Sunday, January 15, 2012

Taiwan daughter head Fu Wangxue is red: Hope power fills the inexorable doom that becomes Intel

Hou Jiyong



Wang Xuegong: Power the road of flourishing entire industry catenary



As a woman that fought 20 years with Intel, power fill group president, taiwan daughter head the road of rich Wang Xuegong is destined rough calm, rough every.



On December 8, wang Xuegong is obtained " cacique of year Chinese economy " award, it is to catch chosen woman exclusively. When our newspaper reporter is being accepted to interview after the meeting, wang Xuegong is answered look at the past 20 years, she very sigh with emotion: Power fill devote oneself to high-tech industry 20 years, gingerly all the time, on thin ice, also be certain China can have core technology and the capacity that innovate independently all the time however.



Do poineering work 20 years, in IT industry domain, industry posture compares Wang Xu dog stairs best buy egong and coetaneous Chinese Taiwan to differ so. The mode with Taiwan the most well-known company is acting industry pattern, the Fuji that the most typical is Guo Taiming health, it is brand enterprise next, for instance grand Qi , bright Qi . Wang Xuegong and power fill, go up in new ground however, with PC number one flower holds Er to contend for the heart position of PC.



Go 20 years, what Wang Xuegong experiences is a the brutallest war, now, power Cheng Gengcheng is the whole world exclusive CPU of an over or across, GPU and mobile communication chip the chip manufacturer of 3 big fields. In times of computational terminal diversity, this translate into actual strength.



Compare with competitor photograph, in king snow red hand always many pieces of card. Compare with Intel photograph, she is much is GPU; Compare with AMD photograph, she became much mobile communication chip.



Besides compete with Intel besides, wang Xuegong still is fighting with oneself, make chain of total value industry namely. Today, power group flourishing part is subordinate besides power fill an electron besides, still include grand amount to, amount to completely, build amount to, Topod, power red, power Chinese wait for more than 30 enterprise, business is divided outside including chip to design, the production that still covers PC, mobile phone, PDA, make, sale, representative.



Wang Xuegong says, catenary train of thought comes from total value industry to kiss Wang Yongqing at father, wang Yongqing established single-handed stage model, its successful recipe is making chain of value petrifaction industry namely.



Alien looks, as " management god " daughter, wang Xuegong is containing golden spoon to be born. But to Wang Xuegong, as father 3 rooms one of 9 children of wife room, do poineering work to did not get one wool money aids financially father, "Wang Yongqing's daughter " the v/arc a person's status that once was Yu Huai of her be troubled. Now, "Most the daughter that resembles Wang Yongqing " it is the outside gives her most praise.



   Dogfight Intel



On the road that advances in Wang Xuegong, intel is the biggest inexorable doom. She dreams one day, power the inexorable doom that grand meeting becomes Intel.



Come from 1999 2003, power fill every to develop to be tasted newly, intel can stand say: Power fill tort. Employee more and more feel nowhere is not in Intel, their effort often by Intel a word come to naught; The client is righter and righter power fill lose confidence, be afraid of by Intel lawsuit: You are using the product that does not have patent accredit.



The litigant Ling Weicheng of Intel is disastrous. Appeal to before talking, power flourishing chip form for a time the whole world is had rate for 70% , to 2003, fall to 30% the following.



At the same time power contain chip set business development is rapid, its and Intel accumulated rancor are long already. Before 1999, power Cheng Congying reaved the big client such as IBM, HP and Compaq in Er hand especially. In June 1999, intel is opposite in and other places of the United States, England, Singapore power fill raise charge, department of Commerce of requirement United States prohibits power the chip form that fills electronic general and Intel look look is defeated past United States.



Power containing chip set and Intel chip is complementary product, because Intel entered chip set field later, both sides forms competition. Market of Intel CPU whole world is had rate more than 90% , the United States at that time is big country of the production wit dog crates large dogs h global the biggest PC and consumption, meaning of Intel this action is in thoroughly crumple up power is filled, eliminate a competitor.



Wang Xuegong is very fast make a decision: With its the person's path still studies the body of its person, march Intel hinterland, enter CPU to design a domain.



In July 1999, power semiconductor of Home Cheng Yuguo signs an agreement, the PC processor that buys Cyrix produces a section, in August 1999, power fill bought IDT again, market of push forward CPU. Buy S3 company with 322 million dollar subsequently. S3 and Intel ever signed alternate accredit agreement, this is meant power contain the patent technology that will share all across accredit between S3 and Intel.



