Sunday, January 15, 2012

Suo Ni holds the post of heaven game sale to last pressure of downhill race price is steep add

Beijing time on August 14 evening news, according to foreign media Zhou Wu reports, suo Ni and Ren Tiantang were in the United States July the sale of video game market is successive the 5th month gives now to slip, basically suffer consumer to cut down sport plane and software defray be a burden on; Two companies are being borne increasingly heavy depreciate pressure.



The market studies the data that company NPD publishs shows, sale of Ren Tiantang Wii glided July 55% , sale of Suo Ni PlayStation 3 glides 46% . Sale of Microsoft Xbox 360 glides 1% , was growth June 9.5% . NPD expresses, total sales of market of American video game glided July 29% , to 848.9 million dollar.



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Performance of American game market is fatigued and weak and main it is to get current since this proud and flat period be a burden on of most severe whole world economic depression and deficient of new play software. American Department of Commerce is announced before this, the United States 3 months came to turnover give now to slip first July. Game of two big video issues the whole world business is moved inspect blizzard and electron the tall canal of art bound expresses this month, predict game sale is met this year keep balance or under on year.



Ba Kelai is stationed in Tokyo analyst Mia Nagas dog stairs best buy aka to express: "Suo Ni's PS3 i dog stairs for car s faced with depreciate pressure, may announce to reduce hardware price in the near future, probably enough spurs demand. " she thinks, up to the present wealth March 2010 year, ren Tiantang may realize hardware to sell an end hard, the game that rolled out July " Wii Sports Resorts " also bring hard carry effectively brace up.



   Sport plane sales volume glides quickly



Ren Tiantang expressed on June 30, up to the present wealth March 2010 year, the company still has confidence to realize Wii sales volume 26 million target. watch cases



The data of NPD shows, sale of hardware of market of American video game glided July 37% , to 280.9 million dollar; And software sale glides 26% , to 436.9 million dollar. Under photograph comparing, american market total sales grew 30% last year in July, basically get Wii sales volume driving and " American university rugger 2009 " , " Wii Fit " and " guitar hero: Make one's rounds acts " wait for game heat to sell drive.



Daisuke Nakata of spokesman of department of Suo Ni recreation expresses: "The game that heat sold last year is centered in second half of the year, but this year however more is in issue first half of the year. We are awaiting the game of the late cloth on September, the sale outstanding achievement of machine of predicting PlayStation palm and PS3 can depend on the sale big fight of the end of the year to pick up again. The sale outstanding achievement of machi the most popular selling dvd discovery ne of predicting PlayStation palm and PS3 can depend on the sale big fight of the end of the year to pick up again..



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   New play is brought carry brace up



NPD analyst Anida Fulanci (Anita Frazier) expresses, roll out new dog crates large strong play as each company, video game market or will put strike of the glissade below delay, the new play that this included Zhou Wu to roll out among them " interest explodes beautiful type rugger " . She expresses: "Although expression of outstanding achievement of game market sale is fatigued and weak since this year, but a few months will have future a lot of a dog stairs and ramps nd important game is rolled out, this shoud be able to be carried quite brace up sale. This shoud be able to be carried quite brace up sale..



This year the 2nd quarter, sales volume of Ren Tiantang Wii glided 57% , suo Ni PlayStation 3 dropped 31% . · of Er of Michael of analyst of certificate business Wedbush Morg the most popular selling dog stairs an Securities Paqiete (Michael Pachter) expresses, if hold the post of heaven and Suo Ni not to reduce Wii(to show price 249.99 dollars) show 399.99 dollars of price with PS3() price, two companies are afraid achieve goal of year sales volume hard.



memory card digital cameras   Depreciate pressure day is added



Paqiete says, game market will spread out October depreciate battle. Microsoft had been reduced with respect to not high price originally 199.99 dollars, the likelihood still can roll out new sport plane product. Xi Ji of · of gram of analyst wheat of investment firm Janco Partners (Mike Hickey) expresses, suo Ni is met the most quickly possibly this month roll out the product PS3 Slim with relatively low price.



Each big play company will collect German division grand to attend Gamscom 2009 game to exhibit next week. Ba Kelai's Nagasaka predicts, suonihui is exhibited in this announce PS3 depreciates on the meeting 100 dollars; The Tokyo game that will begin likely also on September 24 is exhibited on announce to depreciate politic.



Suo dvd discovery Ni CEO Howard Sijinge (Howard Stringer) and Tian Cong of cliff of Ren Tiantang's president rejected game to issue business and plane of shopkeeper requirement sport to depreciate early or late before this in order to carry bra dog stairs ce up the proposal of sales vol most popular selling dog crates large ume. (Ease flies)

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