Introduction: Law of columnist of science and technology of Slate of magazine of American famous network breaths out De Manyaoao (Farhad Manjoo) is written today civil say, although Kindle has been in Yamaxun,market of electronic book reader gained definite advantage, but have not wi dog crates large breed n a victory finally. And the research that the relevant manufacturer such as Suo Ni can carry successful to IPod mode, seek the m dog crates large eans of antagonism Kindle.
It is full text below:
Market current situation
You think Suo Ni is enterprise of a f dog crates large best buy ar-sighted probably. 2006 autumn, the Reader of electronic book reader that alls alone the Buddhist nun rolled out scree the most popular selling dog crates large n of first use E Ink, after this is very long the reader of Kindle electron book that ability rolled out Yamaxun to be based on same technology. And Suo Ni Reader also supplied store of net submit a written statement to a higher authority for the user, solved the one big problem that puzzles field of electronic book market for a long time thereby -- how will guide the book new facility?
travel mugs stainlessBut on the other hand, you also can say Suo Ni is an inefficient industry. A lot of users think Suo Ni Reader uses inconvenience, software is not quite complete also. Not only such, electronic book store of Suo Ni is very backward also, when releasing only 10 thousand books. According to the report of AdAge, electronic book of Suo Ni promotion expenses prep above Yamaxun, but did not attract enough user however. It is not easy to promote electronic book reader, because price is high. Price of Reader of first Suo Ni is 350 dollars, this means this kind of product to be able to attract the reader of those eagerly only, and just of this kind of reader is changed hard.
Yamaxun is quite deep to this understanding, its clever place depends on offerring free network to link for Kindle user, make Kindle becomes a book to distribute a system. Nowadays, presswork without which the book of edition can the electronic book that Yamaxun supplies compare serves, no matter user body is in He De, can press need to buy cheap electronic book. Although Yamaxun and Suo Ni all did not announce respective electronic book reader to sell outstanding achievement, but Kindle is apparently banner at Reader. Nowadays, kindle has become the synonym of electronic book reader, limelight surpasses all rival.
Draw lessons from IPod mode
Now, suonixi looks at stage a come back. All alone Ni Benzhou released reader of book of electron of new fund Reader Daily Edition, this product includes wireless network join and feeling screen, and latter is Kindle place lack. This new product will appear on the market in December this year, price is 399 dollars. Still do not have any orgnaizations to have a test to this product at present, how doesn't its function still have final conclusion accordingly. But the issuance of this product makes clear, suo Ni does not wish market submissively concessive Yamaxun.
This is a good news, no less than I am said in the article before, although Kindle is very marvellous, but if the future of books is controlled by an enterprise, writer, publisher and reader hard from which benefit. "Contention of a hundred schools of thought " the interest that accords with everybody, can lower product price not only so, the sale that still can prevent electronic book appears alone big situation.
If want to buy reader of an electron book, have a few kinds of choices at present. Besides Yamaxun Kindle is mixed besides Suo Ni Reader, still have Cool-er and IRex ILiad, and books shopkeeper Barnes&The product that Noble is about to release, this company had rolled out the mobile phone application of electronic book before this. The problem depends on, similar issue passes with respect to Ceng Fasheng before. Dominated when the apple after digital music industry, ceng Youda approves enterprise of science and technology to try to beat an apple, there is no lack of among them Dai Er, innovation, Microsoft and Suo Ni these firms that have actual strength, but without an any enterprises can the position of shake IPod.