A series of acrimony act are Wang Xuegong power Cheng Ying got vivosphere. April 2003, power Cheng Yuying is special Er both sides is reached reconcile agreement. Involve 27 patent dispute in all. According to consultative content, power Cheng Yuying is special Er recalls severally the lawsuit in all undertaking, show some product line with respect to both sides, the alternant accredit agreement that signs by a definite date 10 years.



The lawsuit that is as long as 4 years is power the world when filling the hardship on the history, also be the hardest time in course of Wang Xuegong life. Wang Xuegong thinks with powerful Intel fight hand to hand, not be an evildoing completely, this lets power fill learned how to seek progress through innovating. After lawsuit ends, power fill begin to energy has product research and development.



Wang Xuegong the Intel litigant hind, power fill relation definition to be " contest joins a concern " , the relation that competes to cooperate again already namely. Serve as an industry go up, downstream, it is collaboration, but go up in a few products, for instance chip set, CPU domain, existing to compete again. Wang Xuegong thinks: Any enterprises can satisfy a client only the demand of some respect, power fill the development space that has oneself.



4 years lawsuit lets power fill improved the relation with Intel, intel no longer seek one v&n bastinado is dead power fill. Wang Xuegong gained an opportunity: After PC enters era, the big fight of new Pacific Ocean industry in receiving a dream. In this big fight, wang Xuegong should become passive to be active, power fill should become protagonist.



Cloud computation, wireless Internet has let computational industry enter a new era, PC has turned into by leading role costar, the war that Wang Xuegong dreams is coming.



   "New Pacific Ocean war "



In cloud computation times, will have a new Pacific Ocean war. To this war, wang Xuegong expects long already.



1987, hold water in Chinese Taiwan and herd of another copartner grove when Wang Xuegong power fill, when the decision enters chip industry, everything prospective is so muddleheaded, unpredictable.



At that time, the product field with chip the biggest industry is memory chip, the chip manufacturer of the United States, Japan is undertaking with respect to the hegemony of memory chip a life-and-death fights. Day just heads with NEC, the United States just heads with Intel. Intel president Gelufu allows to ever recollected when say: Intel becomes American electron industry to contend last hope of Japan.



This warlike history calls Pacific Ocean the 3rd times the war. Final, intel be defeated, like before two ending, before two him morrow are in respectively victory of industry of car, television the United States. This, japanese is in conquer of memory chip domain American. 1987, intel is forced transition, the Intel of Ma Erxuan cloth that CEO holds the post of when to CPU transition.



The name is " PC times " new era is coming, CPU is the heart of PC however. Intel is forced this the transition that transition embraced new era fitly. The Wang Xuegong that just establishs a company with herd of another copartner grove thinks microprocessor is well worth doing. But how to have microprocessor, wang Xuegong is become fashionable irresolution.



Occurrence change of Chen Wenqi all these. 1992, chen Wenqi designs field place to show structural talent in the structure, already let him cut a figure in the United States. Wang Xuegong force invites Chen Wenqi to join in. After Chen Wenqi joins in, force advocate power Cheng Jin enters chip set business, become partner concern with Intel.



2003, after Wang Xuegong and Chen Wenqi struggle jointly through 10 years, be in what be about to reconcile with Intel lawsuit namely, 2 people knot manages to connect, pass temporarily for industry a much-told story.



1992, taiwan is becoming global PC acting labour to produce base, those who have 70% advocate board produce by Taiwan. Chinese Taiwan develops chip set business to have favorable external environment. 5 years in, taiwan appeared set of a batch of chip manufacturer, and the most successful should belong to power fill, highest held chip series the market share of 70% .



Wang Zhe is become on chip set business, the competitor of Intel is become in CPU domain, not be ultimate goal of Wang Xuegong.



hans wilhelmBefore this, when Chen Wenqi accepts our newspaper reporter to interview, say: From at the beginning, wang Xuegong and Intel go not be same a road, intel emphasizes performance, power fill not pure pursuit chip function, emphasize the couple of function and application however. This language as good as went back on his word more than 10 years in the past at challenging Intel with succeeding rub Er is mensurable.



