The development that Android is in China, was full of " Chinese characteristic " .
Su Juan / civil
On July 20, before the face of Chinese media, li Kaifu of president of division of vice-president of cereal song whole world, big China feels the malic IPhone that accompanies him more than one year symbolisticly from bag(The mobile phone gets online)Mobile phone, one raise hand is about to throw away a window outside. He announces, will change formally with the G2 mobile phone that is based on platform of Gu Ge Android.
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Sale action of Li Kaifu just meets meantime. Chinese shift is about to roll out the develops platform OMS independently OPhone mobile telephone that is based on Android system. Subsequently two operation business will catch up with more quickly. For the word that uses Li Kaifu, the operation platform that is based on Android him development with Chinese shift is different, the collaboration of Gu Ge and Chinese UniCom, bilateral more apt is based on Android platform to make application directly, the time that rolls out accordingly will be faster.
As up to now business of all China operation is only the platform of mobile phone collaboration of pitch on, android looks future boundless. Li Kaifu is to abstain from none more the ground expresses, our main collaboration object is operation business, main energy won't be put on the collaboration with other firm, will not provide technical support to mountain fastness mobile phone. " Gu Ge's ideal is very actual, that is business of operation of have the aid of make the Internet sale that carries mobile phone end from PC Caesarean.
But right now, the Android policymakers of city of scene of hill of California of headquarters of song of busy Yu Gu still perhaps have not enough time to know, a China that never has made call with them designs a company -- technology of the communication that achieve raise (Shenzhen) limited company, external high-key announce: Rolled out Chinese head money but business uses Android mobile phone.
"Mountain fastness how? ! We are mountain fastness machine! I do not evade you to say we are mountain fastness machine! We can squeeze Nuojiya head broken and bleedingly euqally. I tell you, the 1/3 that our price can be them, even 1/4, quality also justifiable, do you say to have competition ability? Android to us, it is another absolutely good chance! " the Wu Ming of vise general manager that the communication that achieve raise is in charge of research and development is agitato say very.
This does not accord with Gu Ge's apiration apparently. But here is Chinese market, gu Ge said not to calculate. Most those who make Gu Ge unthinkable is, the Android that looks very good contact with is in by it those " the person oen is in love with " do so that kink can'ts bear.
Achieve raise viewpoint
Wu Ming all along not because these are cheap,the mobile phone feels self-abased, return instead very proud, the characteristic that thinks this is one kind suits Chinese science and technology to develop " create " .
Wu Ming's viewpoint is worth ponder very much. scooby costume
In recent years, the mountain fastness machine of Chinese characteristic will include the brand of mobile phone of international a gleam of such as Nuojiya, SamSung, Motolora to be hit utterly routed. Now, they should march high-end market, core competition ability still can be " low " . The Andr dog stairs for bed oid platform that opens a source freely is this convenience bridge.
Those still need Gu Ge the core business of accredit charge, the communication that achieve raise won't be touched temporarily touch. "Do not want those characteristic functions, we want petty gain only. Chinese enterprise most those who be good at is to do exceed low product. " Wu Ming says. What is more,the rather that Gu Ge had opened the fundamental application that includes browser, calendar, camera, mailbox, MMS, search to wait inside, about the same enough also.
"They do not look to go up we, also do not have nothing to do with to cooperative opportunity, ourselves adds business, you look, ourselves added PushMail, can rival completely with blackberry, cheaper than them, the service cost that one year you give a 20~30 the dollar is OK. We call this mobile phone the perfect union of Gu Ge and blackberry, become aware do not feel we and blackberry grow very to resemble? " he says.
Such inside buy business also can keep away from even telegraphic operation him business is done. "We have tiring-room system, can him operation, very simple, sell an user License, let them buy bit of check, or the electron pays, do not have a problem. I tell you dog crates large , china has one large quantities of SP are propping up us, operation business should be joined come in to play us not to refuse together, do not wish to also cannot be in charge of us! " Wu Ming expresses.
Do not climb already on Gu Ge, also do not enter operation business flow, do they pursue what? Want to know, this can be a smartphone, any mobile phone manufacturers won't oversight " intelligence " the long-term benefit of backside.
Wu Ming's think of a way is very simple. "We are sell a mobile phone, earn money, this is enough ah! " although he fixed a price the product of oneself,1000 yuan are controlled, still believe among them profitable. "The price has many low depend on we want to do decide how old market. I am told with you, capital have enough to meet need is very main, you can fix a price very tall, but you just can do a business one year, we can do 10 businesses one year! We can do 10 businesses one year!!
