Sunday, January 15, 2012

The card is stuck to return to a net to set enemy friend of market test IBM to balance art after 10 years

" IT times weekly " reporter / Qin Qian



Announce to roll out product of network of newest data center formally after 10 years when IBM when, industry is thinking: After all " blue giant " what new business chance to see?



On July 22, 2009, IBM announces to already reached agreement of acting labour cooperation with Juniper of network equipment business, the switching equipment that produces the sale that stick a card by Juniper and road by implement product, make its make the one part in product of IBM company series. Meanwhile, the firm gain family that IBM still strengthened quite as famous on network equipment market as another spirit (the associate of Brocade) concerns, the relevant product of resale rich division.



Afore-mentioned messages just be born, concerned IBM and the hearsay that Cisco shoulds not are in again in the bookshops is arisen. In network domain, IBM and collaboration of Cisco of this domain old are long already, former nowadays go closer more with latter big competitor, unavoidable let a person think this is IBM marchs to Cisco server domain makes strike back -- advanced before long, cisco blow march the bugle of server market, and what server market just occupies by force for a long time for IBM, HP is feudal.



To the hearsay of the outside, IBM is done not have too much pay attention to. IBM expresses, the company also is expanding the long-term cooperation relation with Cisco further, plan general in September resale Cisco is newest a switching equipment of storage of fiber-optic aether net, say with what real operation desalt shoulds not.



Nevertheless, long parted 10 years, market of return network equipment, can't help making industry delivers the view to IBM again.



   norton internet antivirusThe regression after 10 years



In the company strategy transition 1999, hold the post of when " n/COL the head of a family person " Guo Shina sells branch of oneself network product Cisco with the price of 2 billion dollar. After this, IBM wanders in the brim of network market from beginning to end. In its server or it is storage system go up, can see gateway of bit switching equipment, memory wait only this kind has the product of some of network character it seems that.



10 years, IBM is pursueing the course of the product of solution of network firm cooperation that gives priority to with Cisco all the time, the relation between cautiously balance and other partner -- Cisco supplies a road for the integral solution of IBM by implement with switching equipment product, at the same time IBM also supplies network chip to Cisco, noninterference of bilateral each other.



However, as the work up of network technology, no matter be IT market or network equipment market, environment with differ greatly 10 years ago. The market is in wait by server, memory, safety and netw the most popular selling dog stairs ork onefold refine the contention between the market, what evolve to be core with integral data center stage by stage is comprehensive model the competition of the solution. In the meantime, more and more enterprises hope to be able to adopt simpler measure, will improve a service quality and reduce cost.



"Wisdom " IBM saw this apparently, produce the idea that returns to network market from this. On April 28, the market of equipment of means return network that IBM cooperates with undertaking OEM with rich division, shunt-wound hand push goes out a series of aether network product.



IBM conceals the original intention that cooperates this none. Hou Miao of general manager of department of memory of system of region of big China of its system and ministry of career of science and technology is right " IT times weekly " express, "IBM hopes to pass these collaboration, cover the value that offers a client to the full range of data center, the service of IBM and management dvd discovery will expand a new platform. " the great ambition of return network market is revealed undoubted.



Hou Miao made further explanation to market of network of IBM set out, "In current and complex business environment, the network of center of a lot of data has followed server and memory to be united in wedlock together cheek by jowl actually, because this enterprise is pressing,need the structural frame of unifinication. Future, IBM will achieve comprehensive solution for the client on whole and dynamic foundation. IBM will achieve comprehensive solution for the client on whole and dynamic foundation..



"The agreement that Juniper signs as newly as IBM reflected what bilateral collaboration concerns to deepen, this will conduce to help client reducing cost, improvement serves and reduce a risk " , ministry of career of platform of net most popular selling dog crates large of Juniper network aether carries out vice-president Haitesi Xiesai (HiteshSheth) expresses very big hope to cooperating this. Division of gain of another cooperative firm also shows, "We are honoured to undertake cooperative in respect of data center network with IBM very much. " MarcRandall of vice president of department of its product program says. After all, to network equipment manufacturer character, involve IBM this branch " Gao Zhi " , will sell the market with broader open up for its product.



IBM expands this once more in network domain cover range, increase the resale of product of network of branch of pair of Juniper, rich, the footstep that indicates its return to network market was accelerated further.



   Consolidate step by step



Juniper is the 2nd the highroad of American by implement with switch manufacturer, IBM cooperates to it, its the product makes his trade mark, the sale group that carries oneself undertakes selling, assist Juniper to sell more products. From this, juniper can acquire better sale channel, and IBM also need not remove product line additionally to be able to a dvd discovery channel cquire many network product, utmost ground contacts more clients group, kill two birds with one stone of can yet be regarded as.