In the time that is as long as 30 years, of circumstances of draw appraise Intel is the curve of two lifelike, one is rub Er mensurable curve, every other 18 months, the chip function of Intel breaks up time, one is the curve of Intel stock, two curves maintain breathtaking accord, parallel up, overwhelm.



The circumstance produces a change suddenly however. Since 2000, two curves begin to deviate from, rub Er is mensurable still effective, intel stock begins to be down. Till this economic crisis situation is stabilized, intel falls in Ou Dening's dominant, its " platform is changed " strategic be successful, intel stock just begins to turn round declining tendency, with rub Er curve is synchronous.



Alleged platform changes the strategy, draw close to application namely. Power fill the dominant in Chen Wenqi to fall, begin the approach that combines with application from 1997. Wang Xuegong says: The foresight that has an insight i dvd discovery best buy nto to did not come gives power Cheng Ying got 10 years of time. Went 10 years, power fill from 0 begin, become Dai Er, associate, the CPU supplier of the PC manufacturer such as HP.



Wang Xuegong discloses, take the approach that combines with application, in thin client computer (NC) , the television carries box chip domain on the head, power fill very successful, for instance global 60%NC machine is used power contain chip. Wang Xuegong says: Cloud computation times, more terminal will have computational function, support specific applying, earlier ground and application are united in wedlock, make power Cheng Yong has more opportunity.



The war with Intel is more than in terminal start shooting. Wang Xuegong says: Cloud comp dog crates large strong utation times has two end, it is terminal, it is high in the clouds additionally. In high in the clouds, the server that wear Er is used first degrees power contain chip. Wang Xuegong says fully: The cloud calculates Yamaxun the server of tiring-room, daierdi is offerred, use power the server that contains chip.



Another advantages are power fill 3 pieces of cards in the hand, CPU, GPU and mobil the most popular selling dog crates large e communication chip: No matter be in high in the clouds, still be terminal future function of processing of computation, graph, communication needs confluence, in Intel, AMD, power in Cheng Sanjia company, only power Cheng Yong uses all technology. She thinks: Power fill more organic meeting.



In cloud computation times, will have a new Pacific Ocean war. To this war, wang Xuegong expects long already.



   Diversity road



A the most important dot criterion is, to the enterprise below the banner the input wishs scene, and power fill give below of every company wish scene it is: Not dread is difficult, do the best, most valuable business.



Even if in Taiwan enterprise, power Cheng Ye with diversity famed. Power group flourishing part is subordinate besides power fill an electron besides, still include grand amount to, amount to completely, build amount to, Topod, power red, power Chinese wait for more than 30 enterprise, the production that business covers chip design, PC, mobile phone, PDA, make, sale, representative.



How to run these companies, it is the problem that Wang Xuegong often ponders over. Nowadays, wang Xuegong formed a few principles, put power for instance. Wang Xuegong says: When choosing handler, sincere letter is the vitallest, want to pick more outstanding than oneself, able person at the same time, after been choose, everything is done by them advocate. When Wang Xuegong accepts a reporter to interview, always can say: I arrange specific professional work husband will tell, they are told weller.



A the most important dot criterion is, to the enterprise below the banner the input wishs scene, and power fill give below of every company wish scene it is: Not dread is difficult, do the best, most valuable business.



Grand amounting to is a best example. Grand amount to held water 1997, the product is notebook computer at that time. Wang Xuegong thinks to should do PDA, have innovation space more. But the earth of president eminent fire that is dug to come over by her thinks: Do jotter to just have appeal power, just enrol a person easily.



Wang Xuegong respects the opinion of eminent fire earth. Later, as a result of Taiwan another jotter generation is versed in rapid leap up rises factory Shang Anda, eminent fire earth takes a risk to fail. This adventurous failure makes grand amount to deficit 1 billion (new station money) yuan, because of outstanding achievement deficit, grand amount to financing to also be affected. Adventure fails, do not affect its to be opposite the accredit of eminent fire earth, eminent is responsible still grand amount to.



Be in at this moment, microsoft rolled out MCE operating system, but Microsoft MCE applauds however not draw a large audience, manufacturer of absolutely little hardware cooperates to it. Wang Xuegong thinks, this is an opportunity. But Microsoft feels grand amounting to is a small company, not be the partner that Microsoft needs, microsoft hopes its partner is HP this kind of big company.



Grand amount to make PDA sample first, wang Xuegong takes sample to Gates to look. Gates is particularly amazed, be profuse in praise. Microsoft and grand the collaboration that amount to began so.



