[dispatch of Sai Di net] on August 16 message, the story that occupies game industry says, suo Ni plans an IPhone(The mobile phone gets online)Development staff attracts PSPgo equipment to come up. Platform of the game on the PSP palm that PSPgo is a kind of modification version. The mode that alls alone the the most popular selling dog stairs Buddhist nun plans standard of low of duplicate apple shop is his to create demand relative to costly new hardware.
The article of PocketGamer game website points out, suo Ni plans to provide library of game of an online PSPgo, can download through PlayStation network, downloading the price is 1, 2 with 5 euro, the IPhone application program with the apple is similar. Suonixi hopes to cause people to be opposite with this kind of method the interest of PSPgo hardware. PSPgo hardware predicts sale price is 250 dollars or 230 pound (the sale price that is in England and exchange rate are abhorrent) .
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The sale price that the PSP sport plane of the original version that Suo Ni rolled out 2004 is i most popular selling dvd discovery n the United States also is 250 dollars, and be on CD of format of UMD of Suo Ni proprietary sell the film, sale price is 25 to 40 dollars. Suo Ni later with about the price of 20 dollars sells every game online game.
UMD format CD did not grow quickly in sale film respect. The sale of PSP sport plane also lags behind at Ren Tiantang's DS. Since since 2004, suo Ni had sold machine of game of about 50 million PSP. And the user of DS sport plane that Ren Tiantang built 107 million person during this group.
The attack of IPhone
dearfoam slipperRecently, PSP sport plane saw the competition that comes from IPhone and IPod Touch. IPhone equipment besides offer a network to browse, besides the mobile phone function such as replay of email, media, still regard as game additional function. According to the apple Tim Cook is introducing presiding operation official 2009 money year the 3rd quarter says on the telephone conference of financial report, be in mere in time of two years, the apple built user of 45 million IPhone group, 100 thousand registered development staff and process of 65 thousand application.
The applied process that Suonixi looks at to the price that uses a program with IPhone sells him is to insist to continue to be in this market competes. Suo Ni should realize this target to still will face a lot of challenges, include to attract development staff from the IPhone market that has go dog stairs and ra dog stairs mps tten a proof among them come over, to new PSPgo user group sell software.
In the meantime, suo Ni still is faced with those who show some development staff to object. Menace of Bobby Kotick of presiding apparitor of development business Activision says, if all alone the Buddhist nun does not lower hardware price, he will abandon supporting PS3 and PSP sport plane.
Developing personnel is crucial
Suo Ni must persuade development staff to target the end can go up with the project of profit of division of this kind of low. This need alls alone the Buddhist nun reduces the middleman's fee that collection software markets. The apple of commission prep above that Suo Ni goes to develop personnel collection to game applies the standard of the 30% sales revenue of program shop collection.
canon ef 15mmA dvd discovery channel ll sport aircraft manufacturers are counted on from the commission with the many collection in software sales revenue. Suo dvd discovery 4 Ni and Microsoft past count on the loss that uses this income to make up for hardware to sell. Only Ren Tiantang's hardware sells be gain all the time.
Under photograph comparing, apple almost all income come from sell at hardware, make it can the commission with less collection in order to support the operation of ITunes online shop. The apple points out it answers again and again classics ITunes shop is balance of income and expenses, and invest the function that a few profit enlarge this shop.
Malic shop is admired
This article points out, however, in simplify publication process respect, suo Ni does not have apple of follow the lead of. PSPgo game will continue to adopt the requirement that the formal technology that is a center with sport plane asks to check, and want assure a test through the quality of two weeks. Suo Ni controls actively game release a plan. Considering people concern apple current correspondence uses the approval of the program and the indulge attitude that release a process to adopt, this perhaps is not an evildoing.
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Game industry thinks, the approval technological process of shop of malic application process is mixed more cheaply than game industry to development staff, simply convenie dog crates large nt. This view makes IPhone user surprised. IPhone user often hears development staff to complain the time that calls application program approval is long and sign malic IPhone to develop a plan to need to pay 99 dollars.
Suo Ni asks to develop personnel to so that design most popular selling dog stairs PSP application program,pay costly development tool charge and hardware fee at present. Although develop the price of the tool,the summer had dropped this year 80% , but, the price of software development tool of Suo Ni PSP still is 1000 to 1500 dollars.
After the success that witnessed shop of malic application process, witnessed shop of malic application process to be opposite especially after the appeal of small-sized development business, the applied process transplanting themselves goes to the independent development staff tha dvd discovery 3 t Suonixi looks at to attract IPhone PSPgo sport plane, is not put the emphasis in a few large game to develop business present in order to make game software.
However, the competition of the platform such as the Windows Mobile that alls alone the Buddhist nun still will be faced with the Symbian that comes from Gu Ge Android, Nuojiya, Palm WebOS and Microsoft and Zune. All attention that these products draw IPhone application process to develop business in actively, hope duplicate apple is online the success that sells respect of shift application process to obtain.
Author: Tian Hong
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