This summer, the respect that the HP of dance of long sleeve be apt to tries to differ from 3 hits out, will contend for market position, of HP expect " cap magic " whether does if place wish?
Beautiful of this print journalist fierce
Sit in the HP on seat of global PC old man, in China this provides the market that expands latent capacity to go up to still be associated to force by mainland big alligator most retreat aside. "Our target is very specific the best selling dog stairs, HP is whole the group is to become Chinese first target and struggle. " the opening remarks language that Chinese HP vice-president holds Chen Guowei of general manager of department of product of information of shift of information product group concurrently goes breathtaking.
On May 22, HP was hit " innovation is broken through " fascia, the poor dissimilation that goes after jotter product from the respect such as brand, product, service develops. The blockhouse of more difficult conquer wants to capture the more, do a business same also. Face couplet thinks this strong opponent, want to achieve first goal, chen Guowei says frankly " not easy " .
Should finish alone hard " important task " when, rally and associate with ally became high-ranking military off dog stairs best buy icer people the one and only way of defeat sb by a surprise action. And the HP of dance of long sleeve be apt to, staged 3 show in the home doorway that associate, try to be in the arena emersion of PC is green on shade field " cap magic " .
"New personality "
Competitive accelerate the ripening the market, coessential change the appearance that makes the market avoid hard. Afterwards introduced EliteBook last year after this faces the flagship product of high-end market, HP introduced again " new personality " -- the ProBook that is aimed at crowd of mainstream business affairs technically. "After maturing slowly when the market more want fractionize, and child the difference function that the brand exists most popular selling dog stairs allows an user more clearly basis child the product that the brand knows to he wants to buy, and among them value. " Zhang Yongli of general manager of PSG of vice-president of HP whole world says to this print journalist.
So far, the market of jotter of HP business affairs is politic relatively finish appear come out: EliteBook sword points to high end, proBook holds the mainstream, CQ faces an individual, this is to did not face business to use the market 3 more complete product fractionize. This and associate the ThinkPad in the hand is aimed at advanced and mobile user respectively, super and mobile user, the family handles fair user, and the T of growing sex user, X, R, SL4 main product line has differ apparently.
Although be " new personality " , HP still gifted its " the palm dominates individual character world " traditional gene. Look from the design, HP ProBook series and before business affairs jotter had on the design bigger change, the intelligence that highlighted business affairs jotter is changed, human nature is changed. The QuickLook2 skill that adds newly can back up all sorts of data in the office system such as Outlook, when be being examined temporarily, need not switch on the mobile phone, should press only " Quicklook2 " key, backup content can be examined instantly inside 10 seconds; And 16: Clavier of type of 9 high-definition screen, in suspension, the ProBook that lower specific power consumption lets HP more show vogue and affinity. Calculate the individual character design that wa the most popular selling dog stairs s used to HP, you still can are opposite probably the HP ProBook of lapidary red feels a surprise. To individuation, zhang Yongli is laughing to say: "Business goes a few slower than consuming kind of market with the market, nevertheless the demand of the user has produced change today, we roll out this t the best selling dog crates largeo taste the personalized development that also driving jotter of whole business affairs slowly newly. We roll out this to ta dvd discovery best buy ste the personalized development that also driving jotter of whole business affairs slowly newly..
However, notebook computer to HP, it is market of a fractionize nevertheless, be in China, what HP wants is more. On May 27, HP chose 3 innovation product dog stairs for bed to undertake in China global head is sent, include fashionable market get online this, the engine of an organic whole that the near future causes widespread attention, and lead to cloud calculative thin client computer directly. 2009, action accept more " new personality " HP has been in China cloth good end. 12 volt adaptor
Cross a boundary
The individual character gene of HP depends on a product not only, the collaboration that cross a boundary lets HP savor the advantage that sale innovates.
