPod Nano and IPod Touch just are IPod familial in the product with best sales volume.
IPod is dead already
Mark of new fund Nano wears a kind inevitable but the change that has important sense as before: IPod is dead already! This is not to say IPod this name can disappear, also not be to say the user won't buy IPod again, say however, the IPod that broadcasts equipment to exist as onefold MP3 is disappearing gradually. Do not have a person to be able to know, when can the apple increase network function for Nano, but this becomes reality extremely likely inside 3 years. If Nano if really can visit Internet, why cannot use applied store again? Compass of GPS, electron touchs screen even possible also thick as hail.
dvd discovery
Look at present, these functions are too valuable, and bulk too too giant, do not suit Nano it seems that, but science and technology always is in ceaseless progress, the price of relevant component i the best selling dvd discoverys lower and low dog crates large strong er, volume is minorrer and minorrer also. Increasing video to photograph collection function is one begins only, it won't be long, nano can resemble IPod Touch and IPhone having more functions euqally, become Qiaobusi so called " the facility with complete function " . Nevertheless, most person still has another name to this kind of equipment, that is " computer " .
Be not everybody to be able to like this kind of change. After all, if I just want player of a music, why should buy to confuse your computer again? This problem gives a when consume electronic industry more macroscopical issue from an angle report actually, critical personage calls this issue " the function spreads (Feature Creep) " . Why to consume electronic manufacturer to want to increase new function ceaselessly? A lot of people think, increase in the mobile phone take a pi dog crates large cture is the function the way that a kind of your person understands hard -- who can want to take a picture with the mobile phone? But buy very hard however nowadays to be not taken photograph the mobile telephone that resembles a head. Why does this kind of circumstance happen time and again? Consumptive electron product why irretentive single function?
Two big reasons
With respect to IPod character, the reason has 2. The first reason is apparent: The apple hopes to sell as far as possible much product. Doing not have collocation to photograph the IPod Nano that resembles a head is the musical player with best-selling whole world, therein cause is not fathomless. Cabinet, exterior uses IPod volume easily fashionable and simply, its price also does not calculate too expensive, to player of a mu most popular selling dvd discovery sic, you also can no more have more demands really. But to the apple, the problem depends on, if the user had bought an IPod Nano, and still do not have broken, how does ability persuade them to buy a new IPod Nano?
The 2009 money that the apple announced July year the outstanding achievement of season of the 3rd money shows, the shipment volume of IPod decreased compared to the same period 7% . Library of · of Mu of malic COO the base of a fruit is overcome (Tim Cook) expresses, appear because,this kind glides is IPhone nibble the sales volume of IPod, besides " the market of traditional MP3 player is atrophic " also be one of reasons. How should be the 2nd problem solved? The answer is, attract the user beyond market of traditional MP3 player. because of such, IPod Nano just increased video to photograph collection function.
The 2nd reason is: The user likes more functions. The personage inside course of dog stairs for car study is criticized " the function spreads " when, increased needless cost and complexity with this action normally for. For instance, increase in the mobile phone photograph the kind that resembles a head to be able to introduce more pushbutton and list, reduce systematic stability, push litre of product price even. Consumer does not wish to see this, a bit exacter perhaps say, consumer thinks he does not like these functions formerly. But the result shows, although the user fights this one trend on the mouth, but still use take a picture the mobile phone filmed a large number of pictures, IPhone becomes Flickr origin of the biggest picture is the strongest evidence.
If the user is detested really,take a picture mobile phone, the manufacturer is met certainly take out this one function, do not take photograph sell like hot cakes of regular also like the mobile phone of the head meeting, but actual condition is not such. And the success of malic IPhone and IPod Touch also proves, multinomial function may not increases to be able to make in an equipment equipment too overstaffed. If the manufacturer can combine the function with concise means, offer the interface that uses easily simply, and ensure each components are fluent cooperate, so so called " the function spreads " also became " functional Nie 槃 (Feature Nirvana) " . Can will IPod and photograph collection machine to close 2 for one, where is what is there against it?
Gradually die out
But afore-mentioned argument is not want expression: The MP3 player with single function can be in short-term inside die out. Really, begin to get gradually in IPod " the function spreads " when the influence, the user is short-term inside the player of single function MP3 with can be bought better, these products will have better screen and larger storage space, price also will have appeal more. For example, the user needs to spend 100 dollars to be able to buy a capacity to be the player of music of SanDisk SansaView MP3 of 16GB only. To next year this moment, the capacity of this product still can break up time, the price can reduce an in part.
I suggest the practice of the Palm of manufacturer follow the lead of of this kind of product: Compatible apple ITunes. If apple rejects other music player compatible ITunes, like be just like Microsoft Word to support the printer of specific brand only then, so the apple still was not this kind of limitation to find legal basis up to now. Since such, why Where is not active and compatible ITunes?
But also fasten extravagant hopes this kind of product can exist forever go down. False with time, these products also will gradually evolution becomes computer. No less than character of Qiao Busi place, this is a kind of trend, current equipment will replace other and all product finally. Before long, be dog stairs best buy cause comp the best selling dog crates largeuter price is too high,the user is met and buy portable word processing implement, what these user place need just is a device that can use processing written language just. But later, computer price is reduced ceaselessly, bulk is ceaseless also and contractible, more increasing appearance changes its function, final, also buy a portable word processing without any reason again implement.
Some closer year come, appeared a kind of equipment that the name is PDA, this kind of equipment is very portable, and can help an user arrange calendar and record connection pattern. But this product is very short-lived however: Nowadays, almost the function that all mobile phones have PDA. Not only such, these mobile phones still are had photograph broadcast a function like head and music. Appeared again now Kindle a such products dog crates large best buy that read electronic book technically, look Beizunside adds caution more. (Vessel grand)
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