Guide language: Foreign media published analytic article to say on July 31, make consumer reduce expenditure as economic depression, the sales volume of Wii and PlayStation 3 appeared to glide significantly, ren Tiantang and all alone Buddhist nun manufacturer of main game aircraft is bearing these two whole worlds increasingly heavy depreciate pressure. Game development business and shopkeeper also brought to bear on to them powerful pressure. It is article full text below:
Give now to slip first as the sales volume of Wii, the shipment volume of PlayStat dog crates large ion 3 drops to two years of nadirs, ren Tiantang and all alone Buddhist nun manufacturer of main game aircraft bears these two whole worlds depreciate pressure increases ceaselessly.
Hold the post of heaven Zhou Si to announce, sales volume of Wii of season of the first money glides compared to the same period 57% , profit drops 61% . Suo Ni was announced successive loss of the 2nd quarter, volume of PlayStation 3 shipment glides 31% . Microsoft is announced last week, recently a the best selling dog crates large quarter in all work off 1.2 million Xbox 360, to come two years lowest is sold quantity.
Suo Ni CEO Howard Sijinge (Howard Stringer) and Tia dog crates large breed n Cong of cliff of Ren Tiantang's president had the most popular selling dog stairs rejected game to issue what business and shopkeeper put forward to depreciate requirement, global economic depression brought to bear on to customer pay enormous pressure. Yen went strong to also bring concussion to the profit of manufacturer of Japanese electron product, because yen appreciates,make their product opposite become at the abroad competitor such as SamSung electron competition ability is fatigued and weak.
One auspicious investment manages Tokyo company (manager Qiu Ye fills fund of Ichiyoshi Investment Management Co) to express: "Suo Ni and Ren Tiantang need to reduce sport plane price, otherwise these products can be sold low fan. Investor fears consumer can reduce expenditure further. Investor fears consumer can reduce expenditure further..
Depreciate pressure
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Si Jinge is some earlier this month moment rejected the whole world business of development of game of the biggest video is moved inspect blizzard CEO Baobi Kedike (the demand that Bobby Kotick) reduces PlayStation 3 price, current price is this product 4 most popular selling dog stairs 00 dollars. Kedike expressed June, if all alone the Buddhist nun does not depreciate, move inspect blizzard may develop game for Suo Ni no longer. The whole world is the greatest boss of GameStop of video game shopkeeper Dan Demateao (Dan DeMatteo) also complained May, sport plane price is too high.
Cliff Tian Cong expressed June, he had not considered to depreciate. Ren Tiantang's Wii is keeping the price of 250 dollars all the time since appear on the market. And the Xbox 360 price with the cheapest Microsoft is 200 dollars.
Si Jinge expresses this month: "Every sell all alone Buddhist nun a metropolis of a PlayStation deficient money. "Every sell all alone Buddhist nun a metropolis of a PlayStation deficient money..
Battalion of season of the first money receives Ren Tiantang to glide compared to the same period 40% , to two hundred and fifty-three billion five hundred and fifty million yen (add up to) of 2.7 billion dollar about, relatively the analyst before this anticipates low 1/5. Ren Tiantang expresses, this basically is to suffer game software to behave fatigued and weak be a burden on.
Loss is severe
On PlayStation recreation department of Suo Ni first quarter operation deficit 397 billion yen, became the business branch with the biggest loss of Suo Ni company.
Suo Ni CFO is big Tian Shen goes and Tian Cong represents Ren Tiantang's crag, they believe respective product can achieve the goal of hardware sales volume this year. Big Tian Shen rejects to publish a comment to depreciating all right; He expresses, a lot of and important game that the autumn rolls out this year should drive sport plane sales volume to pick up. And cliff Tian Cong also predicts new play software can be carried brace up hardware sales volume.
Japan expresses with institute analyst Koki Shiraishi greatly: "Ren Tiantang did not release new product all the time recently. I am paying close attention to Ren Tiantang whether the product with a driving expression is rolled out before shopping season of the end of the dog stairs year.
Maintain anticipate
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Ren Tiantang predicted this year in May, up to the work off of 12 lunar general March 2010 26 million Wii, keep balance basically with before this one year. All alone the Buddhist nun also predicts, PS3 shipment volume will rise 29% this year, reach 13 million.
Tokyo is right Makoto Haga dog crates large best buy of president of Wing Asset Management of strong fund company expresses: "To game industry, roll out wonderful new play ceaselessly to whether user of tarry sport plane is very principal. The competition of this industry is very brutal. The competition of this industry is very brutal..
Ren Tiantang is announced. Sale of software of game of season o dog crates large dogs f the first money glides compared to the same period 34% , to 105.5 billion yen, hardware battalion closes glide 44% . Think with institute analyst Shiraishi greatly, than on year the corresponding period is rolled out " Maliao cycle racing " and " Wii Fit " excellent performance, the expression of game software product of season of the first money has Ren Tiantang place is dim.
All alone the Buddhist nun is announced, the software sale amount of machine of palm of PlayStation 3, PlayStation and PlayStation 2 glided compared to the same period 41% .
The market studies the data that the month on company NPD Group publishs shows, suo Ni and Ren Tiantang sufferred 9 years to come in American market last month the biggest sales volume coast, basically be the be a burden on that is lacked by new play.
Fa Ruier of · of favour of Lai of cloth of THQ CEO of game development business (Brian Farrell) expressed on July 28, microsoft plans to roll out equipment of play of sense of a body later on next year, in order to replace current game handle. But he was not stated in detail to this, suo Ni also announces to plan to roll out a new system in next year feeling controller. (Ease flies)
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