Out achieves the most popular selling dog stairs this Android smartphone of raise, be called domestic head money is real can commercial Android mobile phone. It is based on dvd discovery the S3C2448 application processor of ULC2 base band of Ying Feiling and SamSung, hardware part is developed by the company that achieve raise; Software part includes the You Yi such as application software of program of Android operating system, drive, system, part to become communication company to be in charge of. Magical is, the company with two different identities works in an office actually.
Disclose according to them, the mobile phone manufacturer of a few home has begun with this company arrange with, exchange views use this company plan to roll out Android mobile phone in home market. To this, jiao Xuening of the CEO that achieve raise do not wish in order to involve trade to talk more for the secret, but he emphasizes, these mobile phone manufacturers are the manufacturer of domestic rank front row.
Telegraphic operation business returns these mountain fastness companies that do not see go up temporarily, had oneself great plan, abrupt perhaps one day, will act bad money to drive out again the important role of fine money. As it is said, the Ophone mobile phone that Chinese shift releases outwards before this fixes a price to be controlled for 5000 yuan, than Wu Ming their machine child expensive double much.
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Operation business depth of water
Current and character, the OMS platform that mobile and own research and development rolls out China, still do not look to give the place of dispute of as advantageous as Gu Ge beneficial. "The Android of we and cereal song is two disparate platform. " associate mobile public relations emphasizes again and again: Although used the Android that opens a source, but Chinese shift had been done too much improve.
Actually, this Chinese operation business that did two years of preparation fully already purpose of darkling hair force drafts all game regulation by oneself.
A personage of know the inside story discloses, motolora is grinding a TD of hair smartphone recently by in mobile requirement has depth custom-built. This mobile phone is based on Android of platform of Gu Ge operating system, motolora plans to undertake applied a development on this foundation originally, but in mobile requirement, motolora does not derive from a development, should use an OMS(that be called to open mobile system) operating system platform.
Below such condition, associate, the manufacturer such as LG, Topod also moves to throw the mobile phone that is based on Android jointly in be mixed actively. According to divulging, pass the collaboration that goes up in OMS system with Chinese shift, LG obtained the fund of research and development that comes from Chinese shift, will take out 15 million yuan from inside this fund special use at the technical research and development related Android.
"This is the thing of structure of catenary of industry of an enough change. Before this, the dominant of mobile phone operating system counterpoises to basically wait for terminal manufacturer in Nuojiya, Motolora, now, shift is trying another kind of mode in, control an operating system by operation business namely. Through popularizing OMS, the mobile custom-built service in a most popular selling dog crates large lso was being populariz dog crates large strong ed. " a personage of manufacturer of homebred mobile phone thinks.
In November 2007, 34 tycoons related Gu Ge and global communication industry established alliance of open mobile phone jointly, china tells He Hongda report mobile, Motolora, Intel, high is first member. After meeting defeat with malic negotiation, chinese shift rolled out the OPhone mobile phone that is based on Android system in time. Besides approximate processing is made in nominally, also draw close to IPhone as far as possible on interface and exterior design.
"The business that what this peculiar OPhone mobile phone runs is Chinese him shift, the custom-built machine G1 that is in abroad with Gu Ge and G2 are different. " take the lead in try out associates the Li Jinliang of expert of our country famous telecommunication of OPhone mobile phone thinks, shift has his strategy in, what that makes machine of TD high end namely with OMS platform is custom-built, mastered the active advantageous position of business already so, also enlarged TD terminal a group of people of same interest. Before this, shift ever sought China actively to wait for mobile phone of TD of research and development of cooperation of firm of brand of a gleam of with Nuojiya for many times, pendent from beginning to end.
However, this is China's mobile one's own wishful thinking only apparently, both neither represents an user, also may not is denounced so that brand manufacturer likes.
"The business that OPhone can move China really bales very well, can not represent the demand of the user completely however. Accordingly, operation decides what make the market and cannot become Android to be in China is all. the domestic manufacturer that takes door going abroad to a few international brand business that own maturity to have sale channel oneself in China and hope, still need to develop oneself platform and application, in order to satisfy the personalized requirement of the user. " banner of dragon of business of mobile phone design accuses a Guo Hailong of chief inspector of limited company market to think.
mountain t shirtsHave resurgence early, China for, enterprise of such brand of domestic mobile phone began sea Er Android journey, just marched toward the footstep first abroad. Because Chinese market is opposite complex, the delicate gain that implied tripartite of song of business of operation business, mobile phone equipment, cereal weichis. Gu Ge does not hope to change the thing complex, just express to hope to basically cooperate with operation business. They are clear, after the product is carried and platform end forms competition with operation business at the same time, will send Nuojiya the consequence like Symbian.