Original grand amount to the channel that returns Microsoft of have the aid of and consequence sale product, begin to perfect oneself sale channel at the same time.



The collaboration of Dan Hongda PDA and Microsoft just still begins. Subsequently, grand the smartphone that amount to, smartphone of Topod high end chooses to follow Microsoft MCE. In those days grand amount to the influence that lends Microsoft, when grand amount to do big hind, microsoft begins more and more rely heavily on sb's service grand amounted to. Now, of Microsoft need rely heavily on sb's service still have power the Topod below Cheng Qi.



Wang Xuegong thinks: "Microsoft and power filling is resource rely on for support. So old, I and Gates also became a good friend, must meet every year. And when Gates reveals Microsoft MCE operating system every time, always take grand amount to a product to make sample. This is absolutely good advertisement. This is absolutely good advertisement..



Wang Xuegong says: In technical innovation respect, grand amount to not was defeated by Yu Ping fruit, feel a technology for instance, grand amount to most roll out first, while the technology innovates, grand amount to the innovation that still had a lot of trade pattern.



With Motolora, Nuojiya, wait to differ with having brand be on sale oneself to Topod very, grand amounting to is choice and operation business collaboration: The postal service hall that carries operation business sells grand the product that amount to, divide into together with operation business next, grand the identity that amount to is terminal unit provider, the card that holds terminal to stick operation business (for instance the) such as French telecommunication, AT&T.



   Conversational king snow is red: Innovation ability energy of life is long sustainable



"Response is a little insufficient and flexible today, just come over from the United States, sat the plane of ten hours " , long hair of Wang Xuegong manage, laughing to say.



Wang Xuegong is an accord with actually flier, economic crisis also fails to change this kind of condition. She thinks: In economic crisis, the challenge is more, prospective inaccuracy decides more, want to increase investment, just have better future likely. To this, wang Xuegong is quite intentional: 1997, asian banking crisis, wang Xuegong investment holds water grand amount to, become finally power one of companies with the most successful group flourishing part.



Taiwan most the mode that people talk reachs is acting industry pattern. Even if the brand mode of administration flourish, appear in Taiwan Zhuo Er not group. To innovation hold to, let Wang Xuegong choose a path, from chip set, to mobile communication of CPU, smartphone, GPU, CDMA chip, embedded chip, wang Xuegong is perpendicular before oneself removed height of a path innovation, span for oneself.



Wang Xuegong says, power contain the account that grows continuously, just about to innovation hold to, this also lets power although face the competitor with so formidable Intel,fill, also lived to come down.



   Innovate in the crisis



" 21 centuries " : In this economy crisis, power is filling place to suffer an effect particularly big?



Wang Xuegong: Power flourishing business is not acting labour, power filling is the enterprise that gives priority to with own innovation, because this is macroscopical economy is right power filled impact will be a bit a bit less. I think all the time, to Chinese enterprise, own innovation is very main, economic crisis when, the vivosphere of the enterprise of own innovation will be a bit bigger.



" 21 centuries " : Power is group flourishing part subordinate grand amount to can you suffer an effect?



Wang Xuegong: Affirmative now meeting suffers an effect. But what sufferring to affect is not the most important, see us how seek to live on however put, seek progress, how to answer. This is more important.



Grand amount to when doing a smartphone, the whole world has only grand amount to. Grand amount to when doing a smartphone, mobile phone market of the whole world is not very good, the whole world is in Asian banking crisis in. Later, smartphone market is mature, grand the mobile phone firm that manages the most influential for the whole world force. Of course, also result from successfully grand amount to distinctive commercial pattern.



In the crisis, the software that should let oneself and strong put oneself in another's position surmount other firm, innovate in the crisis, for the next time market opportunity found, this is the most important.



" 21 centuries " : 1997 Asian banking crisis when, power fill increased investment instead, does this paragraph of experience give power the experience that with what kind of answers the crisis to fill?



Wang Xuegong: What to do to must surmount a competitor. We now on hardware and software, on the smartphone, want to surmount a competitor. Want to have investment on research and development, want hard to want to be clear about next technology trend.



" 21 centuries " : Say own innovation, power fill emphasize all the time recently " Chinese core " , compare with the photograph 10 years ago, what does the meaning have to differ?



