Recently, on management strategy plenary session of Suo Ni, howard Sijinge points out CEO clearly, the company after 3 years will realize business profit margin to be the target of 5% . Meanwhile, content serves the position in company business to also be revealed with each passing day
Change in what experience a series of number ages hind, development direction of Suo Ni is clear with each passing day.
On November 18, the headquarters of Japanese Tokyo bay is located in in Suo Ni, howard Sijinge made clear company CEO the business end of company transition period. He points out, leaving a money year, fatigued and weak liquid crystal TV and game business want make up the deficits and get surpluses, and throw 3D the new business such as relief television and battery of electric car lithium, the money that begins to April 2012 year, TV of its liquid crystal should be achieved in market share of the whole world 20% . In the meantime, after 3 years, the business profit margin of the company will achieve the goal of 5% finally. Current, suo Ni owns the business such as plane of sport of camera of number of brand of TV of liquid crystal of VAIO personal computer, Bravia, Cyber-shot and PlayStation.
Ideal grand far invigorate popular feeling, and the end that the management state of current Suo Ni and Sijinge announce still has difference. On October 30, suo Ni released 2009 money year newspaper of money of the 2nd quarter, data shows, be put into trouble glides at mobile phone sales volume and of PlayStation3 sport plane depreciate, suoniben caustic of money season net loss 26.3 billion yen. For all that, deficit number is far little however at the analyst before anticipate on average of 40.4 billion yen, suo Ni reduced annual deficit to anticipate again from this.
The personage of a familiar Suo Ni ever pointed out, "Suo Ni should divide a pace actually to the measure of financial crisis, the first pace is through cutting down the member of persons employed, shutout and cut down capital spending to come hemostatic, the 2nd pace is undertake recombining below the circumstance of crisis aggravate. " in fact, begin at the beginning of this year, suo Ni begins to undertake interior recombine and be adjusted of business.
Compact recombine result is shown first
On Feburary 27, suo Ni announces emergency of person of newest high level to change a plan, the company cancels president post, fine of the earthen bowl in the president assuming when treats the assistant president that allows to have legal person to represent a qualification at turning since April 1, howard Sijinge holds president part-time CEO one the most popular selling dog crates large duty, at the same time exercise before president power of group of ability some in control of.
The corresponding period, of a from above to below recombine to spread out in Suo Ni interior. The electron of indestructible of associate with of Suo Ni general, recreation and game reconstitute of 3 old systems group of two big new business: One is network product and service group, it includes entertainment of Suo Ni computer (SCE) , personal computer (VAIO) , new mobile product and existing Walkman product line; Another group is software of Suo Ni media and service ministry, this branch will develop the public service platform of group of Suo Ni of over or across, its duty is to accelerate the pace that Suo Ni innovates to make innovation latent capacity gets the biggest play, in order to increase the gain capacity of network product and service.
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Besides group of Wu of two great undertaking outside establishing, si Jinge established two departments that cross a company newly still, the network product that aims to assure Suo Ni and service can be in the user interface of an applicable to both or all is not had seam join, reach a customer with a kind of fast, low cost and efficient way.
Si Jinge thinks: "This recombines what will make Suo Ni transition is to lead group adamancy by new generation more innovation, confluence and agile globalization company. " the company reform that before he expresses to believe the change that at present Suo Ni develops will be quickened 4 years, begins. "It will make Suo Ni departmental a joint efforts, your Suo Ni leads a position in global recovery, found brilliant. " Sijinge says.
The bold and resolute that CEO of this England book undertakes to Suo Ni recombines, of its measure big, ever interiorly caused many demur. It is reported, it is early at the beginning of this year January the company comes out recombine a plan when, the intense sentiment of interior of Suo Ni company begins aggravate, appeared even Howard Sijinge and electronic business section a person " standpatter " senior personage erupts the case of conflict.
And bring into play in human affairs on, of veteran in earthen bowl fine is treated al dog stairs for bed so have ill will quite with Sijinge. Earthen bowl fine is treated in turn on the press conference hillock be related expresses " must compose builds new career system " , below the case that emphasizes worsening in outstanding achievement, be necessary to make tall canal young change. And Sijinge is growing with the person such as young assistant president for, express " not was necessary to install a bureaucratic orgnaization again (president post) " , the decision that he thinks he holds a president part-time is reasonable, make its capable able person chairs Suonige sectional business.
The integral effect after recombining at present is gradational also show. Since April, the member that all alone closed 10 plants, save 264 billion yen. In the conference November 18 Sijinge points out, "We are very satisfactory to the business flow of the company, the fundamental branch of the company recombines, reduce manufacturing industry branch, control cost effectively, these Buddhist nun letting search become more competitive. " he complements at the same time: "Our job has shown result first, nevertheless we still have a lot of things to want to do. Nevertheless we still have a lot of things to want to do..