Market of electronic book reader also faces the case with move and similar market of digital music player nowadays, these two products are the imitate content that uses digital file to replace a tradition, two big industries must sign an agreement with content provider, but these content providers are put to the product of digitlization have wariness. So, any wanting that beat the enterprise of Kindle to must study IPod carefully, study the doing of malic competitor, do exactly the opposite. north face shirts
The function is on
Want to use a function to beat Kindle, price of and rather than. The place of IPod can be in all the time be the champion of market of digital music player, a very main reason innovates continuously with respect to what depend on an apple. Its competitor hopes to chase malic pace, the outward appearance that off dog stairs and ramps ers style, without but the interface of compare and superior performance, but when when these enterprises overtake an apple, the apple developed newer, better, smaller, thinner IPod again. Then, old edition product outdated. Final, the account that can persuade an user to buy other music player also has only it seems that -- more cheap. But to most person character, price is not critical factor. Because it can provide more functions,the IPod with user option higher price is, and more fashionable.
But the space that the competitor of Kindle has a lot of to be able to promote however, can borrow this to surmount Kindle. The feeling screen that Suonidi supplies is: The drawback with the biggest Kindle depends on navigation function poor, response is slow. When Reader of use Suo Ni, if the user wants to inquire the meaning of a certain vocabulary, need to click this word on screen only can, and form feed needs to use finger to slide on screen only can, this is the operation method that drew lessons from a lot of smartphones and feeling equipment.
When I check Kindle DX, discovery is not book content (namely the article on newspaper, magazine) layout way is not quite good. And the competitor of Kindle can let publisher must have layout originality more. Additional, although new edition Kindle than the product before more beautiful, but did not achieve IPod however in that way level. Suo Ni and other company also have very large space to promote the exterior of the product the design.
The serv dvd discovery best buy ice is attached most importance to
The service is more important than equipment itself. Every time I represent Zen of Microsoft Zune, innovation and other MP3 player cannot with IPod compare when, with respect to the incoming letter that can receive a lot of readers, they think IPod of oneself musical player excel. Occasionally, what they say is right, but however oversight a bit: IPod is not an independent product, it dog stairs best buy is digital music issues the one share in the system, and weighing a wanted function most among them is ITunes.
From the point of this, kindle is defeated very hard really. Yamaxun is the shopkeeper with the greatest whole world, and the killer mace of Kindle is convenience. After the user buys Kindle, meet among them beforehand the Yamaxun of buy user Zhang n dvd discovery 4 umber information, need to input credit card date far from even when buying books. Comment on and recommend of not only and numerous user, still have what can offer an alternative in great quantities is cheap books of sell like hot cakes.
How does ability compete with a such adversary? Have an idea: Cancel to restrict. The question with the biggest Kindle depends on the mode that close. Because Yamaxun uses particular electronic book form, every electronic book that buys because of this user place can be in only Kindle and IPhone(The mobile phone gets online)Go up with the IPod Touch facility that acquires Yamaxun to support read. Although the EPub documentation form that Suo Ni uses recently also contains copyright to protect, but can support a variety of equipment however. Come so, the user of Suo Ni Reader won't because change in the future other equipment and missing and corresponding books.
EPub format still allows an user to guide through other channel books, for example, the user can buy electronic book from the bookshop of this locality. Gu Ge just also rolled out the books that 1 million copyright expires, these books support any EPub equipment, this is meant have Yamaxun only Kindle is eliminated outer.
I suggest Yamaxun's competitor adopts more open strategy. For instance, allow to use a mutual business book to be lifted wisely namely. Begin this one professional work while, still can take copyright safeguard. For example, the user is OK accredit good friend is read " Da Vinci password " (The Da Vinci Code) , but accredit time is 3 weeks only. Time passes, cannot normal apply colours to a drawing. Actually I am willing to cancel copyright protection more, do like place of store of most network music in that way, but publisher is afraid won't dog stairs for car endorse this one proposal.
The competitor of Kindle still can rise jointly found a tremendous EPub bookshop. Publisher should provide resource very gladly for inn of this a letter from home, because,this is, if provide resource to Yamaxun only, will help position of its establish monopoly, and the interest that this does not accord with publisher.
Suo Ni already very long did not roll out powerful consumptive electron product, new edition Reader loses finally likely also of course. But Kindle has not win last victory, prevent it now when whole books industry still is annex not late. (Vessel grand)
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