The apple is suspected of misdirect consumer call its product most environmental protection

Beijing time on June 21 midday message, according to foreign media coverage, the apple was exploded recently misdirect consumer, although achieve high level requirement but be not most environmental protection computer.

Apple at that time time Zhou Wu (Beijing time Saturday) announce, this company and Dai Er contend for the triumph in battle in environmental protection computer. Dai Er ever complained an apple to call latter conduct propaganda the jotter below the banner before this is " the whole world most the jotter of environmental protection " have misdirect customer disrelish.

According to Dai Er the national ad department to federation of bureau of American good business (of NAD) complain a book to say, the apple uses afore-mentioned advertisement to belong to " extensive advantage acceptance " , have bespatter other the ill will of product of all manufacturer jotter. The jotter product that NAD undertook investigating to malic ad and alludes this company should compare other brand product more environmental protection. north face shirts

After classics investigation, NAD Zhousi expresses, the misdirect of place of this one advertisement that consumer can suffer an apple to broadcast extensively in network and TV. NAD proposal apple adjusts the environmental protection catchword in advertisement with " avoid to exaggerate its demit " , because of this advertisement may promiscuous consumer, think product of jotter of MacBook excel other.

It is reported, NAD uses electronic product environment to evaluate a tool (EPEAT) undertook evaluating to malic MacBook, this tool is one kind accepts admissive standard, compare the personal computer effect to the environment in order to help consumer. NAD says, the EPEAT grading of all jotter below malic banner is very tall, under photograph comparing the product of other manufacturer also did not reach coequal level really. Accordingly, NAD thinks, the apple is exclusive a manufacturer that reached highest EPEAT level. Nevertheless, NAD most popular selling dvd discovery also discovers, certain jotter brand, if the EPEA dvd discovery T of the Portege series product of Toshiba gives a mark,be about prep above MacBook.

Current, whether had be because the adjudication of NAD undertakes adjustment to advertisement,the apple notted meet, but this company spokesman says, the adjudication of NAD already confirmed malic environmental protection is affirmatory. This spokesman says, "The adjudication of NAD is absolutely victory the apple to. Of environmental protection computer contend for what allege to us ' the whole world most the jotter of environmental protection ' launched a challenge, but NAD course of study already confir dog stairs med, all jotter photographs that produce with other manufacturer are compared, macBook is the whole world really most the notebook computer of environmental protection. " nevertheless, dai Er was not judged with respect to this matter buy.

Blame seek profits the work that environmental protection organization supports an apple to reduce its computer product to be affected to the environment all the time. The component of production of chemical raw material that the before 2008 disuse that green peace organization admired the apple is made 2007 may affect human health is mixed the acceptance of circuit board. This kind of chemical raw material includes bromic fire retardant (BFRs) and pvc (PVC) .

Green peace organization expresses at the same time, this apperception learns the before 2009 disuse that affirmator dog crates large dogs y and ambitious Yudaier and afore-mentioned other manufacturers of the apple make the acceptance of raw material. In addition, the activity of environmental protection ad that this organization still admired the apple decreases to affect place to do to the environment with respect to the computer below the banner.

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This year March, green peace organization released sheet of a list of names posted up of grade of enterprise of environmental protection electron, before malic rank leans, and competitor, if Dai Er, HP is mixed,associate etc after leaning. Be in through consumin the best selling dog crates largeg electron and IT co dog stairs best buy mpany greatly to each environmental protection, reclaim, product specific power consumption and chemical raw material the grading that wait, big to each company undertook sheet of this a list of names posted up grade.

Blame seek profits · of Sara of spokesman of Basel Action Network of environmental protection organization Weisiteweierte (Sarah dog crates large strong Westervelt) thinks, the apple may be the earliest make the computer firm that reduces its product to be affected to the environment. But she points out at the same time, no matter jotter product how environmental protection, the product of all manufacturers will return meeting existence harmful material. Because of a few circuit board contain trace lead and other and harmful toxin, the chemical material such as the cadmium in batteries is harmful to health also.

· of Er of Michael of senior analyst of research organization GreenTech Media blocks Leluosi (Michael Kanellos) thinks, the apple is contended for with what wear the environmental protection computer of Er resembling is a cast match that is without a target, because environmental protection itself is an ambiguous concept. He expresses, evaluate the product whole effect to the environment very hard. For example, the environment of a jotter affects fuel and the other such as the benzine that in including a product possibly to carry even, uses up relevant element. But if specific the most popular selling dog crates large power consumption is calculated,use common method, the environmental influence of jotter is relatively minor.

Card straps Luo Siyuan to bring Stanford university Precourt can the statistical data 2006 says effect institute, 1% computer specific power consumption is domestic specific power consumption, at the same time illume speci most popular selling dog crates large fic power consumption is occupied 26% ; In office specific power consumption, computer is occupied 4% , illume specific power consumption is 25% .

Kaleluosi says, nevertheless, dai Er and apple already realized need reduces conservatory energetically gas is discharged and the notebook computer influence to the environment. Dai Erxuan says environmental protection can serve as the significant step that cuts company and customer cost, the apple also comes to environmental protection as a kind of lifestyle sales promotion IPhone(The mobile phone gets online)With Mac. (Annals Wei)