A year in the past, HP made 4 times cross domain collaboration greatly. In brand respect, tan Yuyan of Vivienne Tam(of stylist of HP combination fashionable dress) roll out peony decorative pattern to get online jointly this -- HP Mini1000 Vivienne Tam is special edition, once special edition appeared on the market to hold high-end online our market immediately, obtained favorable brand beneficial result; In sale respect, HP and east cropland modelling undertook cooperative, roll out 4 jotter, twine computation and vogue together merely; In channel domain, HP is in together musical TV MTV, tamp HP brand looks in youth heart medium consequence; In product domain, cooperate with BMW design atelier joint research and development designed workstation of HP Z series, establish high-end image again.
"Pass as companionate as core collaboration, we put brand value to jotter inside, give our client, " PSG market department and Xiao Zhenyi of chief inspector of business of medium and small businesses say to the reporter, "Innovation sale is very important, it is better that through crossing a territory we can be accomplished. It is better that through crossing a territory we can be accomplished..
And the collaboration crossing a boundary with BMW car, most propbably HP prepares meticulously long already. Designing a respect, HP and BMW resource are shared, developed workstation of HP Z series jointly; In sale respect, HP and BMW X series make the stay away from home of X together, inn is revealed in BMW 4S the jotter product that you can discover HP, on bilateral website you also can discover each other link very quickly.
"No matter be computer product or car product, the thing that they mean to consumer place exceeds its usability far, heavier if represent a kind of life style. The user passes use computer or car such product, better expression ego, reveal ego. " the main inducement that this just explained to cross a bound to cooperate if vice president of mart of BMW China region is strapped high, "The design will distinguish the brand of our brand and competitor come. "The design will distinguish the brand of our brand and competitor come..
Dramatic is, after HP pulls hand BMW, the sale crossing a boundary that head of square positive electricity of card of home made product and sea horse car launched an impetus huge likewise. Actually, it is early a few years ago, automobile industry is fond of the sale that cross a boundary, just of their pitch on often is the more extravagant way of life such as estate, golf, but their look lock decided burgeoning business affairs elite now, and the closest from these elite product is notebook computer. And the overlay that can achieve bilateral brand beneficial result, it is the result with the best sale that cross a boundary undoubtedly.
Bind
To getting online this hesitant manner, let for a time grand, the brand race to control such as Hua Shuo the market share that belongs to the traditional PC manufacturer such as HP, Dai Er originally. This kind hesitates come from at 3G foreground not Anacreontic, of 3G gate open let the PC manufacturer such as HP accelerate the start in 3G wireless domain with breathtaking acceleration.
However, the glamour of 3G is not evolving at the technology, and the change that depends on its be being brought to daily life. "HP developed 3G project with collaboration of business of 170 many operation inside global limits, presented the trend of farther confluence to terminal product from fundamental framework. The 3G operation business of HP and China also began the close cooperation that waits for much azimuth to market promotion from product technology, hope ' at any time and place each other connects interco dog stairs and ramps nnection ' wish scene can continue to be performed in China. " Chen Guowei not the think of a way that cloak HP wants to make prospective 3G live hand in hand with operation business.
The investment of research and development that is as high as 3.6 billion dollar every year and long product line are industry of 3G of HP hair force is strong prop up. 2008, to Colubris Networks of supplier of wireless network technology buy strengthened the close connection between HP and operation business further -- the product that the whole world exceeds 1500 operation business to use Colubris firm, the business with Colubris or only whole world uses provider of equipment of plane Wi-Fi network. Chen Guowei discloses, business of very clear operation is opposite HP there is what demand on the technology, 3G operation business of home and HP cooperate today is not to sell jotter and table machine only, still have the contact of a lot of software and other business actually.
The HP Cooltown that is set in Singapore showed what HP lives to 3G to let one's thought flow freely. In future, any intelligent artifacts make 3G terminal likely, for example says fictitious dweller Ken is driving BMW car, the car carries network of 3G of computer have the aid of to be able to realize all function of PC almost; Perhaps say, that has the function that monitor wrist on Mrs Alice hand is expressed, once watch diagnoses her,wrist ministry pulse appears unusual, the cure that can inform dog stairs community through the network immediately protects personnel... and in this new world, operation business, equipment business and solution provider had been bound closely together.
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