Cat dvd discovery channel ch hardware skill to catch content single-handedspring pool
On November 11, all alone the Buddhist nun announces, in animation film " feed lousy season Jing " (CloudyWithaChanceofMeatballs) before DVD is issued, this film will lead preexistence to all alone Ni Qi plays Bravia network TV and part market of La Guang DVD comes on stage, offer the person that use to pay cost download to view and admire. Si Jinge points out this action is " make TV more valuable, very beneficial to Suo Ni " .
The outside expressed the desire of approbation to Sijinge's act. Gelinfeier expresses analyst of investment orgnaization PaliCapital: "Although network TV gains ground to still need period of time, but Suo Ni's strategy accords with prospective trend. " " new York Times " write civil comment, suonixi hopes thereby combines hardware and content, drive the outstanding achievement of TV secondhand. Recreation of Suo Ni's subordinate Suo Ni film is a business that Hollywood has hardware equipment exclusively to serve as backing. The film is most popular selling dvd discovery being rolled out to serve on network TV platform is the distinct advantage that Suo Ni enjoys.
In Suo Ni business group inside, those who try hardware and content couple is Bravia network TV not merely. On October 26, all alone the Buddhist nun announces, with American Internet film rental company Netflix reachs cooperative agreement, user of plane of PS3 video game is OK the motion picture that dibble seeding latter provides. In the meantime, those American PS3 users that also are Netflix user need not pay premium, can carry the motion picture of Netflix of PS3 online order pr the most popular selling dvd discovery ogramme, the competition of plane of sport of pair of Ren Tiantang, Microsoft enhances when christmas comes with this.
Besides add the film to download a service, recently, suo Ni still announced temporary name is " Suo Ni is online service " plan, this platform is similar to malic ITunes, the development staff of tripartite can release book of game, film, music, electron on this platform, wait for content with etc application software, make include plane of sport of reader of book of Internet TV, blue smooth player, electron, PS and other equipment thereby inside all sorts of hardware appreciation.
" wall street daily " point out, suo Ni is television and blue smooth player, mobile phone to wait conceived a plan, be about to these are simple and simple equipment turns a content into platform with each passing day. Suo Ni respect also expresses: "This is with when the service that all enters, even if company also can continue after selling equipment gain. Even if company also can continue after selling equipment gain..
The full earthen bowl of add earn basin that alls alone the competitor apple of the Buddhist nun, Yamaxun has depended on this kind of content is full. Battalion of season of the 4th money accepts the apple for 9.87 billion dollar, the battalion that comes from other music product and relevant service closes for 1.018 billion dollar, than last year the 832 million dollar of the corresponding period rises 22% ; IPhone(The mobile phone gets online)The camp that reachs application software to download to take 2.297 billion dollar for the apple closes, than last year the 806 million dollar of the corresponding period rises 185% .
In fact, the business pattern of content and hardware butt joint is not new to Suo Ni, it is the long-term development target of the company all the time originally, this can date from comes to alled alone the Buddhist nun buys American Colombia Broadcasting Corporation 1987 (CBS) subordinate musical orgnaization, and buy company of Colombian movie and TV completely 1989. However the company is in the development in the past, because there is common cause between faction and each business group, the confluence of content and hardware never comes true truly.
The analyst manage of Envisio most popular selling dog crates large neeringGroup of market research company checks De Dahedi ever at this point the problem points out: "Suo Ni is very clever, have the patent with considerable amount and expert, lack common struggling cause however. " his complement says, suo Ni is trying the business conformity departmental cent to rise all the time.
This Sijinge recombines to alling alone the Buddhist nun is carried out, can be probably " content + hardware " business mode offers new chance. He ever expressed, when standard of player of as high-definition as the generation below Toshiba contention clear, the collaboration of content and hardware branch is the key that blue smooth player beats HD-DVD player. He believes have the aid of downloads business at Internet, the conformity of content and hardware develops what become a company afresh the concept.
Complacent ground says Si Jinge, "The hardware that Suo Ni is rising in conformity now has competition ability more. " his assistant, suo Ni carries out vice-president to make the same score Jing Yifu to also think, the online the most popular selling dog stairs download service that is about to roll out highlighted Suo Ni the advantage to the competitor, for dvd discovery instance SamSung electron and manufacturer of other electron product, they do not make recreational content. He says: "This kind of union (hardware and content) do not see in other place. This alls alone core competition ability is in the Buddhist nun just about, also be the place of Suo Ni extraordinary. Also be the place of Suo Ni extraordinary..
Although all alone the Buddhist nun already the development cause that draw the outline of gave future, but the company is more prudent however. On November 16, howard Sijinge expresses when accepting newspaper of Italian main finance and economics to interview, "Look in me, suo Ni and the case before its consume electronic product to look are done not have too much improve. Did not appear the sort of turning point that a lot of people hope. The industry that we still are awaiting to have not appear anabiosises. The industry that we still are awaiting to have not appear anabiosises..
The new dvd discovery 3 est data of Gartner shows, 2009 the prices of consumer goods of electron of the 3rd quarter still rove, and the sole of this industry rebounds or will appear 2010 the 2nd quarter.
All alone the spring of the Buddhist nun still wants probably when after the electron consumes industry sole to rebound.
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