Accordingly, in interview, no matter be SamSung or LG, they express to will continue the development mode that much platform develops simultaneously, in order to increases opportunity and avoid risk. The expert of platform of senior mobile phone of SamSung company makes round acquiesce be: "Android still is an experiment only at present article, use from dimensions business still have a paragraph of space. Retu dvd discovery 4 rning those who need an attention is, if cannot grab the service value of backside, we such design and production company are undoubtedly doing for Gu Ge marry clothes. Accordingly, want careful investment. Want careful investment..
Expedient cost of Gu Ge also is apparent. Although the G1 that lacks brand manufacturer support and G2 had had the propagandist promotion of dynamic in the world, sale success is goodish all the time however. Price of G1 of machine of first cereal singer is more cruel intense drops to 2000 yuan or so, since will be popularized last year in September, only the sales volume of more than 1000000, still not as good as IPhone is in China the amount of commodities from abnormal channel of the market.
Mobile phone platform of Gu Ge " dream "
Be too busy attend to these accident, gu Ge fluctuates the fond dream that in spirits ground is making him.
On July 20, cereal song China makes public the technical strategy goal in mobile Internet domain first -- let a mobile phone surmount PC. Around move goal of this one strategy, gu Ge rolled out in the best selling dog stairstegrated search, Gu Ge respectively dog crates large best buy mobile phone map and be based on platform of Android application development. Carry mobile search, hand opportunity " clever " the ground helps you choose to drive course; Carry speech search, the mobile phone can help you find the information such as recent gas station, bank; Pass " Gu Ge is latitudinal " product, can help you decide all friends are in a place...
To this 3 big fist the product is about to be the profit that he brings, cereal song confidence is full. According to introducing: The profit pattern of mobile search and the photograph of Internet search engine that are based on PC are similar, basically be based on the advertisement of the keyword, but the form will be more rich, for instance: When the user searchs cafeteria, can appear multinomial search result, having among them may be advertisement, but can make explicit designation. Relevant data shows, up to by this year June, amount of user of Chinese mobile phone is achieved 601 million, and netizen dimensions is 338 million.
Current, cereal song headquarters already began to develop business collaboration with partial application process, the test uses ad of the buy inside the program. Before this, malic IPhone has gotten benefit greatly through this profit pattern. According to the United States the newest data of AdMob of mobile ad firm makes clear, in IPhone network, the ad that has more than 60% is clicked come from applied process, the advertisement that comes from mobile phone network is only 40% .
Set out from Gu Ge's angle, all these looks to do not have a problem, just be the professional work that attends PC continues to the mobile phone, realized integrated sale and essence to follow sale further. But the problem depends on, enter telegraphic field, the interest community that is about to generate is far more than advertiser is simple in that way, still include the many segment such as operation, terminal, application development. Next, gu Ge needs to do decided issue to still have a lot of.
It is application software developer cannot see Anacreontic future above all. Cereal song oneself does not consider old on software shop write an essay. Up to by June, the applied process amount of malic application shop amounts to 35 thousand, and Gu Ge's Android Market is only 5000 or so. Beijing time on July 18 message, according to foreign media coverage, although the apple applies program shop software to download a quantity to had exceeded 1.5 billion times, vice president of department of engineering of Dan Gu song Ke Ganduotela expressed dimension a few days ago, shop of process of mobile phone application is not the future that representing mobile phone industry. He discloses, use program store quite, mobile phone browser is the domain that Gu Ge values investment more at present.
Another problem is more serious, the passageway that whether operation business is happy to let Gu Ge use them will sell ad? Very apparent, the Gu Ge that owns platform technology and appreciation business is to want to make fictitious operation trade. But, gu Ge unlike apple in that way, the terminal vermicelli made from bean starch that having a batch to lose reason after one's death and profit pattern use a store clearly, allow telegraphic operation trade also not without colourful admire the ground to run collaboration is divided into. Of course, operation business also can adhere to oneself business on the platform that opens in Gu Ge, seek profit together. But China of no less than's mobile and current practice, do this close Gu Ge again what thing?
Cannot solve profit pattern problem to also take business of errant and telegraphic operation, take errant operation business also more cannot solve profit pattern problem. Therein link very kink. Will be the destiny of Chinese edition Android placed go up in mountain fastness airframe? ■
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