Agitato expresses Haitesi Xiesai, "Trade this very be to one's profit, because IBM can sell more Juniper products, we also can strengthen client base through this kind of means. " after all, the brand effect of IBM is apparent, "When IBM sells a group to there is the product of the brand oneself in the sale, regular meeting more exert to one's utmost. " Haitesi Xiesai says.



brooch pins

As we have learned, the Juniper before this and IBM already had an agreement, in IBM whole world 10 cloud are calculated collaboration has been begun on lab project. Pull a hand this with IBM once more, juniper is OK still the brand fame of the other side of have the aid of launchs stronger challenge to competitor Cisco, find a new way that enters server field thereby.



With Juniper collaboration undertakes the card is sold sticking, to IBM Yan Yifei first. Before announcing to cooperate this, the product that IBM carries section of rich of resale of this kind of means already had old history. On April 28, the network road that IBM still announces to will increase the FoundryNetworks that boug dog stairs best buy ht last year to rich division to obtain by implement the resale with switching equipment.



To the collaboration of IBM and Jun the best selling dog stairsiper, industry has anticipation early. This year in May, when Cisco announces to enter server market, industry forecasts IBM to won't be opposite this turn a blind eye to. A Wei of analyst of Avian negotiable securities - Cohen (AviCohen) ever was written in a memorandum in oneself, "Juniper and IBM hopeful arrive in future inside two months reach an OEM collaboration to concern " , this one view got confirming nowadays. After Ba Kelai bank signs consultative message to come out with IBM in Juniper, juniper stock by " hold wait-and-see " on tone is " add hold " . Same, after rich division announces the news that cooperates with IBM, its share price also already accumulative total rises 27% the left and right sides.



Hou Miao expresses to this print journalist, market of network of data of this IBM return, go up in fixed position and strategy with differ somewhat before, "It is previously it is a center with the product, main nowadays with the market, dog crates large dogs namely client demand is a center " .



   Also enemy of Yi You " hind compete " times



Expand with other network the manufacturer cooperates further while, the old companionate Cisco that IBM won't abandon him at this point of course -- although the relation of two companies becomes more and more delicate.



This year in March, cisco rolls out an include network, server, memory the systematic product UCS(that wait unites computational system) , announce to march formally from this server market, rather " old ally " IBM became a competitor. The purpose of Cisco is very clear -- in this total value a thick soup of cup of the cent in the server market of 60 billion dollar.



After a month, IBM also was made be regarded as by industry " retaliation " movement -- establish cooperative relationship with the competitor rich division of Cisco, the network product of resale latter, and regain network a group of people of same interest. Nowadays, this blue giant enlarges the collaboration with network equipment manufacturer again, pull Juniper into this one a group of people of same interest, reduce the dependence to Cisco thereby. Favour of division of A dimension · is opposite analyst of Avian negotiable securities this expresses, "Very apparent, IBM begins to pay close attention to the cooperative resource besides Cisco. IBM begins to pay close attention to the cooperative resource besides Cisco..



Nevertheless, IBM heretofore did not show the attitude with Cisco give tit for tat, but fall in the case of the many manufacturer product that at the same time resale competes each other, how does IBM balance the profit impact between numerous manufacturer, turned industry stress into the another problem of attention.



To this, charlieAndrews of chief inspector of framework of IBM company dynamic base expresses, IBM so doing is to satisfy an user to be opposite of network product only demand, "This can not change the relationship of we and partner, cisco still is a main partner to us " . Hou Miao also expresses, the product fixed position of each network equipment manufacturer is different, the client that face also differs somewhat, "We offer more products for the enterprise, specific choice is decided by the enterprise " .



Not only such, IBM still comes with real operation the relation is abominable hearsay between desalt and Cisco, say Cisco of company general resale is newest September a switching equipment of storage of f dvd discovery 4 iber-optic aether net.



Clever IBM k dvd discovery 3 nows the value that cooperates with Cisco of network equipment leader of course, be in at least the risk that dare not risk complete discontinuity and Cisco collaboration at present. Current, most enterprise is using the product combination of IBM and Cisco at the same time, if cannot ensure of both product without seam cooperation, no matter be pair of IBM or Cisco, the risk is very big.



"So, cisco is IBM must the manufacturer of distribute, the instantly that has not go in financial storm especially, the Cisco facility that a lot of enterprises replace them unlikelily and convert other trademark " , the personage inside course of study thinks, IBM and Cisco, what need faces is competition not just.



Between server manufacturer and network equipment business also enemy Yi You's relation becomes more and more apparent, to Cisco this new challenger, hou Miao appears very calm, "Cisco enters server industry, exist to be affected certainly really to IBM, but had not arrived very big level, because respective fixed position and the value that offer a client differ somewhat. " and HP of another server tycoon also expresses to do not have too much and anxious, its are in charge of the vice-president JimGanthier of infrastructure software and razor blade still expressing for fun even, "Can you let a plumber help you build a house? "Can you let a plumber help you build a house??



"Have the job that challenges a gender most next, it is the education to the talent, so that carry out structural frame of data center unifinication better " , this ability is Hou Miao's quite knotty problem, because of to IBM character, can find in existing employee " know a network already, understand data center to build again " the talent is not easy.

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