Wang Xuegong: Power fill carry Chinese core to had exceeded 10 years, make chip and chip group, had had history of more than 20 years. Chip is an industry, it is height of a technology the industry with capital concentrated, concentrated height, have very high threshold to Chinese enterprise. Core of China of 10 years of premise, think those who make clear is, the Chinese must have his chip.



Core of China of this bring up again, have two meanings. It is industrial environment produced change: Cloud computation, wireless Internet becomes an industry to develop the mainest impetus. Power containing chip is the chip that best balanced function and application, fit the industrial environment of instantly, chinese core joins Chinese terminal manufacturing industry, give creation new perspective.



2 it is Chinese core it is the example that Chinese enterprise innovates independently, at the same time native land SI, manufacturer, ISV around Chinese core, around power fill platform to undertake developing, will gain opportunity of a lot of innovation.



   "3 core " shirt-sleeve



" 21 centuries " : Besides outside the layout on terminal, power won't grand meeting be in " high in the clouds " layout?



Wang Xuegong: Power the self-identity that fills chip to acquire more PC firm, associate for instance first degrees are used this year power contain processor. In addition, power fill still have) of GPU(graph processor, and CDMA communication chip. Power fill in more terminal, besides desktop end, still include a mobile telephone, get online to wait for mobile end to have position originally. This is power fill the dominant position in terminal.



In high in the clouds, the server that wear Er was adopted first degrees power filled chip. The Dai Er of dig dog stairs and ramps ital center of Yamaxun serves even if use power contain chip, this server is produced in Xiamen.



" 21 centuries " : Layout high in the clouds, photograph of Intel and IBM, SUN is compared, what differs?



Wang Xuegong: The success of IBM, SUN is the success that centers computational times, times of Dan Yun computation and concentration operation times is different, need more energy-saving, need is efficient. When Google the data center to support oneself, when needing oneself to build power plant, visible and energy-saving how important.



Power fill chip to pay attention to function and environment all the time, with applied harmony, this will become us to be calculated in the cloud the advantage of the times.



" 21 centuries " : Compare with Intel photograph, you became much) of GPU(graph processor, compare with AMD photograph, you became much CDMA communication chip, in layout of chip domain all fronts, will give power what profit does the competition t dvd discovery hat fills future bring?



Wang Xuegong: Power fill besides outside layout of chip domain whole world, still have chip group, return organic chip carrying a box on the head and NC chip, still terminal is made with most popular selling dvd discovery the sale. Future, mobile phone, TV, computer 3 screen are shirt-sleeve, consume kind of electron, 3C of the computer, communication is shirt-sleeve, the opportunity that brings confluence. All front dog stairs for bed s layout, new power becomes conformity in future.



" 21 centuries " : How integrated?



Wang Xuegong: This must see these terminal, need what kind of application, power fill provide what kind of operation capability. Chip of GPU, CPU, communication, "3 core " can come true along with need conformity.



   The experience of diversity



" 21 centuries " : Be in China, diversity is a trap, power what how jump over these trap step by step to fill?



Wang Xuegong: Power group flourishing part has a lot of companies, only power fill an electron, have chip of chip set, GPU, CPU, communication. Succeed in many domains, the most important is every domain should make choice, have the technology of oneself core, have the technical group of core.



It is to be on present foundation next, toward industrial advanced position, past key component develops, is not converse, more than also make large-scale, make additional value taller and taller.



" 21 centuries " : Power fill have below the banner now power fill, grand amount to, Topod, complete amount to, build amount to, power city, power red, power Chinese wait for more than 30 enterprises, how do you manage?



Wang Xuegong: I enlist administrative company truly, not Guo Weicheng, grand amount to, Topod, complete amount to, build amount to 5 enterprises, the others puts authority 10 times several to give husband. Accordingly, choice handler is very important. The level that I choose handler is myself, more outstanding than me, capability is stronger. More important is, want sincere letter.



" 21 centuries " : So much enterprise, they develop what condition, just calculate the expectation that reachs you?



Wang Xuegong: Tell dynamicly, every enterprise should break through new target ceaselessly, surmount now. After every enterprise has two 3 years, or it is the direction after 5 years. My requirement is, in respective domain, want to do the business with best whole world. Now is globalization times, want to be able to place the enterprise with mesa and best whole world to undertake competitive.



For instance power fill an electron, compete with Intel namely, grand amount to even if compete with Nuojiya, apple.

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